St. Marys, Georgia Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in St. Marys, Georgia? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $20,917 per year — at a $197 nightly rate, 37.7% occupancy, and a $70 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 88 active listings, St. Marys is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 104.7% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in St. Marys?
In St. Marys, the headline Airbnb metrics are $20,917 in average annual revenue,37.7% occupancy, $197 ADR, and $70 in RevPAR, and guests book about 38 days in advance.
How Much Do Airbnb Hosts Earn Monthly in St. Marys?
Understanding the monthly revenue variations for Airbnb listings in St. Marys is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in St. Marys is typically March, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in St. Marys across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,251+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,130 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,175 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,244, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in St. Marys
What Is the Monthly Airbnb Occupancy Rate in St. Marys?
Maximize your bookings by understanding the St. Marys STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in St. Marys:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in St. Marys
What Is the Average Airbnb Nightly Rate in St. Marys?
Effective short term rental pricing strategy in St. Marys involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in St. Marys typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $302+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $233 or more.
- Typical properties (Median) charge around $180 per night.
- Entry-level properties (Bottom 25%) earn around $135 per night.
Average Daily Rate (ADR) Trend by Month in St. Marys
What Is the RevPAR for Airbnb in St. Marys?
RevPAR in St. Marys is currently $70. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $39 RevPAR.
- Typical properties (Median) generate $69 RevPAR.
- Strong performers (Top 25%) earn $88 RevPAR.
- Best-in-class (Top 10%) achieve $123 RevPAR.
Average Monthly RevPAR Trend in St. Marys
RevPAR Insights for St. Marys
- The average RevPAR in St. Marys is $70. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($123) and bottom 25% ($39) is $84, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Feb and bottoms out in Sep, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these St. Marys benchmarks. If your RevPAR falls below the median of $69, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $88+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in St. Marys?
St. Marys's peak Airbnb season falls in March, July, February, while the softest stretch is May, August, September. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (March, July, February)
- Revenue averages $2,844 per month
- Occupancy rates average 48.0%
- Daily rates average $204
Shoulder Season
- Revenue averages $2,315 per month
- Occupancy maintains around 40.3%
- Daily rates hold near $200
Low Season (May, August, September)
- Revenue drops to average $2,125 per month
- Occupancy decreases to average 37.1%
- Daily rates adjust to average $192
Seasonality Insights for St. Marys
- The Airbnb seasonality pattern in St. Marys shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases St. Marys's highest earning potential, with monthly revenues climbing to $2,988, occupancy reaching 50.8%, and ADRs peaking at $208.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,002, occupancy could drop to 36.1%, and ADRs may adjust to $180.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in St. Marys.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these St. Marys seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in St. Marys?
Low regulation and minimal registration activity in St. Marys, Georgia, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for St. Marys to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in St. Marys?
St. Marys is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown St. Marys | Charming area with historic architecture and close proximity to waterfront attractions. Ideal for tourists looking to explore the history of St. Marys and its picturesque surroundings. | St. Marys Submarine Museum, St. Marys Historic District, Cumberland Island National Seashore, St. Marys Waterfront Park, Saint Marys River |
| Cumberland Island | A unique island destination accessible by ferry, famous for its natural beauty and wildlife. Perfect for eco-tourism and nature enthusiasts, drawing visitors looking for adventure. | Cumberland Island National Seashore, Wild horses of Cumberland Island, Dungeness Ruins, Cumberland Museum, Sea Turtle nests |
| Crooked River State Park | A great outdoor destination for families and nature lovers. Offers camping and recreational activities in a peaceful natural setting, attracting both locals and visitors. | Crooked River State Park, Biking and hiking trails, Wildlife observation, Fishing spots, Picnic areas |
| Kingsland | Nearby town with a charming small-town atmosphere and amenities. Convenient for travelers heading to both St. Marys and larger urban areas like Jacksonville. | St. Marys River Eco Tours, Retreat at the River, Local shops and cafes, Kingsland Historic District, Morrison Park |
| Fernandina Beach | Just across the border in Florida, this beach town offers beautiful beaches and a vibrant downtown area. Attracts beachgoers and tourists from afar. | Amelia Island State Park, Historic Fernandina Beach, Fort Clinch State Park, Main Beach Park, Fernandina Beach Golf Club |
| Jacksonville | The largest city in Florida, offering a blend of cultural and recreational activities. Attracts a diverse range of visitors including business travelers. | Jacksonville Zoo and Gardens, St. Johns Riverwalk, Museum of Science & History, Jacksonville Beach, Cummer Museum of Art and Gardens |
| Little Cumberland Island | An uninhabited island providing a secluded getaway for nature lovers. Attracts visitors looking for privacy and natural beauty away from crowds. | Little Cumberland Island Beach, Kayaking and boating, Bird watching, Historic ruins, Quiet beaches |
| White Oak Conservation | A wildlife conservation area that offers eco-tours and unique experiences with endangered species. Appeals to eco-tourists and families looking for educational activities. | White Oak Conservation Center, Safari tours, Endangered species viewing, Nature trails, Educational programs |
With 8 distinct neighborhoods showing meaningful short-term rental activity, St. Marys offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in St. Marys?
Room Type Distribution
Property Type Distribution
Market Composition Insights for St. Marys
- The St. Marys Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.4% of the 88 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in St. Marys, House properties are the most common (61.4%), reflecting the local real estate landscape.
- Houses represent a significant 61.4% portion, catering likely to families or larger groups.
- The presence of 23.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.3%) offer potential for unique stay experiences.
St. Marys Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for St. Marys
- The dominant room capacity in St. Marys is 1 bedroom listings, making up 33% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.4% of the active Airbnb listings in St. Marys, indicating a high concentration in these sizes.
- A significant 37.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in St. Marys.
St. Marys Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for St. Marys
- The most common guest capacity trend in St. Marys vacation rentals is listings accommodating 4 guests (22.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the St. Marys STR market, accounting for 44.3% of listings.
- 42.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in St. Marys.
- On average, properties in St. Marys are equipped to host 4.7 guests.
How Do Listings in St. Marys Compare on Quality?
Listing quality in St. Marys can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for St. Marys
- At 27.2 photos per listing on average, St. Marys hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 23.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the St. Marys averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in St. Marys?
Amenity Prevalence
Amenity Insights for St. Marys
- Essential amenities in St. Marys that guests expect include: Wifi, Air conditioning, Heating, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Coffee maker, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for St. Marys: Wifi, Air conditioning, Heating, Smoke alarm, TV.
- Prioritize adding missing essentials: Wifi, Air conditioning, Heating, Smoke alarm, TV.
- Consider adding popular differentiators like Free parking on premises or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in St. Marys to stay competitive.
Which Airbnb Amenities Boost Revenue in St. Marys?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in St. Marys, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Free parking on premises | 90.9% | $22,693 | $3,153 | 619.8% |
Hot water | 76.1% | $24,629 | $9,071 | 171.5% |
Cooking basics | 64.8% | $26,141 | $11,310 | 131.1% |
Kitchen | 85.2% | $22,824 | $9,913 | 130.2% |
Pack ’n play/Travel crib | 10.2% | $41,432 | $18,579 | 123.0% |
BBQ grill | 39.8% | $31,109 | $14,186 | 119.3% |
Hangers | 70.5% | $24,804 | $11,646 | 113.0% |
Oven | 65.9% | $25,493 | $12,069 | 111.2% |
Fire extinguisher | 84.1% | $22,804 | $10,942 | 108.4% |
Hair dryer | 73.9% | $24,181 | $11,691 | 106.8% |
Revenue Impact Insights for St. Marys
- Free parking on premises tops the revenue impact list with a 619.8% uplift — listings with this amenity earn $22,693 vs. $3,153 without it.
- Free parking on premises, Kitchen, Fire extinguisher — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced St. Marys STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for St. Marys. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSt. Marys Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for St. Marys
- The typical guest profile for Airbnb in St. Marys consists of primarily domestic travelers (99%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.8% of guests.
- Key international markets include United States (98.8%) and DC (0.3%).
- Top languages spoken are English (81.8%) followed by Spanish (10.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Jacksonville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in St. Marys?
Listings in St. Marys average 4.9 out of 5 overall, with about 61.1 reviews per active listing and 55.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for St. Marys
- With an overall rating of 4.9, St. Marys listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.97), while Value (4.85) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 55.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
St. Marys Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for St. Marys
- The most common availability pattern in St. Marys falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in St. Marys (28.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in St. Marys?
Average Booking Lead Time by Month
Booking Lead Time Insights for St. Marys
- The overall average booking lead time for vacation rentals in St. Marys is 38 days.
- Guests book furthest in advance for stays during January (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (51 days avg.) sees the longest lead times, while Summer (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in St. Marys.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these St. Marys averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in St. Marys?
Guests in St. Marys stay about 4.9 nights on average, generating roughly 2,176 reservations and 24.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in St. Marys
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for St. Marys
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 24.7 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (7.7 nights) and shorten in May (3.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
St. Marys Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
29 listings
33% of total
2 Nights
17 listings
19.3% of total
3 Nights
4 listings
4.5% of total
4-6 Nights
1 listings
1.1% of total
7-29 Nights
3 listings
3.4% of total
30+ Nights
34 listings
38.6% of total
Key Insights
- The most prevalent minimum stay requirement in St. Marys is 30+ Nights, adopted by 38.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (38.6%) caters to monthly stays (30+ nights) in St. Marys, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 38.6% of St. Marys hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 38.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in St. Marys.
St. Marys Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
20 listings
22.7% of total
Moderate
30 listings
34.1% of total
Firm
31 listings
35.2% of total
Strict
7 listings
8% of total
Cancellation Policy Insights for St. Marys
- The prevailing Airbnb cancellation policy trend in St. Marys is Firm, used by 35.2% of listings.
- There's a relatively balanced mix between guest-friendly (56.8%) and stricter (43.2%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 35.2% market standard in St. Marys.
- Using a Strict policy might deter some guests, as only 8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in St. Marys.
How Much Are Airbnb Cleaning Fees in St. Marys?
Cleaning fees in St. Marys are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for St. Marys
- 77.3% of listings charge a cleaning fee, making it standard practice in St. Marys. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $135 is close to the median ($125), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 12.8% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the St. Marys median of $125. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in St. Marys Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in St. Marysbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sunrise Estate sleeps 23
Entire Place • 7 bedrooms
Southern Charm for Family Fun
Entire Place • 4 bedrooms
Spacious and stylish retreat in downtown St. Marys
Entire Place • 4 bedrooms
Admirals Lookout Waterfront Home
Entire Place • 3 bedrooms
Downtown 3B/2bath - Fenced yard+garage+porch swing
Entire Place • 3 bedrooms
Work, Stay or Play Home
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in St. Marys?
Learn from the best! This table showcases top-performing Airbnb hosts in St. Marys based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Camila | 7 | $244,284 | 635 | 4.98/5.0 |
| Banks | 14 | $98,653 | 114 | 4.64/5.0 |
| Brahm Well-Being | 9 | $98,576 | 40 | 5.00/5.0 |
| Margie | 5 | $98,464 | 81 | 4.89/5.0 |
| Steven Craig | 1 | $97,450 | 52 | 4.90/5.0 |
| Lori | 3 | $87,023 | 907 | 4.95/5.0 |
| Carol | 2 | $75,074 | 29 | 5.00/5.0 |
| Chesa | 3 | $68,858 | 167 | 4.97/5.0 |
| Stay Better Vacations | 4 | $63,052 | 89 | 4.99/5.0 |
| Dana | 1 | $61,170 | 29 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in St. Marys.
Who Are the Airbnb Hosts in St. Marys?
St. Marys is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for St. Marys
- With 50.0% Superhosts, St. Marys has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 19.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 10.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 69.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 28.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these St. Marys averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in St. Marys
These are the highest-grossing professional property management operations in St. Marys, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Camila | 7 | $244,284 | $158 | 60.8% | 4.98/5 |
| Banks | 14 | $98,653 | $181 | 24.1% | 4.64/5 |
| Stay Better Vacations | 4 | $63,052 | $297 | 20.5% | 4.99/5 |
| Misty | 1 | $44,409 | $251 | 42.5% | 4.88/5 |
| Evolve | 1 | $25,058 | $233 | 36.1% | 4.76/5 |
| Alissa | 1 | $6,904 | $118 | 32.6% | 4.73/5 |
Management Company Insights for St. Marys
- The leading management company, Camila, operates 7 listings with $244,284 in gross revenue — a useful benchmark for what scale looks like in St. Marys.
- Top managers average 5 properties each, suggesting professional management in St. Marys still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.83/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 19.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does St. Marys's Airbnb Market Compare to Nearby Cities?
How does the St. Marys Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Montgomery, St. Marys has 16 percentage points lower occupancy and about $70 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| St. Johns County | 13 | $7,723 | $637.66 | 48% |
| Ponte Vedra Beach | 219 | $5,514 | $593.08 | 41% |
| Vilano Beach | 171 | $5,394 | $468.07 | 43% |
| Jacksonville Beach | 739 | $4,129 | $342.88 | 47% |
| St. Simons | 88 | $4,050 | $393.27 | 41% |
| Montgomery | 11 | $3,625 | $267.80 | 54% |
| Saint Augustine | 1,727 | $3,488 | $298.71 | 44% |
| Saint Simons | 897 | $3,406 | $388.90 | 37% |
| Fernandina Beach | 971 | $3,383 | $435.38 | 37% |
| Isle of Hope | 32 | $3,314 | $282.63 | 44% |
Frequently Asked Questions About Airbnb in St. Marys
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for St. Marys.
How much do Airbnb hosts make in St. Marys?
St. Marys hosts earn about $20,917 per year on average, with an average nightly rate of $197 and RevPAR of $70. Those figures describe the typical revenue environment for active listings in St. Marys, Georgia, not the ceiling for the best operators. Source: AirROI 2026 data, St. Marys market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in St. Marys?
The average Airbnb occupancy rate in St. Marys is 37.7%. March is the strongest month and September is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in St. Marys?
Listings in St. Marys average $197 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in St. Marys?
St. Marys currently has about 88 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in St. Marys?
AirROI currently classifies the short-term rental regulation level in St. Marys as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in St. Marys?
RevPAR in St. Marys is about $70. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in St. Marys?
Occupancy of 37.7% means St. Marys is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $20,917, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in St. Marys?
The average booking lead time in St. Marys is about 38 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in St. Marys?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in St. Marys include Historic Downtown St. Marys, Cumberland Island, Crooked River State Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in St. Marys?
entire_home listings make up 78.4% of the active supply in St. Marys. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does St. Marys compare to nearby Airbnb markets?
Among neighboring markets, St. Johns County posts $92,678 in average annual revenue with 48.2% occupancy, compared to St. Marys's $20,917 and 37.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in St. Marys?
The average Airbnb stay length in St. Marys is about 4.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in St. Marys?
Airbnb listings in St. Marys average 4.9 out of 5 overall. About 55.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in St. Marys?
Free parking on premises and Hot water are among the strongest revenue-linked amenities in St. Marys. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in St. Marys?
Yes. About 77.3% of active Airbnb listings in St. Marys charge a cleaning fee, and the average fee is $135. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in St. Marys?
A 50.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.