Region market dataIdaho2026
Sun Valley Airbnb Data: Revenue and Occupancy by Town
AirROI tracks 829 active Airbnb homes in 3 Sun Valley towns: Ketchum, Sun Valley and Hailey. These homes took an estimated 14,287 stays in the 12 months to October 2026. A typical stay ran 5.4 nights and the average home earned $41,876 at 36% occupancy. Of these homes, 54% are apartments or condos, 41% are houses and 25% sleep 8 or more.
A listed town needs 50 or more active Airbnb homes, with at least 75% of them near the region. Figures are AirROI estimates. How they are made
- Active Airbnb homes
- 829
- Avg. revenue per home
- $41,876
- Occupancy rate
- 36%
- Avg. nightly rate
- $531
Towns
Sun Valley Towns by Airbnb Stays
Each row links to the town's own market page. Select a column to sort by it.
| 1 | Ketchum | 6,777 | $587 |
|---|---|---|---|
| 2 | Sun Valley | 5,049 | $521 |
| 3 | Hailey | 2,461 | $342 |
Figures cover the 12 months to October 2026. Region figures add up these 3 towns. Occupancy counts only nights a home was open, so rate x occupancy x 365 runs higher than revenue per home. How these numbers are made.
Earnings
Revenue, Occupancy and Nightly Rate in Sun Valley
Across the 3 towns with 100 or more Airbnb homes, revenue per home runs from $38,465 in Sun Valley to $45,303 in Ketchum a year. Gaps like these often reflect home size and mix more than the town, so compare towns with similar homes.
Revenue per home
A year, AirROI estimate
- Ketchum $45,303
- Hailey $39,182
- Sun Valley $38,465
Occupancy
Nights booked, AirROI estimate
- Hailey 45%
- Ketchum 36%
- Sun Valley 33%
Lowest nightly rates among towns
With 100 or more homes, AirROI estimate
- Hailey $342
- Sun Valley $521
- Ketchum $587
Among the 3 towns with 100 or more Airbnb homes, 12 months to Oct 2026.
Town by town
Where the Top Towns Stand Out in Sun Valley
Among guests who left a review, Boise is the top home city in all 3. Apartments and condos are the largest home type in 2 of the 3. The lines below add what the table can't show, where one of the towns leads its peers or differs from the rest.
- Ketchum
Of the 3 towns in Sun Valley with 100 or more homes, Ketchum had the highest revenue per home, at $45,303, and had the most Airbnb homes, at 403, in the 12 months to October 2026.
- Sun Valley
Of the 3 towns in Sun Valley with 100 or more homes, Sun Valley had the biggest share of homes that sleep 8 or more, at 29%, and was booked furthest ahead, about 78 days before arrival, in the 12 months to October 2026.
- Hailey
Of the 3 towns in Sun Valley with 100 or more homes, Hailey had the highest guest rating, at 4.92, and had the highest occupancy, at 45%, in the 12 months to October 2026. Houses were the largest home type in Hailey, at 69% of homes.
When
Busiest and Quietest Months in Sun Valley
July, August and February rank as the busiest months for Airbnb nights in Sun Valley, and November and April as the quietest. July is the busiest month in every one of these towns. Across the 3 towns, nightly rates run lowest in September, at about $474, and highest in February, at about $584. Across the 3 towns, stays run longest in July, at 6.2 nights, and shortest in September, at 3.8 nights.
July ranks first, April last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: July, August, February, September, June, March, January, December, October, May, November, April.
Month by month: rank, share of nights, typical stay and nightly rate
| Rank | Month | Share of nights | Nightly rate |
|---|---|---|---|
| 1 | July | 13.4% | $572 |
| 2 | August | 11.3% | $520 |
| 3 | February | 10.0% | $584 |
| 4 | September | 9.1% | $474 |
| 5 | June | 8.9% | $515 |
| 6 | March | 8.8% | $551 |
| 7 | January | 7.9% | $561 |
| 8 | December | 7.5% | $576 |
| 9 | October | 6.6% | $481 |
| 10 | May | 6.2% | $487 |
| 11 | November | 5.4% | $478 |
| 12 | April | 4.9% | $476 |
Who comes
Where Guests Come From in Sun Valley
Among guests who left a review, 98.1% come from within the United States. The top home cities among those guests are Boise, Salt Lake City and Seattle. Hailey draws the most from abroad, at 2.3%, among towns with 100 or more homes.
98.1% from within the United States
Among guests who left a review, as of October 2026
- From within the United States 98.1%
- From abroad 1.9%
Top home cities
Among guests who left a review
FAQ
Questions About Sun Valley Airbnb Data
How much do Airbnb homes earn in Sun Valley?
AirROI estimates the average Airbnb home in Sun Valley earned $41,876 in the 12 months to October 2026, at 36% occupancy and $531 a night. Across towns with 100 or more homes, revenue per home runs from $38,465 in Sun Valley to $45,303 in Ketchum.
Which of the 3 Sun Valley towns get the most Airbnb stays?
Ketchum (6,777), Sun Valley (5,049) and Hailey (2,461) in Sun Valley, by AirROI's estimated stays in the 12 months to October 2026.
When is Sun Valley busiest on Airbnb?
AirROI ranks July first for Airbnb nights in Sun Valley and April last, in the 12 months to October 2026.
How long do Airbnb guests stay in Sun Valley?
AirROI puts the typical Airbnb stay in Sun Valley at 5.4 nights in the 12 months to October 2026. Across towns with 100 or more homes, it runs from 5.2 nights in Sun Valley to 5.5 nights in Ketchum.
How many Airbnb homes are there in Sun Valley?
AirROI counts 829 active Airbnb homes in Sun Valley, as of October 2026. Town by town, that runs from 101 in Hailey to 403 in Ketchum.
Method
How These Numbers Are Made
Every figure is an AirROI estimate for the 12 months to October 2026, from the market page of each town listed here, and covers Airbnb only. Stays count bookings. For a file that spreads over 40 km, only homes within 40 km of another listed town's centre count as near the region. Homes and stays add up across the rows. Occupancy, nightly rate and revenue are averages weighted by each town's active homes, the way AirROI's state pages work them out, and a town's stale figures would be left out of them. The typical stay weights each town's stay by its stays. Busiest and quietest months weight each town by its Airbnb nights. These are region averages, not medians, and they cover only the rows on this page, so they do not count every home that uses the Sun Valley name. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, based on asking prices on booked nights, before cleaning, management, tax and any loan. Guest rating is out of 5. Origin counts guests who left a review.