Ketchum, Idaho Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Ketchum, Idaho? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $39,278 per year — at a $551 nightly rate, 32.3% occupancy, and a $178 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
Ketchum's 399 active listings and selective demand that rewards strong listing quality and pricing strategy position it as a midsize vacation rental market. Supply grew 57.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Ketchum?
In Ketchum, the headline Airbnb metrics are $39,278 in average annual revenue,32.3% occupancy, $551 ADR, and $178 in RevPAR, and guests book about 72 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Ketchum?
Understanding the monthly revenue variations for Airbnb listings in Ketchum is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ketchum is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ketchum across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,417+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,139 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,518 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,915, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ketchum
What Is the Monthly Airbnb Occupancy Rate in Ketchum?
Maximize your bookings by understanding the Ketchum STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ketchum:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ketchum
What Is the Average Airbnb Nightly Rate in Ketchum?
Effective short term rental pricing strategy in Ketchum involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ketchum typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,047+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $642 or more.
- Typical properties (Median) charge around $401 per night.
- Entry-level properties (Bottom 25%) earn around $272 per night.
Average Daily Rate (ADR) Trend by Month in Ketchum
What Is the RevPAR for Airbnb in Ketchum?
RevPAR in Ketchum is currently $178. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $84 RevPAR.
- Typical properties (Median) generate $128 RevPAR.
- Strong performers (Top 25%) earn $200 RevPAR.
- Best-in-class (Top 10%) achieve $333 RevPAR.
Average Monthly RevPAR Trend in Ketchum
RevPAR Insights for Ketchum
- The average RevPAR in Ketchum is $178. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($333) and bottom 25% ($84) is $249, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Feb and bottoms out in Nov, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Ketchum benchmarks. If your RevPAR falls below the median of $128, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $200+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Ketchum?
Ketchum's peak Airbnb season falls in July, February, August, while the softest stretch is May, October, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, February, August)
- Revenue averages $7,522 per month
- Occupancy rates average 46.8%
- Daily rates average $581
Shoulder Season
- Revenue averages $5,094 per month
- Occupancy maintains around 32.7%
- Daily rates hold near $561
Low Season (May, October, November)
- Revenue drops to average $2,814 per month
- Occupancy decreases to average 23.9%
- Daily rates adjust to average $509
Seasonality Insights for Ketchum
- Airbnb seasonality in Ketchum is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Ketchum's highest earning potential, with monthly revenues climbing to $8,169, occupancy reaching 49.5%, and ADRs peaking at $629.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,385, occupancy could drop to 21.8%, and ADRs may adjust to $491.
- Lower occupancy paired with meaningful seasonality means hosts in Ketchum need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Ketchum, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Ketchum?
Low regulation and minimal registration activity in Ketchum, Idaho, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Ketchum to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Ketchum?
Location within Ketchum matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sun Valley | Renowned for its world-class skiing and year-round outdoor activities. Sun Valley attracts tourists for both winter and summer sports, making it a hot spot for vacation rentals. | Bald Mountain, Sun Valley Ski Resort, Dollar Mountain, Sun Valley Pavilion, Hiking Trails, Ketchum's downtown shops and restaurants |
| Ketchum Downtown | The heart of Ketchum with a vibrant atmosphere and close proximity to amenities. Perfect for travelers who want to enjoy local dining, shopping, and cultural experiences. | Ketchum's historic Main Street, The Ketchum Arts Commission, Local breweries and pubs, Restaurants with farm-to-table dining, Visit Sun Valley Center for the Arts, Weekly Farmers Market |
| River Run | A popular area for ski access and summer activities, River Run is ideal for adventure seekers. Guests enjoy easy access to the mountain and scenic river views. | River Run Lodge, Bald Mountain ski lifts, Hiking trails along the Big Wood River, Scenic bike paths, Pioneer Saloon, Galleria |
| Warm Springs | Known for its relaxed vibe and proximity to Warm Springs Park, this area offers a family-friendly environment and beautiful surroundings for outdoor enthusiasts. | Warm Springs Ski Resort, Warm Springs Beach, Hiking trails, Snowshoeing paths in winter, Restaurants catering to families, Local shops and cafes |
| Elkhorn | A residential community offering a quieter atmosphere with beautiful homes and easy access to outdoor activities. It appeals to families and retirees looking for a peaceful retreat. | Elkhorn Golf Club, Hiking trails nearby, Close to ski areas, Community parks, Outdoor swimming pool, Yoga and wellness retreats |
| Trail Creek | A picturesque area with stunning views and access to nature trails. Offers a blend of luxury and serenity, appealing to nature lovers and those seeking tranquility. | Trail Creek cabin, Trails for hiking and biking, Picnic areas along the creek, Wildlife viewing opportunities, Access to Nordic skiing in winter, Local artisanal shops |
| Frenchman’s Bend | A scenic area that offers a more secluded location while still being close to Ketchum and Sun Valley amenities. Great for those seeking a peaceful getaway while being near attractions. | Nature reserves, Hiking trails, Fishing spots, Stunning mountain views, Secluded parks, Outdoor recreation areas |
| Gimlet | An emerging neighborhood known for its luxurious homes and proximity to outdoor recreational activities. Attracts vacationers looking for upscale accommodations in a tranquil setting. | Gimlet trailheads, Proximity to Bald Mountain, High-end golf courses, Nearby lakes and fishing spots, Luxury spa services, Local artisan shops |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Ketchum offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Ketchum?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ketchum
- The Ketchum Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.2% of the 399 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ketchum, Apartment/Condo properties are the most common (57.1%), reflecting the local real estate landscape.
- Houses represent a significant 39.1% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique, others, unique stays (combined 3.9%) offer potential for unique stay experiences.
Ketchum Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ketchum
- The dominant room capacity in Ketchum is 2 bedrooms listings, making up 32.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 65.2% of the active Airbnb listings in Ketchum, indicating a high concentration in these sizes.
- A significant 48.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ketchum.
Ketchum Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ketchum
- The most common guest capacity trend in Ketchum vacation rentals is listings accommodating 6 guests (29.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Ketchum STR market, accounting for 55.7% of listings.
- 55.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ketchum.
- On average, properties in Ketchum are equipped to host 5.4 guests.
How Do Listings in Ketchum Compare on Quality?
Listing quality in Ketchum can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Ketchum
- At 30.4 photos per listing on average, Ketchum hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 24.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Ketchum averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Ketchum?
Amenity Prevalence
Amenity Insights for Ketchum
- Essential amenities in Ketchum that guests expect include: Wifi, Smoke alarm, Heating, Free parking on premises, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ketchum: Wifi, Smoke alarm, Heating, Free parking on premises, Kitchen, TV.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Heating, Free parking on premises, Kitchen, TV.
- Consider adding popular differentiators like Coffee maker or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ketchum to stay competitive.
Which Airbnb Amenities Boost Revenue in Ketchum?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Ketchum, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
EV chargerHigh opportunity | 1.8% | $112,266 | $37,974 | 195.6% |
TV | 98.0% | $39,729 | $17,220 | 130.7% |
Game consoleHigh opportunity | 3.0% | $81,299 | $37,975 | 114.1% |
WaterfrontHigh opportunity | 5.0% | $76,951 | $37,290 | 106.4% |
Washer | 92.2% | $40,913 | $19,866 | 105.9% |
Trash compactor | 1.3% | $76,610 | $38,804 | 97.4% |
Kitchen | 98.5% | $39,552 | $21,334 | 85.4% |
Bidet | 3.0% | $70,718 | $38,303 | 84.6% |
Free parking on premises | 98.7% | $39,504 | $21,413 | 84.5% |
Hangers | 71.9% | $45,034 | $24,526 | 83.6% |
Revenue Impact Insights for Ketchum
- EV charger tops the revenue impact list with a 195.6% uplift — listings with this amenity earn $112,266 vs. $37,974 without it.
- High-opportunity amenities — EV charger, Game console, Waterfront — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- TV, Washer, Kitchen, Free parking on premises — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding EV charger — it has the best combination of high revenue impact and low market saturation in Ketchum.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Ketchum STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ketchum. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKetchum Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Ketchum
- The typical guest profile for Airbnb in Ketchum consists of primarily domestic travelers (97%), often arriving from nearby Boise, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.3% of guests.
- Key international markets include United States (97.3%) and DC (1%).
- Top languages spoken are English (70.6%) followed by Spanish (11.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boise and Seattle.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Ketchum?
Listings in Ketchum average 4.85 out of 5 overall, with about 40 reviews per active listing and 38.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Ketchum
- With an overall rating of 4.85, Ketchum listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Location (4.94), while Value (4.73) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 38.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Ketchum Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ketchum
- The most common availability pattern in Ketchum falls within the 271-366 days range, representing 67.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ketchum (40.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Ketchum?
Average Booking Lead Time by Month
Booking Lead Time Insights for Ketchum
- The overall average booking lead time for vacation rentals in Ketchum is 72 days.
- Guests book furthest in advance for stays during December (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (87 days avg.) sees the longest lead times, while Fall (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (72 days) as a baseline for your pricing and availability strategy in Ketchum.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 87 days) to capture early planners.
- Monitor your own booking lead times against these Ketchum averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Ketchum?
Guests in Ketchum stay about 5.5 nights on average, generating roughly 6,006 reservations and 15.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Ketchum
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Ketchum
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 15.1 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (5.9 nights) and shorten in Sep (4.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Ketchum Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
28 listings
7% of total
2 Nights
64 listings
16% of total
3 Nights
38 listings
9.5% of total
4-6 Nights
57 listings
14.3% of total
7-29 Nights
4 listings
1% of total
30+ Nights
208 listings
52.1% of total
Key Insights
- The most prevalent minimum stay requirement in Ketchum is 30+ Nights, adopted by 52.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (52.1%) caters to monthly stays (30+ nights) in Ketchum, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 52.1% of Ketchum hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 52.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ketchum.
Ketchum Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
64 listings
16.1% of total
Super Strict 60 Days
24 listings
6% of total
Limited
5 listings
1.3% of total
Flexible
17 listings
4.3% of total
Moderate
110 listings
27.7% of total
Firm
143 listings
36% of total
Strict
34 listings
8.6% of total
Cancellation Policy Insights for Ketchum
- The prevailing Airbnb cancellation policy trend in Ketchum is Firm, used by 36% of listings.
- There's a relatively balanced mix between guest-friendly (32.0%) and stricter (44.6%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 36% market standard in Ketchum.
- Using a Strict policy might deter some guests, as only 8.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ketchum.
How Much Are Airbnb Cleaning Fees in Ketchum?
Cleaning fees in Ketchum are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Ketchum
- 94.7% of listings charge a cleaning fee, making it standard practice in Ketchum. Guests expect it and factor it into their booking decisions.
- The gap between the average ($287) and median ($250) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 11.2% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Ketchum median of $250. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Ketchum Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ketchumbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stunning New Knob Hill Residence
Entire Place • 4 bedrooms
Abode at Warm Springs on The River
Entire Place • 5 bedrooms
Modern Luxury Living in Downtown Ketchum
Entire Place • 5 bedrooms
Mountain modern in the heart.
Entire Place • 5 bedrooms
Luxury Five-Bedroom Residence Steps from Lifts
Entire Place • 5 bedrooms
Fully Modernized Chalet in Ketchum/Sun Valley
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Ketchum?
Learn from the best! This table showcases top-performing Airbnb hosts in Ketchum based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michael | 52 | $2,265,893 | 1742 | 4.87/5.0 |
| MVP Vacation Homes | 30 | $1,846,114 | 333 | 4.93/5.0 |
| Alpine | 57 | $1,374,179 | 442 | 4.71/5.0 |
| Natural Retreats (W) | 20 | $642,757 | 123 | 4.91/5.0 |
| Pat And Barrett - SV Vacation | 9 | $633,320 | 138 | 4.81/5.0 |
| Evolve | 11 | $502,279 | 304 | 4.74/5.0 |
| Lowell | 2 | $447,448 | 43 | 4.99/5.0 |
| Andrew | 1 | $378,870 | 1 | Not Rated |
| Abode Sun Valley | 4 | $354,437 | 11 | 4.90/5.0 |
| Brett | 5 | $304,538 | 304 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ketchum.
Who Are the Airbnb Hosts in Ketchum?
Ketchum is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Ketchum
- With 50.4% Superhosts, Ketchum has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 52.1% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 5.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 64.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 15.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Ketchum averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Ketchum
These are the highest-grossing professional property management operations in Ketchum, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Michael | 52 | $2,265,893 | $484 | 30.9% | 4.87/5 |
| MVP Vacation Homes | 30 | $1,846,114 | $727 | 31.2% | 4.93/5 |
| Alpine | 57 | $1,374,179 | $466 | 25.1% | 4.71/5 |
| Natural Retreats (W) | 20 | $642,757 | $943 | 23.7% | 4.91/5 |
| Pat And Barrett - SV Vacation | 9 | $633,320 | $878 | 30.1% | 4.81/5 |
| Evolve | 11 | $502,279 | $485 | 46.2% | 4.74/5 |
| Abode Sun Valley | 4 | $354,437 | $1,424 | 25.0% | 4.90/5 |
| Vacasa Idaho | 17 | $270,429 | $303 | 27.9% | 4.51/5 |
| Vacasa Idaho | 9 | $99,298 | $398 | 19.4% | 4.72/5 |
| Vacasa Idaho | 6 | $43,941 | $341 | 25.0% | 4.57/5 |
Management Company Insights for Ketchum
- The leading management company, Michael, operates 52 listings with $2,265,893 in gross revenue — a useful benchmark for what scale looks like in Ketchum.
- Top managers average 22 properties each, pointing to a market where portfolio scale is a meaningful competitive factor.
- Professionally managed listings in the top tier average 4.77/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Ketchum's Airbnb Market Compare to Nearby Cities?
How does the Ketchum Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Buhl, Ketchum has 17 percentage points lower occupancy and about $416 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Filer | 12 | $3,738 | $263.43 | 48% |
| Hailey | 92 | $3,171 | $341.62 | 42% |
| Heyburn | 14 | $2,968 | $269.36 | 43% |
| Garden Valley | 139 | $2,661 | $281.80 | 36% |
| Sun Valley | 309 | $2,620 | $471.79 | 29% |
| Stanley | 92 | $2,480 | $303.43 | 43% |
| Twin Falls | 227 | $2,037 | $179.43 | 46% |
| Buhl | 19 | $2,019 | $134.36 | 49% |
| Fairfield | 14 | $1,893 | $267.72 | 32% |
| Bellevue | 19 | $1,892 | $184.58 | 43% |
Frequently Asked Questions About Airbnb in Ketchum
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Ketchum.
How much do Airbnb hosts make in Ketchum?
Ketchum hosts earn about $39,278 per year on average, with an average nightly rate of $551 and RevPAR of $178. Those figures describe the typical revenue environment for active listings in Ketchum, Idaho, not the ceiling for the best operators. Source: AirROI 2026 data, Ketchum market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Ketchum?
The average Airbnb occupancy rate in Ketchum is 32.3%. July is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Ketchum?
Listings in Ketchum average $551 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Ketchum?
Ketchum currently has about 399 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Ketchum?
AirROI currently classifies the short-term rental regulation level in Ketchum as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Ketchum?
RevPAR in Ketchum is about $178. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Ketchum?
Occupancy of 32.3% means Ketchum is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $39,278, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Ketchum?
The average booking lead time in Ketchum is about 72 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Ketchum?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Ketchum include Sun Valley, Ketchum Downtown, River Run. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Ketchum?
entire_home listings make up 99.2% of the active supply in Ketchum. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Ketchum compare to nearby Airbnb markets?
Among neighboring markets, Filer posts $44,853 in average annual revenue with 48.5% occupancy, compared to Ketchum's $39,278 and 32.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Ketchum?
The average Airbnb stay length in Ketchum is about 5.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Ketchum?
Airbnb listings in Ketchum average 4.85 out of 5 overall. About 38.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Ketchum?
EV charger and TV are among the strongest revenue-linked amenities in Ketchum. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Ketchum?
Yes. About 94.7% of active Airbnb listings in Ketchum charge a cleaning fee, and the average fee is $287. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Ketchum?
A 50.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.