Sun Valley, Idaho Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Sun Valley, Idaho? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $31,446 per year — at a $472 nightly rate, 29.0% occupancy, and a $142 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
Sun Valley's 309 active listings and selective demand that rewards strong listing quality and pricing strategy position it as a midsize vacation rental market. Supply grew 46.4% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Sun Valley?
In Sun Valley, the headline Airbnb metrics are $31,446 in average annual revenue,29.0% occupancy, $472 ADR, and $142 in RevPAR, and guests book about 77 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Sun Valley?
Understanding the monthly revenue variations for Airbnb listings in Sun Valley is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sun Valley is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sun Valley across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,634+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,269 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,930 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,463, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sun Valley
What Is the Monthly Airbnb Occupancy Rate in Sun Valley?
Maximize your bookings by understanding the Sun Valley STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sun Valley:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sun Valley
What Is the Average Airbnb Nightly Rate in Sun Valley?
Effective short term rental pricing strategy in Sun Valley involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sun Valley typically peaks in February and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $787+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $532 or more.
- Typical properties (Median) charge around $374 per night.
- Entry-level properties (Bottom 25%) earn around $262 per night.
Average Daily Rate (ADR) Trend by Month in Sun Valley
What Is the RevPAR for Airbnb in Sun Valley?
RevPAR in Sun Valley is currently $142. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $61 RevPAR.
- Typical properties (Median) generate $106 RevPAR.
- Strong performers (Top 25%) earn $173 RevPAR.
- Best-in-class (Top 10%) achieve $248 RevPAR.
Average Monthly RevPAR Trend in Sun Valley
RevPAR Insights for Sun Valley
- The average RevPAR in Sun Valley is $142. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($248) and bottom 25% ($61) is $187, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Feb and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Sun Valley benchmarks. If your RevPAR falls below the median of $106, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $173+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Sun Valley?
Sun Valley's peak Airbnb season falls in July, February, August, while the softest stretch is April, May, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, February, August)
- Revenue averages $6,553 per month
- Occupancy rates average 43.5%
- Daily rates average $501
Shoulder Season
- Revenue averages $4,155 per month
- Occupancy maintains around 27.9%
- Daily rates hold near $485
Low Season (April, May, November)
- Revenue drops to average $2,244 per month
- Occupancy decreases to average 20.7%
- Daily rates adjust to average $417
Seasonality Insights for Sun Valley
- Airbnb seasonality in Sun Valley is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Sun Valley's highest earning potential, with monthly revenues climbing to $6,991, occupancy reaching 45.6%, and ADRs peaking at $557.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,219, occupancy could drop to 20.0%, and ADRs may adjust to $396.
- Lower occupancy paired with meaningful seasonality means hosts in Sun Valley need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Sun Valley, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Sun Valley?
Low regulation and minimal registration activity in Sun Valley, Idaho, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Sun Valley to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Sun Valley?
Location within Sun Valley matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ketchum | A charming mountain town that serves as the heart of the Sun Valley resort area. Offers a vibrant arts scene and access to outdoor activities year-round, making it ideal for tourists. | Sun Valley Ski Resort, Bald Mountain, Ketchum’s downtown shops, Sun Valley Pavilion, Wood River Valley trails, Ketchum Farmers Market |
| Sun Valley | Known for its luxury accommodations and celebrity sightings, Sun Valley is famous for skiing and upscale living. Attracts high-end clientele looking for premium vacation rentals. | Sun Valley Resort, Dollar Mountain, Sun Valley Ice Rink, Sun Valley Botanical Garden, Sun Valley Arts Center |
| Warm Springs | A quiet neighborhood near the ski lifts, Warm Springs offers a more relaxed atmosphere while still being close to skiing and hiking. Great for families and outdoor enthusiasts. | Warm Springs Ski Area, Bald Mountain ski runs, Sun Valley River, Wood River Trail, Warm Springs Lodge |
| Elkhorn | A serene residential community with golf courses and nature trails. Ideal for guests seeking a peaceful retreat while being close to the action in nearby Ketchum and Sun Valley. | Elkhorn Golf Club, Elkhorn Springs, Hiking trails, Family-friendly parks, Nearby ski access |
| Galena Lodge | A bit further from the busy towns, Galena Lodge is surrounded by stunning natural beauty and is popular for outdoor activities like hiking and mountain biking. A great escape for nature lovers. | Galena Lodge, Nordic skiing trails, Mountain biking trails, Scenic views, Picnic areas |
| Trail Creek | A scenic area that offers easy access to outdoor activities and beautiful landscapes. Popular for fall foliage and summer outdoor sports, appealing to adventure seekers. | Trail Creek Pass, Hiking trails, Scenic picnic spots, Wildlife viewing, Mountain biking |
| River Run | Located at the base of the Mountain, River Run provides convenient access to ski lifts and various summer activities. Great for families and those seeking convenience during their stay. | River Run Lodge, Ski lifts access, Mountain bike park, Hiking trails access, Wood River |
| Hailey | Just a short drive from Sun Valley, Hailey offers a more affordable option with local amenities. Attracts visitors looking for budget-friendly accommodations while still being close to attractions. | Hailey Main Street, Local restaurants and shops, Wood River Valley, City parks, Nearby skiing options |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Sun Valley offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Sun Valley?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sun Valley
- The Sun Valley Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.7% of the 309 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sun Valley, Apartment/Condo properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 32% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, others (combined 1.2%) offer potential for unique stay experiences.
Sun Valley Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sun Valley
- The dominant room capacity in Sun Valley is 2 bedrooms listings, making up 35.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 66.0% of the active Airbnb listings in Sun Valley, indicating a high concentration in these sizes.
- A significant 45.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sun Valley.
Sun Valley Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sun Valley
- The most common guest capacity trend in Sun Valley vacation rentals is listings accommodating 4 guests (27.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Sun Valley STR market, accounting for 54.4% of listings.
- 57.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sun Valley.
- On average, properties in Sun Valley are equipped to host 5.6 guests.
How Do Listings in Sun Valley Compare on Quality?
Listing quality in Sun Valley can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Sun Valley
- At 32.7 photos per listing on average, Sun Valley hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 22.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Sun Valley averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Sun Valley?
Amenity Prevalence
Amenity Insights for Sun Valley
- Essential amenities in Sun Valley that guests expect include: Smoke alarm, Wifi, TV, Heating, Kitchen, Free parking on premises, Dishes and silverware, Coffee maker, Fire extinguisher, Hot water. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sun Valley: Smoke alarm, Wifi, TV, Heating, Kitchen, Free parking on premises, Dishes and silverware, Coffee maker, Fire extinguisher, Hot water.
- Prioritize adding missing essentials: TV, Heating, Kitchen, Free parking on premises, Dishes and silverware, Coffee maker, Fire extinguisher, Hot water.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sun Valley to stay competitive.
Which Airbnb Amenities Boost Revenue in Sun Valley?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Sun Valley, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Free parking on premises | 97.7% | $32,030 | $6,248 | 412.6% |
Fire pitHigh opportunity | 4.5% | $96,828 | $28,343 | 241.6% |
Mini fridgeHigh opportunity | 2.9% | $89,471 | $29,705 | 201.2% |
Cleaning before checkoutHigh opportunity | 4.2% | $75,587 | $29,507 | 156.2% |
Cooking basics | 80.6% | $35,661 | $13,952 | 155.6% |
Exercise equipmentHigh opportunity | 3.6% | $74,876 | $29,843 | 150.9% |
Body soap | 34.3% | $51,523 | $20,962 | 145.8% |
Air conditioning | 13.6% | $64,490 | $26,248 | 145.7% |
Sound systemHigh opportunity | 6.8% | $68,849 | $28,719 | 139.7% |
Shower gel | 25.6% | $55,433 | $23,207 | 138.9% |
Revenue Impact Insights for Sun Valley
- Free parking on premises tops the revenue impact list with a 412.6% uplift — listings with this amenity earn $32,030 vs. $6,248 without it.
- High-opportunity amenities — Fire pit, Mini fridge, Cleaning before checkout — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Free parking on premises, Cooking basics — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Fire pit — it has the best combination of high revenue impact and low market saturation in Sun Valley.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Sun Valley STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sun Valley. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSun Valley Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Sun Valley
- The typical guest profile for Airbnb in Sun Valley consists of primarily domestic travelers (98%), often arriving from nearby Boise, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.8% of guests.
- Key international markets include United States (97.8%) and DC (0.7%).
- Top languages spoken are English (70.9%) followed by Spanish (11.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boise and Salt Lake City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Sun Valley?
Listings in Sun Valley average 4.8 out of 5 overall, with about 31.9 reviews per active listing and 29.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Sun Valley
- An average rating of 4.8 places Sun Valley in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Location (4.92), while Value (4.68) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 29.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 29.1% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Sun Valley Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sun Valley
- The most common availability pattern in Sun Valley falls within the 271-366 days range, representing 74.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sun Valley (43.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Sun Valley?
Average Booking Lead Time by Month
Booking Lead Time Insights for Sun Valley
- The overall average booking lead time for vacation rentals in Sun Valley is 77 days.
- Guests book furthest in advance for stays during July (average 98 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (87 days avg.) sees the longest lead times, while Spring (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (77 days) as a baseline for your pricing and availability strategy in Sun Valley.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 87 days) to capture early planners.
- Monitor your own booking lead times against these Sun Valley averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Sun Valley?
Guests in Sun Valley stay about 5.1 nights on average, generating roughly 4,062 reservations and 13.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Sun Valley
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Sun Valley
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 13.1 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Dec (5.7 nights) and shorten in Apr (3.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Sun Valley Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
6.8% of total
2 Nights
57 listings
18.4% of total
3 Nights
36 listings
11.7% of total
4-6 Nights
25 listings
8.1% of total
7-29 Nights
3 listings
1% of total
30+ Nights
167 listings
54% of total
Key Insights
- The most prevalent minimum stay requirement in Sun Valley is 30+ Nights, adopted by 54% of listings. This highlights the market's preference for longer commitments.
- A significant segment (54%) caters to monthly stays (30+ nights) in Sun Valley, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 54% of Sun Valley hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 54% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sun Valley.
Sun Valley Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
21 listings
6.8% of total
Super Strict 30 Days
68 listings
22% of total
Flexible
8 listings
2.6% of total
Moderate
106 listings
34.3% of total
Firm
86 listings
27.8% of total
Strict
20 listings
6.5% of total
Cancellation Policy Insights for Sun Valley
- The prevailing Airbnb cancellation policy trend in Sun Valley is Moderate, used by 34.3% of listings.
- There's a relatively balanced mix between guest-friendly (36.9%) and stricter (34.3%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (6.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.3% market standard in Sun Valley.
- Using a Strict policy might deter some guests, as only 6.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sun Valley.
How Much Are Airbnb Cleaning Fees in Sun Valley?
Cleaning fees in Sun Valley are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Sun Valley
- 94.2% of listings charge a cleaning fee, making it standard practice in Sun Valley. Guests expect it and factor it into their booking decisions.
- The gap between the average ($297) and median ($275) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 14.2% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Sun Valley median of $275. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Sun Valley Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sun Valleybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sun Valley Home. Perfect Location. Spacious. AC.
Entire Place • 5 bedrooms
Stunning home w/Entertaining Area - Sleeps 12
Entire Place • 5 bedrooms
Lodge II Penthouse Sleeps 8
Entire Place • 3 bedrooms
Alpine Rowhouse - Boutique Luxury in Town
Entire Place • 4 bedrooms
Sun Valley Mountain Retreat on Golf Course
Entire Place • 4 bedrooms
Luxurious Mountain Modern Home in downtown Ketchum
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Sun Valley?
Learn from the best! This table showcases top-performing Airbnb hosts in Sun Valley based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michael | 36 | $1,360,344 | 574 | 4.90/5.0 |
| Alpine | 62 | $1,018,735 | 334 | 4.69/5.0 |
| MVP Vacation Homes | 18 | $905,569 | 259 | 4.92/5.0 |
| Evolve | 12 | $590,895 | 271 | 4.72/5.0 |
| Natural Retreats (W) | 19 | $520,526 | 60 | 4.89/5.0 |
| Vacasa Arizona | 32 | $340,619 | 1500 | 4.54/5.0 |
| Margaret Allen | 1 | $267,179 | 25 | 4.96/5.0 |
| Sarah | 1 | $247,409 | 8 | 5.00/5.0 |
| Eiron | 1 | $204,243 | 15 | 4.80/5.0 |
| Abode Sun Valley | 2 | $185,670 | 8 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sun Valley.
Who Are the Airbnb Hosts in Sun Valley?
Sun Valley leans more toward professional operations than casual hosting, which usually raises the competitive bar for new entrants.
Host Profile Insights for Sun Valley
- A 42.1% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 67.3% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 11.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 61.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 13.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Sun Valley averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Sun Valley
These are the highest-grossing professional property management operations in Sun Valley, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Michael | 36 | $1,360,344 | $444 | 31.0% | 4.90/5 |
| Alpine | 62 | $1,018,735 | $417 | 22.5% | 4.69/5 |
| MVP Vacation Homes | 18 | $905,569 | $482 | 37.8% | 4.92/5 |
| Evolve | 12 | $590,895 | $602 | 36.3% | 4.72/5 |
| Natural Retreats (W) | 19 | $520,526 | $802 | 21.7% | 4.89/5 |
| Vacasa Arizona | 32 | $340,619 | $289 | 20.1% | 4.54/5 |
| Abode Sun Valley | 2 | $185,670 | $2,119 | 22.5% | 5.00/5 |
| Vacasa Idaho | 23 | $183,058 | $314 | 18.8% | 4.58/5 |
| Habitue | 1 | $131,639 | $1,053 | 39.7% | 4.85/5 |
| Scott And Emmi | 1 | $127,947 | $660 | 53.6% | 4.89/5 |
Management Company Insights for Sun Valley
- The leading management company, Michael, operates 36 listings with $1,360,344 in gross revenue — a useful benchmark for what scale looks like in Sun Valley.
- Top managers average 21 properties each, pointing to a market where portfolio scale is a meaningful competitive factor.
- Professionally managed listings in the top tier average 4.8/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Sun Valley's Airbnb Market Compare to Nearby Cities?
How does the Sun Valley Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Buhl, Sun Valley has 20 percentage points lower occupancy and about $337 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Filer | 12 | $3,738 | $263.43 | 48% |
| Ketchum | 399 | $3,273 | $550.76 | 32% |
| Hailey | 92 | $3,171 | $341.62 | 42% |
| Heyburn | 14 | $2,968 | $269.36 | 43% |
| Garden Valley | 139 | $2,661 | $281.80 | 36% |
| Stanley | 92 | $2,480 | $303.43 | 43% |
| Twin Falls | 227 | $2,037 | $179.43 | 46% |
| Buhl | 19 | $2,019 | $134.36 | 49% |
| Fairfield | 14 | $1,893 | $267.72 | 32% |
| Bellevue | 19 | $1,892 | $184.58 | 43% |
Frequently Asked Questions About Airbnb in Sun Valley
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Sun Valley.
How much do Airbnb hosts make in Sun Valley?
Sun Valley hosts earn about $31,446 per year on average, with an average nightly rate of $472 and RevPAR of $142. Those figures describe the typical revenue environment for active listings in Sun Valley, Idaho, not the ceiling for the best operators. Source: AirROI 2026 data, Sun Valley market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Sun Valley?
The average Airbnb occupancy rate in Sun Valley is 29.0%. July is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Sun Valley?
Listings in Sun Valley average $472 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Sun Valley?
Sun Valley currently has about 309 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Sun Valley?
AirROI currently classifies the short-term rental regulation level in Sun Valley as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Sun Valley?
RevPAR in Sun Valley is about $142. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Sun Valley?
Occupancy of 29.0% means Sun Valley is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $31,446, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Sun Valley?
The average booking lead time in Sun Valley is about 77 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Sun Valley?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Sun Valley include Ketchum, Sun Valley, Warm Springs. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Sun Valley?
entire_home listings make up 99.7% of the active supply in Sun Valley. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Sun Valley compare to nearby Airbnb markets?
Among neighboring markets, Filer posts $44,853 in average annual revenue with 48.5% occupancy, compared to Sun Valley's $31,446 and 29.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Sun Valley?
The average Airbnb stay length in Sun Valley is about 5.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Sun Valley?
Airbnb listings in Sun Valley average 4.8 out of 5 overall. About 29.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Sun Valley?
Free parking on premises and Fire pit are among the strongest revenue-linked amenities in Sun Valley. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Sun Valley?
Yes. About 94.2% of active Airbnb listings in Sun Valley charge a cleaning fee, and the average fee is $297. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Sun Valley?
A 42.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.