Highland Park, Illinois Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Highland Park, Illinois? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $47,833 per year — at a $366 nightly rate, 45.9% occupancy, and a $178 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 34 active listings, Highland Park is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 61.9% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Highland Park?
In Highland Park, the headline Airbnb metrics are $47,833 in average annual revenue,45.9% occupancy, $366 ADR, and $178 in RevPAR, and guests book about 59 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Highland Park?
Understanding the monthly revenue variations for Airbnb listings in Highland Park is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Highland Park is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Highland Park across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,371+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,959 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,333 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,918, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Highland Park
What Is the Monthly Airbnb Occupancy Rate in Highland Park?
Maximize your bookings by understanding the Highland Park STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Highland Park:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Highland Park
What Is the Average Airbnb Nightly Rate in Highland Park?
Effective short term rental pricing strategy in Highland Park involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Highland Park typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $783+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $386 or more.
- Typical properties (Median) charge around $224 per night.
- Entry-level properties (Bottom 25%) earn around $129 per night.
Average Daily Rate (ADR) Trend by Month in Highland Park
What Is the RevPAR for Airbnb in Highland Park?
RevPAR in Highland Park is currently $178. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $78 RevPAR.
- Typical properties (Median) generate $111 RevPAR.
- Strong performers (Top 25%) earn $212 RevPAR.
- Best-in-class (Top 10%) achieve $306 RevPAR.
Average Monthly RevPAR Trend in Highland Park
RevPAR Insights for Highland Park
- The average RevPAR in Highland Park is $178. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($306) and bottom 25% ($78) is $228, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Highland Park benchmarks. If your RevPAR falls below the median of $111, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $212+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Highland Park?
Highland Park's peak Airbnb season falls in July, August, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $7,153 per month
- Occupancy rates average 62.9%
- Daily rates average $352
Shoulder Season
- Revenue averages $5,301 per month
- Occupancy maintains around 49.3%
- Daily rates hold near $331
Low Season (January, February, March)
- Revenue drops to average $2,716 per month
- Occupancy decreases to average 28.4%
- Daily rates adjust to average $325
Seasonality Insights for Highland Park
- Airbnb seasonality in Highland Park is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Highland Park's highest earning potential, with monthly revenues climbing to $8,381, occupancy reaching 71.1%, and ADRs peaking at $358.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,088, occupancy could drop to 21.5%, and ADRs may adjust to $301.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Highland Park.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Highland Park, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Highland Park?
Low regulation and minimal registration activity in Highland Park, Illinois, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Highland Park to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Highland Park?
With a compact short-term rental market, Highland Park gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Highland Park | The heart of Highland Park, featuring a mix of shopping, dining, and cultural attractions. A prime spot for visitors looking to experience the local vibe. | Highland Park Historical Society, Rosewood Beach, Ravinia Park, Local boutique shops, Highland Park Art Center |
| Ravinia | Known for the Ravinia Festival, this area attracts visitors during the summer concert season. It's great for those looking to enjoy outdoor music and arts. | Ravinia Festival, Ravinia Park, Highland Park Country Club |
| Lake Michigan Shore | Offers beautiful lakefront views and access to outdoor activities. It's ideal for families and those wanting a peaceful retreat with water activities. | Rosewood Beach, Lloyd Beach, Lakefront Bike Path, Picnic areas |
| Green Bay Road | A bustling area with a variety of shops and restaurants, making it attractive for those looking for convenience and local experiences. | Local dining spots, Shops and small businesses, Community events |
| North Shore | Known for its scenic views and upscale neighborhoods, this area appeals to tourists looking for a luxurious stay near the water. | Beach access, Parks and recreational areas, Scenic drives |
| Pine Street District | A charming residential area with historical homes, perfect for those seeking a cozy and quaint experience while being close to attractions. | Historical homes, Pine Street park, Neighborhood walks |
| Central Highland Park | Offers a mix of residential serenity and proximity to city amenities, ideal for those who want a blend of suburban and urban experiences. | Highland Park Art Center, Farmers Market, Local parks |
| East Highland Park | A quiet, family-friendly area with easy access to schools and playgrounds, great for families vacationing together. | Local parks, Family-friendly attractions, School facilities |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Highland Park offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Highland Park?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Highland Park
- The Highland Park Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.2% of the 34 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Highland Park, House properties are the most common (67.6%), reflecting the local real estate landscape.
- Houses represent a significant 67.6% portion, catering likely to families or larger groups.
Highland Park Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Highland Park
- The dominant room capacity in Highland Park is 1 bedroom listings, making up 26.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 50.0% of the active Airbnb listings in Highland Park, indicating a high concentration in these sizes.
- A significant 44.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Highland Park.
Highland Park Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Highland Park
- The most common guest capacity trend in Highland Park vacation rentals is listings accommodating 2 guests (32.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Highland Park STR market, accounting for 55.9% of listings.
- 41.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Highland Park.
- On average, properties in Highland Park are equipped to host 4.3 guests.
How Do Listings in Highland Park Compare on Quality?
Listing quality in Highland Park can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Highland Park
- At 36.4 photos per listing on average, Highland Park hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 17.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Highland Park averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Highland Park?
Amenity Prevalence
Amenity Insights for Highland Park
- Essential amenities in Highland Park that guests expect include: Air conditioning, Heating, Free parking on premises, Smoke alarm, Wifi, Hot water, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Highland Park: Air conditioning, Heating, Free parking on premises, Smoke alarm, Wifi, Hot water, Carbon monoxide alarm.
- Prioritize adding missing essentials: Air conditioning, Heating, Hot water, Carbon monoxide alarm.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Highland Park to stay competitive.
Which Airbnb Amenities Boost Revenue in Highland Park?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Highland Park, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Washer | 85.3% | $53,532 | $14,779 | 262.2% |
Indoor fireplace | 44.1% | $72,927 | $28,023 | 160.2% |
Fireplace guards | 14.7% | $94,472 | $39,792 | 137.4% |
Sound system | 17.6% | $83,898 | $40,105 | 109.2% |
Exterior security cameras on property | 41.2% | $66,700 | $34,627 | 92.6% |
Children’s books and toys | 20.6% | $75,700 | $40,609 | 86.4% |
Cleaning before checkout | 17.6% | $76,629 | $41,663 | 83.9% |
Crib | 14.7% | $77,739 | $42,677 | 82.2% |
Bathtub | 55.9% | $58,339 | $34,526 | 69.0% |
Pack ’n play/Travel crib | 29.4% | $65,572 | $40,442 | 62.1% |
Revenue Impact Insights for Highland Park
- Washer tops the revenue impact list with a 262.2% uplift — listings with this amenity earn $53,532 vs. $14,779 without it.
- Washer — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Highland Park STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Highland Park. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHighland Park Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Highland Park
- The typical guest profile for Airbnb in Highland Park consists of primarily domestic travelers (95%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.4% of guests.
- Key international markets include United States (95.4%) and France (1%).
- Top languages spoken are English (62.5%) followed by Spanish (11.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Highland Park?
Listings in Highland Park average 4.89 out of 5 overall, with about 69.6 reviews per active listing and 52.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Highland Park
- With an overall rating of 4.89, Highland Park listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Location (4.96), while Value (4.8) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 52.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Highland Park Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Highland Park
- The most common availability pattern in Highland Park falls within the 181-270 days range, representing 41.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Highland Park (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Highland Park?
Average Booking Lead Time by Month
Booking Lead Time Insights for Highland Park
- The overall average booking lead time for vacation rentals in Highland Park is 59 days.
- Guests book furthest in advance for stays during August (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (83 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Highland Park.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 83 days) to capture early planners.
- Monitor your own booking lead times against these Highland Park averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Highland Park?
Guests in Highland Park stay about 12.1 nights on average, generating roughly 730 reservations and 21.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Highland Park
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Highland Park
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- At 21.5 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Mar (19.4 nights) and shorten in Dec (4.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Highland Park Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
29.4% of total
2 Nights
4 listings
11.8% of total
3 Nights
2 listings
5.9% of total
4-6 Nights
1 listings
2.9% of total
7-29 Nights
5 listings
14.7% of total
30+ Nights
12 listings
35.3% of total
Key Insights
- The most prevalent minimum stay requirement in Highland Park is 30+ Nights, adopted by 35.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (35.3%) caters to monthly stays (30+ nights) in Highland Park, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 35.3% of Highland Park hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 35.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Highland Park.
Highland Park Airbnb Cancellation Policy Trends Analysis (2026)
Limited
6 listings
17.6% of total
Flexible
2 listings
5.9% of total
Moderate
6 listings
17.6% of total
Firm
14 listings
41.2% of total
Strict
6 listings
17.6% of total
Cancellation Policy Insights for Highland Park
- The prevailing Airbnb cancellation policy trend in Highland Park is Firm, used by 41.2% of listings.
- A majority (58.8%) of hosts in Highland Park utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 41.2% market standard in Highland Park.
- Regularly review your cancellation policy against competitors and market demand shifts in Highland Park.
How Much Are Airbnb Cleaning Fees in Highland Park?
Cleaning fees in Highland Park are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Highland Park
- 79.4% of listings charge a cleaning fee, making it standard practice in Highland Park. Guests expect it and factor it into their booking decisions.
- The gap between the average ($734) and median ($175) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 4.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Highland Park median of $175. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Highland Park Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Highland Parkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
2-Acre Highland Park Retreat with Heated Pool ~ 5*
Entire Place • 6 bedrooms
6 bed pool Indoor Basketball Gym
Entire Place • 6 bedrooms
Witness Sunrise Over Lake Michigan
Entire Place • 4 bedrooms
The Sunset Manor - Luxe Mansion for Serene retreat
Entire Place • 6 bedrooms
Highland Park Retreat
Entire Place • 4 bedrooms
Re-imagined 1880s cottage by Highwood, Metra, Lake
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Highland Park?
Learn from the best! This table showcases top-performing Airbnb hosts in Highland Park based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kailash | 1 | $174,844 | 149 | 4.91/5.0 |
| Vamsi | 2 | $162,093 | 89 | 4.80/5.0 |
| Nancy | 1 | $159,741 | 8 | 5.00/5.0 |
| Dermot | 1 | $149,785 | 61 | 4.93/5.0 |
| Rachell | 2 | $121,515 | 70 | 4.97/5.0 |
| Abigail | 4 | $76,609 | 49 | 4.95/5.0 |
| Amy R | 1 | $71,982 | 18 | 4.94/5.0 |
| Daniel | 1 | $71,316 | 100 | 4.98/5.0 |
| Rachel | 1 | $66,300 | 22 | 5.00/5.0 |
| Phil | 1 | $63,577 | 86 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Highland Park.
Who Are the Airbnb Hosts in Highland Park?
Highland Park is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Highland Park
- With 73.5% Superhosts, Highland Park has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 2.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 61.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 23.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Highland Park averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Highland Park
These are the highest-grossing professional property management operations in Highland Park, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Suite Home Corporate Housing | 1 | $1,323 | $283 | 16.1% | N/A |
Management Company Insights for Highland Park
- The leading management company, Suite Home Corporate Housing, operates 1 listings with $1,323 in gross revenue — a useful benchmark for what scale looks like in Highland Park.
- Top managers average 1 properties each, suggesting professional management in Highland Park still operates at a relatively boutique scale.
Recommendations
- With only 2.9% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Highland Park's Airbnb Market Compare to Nearby Cities?
How does the Highland Park Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Town of Sugar Creek, Highland Park has 4 percentage points lower occupancy and about $266 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Sugar Creek | 16 | $8,513 | $632.49 | 50% |
| Laketown Township | 57 | $6,147 | $573.13 | 47% |
| Twin Lakes | 36 | $5,981 | $548.11 | 44% |
| Port Sheldon Township | 25 | $5,968 | $598.72 | 46% |
| Ganges Township | 70 | $5,813 | $663.40 | 37% |
| Saugatuck Township | 141 | $5,662 | $531.57 | 42% |
| Town of Geneva | 62 | $5,308 | $475.88 | 44% |
| Union Pier | 16 | $5,307 | $630.90 | 33% |
| New Buffalo Township | 258 | $5,245 | $648.95 | 36% |
| Lake Geneva | 206 | $5,180 | $486.34 | 41% |
Frequently Asked Questions About Airbnb in Highland Park
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Highland Park.
How much do Airbnb hosts make in Highland Park?
Highland Park hosts earn about $47,833 per year on average, with an average nightly rate of $366 and RevPAR of $178. Those figures describe the typical revenue environment for active listings in Highland Park, Illinois, not the ceiling for the best operators. Source: AirROI 2026 data, Highland Park market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Highland Park?
The average Airbnb occupancy rate in Highland Park is 45.9%. July is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Highland Park?
Listings in Highland Park average $366 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Highland Park?
Highland Park currently has about 34 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Highland Park?
AirROI currently classifies the short-term rental regulation level in Highland Park as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Highland Park?
RevPAR in Highland Park is about $178. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Highland Park?
At 45.9% occupancy, Highland Park can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $47,833, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Highland Park?
The average booking lead time in Highland Park is about 59 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Highland Park?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Highland Park include Downtown Highland Park, Ravinia, Lake Michigan Shore. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Highland Park?
entire_home listings make up 88.2% of the active supply in Highland Park. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Highland Park compare to nearby Airbnb markets?
Among neighboring markets, Town of Sugar Creek posts $102,154 in average annual revenue with 49.7% occupancy, compared to Highland Park's $47,833 and 45.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Highland Park?
The average Airbnb stay length in Highland Park is about 12.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Highland Park?
Airbnb listings in Highland Park average 4.89 out of 5 overall. About 52.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Highland Park?
Washer and Indoor fireplace are among the strongest revenue-linked amenities in Highland Park. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Highland Park?
Yes. About 79.4% of active Airbnb listings in Highland Park charge a cleaning fee, and the average fee is $734. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Highland Park?
A 73.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.