Mattoon, Illinois Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Mattoon, Illinois? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $10,181 per year — at a $114 nightly rate, 33.0% occupancy, and a $38 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 22 active listings, Mattoon is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 633.3% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Mattoon?
In Mattoon, the headline Airbnb metrics are $10,181 in average annual revenue,33.0% occupancy, $114 ADR, and $38 in RevPAR, and guests book about 14 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Mattoon?
Understanding the monthly revenue variations for Airbnb listings in Mattoon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mattoon is typically April, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mattoon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,793+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,061 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $948 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $529, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mattoon
What Is the Monthly Airbnb Occupancy Rate in Mattoon?
Maximize your bookings by understanding the Mattoon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mattoon:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mattoon
What Is the Average Airbnb Nightly Rate in Mattoon?
Effective short term rental pricing strategy in Mattoon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mattoon typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $147+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $124 or more.
- Typical properties (Median) charge around $108 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in Mattoon
What Is the RevPAR for Airbnb in Mattoon?
RevPAR in Mattoon is currently $38. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $21 RevPAR.
- Typical properties (Median) generate $28 RevPAR.
- Strong performers (Top 25%) earn $53 RevPAR.
- Best-in-class (Top 10%) achieve $72 RevPAR.
Average Monthly RevPAR Trend in Mattoon
RevPAR Insights for Mattoon
- The average RevPAR in Mattoon is $38. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($72) and bottom 25% ($21) is $51, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Apr and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Mattoon benchmarks. If your RevPAR falls below the median of $28, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $53+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Mattoon?
Mattoon's peak Airbnb season falls in April, June, August, while the softest stretch is January, February, December. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (April, June, August)
- Revenue averages $1,719 per month
- Occupancy rates average 45.9%
- Daily rates average $117
Shoulder Season
- Revenue averages $1,333 per month
- Occupancy maintains around 36.7%
- Daily rates hold near $114
Low Season (January, February, December)
- Revenue drops to average $960 per month
- Occupancy decreases to average 30.0%
- Daily rates adjust to average $109
Seasonality Insights for Mattoon
- The Airbnb seasonality pattern in Mattoon shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mattoon's highest earning potential, with monthly revenues climbing to $1,735, occupancy reaching 54.8%, and ADRs peaking at $121.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $836, occupancy could drop to 20.0%, and ADRs may adjust to $106.
- Lower occupancy paired with meaningful seasonality means hosts in Mattoon need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Mattoon seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Mattoon?
Low regulation and minimal registration activity in Mattoon, Illinois, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Mattoon to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Mattoon?
With a compact short-term rental market, Mattoon gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Mattoon | The heart of the city with easy access to amenities, restaurants, and local attractions. Ideal for guests who want to experience the local culture and community. | Mattoon Public Library, The Coleman Theater, Mattoon Train Depot, Historical Society Museum, Duncan Park |
| Lake Mattoon | A popular getaway destination for outdoor activities including fishing, boating, and camping. Attracts families and nature lovers looking for a relaxing stay. | Lake Mattoon, Fishing and boating, Parks and picnic areas, Campgrounds, Hiking trails |
| West Mattoon | A residential area close to parks and family-friendly attractions, perfect for longer stays and family vacations in a quieter setting. | Roller Rink, West Park, Mattoon Community Center, Fishing in nearby ponds, Local shops |
| East Mattoon | A suburban area with various local shops and restaurants, appealing to guests who prefer a more laid-back atmosphere while still being close to the center. | Mattoon Mall, Local eateries, East Side Park, Community events, Shopping areas |
| Mattoon Sports Complex | A hub for sports enthusiasts, hosting various events throughout the year attracting sports teams and families. Perfect for guests visiting for tournaments and competitions. | Mattoon Sports Complex, Soccer fields, Baseball diamonds, Parks, Community events |
| Coles County Fairgrounds | Site of the annual county fair and other events, making it a draw for visitors during fair season and for those interested in local festivities. | Coles County Fair, Exhibitions and events, Carnival rides, Local vendors, Community gatherings |
| Downtown Charleston | Nearby Charleston offers a vibrant downtown experience with a historic feel, attracting guests who want to explore beyond Mattoon. | Eastern Illinois University, Historic downtown, The Coles County Courthouse, Theater performances, Local cafes |
| Mattoon Arts District | Emerging arts area with cultural events, galleries, and performances. Ideal for guests looking for a creative atmosphere and local artistry. | Art galleries, Local exhibitions, Theater events, Creative workshops, Cultural festivals |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Mattoon offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Mattoon?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mattoon
- The Mattoon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.5% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mattoon, House properties are the most common (45.5%), reflecting the local real estate landscape.
- Houses represent a significant 45.5% portion, catering likely to families or larger groups.
- The presence of 36.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 9.0%) offer potential for unique stay experiences.
Mattoon Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mattoon
- The dominant room capacity in Mattoon is 2 bedrooms listings, making up 59.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 81.8% of the active Airbnb listings in Mattoon, indicating a high concentration in these sizes.
Mattoon Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mattoon
- The most common guest capacity trend in Mattoon vacation rentals is listings accommodating 2 guests (27.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Mattoon STR market, accounting for 54.6% of listings.
- 31.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mattoon.
- On average, properties in Mattoon are equipped to host 4.0 guests.
How Do Listings in Mattoon Compare on Quality?
Listing quality in Mattoon can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Mattoon
- The average of 12.8 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 59.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Mattoon averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Mattoon?
Amenity Prevalence
Amenity Insights for Mattoon
- Essential amenities in Mattoon that guests expect include: Hot water, Smoke alarm, Air conditioning, TV, Wifi, Bed linens, Microwave, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dryer, Shampoo are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mattoon: Hot water, Smoke alarm, Air conditioning, TV, Wifi, Bed linens, Microwave, Free parking on premises.
- Prioritize adding missing essentials: Bed linens, Microwave, Free parking on premises.
- Consider adding popular differentiators like Dryer or Shampoo to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mattoon to stay competitive.
Which Airbnb Amenities Boost Revenue in Mattoon?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Mattoon, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Outdoor dining area | 22.7% | $25,143 | $5,780 | 335.0% |
Clothing storage | 36.4% | $19,882 | $4,637 | 328.7% |
Stove | 40.9% | $18,340 | $4,532 | 304.6% |
Oven | 40.9% | $18,340 | $4,532 | 304.6% |
Shower gel | 31.8% | $20,628 | $5,305 | 288.8% |
Refrigerator | 50.0% | $16,188 | $4,173 | 287.9% |
Coffee maker | 50.0% | $16,188 | $4,173 | 287.9% |
Kitchen | 50.0% | $16,188 | $4,173 | 287.9% |
Bathtub | 50.0% | $16,188 | $4,173 | 287.9% |
Cooking basics | 36.4% | $19,092 | $5,089 | 275.2% |
Revenue Impact Insights for Mattoon
- Outdoor dining area tops the revenue impact list with a 335.0% uplift — listings with this amenity earn $25,143 vs. $5,780 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Mattoon STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mattoon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMattoon Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Mattoon
- The typical guest profile for Airbnb in Mattoon consists of primarily domestic travelers (96%), often arriving from nearby Houston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.8% of guests.
- Key international markets include United States (95.8%) and Canada (0.7%).
- Top languages spoken are English (68.9%) followed by Spanish (20.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Houston and Charleston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Mattoon?
Listings in Mattoon average 4.81 out of 5 overall, with about 35.3 reviews per active listing and 27.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Mattoon
- With an overall rating of 4.81, Mattoon listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.9), while Cleanliness (4.77) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 27.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 27.3% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Mattoon Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mattoon
- The most common availability pattern in Mattoon falls within the 271-366 days range, representing 59.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mattoon (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Mattoon?
Average Booking Lead Time by Month
Booking Lead Time Insights for Mattoon
- The overall average booking lead time for vacation rentals in Mattoon is 14 days.
- Guests book furthest in advance for stays during November (average 28 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (20 days avg.) sees the longest lead times, while Winter (12 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (14 days) as a baseline for your pricing and availability strategy in Mattoon.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 28 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 20 days) to capture early planners.
- Monitor your own booking lead times against these Mattoon averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Mattoon?
Guests in Mattoon stay about 4.3 nights on average, generating roughly 412 reservations and 18.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Mattoon
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Mattoon
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 18.7 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Dec (6.9 nights) and shorten in Feb (2.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Mattoon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
27.3% of total
2 Nights
1 listings
4.5% of total
7-29 Nights
1 listings
4.5% of total
30+ Nights
14 listings
63.6% of total
Key Insights
- The most prevalent minimum stay requirement in Mattoon is 30+ Nights, adopted by 63.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (63.6%) caters to monthly stays (30+ nights) in Mattoon, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 63.6% of Mattoon hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 63.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mattoon.
Mattoon Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
4.5% of total
Flexible
3 listings
13.6% of total
Moderate
3 listings
13.6% of total
Firm
13 listings
59.1% of total
Strict
2 listings
9.1% of total
Cancellation Policy Insights for Mattoon
- The prevailing Airbnb cancellation policy trend in Mattoon is Firm, used by 59.1% of listings.
- A majority (68.2%) of hosts in Mattoon utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (9.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 59.1% market standard in Mattoon.
- Using a Strict policy might deter some guests, as only 9.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Mattoon.
How Much Are Airbnb Cleaning Fees in Mattoon?
Cleaning fees in Mattoon are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Mattoon
- Only 36.4% of listings charge a cleaning fee, suggesting that most hosts in Mattoon bundle cleaning costs into the nightly rate.
- The average cleaning fee of $61 is close to the median ($50), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 8.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Mattoon median of $50. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Mattoon Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mattoonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
New! Jade's Place-Near I-57, Emerald Acres & EIU!
Entire Place • 5 bedrooms
Brickway Retreat
Entire Place • 2 bedrooms
Mattoon home by sports complex
Entire Place • 3 bedrooms
Country Living in Mattoon
Entire Place • 2 bedrooms
Cherry Blossom Cottage
Entire Place • 2 bedrooms
2 br Budget Suite. Open Floor plan
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Mattoon?
Learn from the best! This table showcases top-performing Airbnb hosts in Mattoon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aaron | 11 | $45,903 | 99 | 4.70/5.0 |
| Jill | 2 | $34,467 | 258 | 4.93/5.0 |
| Jesse | 1 | $30,538 | 25 | 4.88/5.0 |
| Christine | 1 | $24,211 | 39 | 4.85/5.0 |
| Jeff | 1 | $23,802 | 40 | 5.00/5.0 |
| Abigail | 1 | $19,194 | 46 | 4.98/5.0 |
| Don | 2 | $13,017 | 184 | 4.63/5.0 |
| Toby | 1 | $12,321 | 59 | 4.85/5.0 |
| Shane | 1 | $12,186 | 19 | 5.00/5.0 |
| Ell | 1 | $8,337 | 8 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mattoon.
Who Are the Airbnb Hosts in Mattoon?
Mattoon leans more toward professional operations than casual hosting, which usually raises the competitive bar for new entrants.
Host Profile Insights for Mattoon
- A 31.8% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 50.0% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 81.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 72.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Mattoon averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Mattoon
These are the highest-grossing professional property management operations in Mattoon, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Aaron | 11 | $45,903 | $105 | 21.6% | 4.70/5 |
Management Company Insights for Mattoon
- The leading management company, Aaron, operates 11 listings with $45,903 in gross revenue — a useful benchmark for what scale looks like in Mattoon.
- Top managers average 11 properties each, suggesting professional management in Mattoon still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.7/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Mattoon's Airbnb Market Compare to Nearby Cities?
How does the Mattoon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with West Peoria, Mattoon has 23 percentage points lower occupancy and about $32 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Marshall | 12 | $3,278 | $282.10 | 39% |
| Effingham | 23 | $2,909 | $270.65 | 42% |
| East Peoria | 24 | $2,833 | $222.54 | 47% |
| Centralia | 17 | $2,775 | $229.36 | 52% |
| Sullivan | 12 | $2,424 | $188.68 | 50% |
| Edwardsville | 22 | $2,312 | $208.66 | 43% |
| West Peoria | 13 | $2,293 | $146.46 | 56% |
| Rantoul | 10 | $2,240 | $150.01 | 50% |
| Champaign | 262 | $2,238 | $207.43 | 42% |
| Normal | 60 | $2,145 | $157.86 | 53% |
Frequently Asked Questions About Airbnb in Mattoon
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Mattoon.
How much do Airbnb hosts make in Mattoon?
Mattoon hosts earn about $10,181 per year on average, with an average nightly rate of $114 and RevPAR of $38. Those figures describe the typical revenue environment for active listings in Mattoon, Illinois, not the ceiling for the best operators. Source: AirROI 2026 data, Mattoon market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Mattoon?
The average Airbnb occupancy rate in Mattoon is 33.0%. April is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Mattoon?
Listings in Mattoon average $114 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Mattoon?
Mattoon currently has about 22 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Mattoon?
AirROI currently classifies the short-term rental regulation level in Mattoon as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Mattoon?
RevPAR in Mattoon is about $38. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Mattoon?
Occupancy of 33.0% means Mattoon is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $10,181, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Mattoon?
The average booking lead time in Mattoon is about 14 days — a relatively short booking window, meaning most guests decide within a few weeks of their trip — dynamic pricing can capture late demand. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Mattoon?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Mattoon include Downtown Mattoon, Lake Mattoon, West Mattoon. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Mattoon?
entire_home listings make up 95.5% of the active supply in Mattoon. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Mattoon compare to nearby Airbnb markets?
Among neighboring markets, Marshall posts $39,334 in average annual revenue with 39.2% occupancy, compared to Mattoon's $10,181 and 33.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Mattoon?
The average Airbnb stay length in Mattoon is about 4.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Mattoon?
Airbnb listings in Mattoon average 4.81 out of 5 overall. About 27.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Mattoon?
Outdoor dining area and Clothing storage are among the strongest revenue-linked amenities in Mattoon. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Mattoon?
Yes. About 36.4% of active Airbnb listings in Mattoon charge a cleaning fee, and the average fee is $61. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Mattoon?
At 31.8%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.