Tourism statisticsCity2026
Louisville Tourism Statistics: 52,988 Airbnb Stays
AirROI estimates 52,988 Airbnb stays in Louisville, in Kentucky, United States, in the 12 months to October 2026. The busiest month was October, and the quietest was February. All of Kentucky had 81.1 million visitors in 2025, the Kentucky Department of Tourism reports.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 230,602
- Typical Airbnb stay
- 4.4 nights
- Busiest Airbnb month
- October
- From within the United States, among guests who left a review
- 97.2%
Key facts
Louisville Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- The Kentucky Department of Tourism puts all of Kentucky at 81.1 million visitors in 2025.
Airbnb stays
- AirROI puts Airbnb stays in Louisville at 52,988 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Louisville added up to 230,602 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Louisville lasted 4.4 nights in the 12 months to October 2026, booked about 55 days ahead.
Busiest months
- AirROI ranks October the busiest Airbnb month in Louisville in the 12 months to October 2026, followed by September and June, with February the quietest.
- AirROI estimates the five busiest Airbnb months in Louisville ran unbroken from June to October in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Louisville in September were booked furthest ahead, about 92 days, against 30 days for January, in the 12 months to October 2026.
Guests
- AirROI estimates 97.2% of Louisville Airbnb guests who left a review as of October 2026 were from within the United States.
By place
- AirROI estimates Louisville took 20.9% of all Airbnb stays in Kentucky in the 12 months to October 2026.
- AirROI ranks Louisville first for Airbnb stays among the 17 towns it lists in Kentucky in the 12 months to October 2026.
Official numbers
How Many Tourists Visit Kentucky?
The Kentucky Department of Tourism counted 81.1 million visitors for all of Kentucky in 2025. On AirROI's estimates, Louisville accounted for 20.9% of Airbnb stays in Kentucky in the 12 months to October 2026.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 81.1 millionVisitors, all of Kentucky | Statewide visitors to Kentucky | 2025 | Kentucky Department of Tourism |
Airbnb stays
Airbnb Stays in Louisville
Louisville had 2,171 Airbnb homes in the 12 months to October 2026. They took an estimated 52,988 stays and 230,602 nights. A typical stay lasted 4.4 nights and was booked about 55 days ahead.
- Airbnb homes
- 2,171
- Airbnb stays, estimate
- 52,988
- Airbnb nights, estimate
- 230,602
- Typical stay
- 4.4 nights
- Booked ahead
- 55 days
Busiest months
When Is the Busiest Time in Louisville?
On Airbnb, October was the busiest month in Louisville in the 12 months to October 2026, then September and June. February was the quietest. The five busiest months run unbroken from June to October.
October ranks first, February last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: October, September, June, July, August, March, November, May, December, April, January, February.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| October | 10.0% | 54 days |
| September | 9.2% | 92 days |
| June | 9.1% | 43 days |
| July | 9.0% | 52 days |
| August | 8.7% | 42 days |
| March | 8.6% | 37 days |
| November | 8.3% | 49 days |
| May | 7.9% | 49 days |
| December | 7.8% | 35 days |
| April | 7.5% | 78 days |
| January | 7.0% | 30 days |
| February | 6.9% | 38 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Louisville Airbnb Guests Come From?
Nearly all Louisville Airbnb guests who left a review as of October 2026 were from within the United States (97.2%), AirROI estimates. Among the same guests, Louisville was the top origin city at 4.6%, ahead of Chicago at 2.6%. The figures rest on 182,275 reviews, written over many years.
97.2% from within the United States
Among guests who left a review, as of October 2026
- From within the United States 97.2%
- From abroad 2.8%
Top origin cities
Among guests who left a review
FAQ
Questions About Tourism in Louisville
How many tourists visit Louisville?
Kentucky as a whole had 81.1 million visitors in 2025, according to the Kentucky Department of Tourism. AirROI puts Louisville at 20.9% of Airbnb stays in Kentucky in the 12 months to October 2026. AirROI estimates 52,988 Airbnb stays in Louisville in the 12 months to October 2026, which counts bookings and not tourists.
When is the busiest time in Louisville?
The busiest Airbnb month in Louisville in the 12 months to October 2026 was October, then September and June. The five busiest months run from June to October.
What is the quietest month in Louisville?
February was the quietest Airbnb month in Louisville in the 12 months to October 2026, ranking 12th of 12, and January ranked 11th. Stays in February were booked about 38 days ahead, against 92 days for September.
How long is a typical Airbnb stay in Louisville?
A typical Airbnb stay in Louisville lasted 4.4 nights in the 12 months to October 2026, booked about 55 days ahead. By month, stays ran from 3.5 nights in September to 5.5 nights in January.
Where do Airbnb guests in Louisville come from?
Of Louisville Airbnb guests who left a review as of October 2026, 97.2% were from within the United States, AirROI estimates. Among the same guests, the top origin city was Louisville at 4.6%, ahead of Chicago at 2.6%.
Are Airbnb stays the same as tourists?
No. The Kentucky Department of Tourism counts visitors (81.1 million in 2025 across Kentucky). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 52,988 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 52,988 stays at 4.35 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 182,275 reviews and describes guests who left a review, not everyone who stayed. Read the method page.