Airbnb market data · 202612 months to January 2026
City of Watertown, NY Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in City of Watertown brought in $16,381 over the 12 months through January 2026, across just 19 active listings, so a single property can move that figure.
AirROI's latest figures for City of Watertown run through January 2026.
The short answer
City of Watertown Airbnb Market at a Glance
Listings averaged $131 a night and were booked on 40% of available nights.
Timing matters: in August, the best month, the average listing earned about 2.5 times as much as in April, the slowest. With only 19 active listings, a few bookings can reorder the months.
With 19 active listings, City of Watertown is the 454th-largest of 509 New York State markets AirROI tracks.
Browse the live City of Watertown Airbnb market See Every City of Watertown ListingRevenue
How Much Do Airbnb Hosts Make in City of Watertown?
Gross bookings per City of Watertown listing averaged $16,381 over the 12 months to January 2026 (New York State average: $36,572), before cleaning, platform and management costs and taxes.
The average City of Watertown listing brought in $2,790 in August, its best month, and $1,110 in April, its slowest. The three strongest months bring in 38% of a full year's revenue, where an even calendar would give any three months 25%.
Across City of Watertown's 19 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $3,550+ a month, about 2.3 times the typical property.
- Strong performers (top 25%) earn $2,400 or more, roughly $830 a month above the median.
- Typical properties (median) earn about $1,570 a month.
- Entry-level properties (bottom 25%) earn $888 or less, about 57% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 2.5 times what April did
Average revenue per active listing, by month
January left out, as the latest month's data looks incomplete.
City of Watertown Airbnb Data by Month
Latest 12 months in the January 2026 data.
August led on revenue. Nightly rates peaked in October and bookings in July, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Feb 2025 | $1,543 | 43.6% | $113 | 19 days |
| Mar 2025 | $1,461 | 41.1% | $113 | 12 days |
| Apr 2025 | $1,110 | 35.0% | $116 | 21 days |
| May 2025 | $1,502 | 39.2% | $122 | 27 days |
| Jun 2025 | $1,741 | 40.4% | $128 | 47 days |
| Jul 2025 | $2,704 | 64.5% | $128 | 65 days |
| Aug 2025 | $2,794 | 60.8% | $127 | 52 days |
| Sep 2025 | $2,559 | 47.8% | $134 | 54 days |
| Oct 2025 | $2,081 | 42.2% | $137 | 42 days |
| Nov 2025 | $1,774 | 36.9% | $136 | 53 days |
| Dec 2025 | $1,190 | 27.8% | $133 | 20 days |
| Jan 2026* | $926 | 19.7% | $132 | 26 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month. *Jan 2026 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
The typical City of Watertown listing earns about $1,570 a month, but one property can land well above or below that. The free Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in City of Watertown Profitable?
Yes, when it's run well. The average City of Watertown Airbnb took in $16,381 in the 12 months to January 2026, and run by its owner at everyday costs, about $1,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,540 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
City of Watertown Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $16,381 | $25,070 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$2,540 | −$3,890 |
| Utilities and internetAbout 5% of bookings | −$820 | −$1,250 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$330 | −$500 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$490 | −$750 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$160 | −$160 |
| Permit and registrationWhere one is required | −$80 | −$80 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$4,420 | −$6,630 |
| Left for housing costs, then profit | $11,961about $1,000 a month | $18,440about $1,540 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own City of Watertown Airbnb Profit
The estimate starts from City of Watertown's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one City of Watertown home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How City of Watertown's Top Earners Get There
- More nights booked. The busiest quarter of City of Watertown listings are booked on 57% or more of their nights, against 39% for the median listing. Ten more booked nights a year at the median rate of $125 adds about $1,240 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $145 a night or more, against a median of $125. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,640 a year.
- Open for the busy months. August brought the average listing about $2,790, against $1,110 in April, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,090 a month, against $1,370 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in City of Watertown?
City of Watertown listings were booked on 40% of the nights they were open over the past year, in line with the New York State average and in line with the U.S. average. Occupancy swings from 28% in December to 65% in July.
Across City of Watertown's 19 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 73%+ of open nights, 34 points above the median.
- Strong performers (top 25%) fill 57% or more, roughly four nights a week.
- Typical properties (median) fill about 39% of open nights.
- Entry-level properties (bottom 25%) fill 23% or less, under two nights a week.
July was the busiest month in City of Watertown, December the quietest
Share of open nights booked, by month
January data incomplete. The 12-month rate of 40% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in City of Watertown?
The average nightly rate in City of Watertown, known as ADR (average daily rate), was $131 over the past year, about 66% below the New York State average of $380 and about 61% below the U.S. average of $335. Rates peak in October and November at about $135 and bottom out in February and March at about $115.
Across City of Watertown's 19 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $175+ a night, about 42% above the median.
- Strong performers (top 25%) charge $145 or more, about $20 above the median.
- Typical properties (median) charge about $125 a night.
- Entry-level properties (bottom 25%) charge $105 or less, about 16% below the median.
October rates ran 22% above March's
Average nightly rate (ADR), by month
January data incomplete.
Seasonality
Best and Worst Months for Airbnb in City of Watertown
With only 19 active listings, the monthly pattern in City of Watertown is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in April.
How Far in Advance Do Guests Book Airbnb in City of Watertown?
Guests book City of Watertown stays 42 days ahead on average (about six weeks). July stays are booked furthest out, about 65 days ahead, and March stays closest to arrival, about 12 days. A typical July booking is made in mid-May.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay
January data incomplete. The 12-month figure of 42 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in City of Watertown
None of the 19 active listings in City of Watertown display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in City of Watertown.
Neighborhoods
Best Neighborhoods for Airbnb in City of Watertown
AirROI's area guide picks eight City of Watertown neighborhoods that draw short-term rental guests, led by Downtown Watertown, Alexandria Bay and Lake Ontario. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Watertown | The heart of Watertown with a mix of historic buildings and modern amenities. It's a prime location for tourists and business travelers looking for easy access to local shops, restaurants, and entertainment. | Jefferson County Historical Society, Watertown Arena, Riverwalk Park, Local dining spots, The Public Square |
| Alexandria Bay | A picturesque village located on the Thousand Islands, offering stunning waterfront views and outdoor activities. Perfect for those looking to explore the beauty of the St. Lawrence River. | Boldt Castle, Thousand Islands Bridge, Boat tours, Waterfront parks, Local boutiques |
| Lake Ontario | A tranquil area known for its natural beauty and outdoor excursions. Ideal for travelers looking for relaxation and nature-related activities. | Sandy Island Beach State Park, Camp Bell's Beach, Fishing and boating, Nature trails, Scenic vistas |
| Fort Drum | Home to a large military base, this area attracts families and service members. Hosts seeking long-term rentals may find demand due to nearby military personnel. | Fort Drum Military Museum, Base recreational activities, Local community events, Outdoor sports fields |
| Thousand Islands | A famous tourist destination known for its beautiful islands and outdoor recreational activities. This area is popular for summer vacations and water activities. | 1000 Islands National Park, Kayaking and canoeing, Scenic boat tours, Fishing spots, Camping sites |
| Watertown Urban Mission Area | A community-oriented area attracting visitors interested in local initiatives and charity events. Appeals to those looking for a more authentic, local experience. | Urban Mission programs, Community events, Local shops and eateries, Volunteer opportunities |
| Northern New York Heritage Area | Region rich in history and cultural attractions, including historic sites and museums. Appeals to history buffs and families. | Historical museums, Cultural festivals, Tour guides, Educational events, Local heritage trails |
| Black River Valley | Scenic area famous for the Black River and its recreational activities. Attracts nature lovers and those interested in outdoor adventures. | Black River Trail, Fishing and rafting, Scenic viewpoints, Wildlife viewing, Picnic areas |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
City of Watertown vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 42 km, Town of Brighton (28 km away, 62 listings) earned the most per listing, about 93% more than City of Watertown. Town of Sandy Creek was the busiest, booked on 43% of nights against 40% in City of Watertown.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Town of Lyme 25 km | 41 | $23,105 | $293 | 35% |
| Town of Brighton 28 km | 62 | $31,661 | $332 | 41% |
| Henderson 29 km | 36 | $22,037 | $301 | 41% |
| Town of Clayton 32 km | 119 | $24,837 | $310 | 42% |
| Cape Vincent 36 km | 82 | $17,118 | $285 | 32% |
| Town of Orleans 37 km | 32 | $29,199 | $418 | 36% |
| Town of Alexandria 40 km | 112 | $27,602 | $368 | 41% |
| Town of Sandy Creek 42 km | 47 | $27,311 | $255 | 43% |
Other Airbnb Markets in New York State
- New York Airbnb data 9,776 listings
- Town of East Hampton Airbnb data 1,191 listings
- Town of Southampton Airbnb data 1,101 listings
- Buffalo Airbnb data 860 listings
- City of Saratoga Springs Airbnb data 653 listings
- Town of Brookhaven Airbnb data 576 listings
- City of Rochester Airbnb data 558 listings
- Brooklyn Airbnb data 485 listings
See all 509 New York Airbnb markets
Markets Similar to City of Watertown
Markets elsewhere in the United States with a similar nightly rate and occupancy to City of Watertown:
- Gaithersburg Airbnb data MD · $130/night · 40.0%
- Ponce Airbnb data PR · $141/night · 40.3%
- Edinburg Airbnb data TX · $126/night · 39.1%
- Toledo Airbnb data OH · $140/night · 40.8%
- Port Arthur Airbnb data TX · $140/night · 39.1%
- Martinsburg Airbnb data WV · $138/night · 38.4%
FAQ
City of Watertown Airbnb FAQ
How much do Airbnb hosts make in City of Watertown?
An active City of Watertown Airbnb grossed $16,381 on average in the 12 months to January 2026, according to AirROI's tracking of 19 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,400 or more in a typical month.
How much can I make on Airbnb in City of Watertown?
It depends most on the home's size, location and how it's run. The middle half of City of Watertown listings earn between $888 and $2,400 in a typical month, and the top tenth $3,550 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in City of Watertown?
Listings in City of Watertown were booked on 40% of available nights over the past year. That compares with 40% for the New York State average. July was the busiest month.
How much does an Airbnb cost per night in City of Watertown?
The average booked night in City of Watertown cost $131 before fees. Half of listings charge between $105 and $145, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in City of Watertown?
None of the active City of Watertown listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in City of Watertown?
Yes, when it's run well. The average City of Watertown Airbnb grossed $16,381 in the 12 months to January 2026, 55% below the New York State average of $36,572, though with only 19 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $11,961 a year (about $1,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,540 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in City of Watertown?
August paid best over the past year, at $2,790 per active listing, and April paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in City of Watertown?
City of Watertown stays were booked 42 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in City of Watertown?
Downtown Watertown, Alexandria Bay and Lake Ontario draw the most short-term rental interest in City of Watertown. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in City of Watertown?
AirROI counted 19 active Airbnb listings in City of Watertown as of January 2026. The closest tracked market is Town of Lyme, 25 km away.
Method
About This Data
Figures on this page cover 19 active Airbnb listings in City of Watertown from February 2025 to January 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.