Town of Schodack, New York Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Town of Schodack, New York? Based on AirROI's 2025 dataset (April 2024 – March 2025), the short answer is $26,287 per year — at a $462 nightly rate, 34.4% occupancy, and a N/A RevPAR.
With just 17 active listings, Town of Schodack is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 13.3% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Town of Schodack?
In Town of Schodack, the headline Airbnb metrics are $26,287 in average annual revenue,34.4% occupancy, $462 ADR, and $0 in RevPAR, and guests book about 40 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Town of Schodack?
Understanding the monthly revenue variations for Airbnb listings in Town of Schodack is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Town of Schodack is typically December, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Town of Schodack across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,767+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,362 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,940 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,059, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Town of Schodack
What Is the Monthly Airbnb Occupancy Rate in Town of Schodack?
Maximize your bookings by understanding the Town of Schodack STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Town of Schodack:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Town of Schodack
What Is the Average Airbnb Nightly Rate in Town of Schodack?
Effective short term rental pricing strategy in Town of Schodack involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Town of Schodack typically peaks in August and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,108+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $392 or more.
- Typical properties (Median) charge around $155 per night.
- Entry-level properties (Bottom 25%) earn around $109 per night.
Average Daily Rate (ADR) Trend by Month in Town of Schodack
What Is the RevPAR for Airbnb in Town of Schodack?
RevPAR in Town of Schodack is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Town of Schodack
RevPAR Insights for Town of Schodack
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Town of Schodack benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Town of Schodack?
Town of Schodack's peak Airbnb season falls in December, February, November, while the softest stretch is April, May, June. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, February, November)
- Revenue averages $5,249 per month
- Occupancy rates average 32.0%
- Daily rates average $404
Shoulder Season
- Revenue averages $3,325 per month
- Occupancy maintains around 27.3%
- Daily rates hold near $417
Low Season (April, May, June)
- Revenue drops to average $2,092 per month
- Occupancy decreases to average 38.8%
- Daily rates adjust to average $421
Seasonality Insights for Town of Schodack
- Airbnb seasonality in Town of Schodack is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Town of Schodack's highest earning potential, with monthly revenues climbing to $5,804, occupancy reaching 45.2%, and ADRs peaking at $455.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,859, occupancy could drop to 11.8%, and ADRs may adjust to $376.
- Lower occupancy paired with meaningful seasonality means hosts in Town of Schodack need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Town of Schodack, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Town of Schodack?
Low regulation and minimal registration activity in Town of Schodack, New York, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Town of Schodack to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Town of Schodack?
With a compact short-term rental market, Town of Schodack gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Castleton-on-Hudson | Charming village with historical significance and easy access to the Hudson River. Popular among visitors interested in history and scenic waterfront views. | Hudson River, Caslteton Museum, Bunker Hill Park, local eateries, Hudson River Waterfront Park |
| Schodack Landing | Quaint waterfront community offering a relaxed atmosphere and beautiful riverfront views. Ideal for tourists looking for a peaceful getaway. | Schodack Island State Park, Hudson River, local vineyards, bike trails, fishing spots |
| East Schodack | A suburban area that provides access to nature and outdoor activities, appealing to families and nature lovers alike. | Schodack Town Park, local hiking trails, nearby farms, community events, Rensselaer Lake |
| West Schodack | A rural area that retains a quaint charm with proximity to larger towns. Good for those looking for a serene retreat while being close to amenities. | local farms, historic sites, nature walks, community parks, Hudson Valley attractions |
| Malden-on-Hudson | A picturesque town offering serene landscapes and a small-town feel while being accessible to major cities nearby. | Hudson River views, nature trails, community festivals, local art scene, restaurants |
| Nassau | A friendly community located near the Taconic State Parkway, making it a convenient stop for travelers heading to the Hudson Valley. | Nassau Village Park, history museums, local shops, scenic drives, outdoor events |
| Rensselaer | Just across the river from Albany, Rensselaer combines urban and rural experiences, attracting visitors looking for accessibility and variety. | City parks, local art galleries, restaurants, Hudson River Promenade, Albany attractions |
| Columbia County | Known for its beautiful landscapes, wineries, and charming small towns. Ideal for tourists seeking a rural getaway amidst nature. | local vineyards, Hudson River, Chatham’s historic district, Columbia County Fairgrounds, scenic drives |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Town of Schodack offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Town of Schodack?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Town of Schodack
- The Town of Schodack Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.1% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Town of Schodack, House properties are the most common (52.9%), reflecting the local real estate landscape.
- Houses represent a significant 52.9% portion, catering likely to families or larger groups.
- The presence of 11.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Town of Schodack Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Town of Schodack
- The dominant room capacity in Town of Schodack is 2 bedrooms listings, making up 35.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 5+ bedrooms properties represent 58.8% of the active Airbnb listings in Town of Schodack, indicating a high concentration in these sizes.
- A significant 35.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Town of Schodack.
Town of Schodack Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Town of Schodack
- The most common guest capacity trend in Town of Schodack vacation rentals is listings accommodating 4 guests (23.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Town of Schodack STR market, accounting for 47.0% of listings.
- 41.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Town of Schodack.
- On average, properties in Town of Schodack are equipped to host 4.6 guests.
What Amenities Do Airbnb Guests Expect in Town of Schodack?
Amenity Prevalence
Amenity Insights for Town of Schodack
- Essential amenities in Town of Schodack that guests expect include: Free parking on premises, Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Air conditioning, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Town of Schodack: Free parking on premises, Wifi, Kitchen.
- Consider adding popular differentiators like Hot water or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Town of Schodack to stay competitive.
Dive Deeper: Advanced Town of Schodack STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Town of Schodack. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTown of Schodack Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Town of Schodack
- The typical guest profile for Airbnb in Town of Schodack consists of primarily domestic travelers (95%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.6% of guests.
- Key international markets include United States (94.6%) and Canada (2.2%).
- Top languages spoken are English (57.6%) followed by Spanish (15.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Town of Schodack Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Town of Schodack
- The most common availability pattern in Town of Schodack falls within the 271-366 days range, representing 64.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Town of Schodack (47.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Town of Schodack?
Average Booking Lead Time by Month
Booking Lead Time Insights for Town of Schodack
- The overall average booking lead time for vacation rentals in Town of Schodack is 40 days.
- Guests book furthest in advance for stays during September (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Town of Schodack.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Town of Schodack averages to identify opportunities for dynamic pricing adjustments.
Town of Schodack Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
23.5% of total
2 Nights
5 listings
29.4% of total
3 Nights
4 listings
23.5% of total
4-6 Nights
3 listings
17.6% of total
7-29 Nights
1 listings
5.9% of total
Key Insights
- The most prevalent minimum stay requirement in Town of Schodack is 2 Nights, adopted by 29.4% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 29.4% of Town of Schodack hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.5% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Town of Schodack.
Town of Schodack Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
1 listings
6.7% of total
Moderate
7 listings
46.7% of total
Firm
3 listings
20% of total
Strict
4 listings
26.7% of total
Cancellation Policy Insights for Town of Schodack
- The prevailing Airbnb cancellation policy trend in Town of Schodack is Moderate, used by 46.7% of listings.
- There's a relatively balanced mix between guest-friendly (53.4%) and stricter (46.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 46.7% market standard in Town of Schodack.
- Regularly review your cancellation policy against competitors and market demand shifts in Town of Schodack.
What Do the Top Airbnb Listings in Town of Schodack Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Town of Schodackbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hidden Retreat 4-homes 134 acres
Entire Place • 11 bedrooms
Expansive Upstate Home w/ Home Theater!
Entire Place • 5 bedrooms
Heaven: FarmHouse & 2 TINY homes
Entire Place • 6 bedrooms
Secluded Lux Mansion Pool Home with Amazing Views
Entire Place • 6 bedrooms
Tiny House 2.5 hrs NYC and Boston Waterfront WIFI
Entire Place • 2 bedrooms
Private 1830 farm house perfect for a country stay
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Town of Schodack?
Learn from the best! This table showcases top-performing Airbnb hosts in Town of Schodack based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Barry & Alisha | 6 | $263,391 | 288 | 3.30/5.0 |
| Evolve | 1 | $62,488 | 36 | 5.00/5.0 |
| George | 1 | $31,117 | 75 | 4.99/5.0 |
| Linda | 1 | $26,228 | 237 | 5.00/5.0 |
| Eva | 1 | $17,577 | 4 | 5.00/5.0 |
| Tom | 1 | $12,069 | 213 | 4.87/5.0 |
| Julie | 1 | $11,540 | 5 | 5.00/5.0 |
| Zelda | 1 | $11,375 | 42 | 4.95/5.0 |
| Val | 3 | $5,798 | 142 | 4.74/5.0 |
| Andrew | 1 | $5,292 | 3 | 4.33/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Town of Schodack.
How Does Town of Schodack's Airbnb Market Compare to Nearby Cities?
How does the Town of Schodack Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Town of Pawling, Town of Schodack has 22 percentage points lower occupancy and about $70 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Middletown Springs | 11 | $8,614 | $550.24 | 36% |
| Town of Stuyvesant | 10 | $6,757 | $533.74 | 41% |
| Frankford Township | 10 | $6,656 | $501.80 | 45% |
| Pomfret | 13 | $6,142 | $449.79 | 49% |
| Town of Kingston | 13 | $6,045 | $436.18 | 49% |
| Town of East Hampton | 1,420 | $6,008 | $940.02 | 38% |
| Town of Pawling | 16 | $5,956 | $392.41 | 56% |
| Brookfield | 13 | $5,891 | $486.63 | 51% |
| Fort Ann | 27 | $5,803 | $761.44 | 38% |
| Town/Village of Harrison | 10 | $5,764 | $590.20 | 48% |
Frequently Asked Questions About Airbnb in Town of Schodack
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Town of Schodack.
How much do Airbnb hosts make in Town of Schodack?
Town of Schodack hosts earn about $26,287 per year on average, with an average nightly rate of $462 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Town of Schodack, New York, not the ceiling for the best operators. Source: AirROI 2025 data, Town of Schodack market, April 2024 to March 2025.
What is the average Airbnb occupancy rate in Town of Schodack?
The average Airbnb occupancy rate in Town of Schodack is 34.4%. December is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Town of Schodack?
Listings in Town of Schodack average $462 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Town of Schodack?
Town of Schodack currently has about 17 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Town of Schodack?
AirROI currently classifies the short-term rental regulation level in Town of Schodack as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Town of Schodack?
RevPAR in Town of Schodack is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Town of Schodack?
Occupancy of 34.4% means Town of Schodack is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $26,287, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Town of Schodack?
The average booking lead time in Town of Schodack is about 40 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Town of Schodack?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Town of Schodack include Castleton-on-Hudson, Schodack Landing, East Schodack. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Town of Schodack?
entire_home listings make up 94.1% of the active supply in Town of Schodack. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Town of Schodack compare to nearby Airbnb markets?
Among neighboring markets, Middletown Springs posts $103,364 in average annual revenue with 36.5% occupancy, compared to Town of Schodack's $26,287 and 34.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Town of Schodack?
December is the highest-revenue month in Town of Schodack, while April is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.