Town of Sterling, New York Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Town of Sterling, New York? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $20,496 per year — at a $248 nightly rate, 36.0% occupancy, and a $93 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 35 active listings, Town of Sterling is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 169.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Town of Sterling?
In Town of Sterling, the headline Airbnb metrics are $20,496 in average annual revenue,36.0% occupancy, $248 ADR, and $93 in RevPAR, and guests book about 90 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Town of Sterling?
Understanding the monthly revenue variations for Airbnb listings in Town of Sterling is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Town of Sterling is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Town of Sterling across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,605+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,391 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,035 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,009, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Town of Sterling
What Is the Monthly Airbnb Occupancy Rate in Town of Sterling?
Maximize your bookings by understanding the Town of Sterling STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Town of Sterling:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Town of Sterling
What Is the Average Airbnb Nightly Rate in Town of Sterling?
Effective short term rental pricing strategy in Town of Sterling involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Town of Sterling typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $451+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $263 or more.
- Typical properties (Median) charge around $204 per night.
- Entry-level properties (Bottom 25%) earn around $155 per night.
Average Daily Rate (ADR) Trend by Month in Town of Sterling
What Is the RevPAR for Airbnb in Town of Sterling?
RevPAR in Town of Sterling is currently $93. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $53 RevPAR.
- Typical properties (Median) generate $80 RevPAR.
- Strong performers (Top 25%) earn $104 RevPAR.
- Best-in-class (Top 10%) achieve $183 RevPAR.
Average Monthly RevPAR Trend in Town of Sterling
RevPAR Insights for Town of Sterling
- The average RevPAR in Town of Sterling is $93. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($183) and bottom 25% ($53) is $130, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Town of Sterling benchmarks. If your RevPAR falls below the median of $80, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $104+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Town of Sterling Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Town of Sterling?
Town of Sterling's peak Airbnb season falls in July, August, September, while the softest stretch is January, March, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, September)
- Revenue averages $4,026 per month
- Occupancy rates average 52.1%
- Daily rates average $245
Shoulder Season
- Revenue averages $2,441 per month
- Occupancy maintains around 29.8%
- Daily rates hold near $245
Low Season (January, March, December)
- Revenue drops to average $1,625 per month
- Occupancy decreases to average 20.8%
- Daily rates adjust to average $261
Seasonality Insights for Town of Sterling
- Airbnb seasonality in Town of Sterling is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Town of Sterling's highest earning potential, with monthly revenues climbing to $4,982, occupancy reaching 66.7%, and ADRs peaking at $263.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,566, occupancy could drop to 18.0%, and ADRs may adjust to $223.
- Lower occupancy paired with meaningful seasonality means hosts in Town of Sterling need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Town of Sterling, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Town of Sterling?
Low regulation and minimal registration activity in Town of Sterling, New York, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Town of Sterling to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Town of Sterling?
With a compact short-term rental market, Town of Sterling gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Ontario | A beautiful lakeside area perfect for relaxing getaways, attracting families and nature lovers year-round. | Sterling Nature Center, Lake Ontario State Parkway, Beaches, Fishing Spots, Hiking Trails |
| Cayuga Lake | Known for its scenic beauty and wineries, Cayuga Lake attracts tourists, especially during the summer and fall seasons. | Cayuga Lake Wine Trail, State Parks, Water Activities, Scenic Views |
| Historic Sterling Center | Rich in history, this area attracts visitors interested in local heritage and culture. | Historical Sites, Local Festivals, Craft Markets |
| Sterling Forest | A natural retreat for outdoor enthusiasts seeking adventure activities like hiking and camping. | Hiking Trails, Wildlife Watching, Camping Facilities |
| Salmon River | Renowned for fishing, particularly salmon fishing, it attracts anglers and outdoor adventurers. | Fishing Grounds, Scenic Waterfalls, Nature Trails |
| Local Wineries | With several wineries nearby, this area is popular among wine enthusiasts and tourism groups tasting local wines. | Winery Tours, Wine Tastings, Vineyard Scenery |
| Community Parks | Family-friendly parks provide recreation and relaxation options for both locals and visitors. | Playgrounds, Picnic Areas, Walking Trails |
| Sterling Arts Community | The emerging arts scene attracts creative individuals and cultural tourists looking for artistic experiences. | Art Exhibitions, Workshops, Community Events |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Town of Sterling offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Town of Sterling?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Town of Sterling
- The Town of Sterling Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.4% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Town of Sterling, House properties are the most common (71.4%), reflecting the local real estate landscape.
- Houses represent a significant 71.4% portion, catering likely to families or larger groups.
- The presence of 8.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 2.9%) offer potential for unique stay experiences.
Town of Sterling Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Town of Sterling
- The dominant room capacity in Town of Sterling is 1 bedroom listings, making up 31.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 57.1% of the active Airbnb listings in Town of Sterling, indicating a high concentration in these sizes.
- A significant 42.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Town of Sterling.
Town of Sterling Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Town of Sterling
- The most common guest capacity trend in Town of Sterling vacation rentals is listings accommodating 8+ guests (28.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Town of Sterling STR market, accounting for 51.5% of listings.
- 60.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Town of Sterling.
- On average, properties in Town of Sterling are equipped to host 5.7 guests.
How Do Listings in Town of Sterling Compare on Quality?
Listing quality in Town of Sterling can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Town of Sterling
- At 24.3 photos per listing on average, Town of Sterling hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 17.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Town of Sterling averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Town of Sterling?
Amenity Prevalence
Amenity Insights for Town of Sterling
- Essential amenities in Town of Sterling that guests expect include: Free parking on premises, TV, Smoke alarm, Heating, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Backyard, Coffee maker are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Town of Sterling: Free parking on premises, TV, Smoke alarm, Heating, Hot water.
- Prioritize adding missing essentials: Free parking on premises, TV, Hot water.
- Consider adding popular differentiators like Wifi or Backyard to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Town of Sterling to stay competitive.
Which Airbnb Amenities Boost Revenue in Town of Sterling?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Town of Sterling, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 80.0% | $23,928 | $6,768 | 253.6% |
Wine glasses | 54.3% | $28,536 | $10,949 | 160.6% |
Oven | 68.6% | $25,418 | $9,758 | 160.5% |
Refrigerator | 74.3% | $24,324 | $9,438 | 157.7% |
Fire extinguisher | 74.3% | $24,313 | $9,471 | 156.7% |
Dining table | 74.3% | $24,255 | $9,639 | 151.6% |
Hair dryer | 48.6% | $29,350 | $12,135 | 141.9% |
Children’s dinnerware | 20.0% | $38,580 | $15,975 | 141.5% |
Cooking basics | 71.4% | $24,571 | $10,309 | 138.4% |
Cleaning products | 57.1% | $27,259 | $11,480 | 137.4% |
Revenue Impact Insights for Town of Sterling
- Kitchen tops the revenue impact list with a 253.6% uplift — listings with this amenity earn $23,928 vs. $6,768 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Town of Sterling STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Town of Sterling. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTown of Sterling Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Town of Sterling
- The typical guest profile for Airbnb in Town of Sterling consists of primarily domestic travelers (97%), often arriving from nearby Rochester, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 97.0% of guests.
- Key international markets include United States (97%) and Canada (1.5%).
- Top languages spoken are English (79.6%) followed by German (6.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Rochester and Syracuse.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Town of Sterling?
Listings in Town of Sterling average 4.87 out of 5 overall, with about 37.1 reviews per active listing and 54.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Town of Sterling
- With an overall rating of 4.87, Town of Sterling listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Location (4.93), while Value (4.79) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 54.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Town of Sterling Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Town of Sterling
- The most common availability pattern in Town of Sterling falls within the 271-366 days range, representing 60% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Town of Sterling (45.7%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Town of Sterling?
Average Booking Lead Time by Month
Booking Lead Time Insights for Town of Sterling
- The overall average booking lead time for vacation rentals in Town of Sterling is 90 days.
- Guests book furthest in advance for stays during July (average 123 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 2 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (117 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (90 days) as a baseline for your pricing and availability strategy in Town of Sterling.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 123 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (2 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 117 days) to capture early planners.
- Monitor your own booking lead times against these Town of Sterling averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Town of Sterling?
Guests in Town of Sterling stay about 4.1 nights on average, generating roughly 557 reservations and 15.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Town of Sterling
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Town of Sterling
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 15.9 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Feb (8 nights) and shorten in Oct (2.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Town of Sterling Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
28.6% of total
2 Nights
6 listings
17.1% of total
4-6 Nights
3 listings
8.6% of total
7-29 Nights
1 listings
2.9% of total
30+ Nights
15 listings
42.9% of total
Key Insights
- The most prevalent minimum stay requirement in Town of Sterling is 30+ Nights, adopted by 42.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (42.9%) caters to monthly stays (30+ nights) in Town of Sterling, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 42.9% of Town of Sterling hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 42.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Town of Sterling.
Town of Sterling Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
3 listings
8.6% of total
Moderate
11 listings
31.4% of total
Firm
19 listings
54.3% of total
Strict
2 listings
5.7% of total
Cancellation Policy Insights for Town of Sterling
- The prevailing Airbnb cancellation policy trend in Town of Sterling is Firm, used by 54.3% of listings.
- A majority (60.0%) of hosts in Town of Sterling utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (5.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 54.3% market standard in Town of Sterling.
- Using a Strict policy might deter some guests, as only 5.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Town of Sterling.
How Much Are Airbnb Cleaning Fees in Town of Sterling?
Cleaning fees in Town of Sterling are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Town of Sterling
- 74.3% of listings charge a cleaning fee, making it standard practice in Town of Sterling. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $88 is close to the median ($85), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 7.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Town of Sterling median of $85. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Town of Sterling Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Town of Sterlingbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Waterfront beach-house with amazing view/luxuries.
Entire Place • 5 bedrooms
4 King Bed Private Beach +Pet Friendly +Pickleball
Entire Place • 6 bedrooms
Waterfront Getaway
Entire Place • 3 bedrooms
Large Cottage On 5+ Acres Of Private Property
Entire Place • 6 bedrooms
A+ Country Getaway | Rooftop Deck | Pet Friendly
Entire Place • 4 bedrooms
West Bay Retreat
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Town of Sterling?
Learn from the best! This table showcases top-performing Airbnb hosts in Town of Sterling based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Abby | 2 | $95,058 | 71 | 5.00/5.0 |
| Jonathan | 1 | $70,693 | 34 | 4.85/5.0 |
| Erin | 1 | $43,534 | 6 | 4.83/5.0 |
| John | 1 | $40,056 | 98 | 4.80/5.0 |
| Brendan | 4 | $39,091 | 146 | 4.86/5.0 |
| Toni | 1 | $33,641 | 23 | 4.87/5.0 |
| Lauren | 1 | $31,359 | 34 | 4.71/5.0 |
| Julie | 1 | $29,953 | 10 | 4.90/5.0 |
| Kathleen | 1 | $27,996 | 19 | 4.68/5.0 |
| Lauren | 1 | $26,666 | 13 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Town of Sterling.
Who Are the Airbnb Hosts in Town of Sterling?
Town of Sterling has a relatively balanced host base.
Host Profile Insights for Town of Sterling
- A 45.7% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 8.6% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 71.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 54.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Town of Sterling averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Town of Sterling
These are the highest-grossing professional property management operations in Town of Sterling, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Lauren | 1 | $26,666 | $447 | 31.6% | 5.00/5 |
| Fair Point Marina | 1 | $18,898 | $159 | 49.6% | 4.69/5 |
| Shady Shores Campground | 1 | $9,553 | $197 | 48.1% | 4.74/5 |
Management Company Insights for Town of Sterling
- The leading management company, Lauren, operates 1 listings with $26,666 in gross revenue — a useful benchmark for what scale looks like in Town of Sterling.
- Top managers average 1 properties each, suggesting professional management in Town of Sterling still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.81/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 8.6% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Town of Sterling's Airbnb Market Compare to Nearby Cities?
How does the Town of Sterling Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Town of Torrey, Town of Sterling has 14 percentage points lower occupancy and about $203 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Trenton | 13 | $7,568 | $502.51 | 43% |
| Town of Torrey | 34 | $5,397 | $450.41 | 50% |
| Rushville | 16 | $5,109 | $675.49 | 40% |
| Town of Catharine | 11 | $4,823 | $527.36 | 43% |
| Town of Canandaigua | 78 | $4,780 | $509.09 | 41% |
| Town of Fayette | 59 | $4,769 | $432.60 | 41% |
| Town of Otisco | 22 | $4,737 | $433.61 | 43% |
| Town of Skaneateles | 68 | $4,356 | $510.02 | 40% |
| Town of Varick | 35 | $4,246 | $456.31 | 44% |
| Town of Constantia | 20 | $4,192 | $365.98 | 39% |
Frequently Asked Questions About Airbnb in Town of Sterling
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Town of Sterling.
How much do Airbnb hosts make in Town of Sterling?
Town of Sterling hosts earn about $20,496 per year on average, with an average nightly rate of $248 and RevPAR of $93. Those figures describe the typical revenue environment for active listings in Town of Sterling, New York, not the ceiling for the best operators. Source: AirROI 2026 data, Town of Sterling market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Town of Sterling?
The average Airbnb occupancy rate in Town of Sterling is 36.0%. July is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Town of Sterling?
Listings in Town of Sterling average $248 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Town of Sterling?
Town of Sterling currently has about 35 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Town of Sterling?
AirROI currently classifies the short-term rental regulation level in Town of Sterling as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Town of Sterling?
RevPAR in Town of Sterling is about $93. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Town of Sterling?
Occupancy of 36.0% means Town of Sterling is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $20,496, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Town of Sterling?
The average booking lead time in Town of Sterling is about 90 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Town of Sterling?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Town of Sterling include Lake Ontario, Cayuga Lake, Historic Sterling Center. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Town of Sterling?
entire_home listings make up 91.4% of the active supply in Town of Sterling. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Town of Sterling compare to nearby Airbnb markets?
Among neighboring markets, Town of Trenton posts $90,813 in average annual revenue with 43.1% occupancy, compared to Town of Sterling's $20,496 and 36.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Town of Sterling?
The average Airbnb stay length in Town of Sterling is about 4.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Town of Sterling?
Airbnb listings in Town of Sterling average 4.87 out of 5 overall. About 54.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Town of Sterling?
Kitchen and Wine glasses are among the strongest revenue-linked amenities in Town of Sterling. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Town of Sterling?
Yes. About 74.3% of active Airbnb listings in Town of Sterling charge a cleaning fee, and the average fee is $88. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Town of Sterling?
A 45.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.