Tourism statisticsCity2026
Durham Tourism Statistics: 13.4M Visitors in 2025
Durham, in North Carolina, United States, recorded 13.4 million visitors in 2025, Discover Durham reports. AirROI estimates 26,208 Airbnb stays in Durham in the 12 months to October 2026. The busiest month was October, and the quietest was February.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 171,404
- Typical Airbnb stay
- 6.5 nights
- Busiest Airbnb month
- October
- From within the United States, among guests who left a review
- 95.9%
Key facts
Durham Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- Discover Durham puts Durham at 13.4 million visitors in 2025.
Airbnb stays
- AirROI puts Airbnb stays in Durham at 26,208 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Durham added up to 171,404 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Durham lasted 6.5 nights in the 12 months to October 2026, booked about 38 days ahead.
Busiest months
- AirROI ranks October the busiest Airbnb month in Durham in the 12 months to October 2026, followed by June and August, with February the quietest.
- AirROI estimates Airbnb in Durham had no single high season in the 12 months to October 2026: the three busiest months were October, June and August.
- AirROI estimates Airbnb stays in Durham in May were booked furthest ahead, about 75 days, against 22 days for September, in the 12 months to October 2026.
Guests
- AirROI estimates 95.9% of Durham Airbnb guests who left a review as of October 2026 were from within the United States.
- Among Durham Airbnb guests who left a review as of October 2026, Durham was the top origin city at 5.3%, ahead of New York at 3.6%, AirROI estimates.
By place
- AirROI ranks Durham 9th for Airbnb stays among the 111 towns it lists in North Carolina in the 12 months to October 2026.
Official numbers
How Many Tourists Visit Durham?
Discover Durham counted 13.4 million visitors in 2025.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 13.4 millionVisitors | Visitors to Durham | 2025 | Discover Durham |
Airbnb stays
Airbnb Stays in Durham
Durham had 1,187 Airbnb homes in the 12 months to October 2026. They took an estimated 26,208 stays and 171,404 nights. A typical stay lasted 6.5 nights and was booked about 38 days ahead, longer than the worldwide stay of 5.2 nights.
- Airbnb homes
- 1,187
- Airbnb stays, estimate
- 26,208
- Airbnb nights, estimate
- 171,404
- Typical stay
- 6.5 nights
- Booked ahead
- 38 days
Busiest months
When Is the Busiest Time in Durham?
On Airbnb, October was the busiest month in Durham in the 12 months to October 2026, then June and August. February was the quietest. The busiest months do not sit together, so there is no single high season.
October ranks first, February last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: October, June, August, September, March, December, July, November, May, April, January, February.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| October | 9.3% | 45 days |
| June | 9.1% | 34 days |
| August | 9.0% | 30 days |
| September | 8.8% | 22 days |
| March | 8.5% | 26 days |
| December | 8.3% | 26 days |
| July | 8.3% | 35 days |
| November | 8.2% | 40 days |
| May | 8.0% | 75 days |
| April | 7.8% | 46 days |
| January | 7.5% | 24 days |
| February | 7.1% | 24 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Durham Airbnb Guests Come From?
Nearly all Durham Airbnb guests who left a review as of October 2026 were from within the United States (95.9%), AirROI estimates. Among the same guests, Durham was the top origin city at 5.3%, ahead of New York at 3.6%. The figures rest on 81,195 reviews, written over many years.
95.9% from within the United States
Among guests who left a review, as of October 2026
- From within the United States 95.9%
- From abroad 4.1%
Top origin cities
Among guests who left a review
FAQ
Questions About Tourism in Durham
How many tourists visit Durham?
Durham had 13.4 million visitors in 2025, according to Discover Durham. AirROI estimates 26,208 Airbnb stays in Durham in the 12 months to October 2026, which is a separate count of bookings.
When is the busiest time in Durham?
The busiest Airbnb month in Durham in the 12 months to October 2026 was October, then June and August.
What is the quietest month in Durham?
February was the quietest Airbnb month in Durham in the 12 months to October 2026, ranking 12th of 12, and January ranked 11th. Stays in February were booked about 24 days ahead, against 75 days for May.
How long is a typical Airbnb stay in Durham?
A typical Airbnb stay in Durham lasted 6.5 nights in the 12 months to October 2026, booked about 38 days ahead. That is longer than the worldwide 5.2 nights. By month, stays ran from 4.9 nights in April to 7.2 nights in July.
Where do Airbnb guests in Durham come from?
Of Durham Airbnb guests who left a review as of October 2026, 95.9% were from within the United States, AirROI estimates. Among the same guests, the top origin city was Durham at 5.3%, ahead of New York at 3.6%.
Are Airbnb stays the same as tourists?
No. Discover Durham counts visitors (13.4 million in 2025). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 26,208 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 26,208 stays at 6.54 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 81,195 reviews and describes guests who left a review, not everyone who stayed. Read the method page.