Tourism statisticsRegion2026
Topsail Island Tourism Statistics: 34,935 Airbnb Stays
AirROI estimates 34,935 Airbnb stays in Topsail Island, in North Carolina, United States, in the 12 months to October 2026, with North Topsail Beach the most booked town. The busiest month was July. All of North Carolina had nearly 40 million domestic visitors in 2024, the North Carolina Office of the Governor reports.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 178,150
- Typical Airbnb stay
- 5.1 nights
- Busiest Airbnb month
- July
- From within the United States, among guests who left a review
- 98.8%
Key facts
Topsail Island Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- The North Carolina Office of the Governor puts all of North Carolina at nearly 40 million domestic visitors in 2024.
Airbnb stays
- AirROI puts Airbnb stays in Topsail Island at 34,935 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Topsail Island added up to 178,150 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Topsail Island lasted 5.1 nights in the 12 months to October 2026, booked about 70 days ahead.
Busiest months
- AirROI ranks July the busiest Airbnb month in Topsail Island in the 12 months to October 2026, followed by June and August, with January the quietest.
- AirROI estimates the six busiest Airbnb months in Topsail Island ran unbroken from April to September in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Topsail Island in July were booked furthest ahead, about 97 days, against 27 days for January, in the 12 months to October 2026.
Guests
- AirROI estimates 98.8% of Topsail Island Airbnb guests who left a review as of October 2026 were from within the United States.
By place
- AirROI estimates Topsail Island took 2.8% of all Airbnb stays in North Carolina in the 12 months to October 2026.
- AirROI estimates North Topsail Beach had the most Airbnb stays of Topsail Island's 3 towns in the 12 months to October 2026, at 17,464, ahead of Surf City and Topsail Beach.
Official numbers
How Many Tourists Visit North Carolina?
The North Carolina Office of the Governor counted nearly 40 million domestic visitors for all of North Carolina in 2024. On AirROI's estimates, Topsail Island accounted for 2.8% of Airbnb stays in North Carolina in the 12 months to October 2026.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| Nearly 40 millionDomestic visitors, all of North Carolina | Domestic visitors to North Carolina | 2024 | North Carolina Office of the Governor |
Airbnb stays
Airbnb Stays in Topsail Island
Topsail Island had 1,865 Airbnb homes in the 12 months to October 2026. They took an estimated 34,935 stays and 178,150 nights. A typical stay lasted 5.1 nights and was booked about 70 days ahead. AirROI's figures cover the 3 towns it tracks in Topsail Island; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 1,865
- Airbnb stays, estimate
- 34,935
- Airbnb nights, estimate
- 178,150
- Typical stay
- 5.1 nights
- Booked ahead
- 70 days
Busiest months
When Is the Busiest Time in Topsail Island?
On Airbnb, July was the busiest month in Topsail Island in the 12 months to October 2026, then June and August. January was the quietest. The six busiest months run unbroken from April to September.
July ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: July, June, August, May, September, April, October, March, November, December, February, January.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| July | 13.7% | 97 days |
| June | 13.4% | 91 days |
| August | 11.9% | 81 days |
| May | 9.5% | 69 days |
| September | 9.2% | 64 days |
| April | 7.5% | 42 days |
| October | 7.3% | 55 days |
| March | 6.5% | 34 days |
| November | 5.7% | 58 days |
| December | 5.6% | 44 days |
| February | 5.2% | 28 days |
| January | 4.5% | 27 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Topsail Island Airbnb Guests Come From?
Nearly all Topsail Island Airbnb guests who left a review as of October 2026 were from within the United States (98.8%), AirROI estimates. Among the same guests, Raleigh was the top origin city at 7.7%, ahead of Charlotte at 3.9%. The figures rest on 69,567 reviews, written over many years.
98.8% from within the United States
Among guests who left a review, as of October 2026
- From within the United States 98.8%
- From abroad 1.2%
Top origin cities
Among guests who left a review
By town
Most Booked Towns in Topsail Island
North Topsail Beach, Surf City and Topsail Beach took 100% of Airbnb stays in Topsail Island in the 12 months to October 2026. July is the busiest Airbnb month in 2 of the 3 towns, led by North Topsail Beach, and June in 1, led by Surf City. Among guests who left a review, the share from abroad across these towns runs from under 1% in Topsail Beach to 1.5% in Surf City.
| North Topsail Beach | 17,464 |
| Surf City | 14,977 |
| Topsail Beach | 2,494 |
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. US is the top origin in every town, among guests who left a review, so this column names the top country abroad. A town with no tourism page of its own links to its Airbnb market page.
FAQ
Questions About Tourism in Topsail Island
How many tourists visit Topsail Island?
North Carolina as a whole had nearly 40 million domestic visitors in 2024, according to the North Carolina Office of the Governor. AirROI puts Topsail Island at 2.8% of Airbnb stays in North Carolina in the 12 months to October 2026. AirROI estimates 34,935 Airbnb stays in Topsail Island in the 12 months to October 2026, which counts bookings and not tourists.
When is high season in Topsail Island?
The busiest Airbnb month in Topsail Island in the 12 months to October 2026 was July, then June and August. The six busiest months run from April to September.
What is the quietest month in Topsail Island?
January was the quietest Airbnb month in Topsail Island in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 27 days ahead, against 97 days for July.
How long is a typical Airbnb stay in Topsail Island?
A typical Airbnb stay in Topsail Island lasted 5.1 nights in the 12 months to October 2026, booked about 70 days ahead. By month, stays ran from 3.9 nights in September to 6.2 nights in July.
Where do Airbnb guests in Topsail Island come from?
Of Topsail Island Airbnb guests who left a review as of October 2026, 98.8% were from within the United States, AirROI estimates. Among the same guests, the top origin city was Raleigh at 7.7%, ahead of Charlotte at 3.9%.
What is the most booked town in Topsail Island on Airbnb?
North Topsail Beach was the most booked town in Topsail Island on Airbnb, with an estimated 17,464 stays in the 12 months to October 2026, ahead of Surf City and Topsail Beach.
Are Airbnb stays the same as tourists?
No. The North Carolina Office of the Governor counts domestic visitors (nearly 40 million in 2024 across North Carolina). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 34,935 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 3 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 69,567 reviews and describes guests who left a review, not everyone who stayed. Read the method page.