Airbnb market data · 202612 months to September 2026
Urbana, OH Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Urbana brought in $19,187 over the 12 months through September 2026, across just 22 active listings, so a single property can move that figure.
The short answer
Urbana Airbnb Market at a Glance
Urbana is cheaper but busier than the Ohio average. Listings averaged $135 a night and were booked on 45% of available nights, against $225 and 41% for the Ohio average.
Timing matters: in June, usually the best month, the average listing earns about 2.2 times as much as in February, usually the slowest. With only 22 active listings, a few bookings can reorder the months.
With 22 active listings, Urbana is the 149th-largest of 174 Ohio markets AirROI tracks.
Browse the live Urbana Airbnb market See Every Urbana ListingRevenue
How Much Do Airbnb Hosts Make in Urbana?
Gross bookings per Urbana listing averaged $19,187 over the 12 months to September 2026 (Ohio average: $27,235), before cleaning, platform and management costs and taxes.
In a typical year, the average Urbana listing brings in $2,670 in June, its best month, and $1,240 in February, its slowest. January runs within 5% of February, so either can be the slowest in a given year. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
Across Urbana's 22 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $3,880+ a month, about twice the typical property.
- Strong performers (top 25%) earn $2,910 or more, roughly $990 a month above the median.
- Typical properties (median) earn about $1,920 a month.
- Entry-level properties (bottom 25%) earn $1,050 or less, about 55% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
June earns about 2.2 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Urbana Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
June 2026 led on revenue. Nightly rates peaked in May 2026 and bookings in August 2026, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $1,966 | 51.9% | $136 | $66 | 31 days | 5.1 nights |
| Oct 2025 | $2,355 | 49.8% | $138 | $76 | 48 days | 4.5 nights |
| Nov 2025 | $2,124 | 51.3% | $135 | $71 | 48 days | 3.6 nights |
| Dec 2025 | $1,715 | 41.2% | $134 | $55 | 64 days | 4.4 nights |
| Jan 2026 | $1,166 | 29.0% | $130 | $38 | 15 days | 5.3 nights |
| Feb 2026 | $1,337 | 37.1% | $131 | $48 | 24 days | 3.2 nights |
| Mar 2026 | $1,743 | 41.4% | $133 | $56 | 11 days | 5.3 nights |
| Apr 2026 | $2,083 | 52.5% | $133 | $69 | 36 days | 5.6 nights |
| May 2026 | $2,684 | 55.5% | $145 | $87 | 44 days | 5.3 nights |
| Jun 2026 | $2,877 | 58.7% | $142 | $96 | 48 days | 7.6 nights |
| Jul 2026 | $2,461 | 41.8% | $144 | $79 | 41 days | 4.8 nights |
| Aug 2026 | $2,816 | 58.7% | $145 | $91 | 57 days | 6.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Urbana address, run it through the Airbnb calculator.
Profit
Is an Airbnb in Urbana Profitable?
Yes, when it's run well. The average Urbana Airbnb took in $19,187 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,030 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,580 a month.
Cleaning it yourself keeps the $1,590 a year guests pay in cleaning fees, for about $1,170 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $890 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Urbana Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $17,597 | $26,700 |
| Cleaning fees guests pay8% of Urbana bookings | $1,590 | $2,420 |
| Gross bookings | $19,187 | $29,120 |
| Running costs | ||
| Airbnb's feeAbout 16%: 15.5% for the 100% of Urbana listings on Simplified Pricing, 3% for the rest | −$2,970 | −$4,510 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,590 | −$2,420 |
| Utilities and internetAbout 5% of bookings | −$960 | −$1,460 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$380 | −$580 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$580 | −$870 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$190 | −$190 |
| Permit and registrationWhere one is required | −$100 | −$100 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −$6,770 | −$10,130 |
| Left for housing costs, then profit | $12,417about $1,030 a month | $18,990about $1,580 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Urbana Airbnb Profit
The estimate starts from Urbana's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Urbana home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Urbana's Top Earners Get There
- More nights booked. The busiest quarter of Urbana listings are booked on 67% or more of their nights, against 45% for the median listing. Ten more booked nights a year at the median rate of $125 adds about $1,250 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $150 a night or more, against a median of $125. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,760 a year.
- Open for the busy months. In a typical year, June brings the average listing about $2,670, against $1,240 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Urbana listings average 4.94 stars, and 91% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,430 a month, against $1,600 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Urbana?
Urbana listings were booked on 45% of the nights they were open over the past year, 4 percentage points above the Ohio average (41%) and 4 points above the U.S. average (41%). In a typical year, occupancy climbs to 58% in June and falls to 35% in January.
Across Urbana's 22 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 88%+ of open nights, 43 points above the median.
- Strong performers (top 25%) fill 67% or more, roughly five nights a week.
- Typical properties (median) fill about 45% of open nights.
- Entry-level properties (bottom 25%) fill 26% or less, under two nights a week.
June is usually the busiest month in Urbana, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
How Much Does an Airbnb Cost per Night in Urbana?
The average nightly rate in Urbana, known as ADR (average daily rate), was $135 over the past year, about 40% below the Ohio average of $225 and about 58% below the U.S. average of $320. In a typical year, rates peak in July and August at about $140 and bottom out in February and March at about $125.
Across Urbana's 22 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $180+ a night, about 45% above the median.
- Strong performers (top 25%) charge $150 or more, about $25 above the median.
- Typical properties (median) charge about $125 a night.
- Entry-level properties (bottom 25%) charge $110 or less, about 11% below the median.
July rates run 11% above February's
Average nightly rate (ADR), by month, September 2024 to August 2026
What Is the RevPAR for Airbnb in Urbana?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Urbana it averaged $64 over the past year, from about $42 in a typical January to about $89 in a typical June.
Across Urbana's 22 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $110+ per open night, about twice the median.
- Strong performers (top 25%) earn $74 or more, about $17 a night above the median.
- Typical properties (median) earn about $57 per open night.
- Entry-level properties (bottom 25%) earn $43 or less, about three-quarters of the median.
June RevPAR is about 2.1 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Seasonality
Best and Worst Months for Airbnb in Urbana
With only 22 active listings, the monthly pattern in Urbana is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in June and bottom out in February.
Average revenue by month in Urbana
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in Urbana in numbers
| Month | Revenue per listing |
|---|---|
| January | $1,300 |
| February | $1,240 |
| March | $1,680 |
| April | $1,890 |
| May | $2,250 |
| June | $2,670 |
| July | $2,370 |
| August | $2,330 |
| September | $1,840 |
| October | $2,190 |
| November | $1,920 |
| December | $1,910 |
How Far in Advance Do Guests Book Airbnb in Urbana?
Guests book Urbana stays 38 days ahead on average (about five weeks). June stays are booked furthest out, about 56 days ahead, and January stays closest to arrival, about 16 days. A typical June booking is made in mid-April.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
Airbnb Permits and Registration in Urbana
None of the 22 active listings in Urbana display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Urbana.
Neighborhoods
Best Neighborhoods for Airbnb in Urbana
AirROI's area guide picks eight Urbana neighborhoods that draw short-term rental guests, led by Downtown Urbana, Urbana University area and East Main Street. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Urbana | The heart of Urbana, offering a blend of historical charm and modern amenities. This area is becoming popular for both tourists and business travelers alike, with various dining and shopping options available. | Urbana Landmark Company, The Historic Courthouse, Urbana University, Veterans Park, Urbana Public Library |
| Urbana University area | Close to the university, this location attracts students, families visiting students, and university staff. It offers convenient access to campus events and nearby eateries. | Urbana University Campus, Student events, Cafes and bistros, Local parks |
| East Main Street | A main thoroughfare in Urbana that features a variety of local businesses and eateries. It is easily accessible and offers a more suburban feel. | Local shops, Family-friendly restaurants, Urbana Antique Mall, Nearby parks |
| Urbana's Historic District | Rich in history and character, this district is popular among visitors looking for charm and unique accommodations. The historic homes and architecture are a draw for history enthusiasts. | Historic homes, Local history museum, Walking tours, Ornately designed gardens |
| Urbana Park | A peaceful neighborhood with plenty of green spaces. It's ideal for families and nature lovers looking for a serene getaway while still being close to city conveniences. | Urbana Park, Playgrounds, Walking trails, Nature observation |
| North Urbana | This area offers access to larger homes and family-friendly environments, making it a potential favorite for family gatherings and longer stays. | Residential areas, Local parks, Shopping centers, Community events |
| South Urbana | Known for its quiet streets and suburban feel, South Urbana is attractive for those looking for a peaceful retreat while still close to Urbana’s amenities. | Community parks, Family-friendly neighborhoods, Shopping options, Cafes |
| Urbana Arts and Culture District | A vibrant area dedicated to the arts, it attracts visitors interested in cultural experiences such as local art exhibits and performances. | Art galleries, Community theater, Local music events, Art festivals |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Urbana vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 45 km, Liberty Township (44 km away, 61 listings) earned the most per listing, about 53% more than Urbana. Huber Heights was the busiest, booked on 48% of nights against 45% in Urbana.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Springfield 19 km | 61 | $17,971 | $160 | 39% |
| Yellow Springs 36 km | 43 | $26,764 | $178 | 45% |
| Troy 38 km | 34 | $19,962 | $161 | 46% |
| Fairborn 40 km | 42 | $15,611 | $126 | 43% |
| Huber Heights 41 km | 34 | $22,709 | $148 | 48% |
| Liberty Township 44 km | 61 | $29,280 | $315 | 35% |
| Lakeview 45 km | 32 | $14,833 | $266 | 31% |
| Stokes Township 45 km | 57 | $22,798 | $235 | 36% |
Other Airbnb Markets in Ohio
- Columbus Airbnb data 2,523 listings
- Cleveland Airbnb data 1,844 listings
- Cincinnati Airbnb data 1,720 listings
- Logan Airbnb data 794 listings
- Dayton Airbnb data 507 listings
- Toledo Airbnb data 401 listings
- Sandusky Airbnb data 371 listings
- Akron Airbnb data 311 listings
See all 174 Ohio Airbnb markets
Markets Similar to Urbana
Markets elsewhere in the United States with a similar nightly rate and occupancy to Urbana:
- Huntington Airbnb data WV · $136/night · 44.2%
- Baldwin Park Airbnb data CA · $138/night · 43.8%
- Amarillo Airbnb data TX · $137/night · 45.8%
- City of Troy Airbnb data NY · $130/night · 45.4%
- West Valley City Airbnb data UT · $137/night · 43.0%
- El Monte Airbnb data CA · $146/night · 44.6%
FAQ
Urbana Airbnb FAQ
How much do Airbnb hosts make in Urbana?
An active Urbana Airbnb grossed $19,187 on average in the 12 months to September 2026, according to AirROI's tracking of 22 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,910 or more in a typical month.
How much can I make on Airbnb in Urbana?
It depends most on the home's size, location and how it's run. The middle half of Urbana listings earn between $1,050 and $2,910 in a typical month, and the top tenth $3,880 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Urbana?
Listings in Urbana were booked on 45% of available nights over the past year. That compares with 41% for the Ohio average. June is usually the busiest month.
How much does an Airbnb cost per night in Urbana?
The average booked night in Urbana cost $135 before fees. Half of listings charge between $110 and $150, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Urbana?
None of the active Urbana listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Urbana?
Yes, when it's run well. The average Urbana Airbnb grossed $19,187 in the 12 months to September 2026, 30% below the Ohio average of $27,235, though with only 22 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $12,417 a year (about $1,030 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,580 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Urbana?
June usually pays best, averaging $2,670 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Urbana?
Each night a Urbana listing was open to book earned $64 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $110 or more.
How far in advance do guests book Airbnbs in Urbana?
Urbana stays were booked 38 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Urbana?
The average Urbana Airbnb stay lasted 5.5 nights over the past year. A listing took 28 reservations over the year on average.
How are Airbnbs in Urbana rated?
Guests rate Urbana Airbnbs 4.94 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Urbana?
Downtown Urbana, Urbana University area and East Main Street draw the most short-term rental interest in Urbana. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Urbana?
AirROI counted 22 active Airbnb listings in Urbana as of September 2026. The closest tracked market is Springfield, 19 km away.
How much are Airbnb cleaning fees in Urbana?
In Urbana, nearly three-quarters of listings add a cleaning fee, and the typical fee is about $65.
Method
About This Data
Figures on this page cover 22 active Airbnb listings in Urbana from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.