LakeHouse & Sunset Suite Entire home · 5 bedrooms Rated 4.88 - Revenue
- $126,324
- Occupancy
- 59.2%
- Daily rate
- $521
Airbnb market data · 202612 months to September 2026
The average Airbnb in Willoughby brought in $26,126 over the 12 months through September 2026, in line with the Ohio average of $27,235.
The short answer
Willoughby is cheaper but busier than the Ohio average. Listings averaged $187 a night and were booked on 44% of available nights, against $225 and 41% for the Ohio average.
Timing matters: in July, usually the best month, the average listing earns about 3.8 times as much as in January, usually the slowest. With only 33 active listings, a few bookings can reorder the months.
With 33 active listings, Willoughby is the 107th-largest of 174 Ohio markets AirROI tracks.
Browse the live Willoughby Airbnb market See Every Willoughby ListingRevenue
Gross bookings per Willoughby listing averaged $26,126 over the 12 months to September 2026 (Ohio average: $27,235), before cleaning, platform and management costs and taxes.
In a typical year, the average Willoughby listing brings in $4,850 in July, its best month, and $1,280 in January, its slowest. The three strongest months bring in 39% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.6 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 3.8 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $3,586 | 60.7% | $181 | $120 | 38 days | 10.2 nights |
| Oct 2025 | $3,459 | 53.7% | $179 | $112 | 34 days | 5.6 nights |
| Nov 2025 | $2,442 | 37.6% | $177 | $81 | 36 days | 3.2 nights |
| Dec 2025 | $2,259 | 38.0% | $177 | $73 | 39 days | 3.7 nights |
| Jan 2026 | $1,185 | 26.4% | $165 | $38 | 21 days | 3.7 nights |
| Feb 2026 | $1,288 | 26.5% | $165 | $46 | 17 days | 3.3 nights |
| Mar 2026 | $1,119 | 25.4% | $169 | $36 | 21 days | 4 nights |
| Apr 2026 | $2,351 | 43.5% | $176 | $78 | 27 days | 6.2 nights |
| May 2026 | $2,600 | 42.5% | $200 | $84 | 40 days | 3 nights |
| Jun 2026 | $4,067 | 66.8% | $207 | $136 | 51 days | 4 nights |
| Jul 2026 | $5,046 | 68.8% | $215 | $163 | 64 days | 6.7 nights |
| Aug 2026 | $3,704 | 55.5% | $207 | $119 | 54 days | 3.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Willoughby address, run it through the Airbnb income calculator.
Profit
Yes, when it's run well. The average Willoughby Airbnb took in $26,126 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,450 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,060 a month.
Cleaning it yourself keeps the $2,620 a year guests pay in cleaning fees, for about $1,660 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,250 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $23,506 | $33,300 |
| Cleaning fees guests pay10% of Willoughby bookings | $2,620 | $3,710 |
| Gross bookings | $26,126 | $37,010 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 73% of Willoughby listings on Simplified Pricing, 3% for the rest | −$3,160 | −$4,470 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,620 | −$3,710 |
| Utilities and internetAbout 5% of bookings | −$1,310 | −$1,850 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$520 | −$740 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$780 | −$1,110 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$260 | −$260 |
| Permit and registrationWhere one is required | −$130 | −$130 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$8,780 | −$12,270 |
| Left for housing costs, then profit | $17,346about $1,450 a month | $24,740about $2,060 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Willoughby's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Willoughby home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,080 a month, against $2,180 for the average one.
Occupancy
Willoughby listings were booked on 44% of the nights they were open over the past year, 3 percentage points above the Ohio average (41%) and 3 points above the U.S. average (41%). In a typical year, occupancy swings from 26% in January to 71% in July.
The busiest tenth of listings are booked about three times as often as the bottom quarter.
July is usually the busiest month in Willoughby, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 44% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Willoughby, known as ADR (average daily rate), was $187 over the past year, about 17% below the Ohio average of $225 and about 42% below the U.S. average of $320. In a typical year, rates peak in June and July at about $200 and bottom out in January and November at about $160.
The top 10% charge about 2.8 times the rate of the bottom quarter.
July rates run 24% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $187 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Willoughby it averaged $88 over the past year, from about $41 in a typical January to about $157 in a typical July.
Per open night, by tier:
July RevPAR is about 3.8 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Seasonality
With only 33 active listings, the monthly pattern in Willoughby is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in January.
Average revenue by month in Willoughby
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $1,280 |
| February | $1,440 |
| March | $1,670 |
| April | $2,180 |
| May | $2,490 |
| June | $3,940 |
| July | $4,850 |
| August | $4,010 |
| September | $3,240 |
| October | $2,840 |
| November | $2,330 |
| December | $2,150 |
Guests book Willoughby stays 42 days ahead on average (about six weeks). July stays are booked furthest out, about 62 days ahead, and February stays closest to arrival, about 15 days. A typical July booking is made in mid-May.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 42 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 33 active listings in Willoughby display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Willoughby.
Neighborhoods
AirROI's area guide picks seven Willoughby neighborhoods that draw short-term rental guests, led by Willoughby Downtown, Painesville Township and Kirtland. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Willoughby Downtown | Charming area with historic buildings, local shops, and restaurants. It appeals to visitors seeking a quaint community feel while being close to Lake Erie and local attractions. | Classic Park, Willoughby Historical Society, Chagrin River Park, Willoughby Brewing Company, Willoughby Fine Arts Association |
| Painesville Township | Nearby suburb with easy access to multiple lakes and parks. It's popular for families looking for space and outdoor activities, making it a great area for hosting guests. | Lake Erie, Fairport Harbor Lakefront Park, Headlands Beach State Park, Painesville Riverwalk, Painesville Square |
| Kirtland | A suburban option that offers the advantage of proximity to natural attractions and parks, catering to travelers interested in outdoor activities and a peaceful stay. | Kirtland Temple, Lake Metroparks Farmpark, Cleveland Botanical Garden, Chardon Lakes Park |
| Mentor | A thriving suburb with shopping, dining, and various recreational opportunities, making it appealing for families and groups visiting the area for events or lake activities. | Mentor Headlands State Park, Cleveland Aquarium, Great Lakes Mall, Veterans Park, Mentor Lagoons Nature Preserve |
| Lakeline | With a quieter ambiance yet proximity to the lake, Lakeline attracts visitors looking for a serene escape while being well-connected to urban areas. | Lake Erie, Lakeline Park, Lakeshore Reservation |
| Eastlake | A developing area near the waterfront with growing attractions, it's becoming popular among travelers who enjoy water activities and city life nearby. | Classic Park, Lake Eastwood Park, Paine Falls park |
| Willowick | A beautiful lakeside suburb offering scenic views and a variety of outdoor activities, ideal for guests looking for leisure and relaxation by the water. | Willowick Lake, Veterans Memorial Park, Wilcox Park |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 85% of listings in Willoughby, alongside 5 private-room listings (15%). Houses are the most common property type at 70%, about 2.9 times the share of apartments and condos (24%).
Mostly entire homes, with a private-room segment
Willoughby Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 84.8% | 28 |
| Private room | 15.2% | 5 |
Listings by property type
Willoughby Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 69.7% | 23 |
| Apartment/Condo | 24.2% | 8 |
| Others | 3.0% | 1 |
| Hotel/Boutique | 3.0% | 1 |
The most common size among Willoughby's 28 entire homes with a bedroom count is two bedrooms (11 homes).
Willoughby entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 28.6% | 8 |
| 2 bedrooms | 39.3% | 11 |
| 3 bedrooms | 17.9% | 5 |
| 4 bedrooms | 7.1% | 2 |
| 5+ bedrooms | 7.1% | 2 |
Most Willoughby listings are sized for couples and small families: 61% sleep four guests or fewer, and just 18% take eight or more. Shares are of the 28 listings with a guest capacity on file (85% of the market).
Willoughby listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 10.7% | 3 |
| 3 guests | 14.3% | 4 |
| 4 guests | 35.7% | 10 |
| 5 guests | 3.6% | 1 |
| 6 guests | 14.3% | 4 |
| 7 guests | 3.6% | 1 |
| 8+ guests | 17.9% | 5 |
Willoughby hosts set up an average of 2.4 beds per listing, close to one bed per bedroom. About three in ten listings (30%) show their exact location on the listing map; the rest show an approximate area.
Backyards are common in Willoughby: 70% of listings have one, and 61% have an outdoor dining area.
Share of Willoughby listings with each common amenity
Guests
Willoughby draws mostly domestic guests: 98% of those who left reviews live in the United States. No single city dominates: Cleveland is the largest source, at about 4% of reviews.
98% of Willoughby guests are domestic
Where guests who left reviews live
Where Willoughby guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Cleveland | 3.7% |
| Portland | 1.8% |
| Columbus | 1.8% |
| Charlotte | 1.8% |
| Phoenix | 1.5% |
Where Willoughby guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 97.8% |
| Canada | 0.7% |
| Panama | 0.4% |
| Australia | 0.4% |
Languages spoken by Willoughby guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 88.4% |
| Spanish | 5.8% |
| Portuguese | 1.2% |
| Chinese | 1.2% |
| Macedonian | 1.2% |
Willoughby Airbnbs average 4.87 stars, and 55% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.82. Listings here carry long review histories, about 84 reviews each on average.
Check-in scores highest in Willoughby; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.91 |
| Cleanliness | 4.85 |
| Communication | 4.91 |
| Location | 4.91 |
| Check-in | 4.94 |
| Value | 4.82 |
Booking patterns
Nearly two-thirds of Willoughby listings are open to guests more than 180 days a year, and 39% are booked or blocked that many days. The most common booked-or-blocked total is 181 to 270 days a year, covering 39% of listings; blocked nights include any the host closes off.
Days a year Willoughby listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 33.3% | 11 |
| 181-270 days | 30.3% | 10 |
| 91-180 days | 36.4% | 12 |
Days a year Willoughby listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 39.4% | 13 |
| 91-180 days | 27.3% | 9 |
| 31-90 days | 24.2% | 8 |
| 1-30 days | 9.1% | 3 |
Bookings in Willoughby average 3.1 to 6.5 nights depending on the month, longest in September and shortest in December. Listings took about 28 bookings each over the year. About two-thirds of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Willoughby
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly nine in ten listings in Willoughby accept stays of one or two nights.
Minimum stay set by Willoughby listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Willoughby, used by 64% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: more than eight in ten listings use Firm or stricter terms, against 15% on Flexible or Moderate.
Cancellation policies of Willoughby listings, from most to least flexible
Share of listings by the policy they use
Nearly eight in ten Willoughby listings charge a cleaning fee. The typical fee is $86, but a minority of much higher fees lifts the average to $252, so the median is the better guide. Spread over the average stay of about five nights, that adds roughly $19 a night to what guests pay. For listings that charge one, cleaning fees make up about 10% of gross revenue.
Top earners
The top-grossing Airbnb in Willoughby, a five-bedroom home, took in $126,000 over the past year, about 4.8 times the city's average of $26,100. Three of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
LakeHouse & Sunset Suite Entire home · 5 bedrooms Rated 4.88
Contemporary Lake Home | Sunrise & Sunset Views Entire home · 4 bedrooms Rated 4.94
LakeHouse at Sunset Park Entire home · 3 bedrooms Rated 4.93
Pet-Friendly Home - 1/2 Mi to Downtown Willoughby! Entire home · 2 bedrooms Rated 4.69
Lydia's Lake Erie Cottage Entire home · 1 bedroom Rated 4.99
Retreat at DTW Entire home · 2 bedrooms Rated 4.98 Only 6% of Willoughby listings are classed as professionally managed, though 36% of listings have a co-host. Two-thirds of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Most hosts still vet their guests: only 27% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 73% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 33 km, Madison (33 km away, 56 listings) earned the most per listing, about 43% more than Willoughby.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Euclid 12 km | 61 | $15,083 | $170 | 35% |
| Fairport Harbor 15 km | 30 | $26,452 | $213 | 43% |
| South Euclid 19 km | 48 | $20,611 | $164 | 42% |
| Cleveland Heights 22 km | 252 | $15,806 | $146 | 40% |
| Shaker Heights 25 km | 46 | $14,702 | $162 | 41% |
| Cleveland 30 km | 1,844 | $20,359 | $175 | 42% |
| Maple Heights 31 km | 38 | $10,210 | $101 | 37% |
| Madison 33 km | 56 | $37,406 | $254 | 41% |
See all 174 Ohio Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Willoughby:
FAQ
An active Willoughby Airbnb grossed $26,126 on average in the 12 months to September 2026, according to AirROI's tracking of 33 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,160 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Willoughby listings earn between $1,170 and $3,160 in a typical month, and the top tenth $5,290 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Willoughby were booked on 44% of available nights over the past year. That compares with 41% for the Ohio average. July is usually the busiest month.
The average booked night in Willoughby cost $187 before fees. Half of listings charge between $115 and $215, so bedroom count and location move the price more than the average suggests.
None of the active Willoughby listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Willoughby Airbnb grossed $26,126 in the 12 months to September 2026, in line with the Ohio average. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $17,346 a year (about $1,450 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,060 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $4,850 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Willoughby listing was open to book earned $88 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $133 or more.
Willoughby stays were booked 42 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Willoughby Airbnb stay lasts about five nights. A listing took 28 reservations over the year on average.
Guests rate Willoughby Airbnbs 4.87 out of 5 on average. Guests score check-in highest and value lowest.
Willoughby Downtown, Painesville Township and Kirtland draw the most short-term rental interest in Willoughby. The neighborhood guide explains what brings guests to each.
AirROI counted 33 active Airbnb listings in Willoughby as of September 2026. The closest tracked market is Euclid, 12 km away.
In Willoughby, nearly eight in ten listings add a cleaning fee. The median fee is $86, but a minority of much higher fees lifts the average to $252, so the median is the better guide.
Method
Figures on this page cover 33 active Airbnb listings in Willoughby from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.