Longs, South Carolina Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Longs, South Carolina? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $11,277 per year — at a $149 nightly rate, 29.7% occupancy, and a $49 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 35 active listings, Longs is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 40.0% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Longs?
In Longs, the headline Airbnb metrics are $11,277 in average annual revenue,29.7% occupancy, $149 ADR, and $49 in RevPAR, and guests book about 35 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Longs?
Understanding the monthly revenue variations for Airbnb listings in Longs is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Longs is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Longs across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,791+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,536 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,017 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $420, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Longs
What Is the Monthly Airbnb Occupancy Rate in Longs?
Maximize your bookings by understanding the Longs STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Longs:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Longs
What Is the Average Airbnb Nightly Rate in Longs?
Effective short term rental pricing strategy in Longs involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Longs typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $336+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $209 or more.
- Typical properties (Median) charge around $144 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in Longs
What Is the RevPAR for Airbnb in Longs?
RevPAR in Longs is currently $49. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $10 RevPAR.
- Typical properties (Median) generate $31 RevPAR.
- Strong performers (Top 25%) earn $81 RevPAR.
- Best-in-class (Top 10%) achieve $110 RevPAR.
Average Monthly RevPAR Trend in Longs
RevPAR Insights for Longs
- The average RevPAR in Longs is $49. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($110) and bottom 25% ($10) is $100, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Longs benchmarks. If your RevPAR falls below the median of $31, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $81+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Longs?
Longs's peak Airbnb season falls in July, June, August, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, August)
- Revenue averages $2,598 per month
- Occupancy rates average 43.1%
- Daily rates average $182
Shoulder Season
- Revenue averages $1,464 per month
- Occupancy maintains around 30.5%
- Daily rates hold near $167
Low Season (January, February, March)
- Revenue drops to average $1,023 per month
- Occupancy decreases to average 25.1%
- Daily rates adjust to average $168
Seasonality Insights for Longs
- Airbnb seasonality in Longs is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Longs's highest earning potential, with monthly revenues climbing to $3,263, occupancy reaching 50.8%, and ADRs peaking at $186.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $915, occupancy could drop to 24.1%, and ADRs may adjust to $156.
- Lower occupancy paired with meaningful seasonality means hosts in Longs need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Longs, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Longs?
Low regulation and minimal registration activity in Longs, South Carolina, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Longs to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Longs?
With a compact short-term rental market, Longs gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Myrtle Beach | A premier vacation destination known for its beautiful beaches, vibrant nightlife, and numerous attractions. Ideal for families and beachgoers looking for a fun-filled holiday. | Myrtle Beach Boardwalk, Broadway at the Beach, Family Kingdom Amusement Park, SkyWheel, Myrtle Beach State Park |
| North Myrtle Beach | A charming beach town perfect for family vacations and beach relaxation. Offers less crowded beaches and a friendly atmosphere, making it appealing for Airbnb guests. | Cherry Grove Beach, Ocean Drive Beach, North Myrtle Beach Park & Sport Complex, Barefoot Landing, T.I.G.E.R.S. Preservation Station |
| Surfside Beach | Known as 'The Family Beach', Surfside offers a relaxing environment and local restaurants and shops, appealing to families and couples seeking a quieter beach experience. | Surfside Beach Pier, Wild Water & Wheels, Surfside Beach Community Center, Pirate’s Cove, Graham’s Landing |
| Conway | A historic town located just inland from Myrtle Beach, with a charming downtown area. Ideal for guests interested in local culture and history while being close to the coast. | Conway Riverwalk, Horry County Museum, Historic Conway, Horry County Courthouse, Local shops and restaurants |
| Litchfield Beach | A serene beach destination known for its upscale homes and laid-back atmosphere. Excellent for those looking for a quiet retreat in a beautiful setting. | Litchfield Beach, Brookgreen Gardens, Huntington Beach State Park, Litchfield Country Club, Local golf courses |
| Garden City Beach | A quiet beach town with a relaxed vibe. Attracts families and groups looking for a home-away-from-home experience in a peaceful beach setting. | Garden City Pier, Wild Water & Wheels, Hagley Landing, Marina Inn Waterway Golf Club, Family-friendly restaurants |
| Little River | A peaceful coastal town known for its fishing and proximity to the scenic Intracoastal Waterway. Attracts guests looking for outdoor activities and natural beauty. | Little River Waterfront, La Belle Amie Vineyard, North Myrtle Beach Blue Crab Festival, Little River Swing Bridge, Local seafood restaurants |
| Pawleys Island | An idyllic and historic beach community, known for its natural beauty and charm. Perfect for visitors seeking relaxation and a slower pace of life. | Pawleys Island Beaches, Huntington Beach State Park, Brookgreen Gardens, Pawleys Plantation Golf & Country Club, Local shops and galleries |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Longs offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Longs?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Longs
- The Longs Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.3% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Longs, Apartment/Condo properties are the most common (34.3%), reflecting the local real estate landscape.
- Houses represent a significant 28.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays (combined 5.8%) offer potential for unique stay experiences.
Longs Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Longs
- The dominant room capacity in Longs is 2 bedrooms listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 68.6% of the active Airbnb listings in Longs, indicating a high concentration in these sizes.
Longs Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Longs
- The most common guest capacity trend in Longs vacation rentals is listings accommodating 4 guests (28.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Longs STR market, accounting for 54.3% of listings.
- 45.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Longs.
- On average, properties in Longs are equipped to host 5.1 guests.
How Do Listings in Longs Compare on Quality?
Listing quality in Longs can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Longs
- At 26.8 photos per listing on average, Longs hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 42.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Longs averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Longs?
Amenity Prevalence
Amenity Insights for Longs
- Popular amenities like Wifi, Hot water, Refrigerator are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Wifi or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Longs to stay competitive.
Which Airbnb Amenities Boost Revenue in Longs?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Longs, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Heating | 80.0% | $13,696 | $1,603 | 754.4% |
Smoke alarm | 82.9% | $13,231 | $1,835 | 621.2% |
Kitchen | 85.7% | $12,841 | $1,892 | 578.9% |
Dishes and silverware | 65.7% | $15,733 | $2,736 | 475.1% |
Air conditioning | 74.3% | $14,270 | $2,632 | 442.2% |
Dryer | 57.1% | $17,076 | $3,546 | 381.6% |
Dedicated workspace | 40.0% | $21,243 | $4,633 | 358.5% |
TV | 68.6% | $14,922 | $3,324 | 348.9% |
Washer | 60.0% | $16,309 | $3,729 | 337.4% |
Patio or balcony | 71.4% | $14,396 | $3,480 | 313.6% |
Revenue Impact Insights for Longs
- Heating tops the revenue impact list with a 754.4% uplift — listings with this amenity earn $13,696 vs. $1,603 without it.
- Smoke alarm, Kitchen — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Longs STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Longs. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLongs Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Longs
- The typical guest profile for Airbnb in Longs consists of primarily domestic travelers (99%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.1% of guests.
- Key international markets include United States (99.1%) and Puerto Rico (0.9%).
- Top languages spoken are English (72.4%) followed by Spanish (12.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Conway.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Longs?
Listings in Longs average 4.79 out of 5 overall, with about 32.8 reviews per active listing and 40.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Longs
- An average rating of 4.79 places Longs in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.89), while Value (4.76) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 40.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Longs Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Longs
- The most common availability pattern in Longs falls within the 271-366 days range, representing 71.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Longs (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Longs?
Average Booking Lead Time by Month
Booking Lead Time Insights for Longs
- The overall average booking lead time for vacation rentals in Longs is 35 days.
- Guests book furthest in advance for stays during December (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (43 days avg.) sees the longest lead times, while Spring (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Longs.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Longs averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Longs?
Guests in Longs stay about 4.8 nights on average, generating roughly 506 reservations and 14.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Longs
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Longs
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 14.5 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (7.7 nights) and shorten in Oct (2.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Longs Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
45.7% of total
2 Nights
9 listings
25.7% of total
3 Nights
5 listings
14.3% of total
4-6 Nights
1 listings
2.9% of total
7-29 Nights
1 listings
2.9% of total
30+ Nights
3 listings
8.6% of total
Key Insights
- The most prevalent minimum stay requirement in Longs is 1 Night, adopted by 45.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.4%) of the Longs Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 45.7% of Longs hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Longs.
Longs Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
2.9% of total
Flexible
4 listings
11.4% of total
Moderate
16 listings
45.7% of total
Firm
9 listings
25.7% of total
Strict
5 listings
14.3% of total
Cancellation Policy Insights for Longs
- The prevailing Airbnb cancellation policy trend in Longs is Moderate, used by 45.7% of listings.
- There's a relatively balanced mix between guest-friendly (57.1%) and stricter (40.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 45.7% market standard in Longs.
- Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Longs.
How Much Are Airbnb Cleaning Fees in Longs?
Cleaning fees in Longs are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Longs
- 82.9% of listings charge a cleaning fee, making it standard practice in Longs. Guests expect it and factor it into their booking decisions.
- The gap between the average ($122) and median ($89) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 14.3% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Longs median of $89. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Longs Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Longsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Mini Country Bungalow
Entire Place • 2 bedrooms
1250 River Cottage
Entire Place • 2 bedrooms
New! 3br/3bath beach Getaway North Myrtle Beach
Entire Place • 3 bedrooms
New! 2br/2bath Coastal retreat North Myrtle beach
Entire Place • 2 bedrooms
3 bed w/ private heated pool/HT, close to beaches!
Entire Place • 3 bedrooms
Cozy 1 bd/1 ba condo on quiet Golf Course.
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Longs?
Learn from the best! This table showcases top-performing Airbnb hosts in Longs based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lonnie | 2 | $54,889 | 83 | 5.00/5.0 |
| Rachel | 1 | $37,277 | 154 | 4.62/5.0 |
| Jeff | 10 | $36,156 | 323 | 4.86/5.0 |
| Barefoot Resort Rentals | 1 | $28,756 | 4 | 4.00/5.0 |
| Stacy | 1 | $25,698 | 15 | 4.80/5.0 |
| Megan | 1 | $25,390 | 121 | 4.93/5.0 |
| CoHo Stays | 1 | $25,236 | 17 | 4.88/5.0 |
| Shirley | 1 | $24,917 | 185 | 4.84/5.0 |
| Casago | 1 | $23,611 | 2 | Not Rated |
| Evolve | 3 | $20,015 | 23 | 4.57/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Longs.
Who Are the Airbnb Hosts in Longs?
Longs has a relatively balanced host base.
Host Profile Insights for Longs
- Only 22.9% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 11.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 57.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 14.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Longs averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Longs
These are the highest-grossing professional property management operations in Longs, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Barefoot Resort Rentals | 1 | $28,756 | $271 | 45.1% | 4.00/5 |
| Evolve | 3 | $20,015 | $200 | 20.7% | 4.57/5 |
Management Company Insights for Longs
- The leading management company, Barefoot Resort Rentals, operates 1 listings with $28,756 in gross revenue — a useful benchmark for what scale looks like in Longs.
- Top managers average 2 properties each, suggesting professional management in Longs still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.29/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 11.4% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Longs's Airbnb Market Compare to Nearby Cities?
How does the Longs Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Mount Pleasant, Longs has 23 percentage points lower occupancy and about $163 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Isle of Palms | 1,012 | $7,321 | $764.81 | 42% |
| Folly Beach | 901 | $7,179 | $604.47 | 46% |
| Sullivan's Island | 22 | $6,805 | $899.23 | 39% |
| Charleston | 1,839 | $5,628 | $408.29 | 52% |
| Ocean Isle Beach | 504 | $4,963 | $614.58 | 37% |
| Wrightsville Beach | 497 | $4,671 | $547.10 | 39% |
| Mount Pleasant | 452 | $4,456 | $312.67 | 53% |
| Bald Head Island | 207 | $4,317 | $642.03 | 32% |
| Kure Beach | 498 | $3,894 | $452.28 | 41% |
| Cedar Point | 30 | $3,818 | $336.18 | 46% |
Frequently Asked Questions About Airbnb in Longs
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Longs.
How much do Airbnb hosts make in Longs?
Longs hosts earn about $11,277 per year on average, with an average nightly rate of $149 and RevPAR of $49. Those figures describe the typical revenue environment for active listings in Longs, South Carolina, not the ceiling for the best operators. Source: AirROI 2026 data, Longs market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Longs?
The average Airbnb occupancy rate in Longs is 29.7%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Longs?
Listings in Longs average $149 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Longs?
Longs currently has about 35 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Longs?
AirROI currently classifies the short-term rental regulation level in Longs as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Longs?
RevPAR in Longs is about $49. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Longs?
Occupancy of 29.7% means Longs is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $11,277, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Longs?
The average booking lead time in Longs is about 35 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Longs?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Longs include Myrtle Beach, North Myrtle Beach, Surfside Beach. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Longs?
entire_home listings make up 94.3% of the active supply in Longs. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Longs compare to nearby Airbnb markets?
Among neighboring markets, Isle of Palms posts $87,848 in average annual revenue with 42.1% occupancy, compared to Longs's $11,277 and 29.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Longs?
The average Airbnb stay length in Longs is about 4.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Longs?
Airbnb listings in Longs average 4.79 out of 5 overall. About 40.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Longs?
Heating and Smoke alarm are among the strongest revenue-linked amenities in Longs. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Longs?
Yes. About 82.9% of active Airbnb listings in Longs charge a cleaning fee, and the average fee is $122. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Longs?
At 22.9%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.