Gillette, Wyoming Airbnb Market Data 2026: STR Report & Statistics

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI

Updated: 2026-04-09

How much can you earn on Airbnb in Gillette, Wyoming? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $17,601 per year — at a $167 nightly rate, 41.1% occupancy, and a $70 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.

With just 42 active listings, Gillette is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 82.6% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.

Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

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What Are the Key Airbnb Metrics in Gillette?

In Gillette, the headline Airbnb metrics are $17,601 in average annual revenue,41.1% occupancy, $167 ADR, and $70 in RevPAR, and guests book about 43 days in advance.

Avg. Daily Rate (ADR)(?)

$167

The average rental revenue earned for an occupied room per day in Gillette.

Occupancy Rate(?)

41.1%

Moderate demand with booking opportunities.

Avg. Annual Revenue(?)

$17,601

Average annual income for an Airbnb listing in Gillette. Factors like property type, size, and location influence actual earnings.

RevPAR(?)

$70

Revenue per available rental night, combining occupancy and ADR into one efficiency metric.

Revenue Growth YoY(?)

6.5%

Positive growth (6.5%) vs. last year.

Active Airbnb Listings(?)

Total number of active short-term rentals listed.

Avg. Booking Lead Time(?)

43 days

How far in advance guests typically book in Gillette. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.

STR Regulation Level(?)

Low

Fewer regulations, offering more operational flexibility.

Peak Revenue Month(?)

July

The month with the highest average earnings, indicating peak season in Gillette.

Lowest Revenue Month(?)

March

The month with the lowest average earnings, indicating the low season in Gillette.

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How Much Do Airbnb Hosts Earn Monthly in Gillette?

Understanding the monthly revenue variations for Airbnb listings in Gillette is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gillette is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gillette across different performance tiers:

Best-in-class properties (Top 10%) achieve $4,673+ monthly, often utilizing dynamic pricing and superior guest experiences.
Strong performing properties (Top 25%) earn $3,261 or more, indicating effective management and desirable locations/amenities.
Typical properties (Median) generate around $2,016 per month, representing the average market performance.
Entry-level properties (Bottom 25%) see earnings around $1,049, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Gillette

What Is the Monthly Airbnb Occupancy Rate in Gillette?

Maximize your bookings by understanding the Gillette STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gillette:

Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
Typical properties (Median) have an occupancy rate around 42%.
Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Gillette

What Is the Average Airbnb Nightly Rate in Gillette?

Effective short term rental pricing strategy in Gillette involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gillette typically peaks in October and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

Best-in-class properties (Top 10%) command rates of $281+ per night, often due to premium features or locations.
Strong performing properties (Top 25%) achieve nightly rates of $223 or more.
Typical properties (Median) charge around $152 per night.
Entry-level properties (Bottom 25%) earn around $109 per night.

Average Daily Rate (ADR) Trend by Month in Gillette

What Is the RevPAR for Airbnb in Gillette?

RevPAR in Gillette is currently $70. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

Entry-level properties (Bottom 25%) see $35 RevPAR.
Typical properties (Median) generate $61 RevPAR.
Strong performers (Top 25%) earn $109 RevPAR.
Best-in-class (Top 10%) achieve $134 RevPAR.

Average Monthly RevPAR Trend in Gillette

RevPAR Insights for Gillette

The average RevPAR in Gillette is $70. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
The gap between the top 10% ($134) and bottom 25% ($35) is $99, suggesting a relatively compressed market where operational differences yield moderate returns.
RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

Track your own RevPAR monthly against these Gillette benchmarks. If your RevPAR falls below the median of $61, examine whether low occupancy or low ADR is the primary drag.
Top-quartile listings achieve $109+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Gillette?

Gillette's peak Airbnb season falls in July, October, August, while the softest stretch is January, March, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (July, October, August)

Revenue averages $2,948 per month
Occupancy rates average 52.0%
Daily rates average $203

Shoulder Season

Revenue averages $2,392 per month
Occupancy maintains around 45.3%
Daily rates hold near $196

Low Season (January, March, November)

Revenue drops to average $1,657 per month
Occupancy decreases to average 33.5%
Daily rates adjust to average $188

Seasonality Insights for Gillette

Airbnb seasonality in Gillette is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
During the high season, the absolute peak month showcases Gillette's highest earning potential, with monthly revenues climbing to $3,194, occupancy reaching 59.0%, and ADRs peaking at $205.
Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,535, occupancy could drop to 24.0%, and ADRs may adjust to $184.
Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gillette.

Seasonal Strategies for Maximizing Profit

Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
In a highly seasonal market like Gillette, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Gillette?

Low regulation and minimal registration activity in Gillette, Wyoming, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Gillette to ensure full compliance before hosting.

(Source: AirROI data, 2026, finding no licensed listings among those analyzed)

What Are the Best Neighborhoods for Airbnb in Gillette?

With a compact short-term rental market, Gillette gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.

Best neighborhoods for Airbnb in Gillette
Neighborhood / Area	Why Host Here? (Target Guests & Appeal)	Key Attractions & Landmarks
Gillette Downtown	The heart of Gillette, featuring local shops, restaurants, and easy access to main roads. Ideal for travelers looking to experience the local culture and businesses.	Campbell County Rockpile Museum, Dalton Gang Hideout, Local dining options, Gillette Main Street events, Historic downtown architecture
Energy Capital Sports Complex	A hub for sports enthusiasts, this area boasts fields and facilities for various sports events. Popular among families and sports teams traveling for competitions.	Energy Capital Sports Complex, Youth sports tournaments, Walking trails, Parks
Lake D volunteer area	A scenic area popular for its outdoor activities such as fishing, boating, and hiking. Attracts nature lovers and those looking for a peaceful retreat.	Lake DeSmet, Fishing and boating opportunities, Campgrounds, Hiking trails
Gillette-Campbell County Airport	Convenient for travelers, this location provides easy access for visitors flying in. Great option for those needing quick accommodation upon arrival.	Airport services, Proximity to hotels, Rental car services
Belle Fourche River	An area with beautiful river views and outdoor recreational activities. Popular with families and groups seeking adventure or relaxation in nature.	Belle Fourche River access points, River walks, Picnic areas, Outdoor recreation opportunities
Outdoor Recreation Areas near Gillette	Gillette offers various options for outdoor enthusiasts, ranging from hiking to hunting. Ideal for visitors looking for adventure in Wyoming's stunning landscapes.	Hiking trails around Gillette, Hunting grounds, Scenic views, Wildlife watching
Local Historical Sites	Gillette is rich in history, offering many historical sites and museums for those interested in learning about the area's past.	Campbell County Rockpile Museum, Historical walking tours, Local historic landmarks
Gillette Community Center	A gathering place for events and activities, the center attracts visitors attending local events and community gatherings.	Community events, Fitness facilities, Classes and workshops

With 8 distinct neighborhoods showing meaningful short-term rental activity, Gillette offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.

What Types of Properties Are on Airbnb in Gillette?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Gillette

The Gillette Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.7% of the 42 active rentals. This indicates strong guest preference for privacy and space.
Looking at the property type distribution in Gillette, House properties are the most common (52.4%), reflecting the local real estate landscape.
Houses represent a significant 52.4% portion, catering likely to families or larger groups.
Smaller segments like hotel/boutique (combined 4.8%) offer potential for unique stay experiences.

Gillette Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Gillette

The dominant room capacity in Gillette is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
Together, 2 bedrooms and 3 bedrooms properties represent 64.3% of the active Airbnb listings in Gillette, indicating a high concentration in these sizes.
A significant 42.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gillette.

Gillette Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Gillette

The most common guest capacity trend in Gillette vacation rentals is listings accommodating 4 guests (23.8%). This suggests the primary traveler segment is likely small families or groups.
Properties designed for 4 guests and 8+ guests dominate the Gillette STR market, accounting for 45.2% of listings.
47.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gillette.
On average, properties in Gillette are equipped to host 5.0 guests.

How Do Listings in Gillette Compare on Quality?

Listing quality in Gillette can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)

27.2

More photos correlate with higher conversion rates.

Average Beds per Listing(?)

Reflects the capacity profile of the local supply.

Exact Location Enabled(?)

21.4%

Builds guest trust and improves booking confidence.

Listing Quality Insights for Gillette

At 27.2 photos per listing on average, Gillette hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
21.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
Use these quality indicators as a self-audit checklist. Listings that exceed the Gillette averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Gillette?

Amenity Prevalence

Amenity Insights for Gillette

Essential amenities in Gillette that guests expect include: Free parking on premises, Wifi. Lacking these (any) could significantly impact bookings.
Popular amenities like Heating, Smoke alarm, TV are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

Ensure your listing includes all essential amenities for Gillette: Free parking on premises, Wifi.
Prioritize adding missing essentials: Free parking on premises, Wifi.
Consider adding popular differentiators like Heating or Smoke alarm to increase appeal.
Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
Regularly check competitor amenities in Gillette to stay competitive.

Which Airbnb Amenities Boost Revenue in Gillette?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Gillette, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

Amenity	Prevalence	Revenue With	Revenue Without	Revenue Uplift
Air conditioning	88.1%	$19,912	$494	3930.8%
Kitchen	88.1%	$19,464	$3,811	410.8%
Hot water	85.7%	$19,788	$4,479	341.8%
Dryer	83.3%	$20,156	$4,824	317.8%
Dishes and silverware	83.3%	$19,991	$5,649	253.9%
Refrigerator	83.3%	$19,991	$5,649	253.9%
Coffee maker	83.3%	$19,962	$5,792	244.7%
Dining table	71.4%	$22,065	$6,440	242.6%
Toaster	71.4%	$22,055	$6,465	241.1%
Washer	85.7%	$19,341	$7,157	170.2%

Revenue Impact Insights for Gillette

Air conditioning tops the revenue impact list with a 3930.8% uplift — listings with this amenity earn $19,912 vs. $494 without it.
Air conditioning, Kitchen, Hot water, Dryer, Dishes and silverware, Refrigerator, Coffee maker, Washer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.

Recommendations for Hosts

Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Gillette STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gillette. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Gillette Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Guest Age Distribution (Birth Decade)

Guest Profile Summary for Gillette

The typical guest profile for Airbnb in Gillette consists of primarily domestic travelers (92%), often arriving from nearby Gillette, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
Domestic travelers account for 92.3% of guests.
Key international markets include United States (92.3%) and Canada (1.9%).
Top languages spoken are English (72.3%) followed by Spanish (10.9%).
A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

Target domestic marketing efforts towards travelers from Gillette and Cheyenne.
Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
Highlight unique local experiences or amenities relevant to the primary guest profile.
Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Gillette?

Listings in Gillette average 4.85 out of 5 overall, with about 43.1 reviews per active listing and 35.7% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Gillette

With an overall rating of 4.85, Gillette listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
The strongest subcategory is Check-in (4.92), while Value (4.81) trails behind — a useful signal for hosts looking to prioritize upgrades.
35.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.

Gillette Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Gillette

The most common availability pattern in Gillette falls within the 181-270 days range, representing 47.6% of listings. This suggests many properties have significant open periods on their calendars.
Approximately 85.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
For booked days, the 91-180 days range is most frequent in Gillette (47.6%), reflecting common guest stay durations or potential owner blocking patterns.
A notable 14.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Gillette?

Average Booking Lead Time by Month

Booking Lead Time Insights for Gillette

The overall average booking lead time for vacation rentals in Gillette is 43 days.
Guests book furthest in advance for stays during May (average 74 days), likely coinciding with peak travel demand or local events.
The shortest booking windows occur for stays in March (average 18 days), indicating more last-minute travel plans during this time.
Seasonally, Summer (47 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Gillette.
For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
Target marketing efforts for the Summer season well in advance (at least 47 days) to capture early planners.
Monitor your own booking lead times against these Gillette averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Gillette?

Guests in Gillette stay about 7.4 nights on average, generating roughly 712 reservations and 17 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.

Monthly Length of Stay in Gillette

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Gillette

Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
17 bookings per listing is a manageable pace that balances revenue with operational overhead.
Stay lengths peak in Jan (9.7 nights) and shorten in Oct (4.6 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Gillette Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (50%)

1 Night

21 listings

50% of total

2 Nights (14.3%)

2 Nights

6 listings

14.3% of total

3 Nights (4.8%)

3 Nights

2 listings

4.8% of total

4-6 Nights (2.4%)

4-6 Nights

1 listings

2.4% of total

7-29 Nights (2.4%)

7-29 Nights

1 listings

2.4% of total

30+ Nights (26.2%)

30+ Nights

11 listings

26.2% of total

Key Insights

The most prevalent minimum stay requirement in Gillette is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
A strong majority (64.3%) of the Gillette Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
A significant segment (26.2%) caters to monthly stays (30+ nights) in Gillette, pointing to opportunities in the extended-stay market.

Recommendations

Align with the market by considering a 1 Night minimum stay, as 50% of Gillette hosts use this setting.
Explore offering discounts for stays of 30+ nights to attract the 26.2% of the market seeking extended stays.
Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gillette.

Gillette Airbnb Cancellation Policy Trends Analysis (2026)

Flexible (39%)

Flexible

16 listings

39% of total

Moderate (36.6%)

Moderate

15 listings

36.6% of total

Firm (24.4%)

Firm

10 listings

24.4% of total

Cancellation Policy Insights for Gillette

The prevailing Airbnb cancellation policy trend in Gillette is Flexible, used by 39% of listings.
The market strongly favors guest-friendly terms, with 75.6% of listings offering Flexible or Moderate policies. This suggests guests in Gillette may expect booking flexibility.

Recommendations for Hosts

Consider adopting a Flexible policy to align with the 39% market standard in Gillette.
Regularly review your cancellation policy against competitors and market demand shifts in Gillette.

How Much Are Airbnb Cleaning Fees in Gillette?

Cleaning fees in Gillette are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee

$85

Median Cleaning Fee

$85

Listings Charging a Fee

73.8%

Fee as Revenue Share

7.3%

Cleaning Fee Insights for Gillette

73.8% of listings charge a cleaning fee, making it standard practice in Gillette. Guests expect it and factor it into their booking decisions.
The average cleaning fee of $85 is close to the median ($85), suggesting a relatively consistent fee structure across the market.
Cleaning fees represent 7.3% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

Price your cleaning fee competitively against the Gillette median of $85. Fees significantly above market norms can deter bookings, especially for shorter stays.
Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

$207.64

Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Gillette?

Learn from the best! This table showcases top-performing Airbnb hosts in Gillette based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Gillette by revenue
Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Briana	4	$108,996	344	4.95/5.0
Tram	4	$64,510	117	4.88/5.0
Ben	2	$49,826	115	4.91/5.0
Angela	4	$43,032	71	4.89/5.0
Shantell	1	$42,611	86	4.64/5.0
Danette	1	$42,544	197	4.94/5.0
Stephanie	1	$42,217	45	4.91/5.0
Kyle	1	$35,964	45	4.98/5.0
Megan	1	$30,254	85	5.00/5.0
Mark	1	$29,679	103	4.96/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gillette.

Who Are the Airbnb Hosts in Gillette?

Gillette is a quality-focused market, with a high Superhost share and fairly mature operating standards.

Superhosts

66.7%

Professional Management

0.0%

Cohosted Listings

23.8%

Instant Book Enabled

0.0%

Simplified Pricing

71.4%

Host Profile Insights for Gillette

With 66.7% Superhosts, Gillette has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
71.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
With 23.8% cohosted listings, there may be a growing local market for property management services.
Benchmark your host metrics against these Gillette averages regularly and adjust your hosting strategy based on what top performers do differently.

How Does Gillette's Airbnb Market Compare to Nearby Cities?

How does the Gillette Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Sheridan, Gillette has 2 percentage points higher occupancy and about $62 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Gillette — performance comparison
Market	Active Properties	Monthly Revenue	Daily Rate	Avg. Occupancy
Sheridan	111	$1,838	$229.29	39%
Sundance	17	$1,436	$198.49	38%
Pine Haven	12	$1,273	$166.51	32%
Story	29	$1,188	$121.56	34%
Buffalo	76	$1,119	$181.42	33%
Moorcroft	17	$703	$150.64	26%

Frequently Asked Questions About Airbnb in Gillette

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Gillette.

How much do Airbnb hosts make in Gillette?

Gillette hosts earn about $17,601 per year on average, with an average nightly rate of $167 and RevPAR of $70. Those figures describe the typical revenue environment for active listings in Gillette, Wyoming, not the ceiling for the best operators. Source: AirROI 2026 data, Gillette market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Gillette?

The average Airbnb occupancy rate in Gillette is 41.1%. July is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Gillette?

Listings in Gillette average $167 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Gillette?

Gillette currently has about 42 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Gillette?

AirROI currently classifies the short-term rental regulation level in Gillette as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Gillette?

RevPAR in Gillette is about $70. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Gillette?

At 41.1% occupancy, Gillette can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $17,601, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Gillette?

The average booking lead time in Gillette is about 43 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Gillette?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Gillette include Gillette Downtown, Energy Capital Sports Complex, Lake D volunteer area. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Gillette?

entire_home listings make up 85.7% of the active supply in Gillette. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Gillette compare to nearby Airbnb markets?

Among neighboring markets, Sheridan posts $22,058 in average annual revenue with 39.1% occupancy, compared to Gillette's $17,601 and 41.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Gillette?

The average Airbnb stay length in Gillette is about 7.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Gillette?

Airbnb listings in Gillette average 4.85 out of 5 overall. About 35.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Gillette?

Air conditioning and Kitchen are among the strongest revenue-linked amenities in Gillette. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Gillette?

Yes. About 73.8% of active Airbnb listings in Gillette charge a cleaning fee, and the average fee is $85. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Gillette?

A 66.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.