Cozy 4BR Studio in Floriana with Balcony Entire home · 4 bedrooms Rated 4.58 - Revenue
- €90,011
- Occupancy
- 51.1%
- Daily rate
- €475
Prices in
Airbnb market data · 202612 months to September 2026
Floriana, Malta Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Floriana brought in €21,783 over the 12 months through September 2026, in line with the South Eastern Region average of €22,476.
The short answer
Floriana Airbnb Market at a Glance
Floriana is cheaper but busier than the South Eastern Region average. Listings averaged €136 a night and were booked on 56% of available nights, against €155 and 51% for the South Eastern Region average.
Timing matters: in August, usually the best month, the average listing earns about 3.1 times as much as in January, usually the slowest.
With 157 active listings, Floriana is the fourth-largest of 13 South Eastern Region markets AirROI tracks. From a year earlier, average revenue rose 26% while the number of active listings grew 21%.
Browse the live Floriana Airbnb market
See Every Floriana Listing
Revenue
How Much Do Airbnb Hosts Make in Floriana?
Gross bookings per Floriana listing averaged €21,783 over the 12 months to September 2026 (South Eastern Region average: €22,476), before cleaning, platform and management costs and taxes.
In a typical year, the average Floriana listing brings in €3,540 in August, its best month, and €1,120 in January, its slowest. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 1.9 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn €4,120+ a month, about 1.8 times the typical property.
- Strong performers (top 25%) earn €3,100 or more, roughly €780 a month above the median.
- Typical properties (median) earn about €2,320 a month.
- Entry-level properties (bottom 25%) earn €1,570 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 3.1 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average €3,800 €1,010
The dashed line is the average of the months shown, €2,270. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Floriana Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue and nightly rate; bookings peaked in April 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €2,839 | 69.1% | €139 | €95 | 74 days | 4.6 nights |
| Oct 2025 | €2,722 | 70.2% | €130 | €88 | 69 days | 4.9 nights |
| Nov 2025 | €1,694 | 54.5% | €117 | €56 | 42 days | 4.3 nights |
| Dec 2025 | €1,605 | 46.6% | €120 | €52 | 47 days | 4.7 nights |
| Jan 2026 | €1,237 | 40.6% | €116 | €40 | 32 days | 5.4 nights |
| Feb 2026 | €1,520 | 52.5% | €130 | €54 | 46 days | 5.4 nights |
| Mar 2026 | €2,040 | 59.0% | €135 | €66 | 43 days | 4.9 nights |
| Apr 2026 | €2,834 | 76.4% | €134 | €94 | 62 days | 4.7 nights |
| May 2026 | €3,076 | 71.9% | €144 | €99 | 65 days | 4.6 nights |
| Jun 2026 | €2,971 | 64.9% | €150 | €99 | 57 days | 4.5 nights |
| Jul 2026 | €3,242 | 60.4% | €164 | €105 | 62 days | 5.3 nights |
| Aug 2026 | €3,800 | 74.0% | €168 | €123 | 67 days | 6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Floriana listing earns about €2,320 a month, but one property can land well above or below that. The Airbnb income calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Floriana Profitable?
Yes, when it's run well. The average Floriana Airbnb took in €21,783 in the 12 months to September 2026, and run by its owner at everyday costs, about €1,200 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €1,610 a month.
Cleaning it yourself keeps the €2,000 a year guests pay in cleaning fees, for about €1,360 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €1,030 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Floriana Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €19,783 | €26,410 |
| Cleaning fees guests pay9% of Floriana bookings | €2,000 | €2,670 |
| Gross bookings | €21,783 | €29,080 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 83% of Floriana listings on Simplified Pricing, 3% for the rest | −€2,910 | −€3,880 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€2,000 | −€2,670 |
| Utilities and internetAbout 5% of bookings | −€1,090 | −€1,450 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€440 | −€580 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€650 | −€870 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€220 | −€220 |
| Permit and registrationWhere one is required | −€110 | −€110 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −€7,420 | −€9,780 |
| Left for housing costs, then profit | €14,363about €1,200 a month | €19,300about €1,610 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Floriana Airbnb Profit
The estimate starts from Floriana's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Floriana home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Floriana's Top Earners Get There
- More nights booked. The busiest quarter of Floriana listings are booked on 82% or more of their nights, against 67% for the median listing. Ten more booked nights a year at the median rate of €115 adds about €1,140 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €145 a night or more, against a median of €115. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €1,980 a year.
- Open for the busy months. In a typical year, August brings the average listing about €3,540, against €1,120 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Floriana listings average 4.67 stars, and 29% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €2,420 a month, against €1,820 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Floriana?
Floriana listings were booked on 56% of the nights they were open over the past year, 5 percentage points above the South Eastern Region average (51%) and 9 points above the Malta average (47%). In a typical year, occupancy swings from 39% in January to 75% in April.
The busiest tenth of listings are booked about twice as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 90%+ of open nights, 23 points above the median.
- Strong performers (top 25%) fill 82% or more, roughly six nights a week.
- Typical properties (median) fill about 67% of open nights.
- Entry-level properties (bottom 25%) fill 46% or less, under four nights a week.
April is usually the busiest month in Floriana, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 62% 76% 36%
The 12-month rate of 56% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Floriana?
The average nightly rate in Floriana, known as ADR (average daily rate), was €136 over the past year, about 12% below the South Eastern Region average of €155 and about 6% below the Malta average of €145. In a typical year, rates peak in August at about €160 and bottom out in November at about €105.
The top 10% charge about 2.3 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge €205+ a night, about 1.8 times the median.
- Strong performers (top 25%) charge €145 or more, about €30 above the median.
- Typical properties (median) charge about €115 a night.
- Entry-level properties (bottom 25%) charge €90 or less, about three-quarters of the median.
August rates run 47% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average €168 €98
The dashed line is the average of the months shown, €129. The 12-month ADR of €136 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Floriana?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Floriana it averaged €74 over the past year, from about €36 in a typical January to about €114 in a typical August.
Per open night, by tier:
- Best-in-class properties (top 10%) earn €123+ per open night, about 1.8 times the median.
- Strong performers (top 25%) earn €95 or more, about €25 a night above the median.
- Typical properties (median) earn about €69 per open night.
- Entry-level properties (bottom 25%) earn €47 or less, about two-thirds of the median.
August RevPAR is about 3.1 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average €123 €33
The dashed line is the average of the months shown, €75.
Seasonality
Best and Worst Months for Airbnb in Floriana
Floriana has one high season, April through October, which makes it a moderately seasonal market. Business is slowest from November to March. A listing earns about 2.3 times as much a month in June through August as in December through February.
Average revenue by month in Floriana
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average €3,540 €1,120
The dashed line is the average of the 12 calendar months, €2,270.
Revenue by month in Floriana in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | €1,120 |
| February | Low season | €1,400 |
| March | Low season | €1,980 |
| April | High season | €2,550 |
| May | High season | €2,850 |
| June | High season | €2,660 |
| July | High season | €3,040 |
| August | High season | €3,540 |
| September | High season | €2,620 |
| October | High season | €2,470 |
| November | Low season | €1,590 |
| December | Low season | €1,430 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonApril–October | €2,820 | 70% | €137 |
| Low seasonNovember–March | €1,500 | 51% | €116 |
How Far in Advance Do Guests Book Airbnb in Floriana?
Guests book Floriana stays 55 days ahead on average (about eight weeks). August stays are booked furthest out, about 70 days ahead, and January stays closest to arrival, about 33 days. A typical August booking is made in early June.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 54 days 74 days 32 days
Permits
Airbnb Permits and Registration in Floriana
None of the 157 active listings in Floriana display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Floriana.
Neighborhoods
Best Neighborhoods for Airbnb in Floriana
AirROI's area guide picks six Floriana neighborhoods that draw short-term rental guests, led by Sliema, St. Julian's and Mosta. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Sliema | A bustling tourist area known for its beaches, shopping, and nightlife. Ideal for travelers seeking both relaxation and activities. | Sliema Promenade, Balluta Bay, The Point Shopping Mall, Fort Tigne, Independence Garden, Tigne Point |
| St. Julian's | A lively area famous for its nightlife, restaurants, and beaches. Attracts younger tourists and those looking for entertainment. | Paceville, Spinola Bay, St. George's Bay, Portomaso Marina, Dragonara Casino, Balluta Bay |
| Mosta | Home to the famous Mosta Dome and a more local Maltese experience. A great area for travelers looking to explore beyond the usual tourist spots. | Mosta Rotunda, Mosta Parish Church, Dingli Cliffs, Mosta Valley, National Wild Reserve, Local markets |
| Mdina | Known as the 'Silent City', Mdina is a fortified medieval town offering stunning views and a rich history. A unique attraction for tourists seeking historical experiences. | Mdina Gate, St. Paul's Cathedral, National Museum of Natural History, Bastions of Mdina, Fontanella Tea Garden, Mdina Dungeons |
| Gozo | An island known for its beautiful landscapes, beaches, and historical sites. Perfect for a peaceful getaway with natural beauty. | Azure Window, Citadel of Victoria, Ramla Bay, Dwejra Bay, Xlendi Bay, Gozo Museum of Archaeology |
| Comino | A small island famous for its Blue Lagoon and crystal-clear waters. Attracts beach lovers and adventure seekers looking for a tranquil island experience. | Blue Lagoon, Comino Tower, Crystal Lagoon, Santa Maria Bay, Nature trails, Diving spots |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Floriana Airbnb Listings by Type and Size
Almost every Airbnb in Floriana is an entire home: 97% of listings, with private rooms at 3%. Apartments and condos are the most common property type at 71%, about 2.8 times the share of houses (25%).
Nearly all listings rent the whole place
Floriana Airbnb listings by room type
- Entire home 97%
- Private room 3%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 97.5% | 153 |
| Private room | 2.5% | 4 |
Listings by property type
Floriana Airbnb listings by property type
- Apartment/Condo 71%
- House 25%
- Hotel/Boutique 2%
- Others 1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 71.3% | 112 |
| House | 25.5% | 40 |
| Hotel/Boutique | 1.9% | 3 |
| Others | 1.3% | 2 |
How Many Bedrooms Do Airbnb Listings in Floriana Have?
Floriana's homes run small: studios and one-bedrooms make up 78% of entire homes, and only 5% of homes have three or more bedrooms.
Floriana entire homes by number of bedrooms
Entire homes with each number of bedrooms
21%
57%
17%
3%
2%
1%
Bedroom counts in numbers
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| Studio | 20.7% | 31 |
| 1 bedroom | 57.3% | 86 |
| 2 bedrooms | 16.7% | 25 |
| 3 bedrooms | 2.7% | 4 |
| 4 bedrooms | 2.0% | 3 |
| 5+ bedrooms | 0.7% | 1 |
What Each Home Size Earns in Floriana
A typical studio in Floriana earned €16,300 over the past year, against €30,700 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| Studio | 31 | €16,300 | €14,200 | €116 | 51% |
| 1 bedroom | 86 | €21,600 | €21,300 | €120 | 59% |
| 2 bedrooms | 25 | €30,700 | €25,200 | €176 | 53% |
How Many Guests Do Airbnbs in Floriana Sleep?
Most Floriana listings are sized for couples and small families: 88% sleep four guests or fewer, and just 4% take eight or more.
Floriana listings by guest capacity
Share of listings by the number of guests they sleep
1%
60%
8%
19%
4%
4%
4%
Guest capacity in numbers
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 1 guest | 0.6% | 1 |
| 2 guests | 59.6% | 93 |
| 3 guests | 8.3% | 13 |
| 4 guests | 19.2% | 30 |
| 5 guests | 3.8% | 6 |
| 6 guests | 3.8% | 6 |
| 8+ guests | 4.5% | 7 |
How Floriana Airbnb Listings Are Set Up
Floriana hosts set up an average of 1.8 beds per listing. Only 45% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 11
- Beds per listing
- 1.8
- Show exact location
- 45%
What Amenities Do Airbnb Listings in Floriana Offer?
Patios and balconies are common in Floriana: 50% of listings have one, and 48% have a dedicated workspace.
Share of Floriana listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Floriana
Listings in Floriana with outdoor furniture earned about 50% more a year, on average, than those without: €28,800 against €19,200. The gap is smaller for free street parking (about 35% more) and a single-level layout (about 30% more). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Floriana listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Outdoor furniture | 27% | €28,800 | €19,200 | +50% |
| Free street parking | 54% | €24,700 | €18,300 | +35% |
| Single level home | 7% | €28,000 | €21,300 | +31% |
| Gym | 8% | €27,300 | €21,300 | +28% |
| Elevator | 9% | €26,900 | €21,300 | +27% |
| Garden view | 6% | €26,600 | €21,500 | +24% |
| Patio or balcony | 50% | €24,000 | €19,600 | +23% |
| Outdoor dining area | 22% | €25,100 | €20,800 | +20% |
| Mosquito net | 13% | €24,800 | €21,300 | +16% |
| Dedicated workspace | 48% | €22,500 | €21,100 | +6% |
Guests
Who Books Airbnbs in Floriana?
Floriana runs on foreign visitors: 100% of guests who left reviews live outside Malta. The United Kingdom leads with 32% of reviewers, ahead of France at 9%. Guests speak a mix of languages: English leads at 45%, followed by French and German.
100% of Floriana guests come from abroad
Where guests who left reviews live
- International 100%
- Domestic <1%
Where Floriana guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| London | 5.6% |
| Paris | 1.5% |
| Vienna | 1.3% |
| Madrid | 1.1% |
Where Floriana guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United Kingdom | 31.7% |
| France | 8.9% |
| Germany | 7.9% |
| United States | 7.4% |
| Italy | 5.9% |
Languages spoken by Floriana guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 44.6% |
| French | 13.1% |
| German | 9.8% |
| Spanish | 8.5% |
| Italian | 6.2% |
What Are Airbnb Guest Ratings in Floriana?
Floriana Airbnbs average 4.67 stars, and 29% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.61, against 4.85 for location and check-in.
Location and check-in score highest in Floriana; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.75 |
| Cleanliness | 4.68 |
| Communication | 4.84 |
| Location | 4.85 |
| Check-in | 4.85 |
| Value | 4.61 |
Booking patterns
How Guests Book in Floriana: Stays, Rules and Fees
Nearly half of Floriana listings are open to guests more than 180 days a year, and 53% are booked or blocked that many days. The most common booked-or-blocked total is 181 to 270 days a year, covering 34% of listings; blocked nights include any the host closes off.
Days a year Floriana listings are open to guests
Share of listings by days a year
- 271-366 days 31%
- 181-270 days 17%
- 91-180 days 36%
- 31-90 days 16%
- 1-30 days <1%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 30.6% | 48 |
| 181-270 days | 17.2% | 27 |
| 91-180 days | 35.7% | 56 |
| 31-90 days | 15.9% | 25 |
| 1-30 days | 0.6% | 1 |
Days a year Floriana listings are booked or blocked
Share of listings by days a year
- 271-366 days 19%
- 181-270 days 34%
- 91-180 days 18%
- 31-90 days 15%
- 1-30 days 14%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 19.1% | 30 |
| 181-270 days | 33.8% | 53 |
| 91-180 days | 17.8% | 28 |
| 31-90 days | 15.3% | 24 |
| 1-30 days | 14.0% | 22 |
What Is the Average Length of Stay for Airbnb in Floriana?
The average Floriana booking lasts 4.9 nights, longest in July and shortest in November. Listings took about 35 bookings each over the year, some 5,240 in all. About eight in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Floriana
Average nights per booking, by month of stay
Average 4.8 nights 5.5 nights 4.2 nights
Two-year average by calendar month.
Floriana Airbnb Minimum Stay Requirements
About half of listings in Floriana accept stays of one or two nights.
Minimum stay set by Floriana listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Floriana?
Firm is the most common cancellation policy in Floriana, used by 41% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: more than half of listings use Firm or stricter terms, against 31% on Flexible or Moderate.
Cancellation policies of Floriana listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Floriana?
Nearly nine in ten Floriana listings charge a cleaning fee. The typical fee is about €56. Spread over the average stay of 4.9 nights, that adds roughly €11 a night to what guests pay. For listings that charge one, cleaning fees make up about 9% of gross revenue.
- Median cleaning fee
- €56
- Average cleaning fee
- €62
- Listings charging a fee
- 87.9%
- Share of gross revenue
- 9.2%
Top earners
Top-Earning Airbnbs and Hosts in Floriana
The top-grossing Airbnb in Floriana, a four-bedroom home, took in €90,000 over the past year, about 4.1 times the city's average of €21,800.
Cozy 4BR Studio in Floriana with Balcony Entire home · 4 bedrooms Rated 4.58 
Enormous luxury 3-storey townhouse, rooftop Egas1- Entire home · 4 bedrooms Rated 4.64 - Revenue
- €87,321
- Occupancy
- 61.6%
- Daily rate
- €358
Normalt- Luxurious stay Entire home · 1 bedroom Rated 4.92 - Revenue
- €63,560
- Occupancy
- 75.5%
- Daily rate
- €221
Artist’s home with roof terrace Entire home · 2 bedrooms Rated 5.00 - Revenue
- €59,473
- Occupancy
- 64.3%
- Daily rate
- €262
Valletta Waterfront Backyard Flat byArcoCollection Entire home · 3 bedrooms Rated 4.88 - Revenue
- €59,285
- Occupancy
- 57.7%
- Daily rate
- €286
Charming 18th Century Townhouse 9min from Valletta Entire home · 6 bedrooms Rated 4.77 - Revenue
- €52,331
- Occupancy
- 52.8%
- Daily rate
- €249
Who Are the Top Airbnb Hosts in Floriana?
Gwennoline is the top-grossing host in Floriana, with €177,000 in bookings across 4 listings over the past year. Together, the ten top-grossing hosts run 28% of the market's 157 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Gwennoline | 4 | €177,348 | €44,337 | 4.70/5 | |
| Martina | 5 | €159,232 | €31,846 | 4.86/5 | |
| Ana | 4 | €145,664 | €36,416 | 4.88/5 | |
| 4 | Ryan | 4 | €140,143 | €35,036 | 4.76/5 |
| 5 | Property Partners | 5 | €138,203 | €27,641 | 4.79/5 |
| 6 | Matthew | 7 | €134,505 | €19,215 | 4.06/5 |
| 7 | Jeffrey | 5 | €131,175 | €26,235 | 4.81/5 |
| 8 | Marit | 2 | €100,172 | €50,086 | 4.98/5 |
| 9 | Paul | 4 | €96,327 | €24,082 | 4.69/5 |
| 10 | Ian & Anna | 4 | €95,576 | €23,894 | 4.55/5 |
Who Are the Airbnb Hosts in Floriana?
Only 11% of Floriana listings are classed as professionally managed, though 58% of listings have a co-host. Superhosts run 32% of listings. Seven in ten listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 83% of listings.
- Superhosts
- 31.8%
- Professional management
- 11.5%
- Cohosted listings
- 58.0%
- Instant Book enabled
- 70.1%
- Simplified Pricing
- 82.8%
Nearby markets
Floriana vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 2 km, Valletta earned the most per listing, about 26% more than Floriana.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Senglea 1 km | 106 | €22,061 | €124 | 57% |
| Valletta 1 km | 682 | €27,368 | €184 | 51% |
| Pietà 1 km | 154 | €23,278 | €134 | 54% |
| Ta' Xbiex 1 km | 66 | €16,135 | €114 | 54% |
| Hamrun 2 km | 101 | €9,197 | €80 | 46% |
| Birgu 2 km | 124 | €20,883 | €138 | 55% |
| Msida 2 km | 359 | €13,326 | €114 | 49% |
| Cospicua 2 km | 176 | €16,022 | €123 | 51% |
Other Airbnb Markets in South Eastern Region
- Marsascala Airbnb data 255 listings
- Marsaxlokk Airbnb data 77 listings
- Żejtun Airbnb data 51 listings
- Kalkara Airbnb data 36 listings
- Tarxien Airbnb data 36 listings
FAQ
Floriana Airbnb FAQ
How much do Airbnb hosts make in Floriana?
An active Floriana Airbnb grossed €21,783 on average in the 12 months to September 2026, according to AirROI's tracking of 157 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €3,100 or more in a typical month.
How much can I make on Airbnb in Floriana?
It depends most on the home's size, location and how it's run. The middle half of Floriana listings earn between €1,570 and €3,100 in a typical month, and the top tenth €4,120 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Floriana?
Listings in Floriana were booked on 56% of available nights over the past year. That compares with 51% for the South Eastern Region average. April is usually the busiest month.
How much does an Airbnb cost per night in Floriana?
The average booked night in Floriana cost €136 before fees. Half of listings charge between €90 and €145, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Floriana?
None of the active Floriana listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Floriana?
Yes, when it's run well. The average Floriana Airbnb grossed €21,783 in the 12 months to September 2026, in line with the South Eastern Region average. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €14,363 a year (about €1,200 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €1,610 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Floriana?
August usually pays best, averaging €3,540 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Floriana?
Each night a Floriana listing was open to book earned €74 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €123 or more.
How far in advance do guests book Airbnbs in Floriana?
Floriana stays were booked 55 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Floriana?
The average Floriana Airbnb stay lasted 4.9 nights over the past year. A listing took 35 reservations over the year on average.
How are Airbnbs in Floriana rated?
Guests rate Floriana Airbnbs 4.67 out of 5 on average. Guests score location highest and value lowest.
What are the best neighborhoods for Airbnb in Floriana?
Sliema, St. Julian's and Mosta draw the most short-term rental interest in Floriana. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Floriana?
AirROI counted 157 active Airbnb listings in Floriana as of September 2026. The closest tracked market is Senglea, 1 km away.
How much are Airbnb cleaning fees in Floriana?
In Floriana, nearly nine in ten listings add a cleaning fee, and the typical fee is about €56.
Method
About This Data
Figures on this page cover 157 active Airbnb listings in Floriana from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.