What Are the Best Places to Invest in Airbnb in Malta?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI
Updated:

The short-term rental market in Malta spans 55 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Malta across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Sliema, Central Region leads by market size with 1,263 active listings and $2,146/month revenue. Across all ranked markets, average occupancy is 45.3% with $1,594/month in average revenue and $157/night ADR. 55 of 55 markets carry a low regulation profile — a key consideration for investors evaluating compliance costs and time-to-market.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Top Airbnb Markets in Malta by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Malta attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Sliema, Central Region leads with 1,263 active short-term rental listings and $2,146/month in average revenue.

#MarketActive Listings (TTM)Revenue/moADROccupancyRegulation
1Sliema, Central Region1,263$2,146$17550.6%Low
2Saint Paul's Bay, Northern Region850$1,490$13946.8%Low
3Saint Julian's, Central Region790$1,997$17449.2%Low
4Gżira, Central Region618$1,578$14050.4%Low
5Valletta, South Eastern Region608$2,637$20152.1%Low
6Mellieħa, Northern Region447$2,449$18850.4%Low
7Swieqi, Northern Region442$1,549$17645.5%Low
8Msida, Central Region345$1,303$12749.9%Low
9Marsascala, South Eastern Region272$1,796$15046.4%Low
10Xagħra, Gozo Region233$1,658$18137.6%Low
11Żebbuġ, Gozo Region231$1,095$11941.5%Low
12St. Julian's, St. Julian's228$1,874$19447.3%Low
13Pietà, Central Region157$2,046$15553.1%Low
14San Ġwann, Central Region151$937$10845.1%Low
15Cospicua, South Eastern Region146$1,652$14053.1%Low
16St. Paul's Bay, St. Paul's Bay142$1,352$14746.5%Low
17Floriana, South Eastern Region138$2,071$15155.8%Low
18Birgu, South Eastern Region106$2,200$15957.5%Low
19Munxar, Gozo Region104$1,351$13443.0%Low
20Senglea, South Eastern Region104$2,218$14760.5%Low
21Nadur, Gozo Region100$1,486$15537.0%Low
22Għarb, Gozo Region99$1,682$19538.8%Low
23Victoria, Gozo Region99$1,292$13140.1%Low
24Qala, Gozo Region98$1,594$14944.1%Low
25Rabat, Northern Region95$1,376$13942.1%Low
26Hamrun, Southern Region86$1,029$9347.2%Low
27Għajnsielem, Gozo Region78$1,757$15943.1%Low
28Mosta, Northern Region77$894$11841.3%Low
29Naxxar, Northern Region73$1,887$18945.5%Low
30Marsaxlokk, South Eastern Region71$1,685$17245.5%Low
31Birkirkara, Central Region68$706$9444.3%Low
32Qormi, Southern Region68$913$10639.6%Low
33Għasri, Gozo Region66$1,987$22538.8%Low
34Ta' Xbiex, Central Region57$1,311$13647.9%Low
35Sannat, Gozo Region54$1,518$19336.5%Low
36Mġarr, Northern Region54$1,550$14251.9%Low
37Xewkija, Gozo Region47$1,651$18038.2%Low
38Kerċem, Gozo Region44$1,678$22737.1%Low
39Żejtun, South Eastern Region44$2,227$19143.4%Low
40Birżebbuġa, Southern Region44$1,045$10848.5%Low
41Pembroke, Northern Region41$1,374$13743.1%Low
42Marsaskala, Marsaskala37$1,320$15246.5%Low
43Żebbuġ, Southern Region37$1,756$18738.6%Low
44Kalkara, South Eastern Region33$2,069$15756.3%Low
45Żabbar, South Eastern Region29$1,401$12248.5%Low
46Luqa, Southern Region28$1,064$12246.8%Low
47San Giljan, San Giljan27$1,814$19952.2%Low
48Għaxaq, Southern Region27$1,903$22533.7%Low
49Żurrieq, Southern Region27$2,142$20439.9%Low
50Saint Lawrence, Gozo Region26$1,978$25237.9%Low
51Tarxien, South Eastern Region25$1,011$13938.8%Low
52San Gwann, San Gwann22$552$7440.6%Low
53Gudja, Southern Region21$1,523$14040.3%Low
54Fontana, Gozo Region18$1,139$9747.4%Low
55Fgura, South Eastern Region18$1,936$19148.9%Low

Most Profitable Airbnb Markets in Malta by Revenue

The most profitable Airbnb cities in Malta are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Valletta, South Eastern Region leads with $2,637/month at $201 ADR and 52.1% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#MarketRevenue/moActive Listings (TTM)ADROccupancyRegulation
1Valletta, South Eastern Region$2,637608$20152.1%Low
2Mellieħa, Northern Region$2,449447$18850.4%Low
3Żejtun, South Eastern Region$2,22744$19143.4%Low
4Senglea, South Eastern Region$2,218104$14760.5%Low
5Birgu, South Eastern Region$2,200106$15957.5%Low
6Sliema, Central Region$2,1461,263$17550.6%Low
7Żurrieq, Southern Region$2,14227$20439.9%Low
8Floriana, South Eastern Region$2,071138$15155.8%Low
9Kalkara, South Eastern Region$2,06933$15756.3%Low
10Pietà, Central Region$2,046157$15553.1%Low
11Saint Julian's, Central Region$1,997790$17449.2%Low
12Għasri, Gozo Region$1,98766$22538.8%Low
13Saint Lawrence, Gozo Region$1,97826$25237.9%Low
14Fgura, South Eastern Region$1,93618$19148.9%Low
15Għaxaq, Southern Region$1,90327$22533.7%Low
16Naxxar, Northern Region$1,88773$18945.5%Low
17St. Julian's, St. Julian's$1,874228$19447.3%Low
18San Giljan, San Giljan$1,81427$19952.2%Low
19Marsascala, South Eastern Region$1,796272$15046.4%Low
20Għajnsielem, Gozo Region$1,75778$15943.1%Low
21Żebbuġ, Southern Region$1,75637$18738.6%Low
22Marsaxlokk, South Eastern Region$1,68571$17245.5%Low
23Għarb, Gozo Region$1,68299$19538.8%Low
24Kerċem, Gozo Region$1,67844$22737.1%Low
25Xagħra, Gozo Region$1,658233$18137.6%Low
26Cospicua, South Eastern Region$1,652146$14053.1%Low
27Xewkija, Gozo Region$1,65147$18038.2%Low
28Qala, Gozo Region$1,59498$14944.1%Low
29Gżira, Central Region$1,578618$14050.4%Low
30Mġarr, Northern Region$1,55054$14251.9%Low
31Swieqi, Northern Region$1,549442$17645.5%Low
32Gudja, Southern Region$1,52321$14040.3%Low
33Sannat, Gozo Region$1,51854$19336.5%Low
34Saint Paul's Bay, Northern Region$1,490850$13946.8%Low
35Nadur, Gozo Region$1,486100$15537.0%Low
36Żabbar, South Eastern Region$1,40129$12248.5%Low
37Rabat, Northern Region$1,37695$13942.1%Low
38Pembroke, Northern Region$1,37441$13743.1%Low
39St. Paul's Bay, St. Paul's Bay$1,352142$14746.5%Low
40Munxar, Gozo Region$1,351104$13443.0%Low
41Marsaskala, Marsaskala$1,32037$15246.5%Low
42Ta' Xbiex, Central Region$1,31157$13647.9%Low
43Msida, Central Region$1,303345$12749.9%Low
44Victoria, Gozo Region$1,29299$13140.1%Low
45Fontana, Gozo Region$1,13918$9747.4%Low
46Żebbuġ, Gozo Region$1,095231$11941.5%Low
47Luqa, Southern Region$1,06428$12246.8%Low
48Birżebbuġa, Southern Region$1,04544$10848.5%Low
49Hamrun, Southern Region$1,02986$9347.2%Low
50Tarxien, South Eastern Region$1,01125$13938.8%Low
51San Ġwann, Central Region$937151$10845.1%Low
52Qormi, Southern Region$91368$10639.6%Low
53Mosta, Northern Region$89477$11841.3%Low
54Birkirkara, Central Region$70668$9444.3%Low
55San Gwann, San Gwann$55222$7440.6%Low

Most Expensive Airbnb Markets in Malta by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Saint Lawrence, Gozo Region commands the highest Airbnb nightly rate in Malta at $252/night, generating $1,978/month at 37.9% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#MarketADRActive Listings (TTM)Revenue/moOccupancyRegulation
1Saint Lawrence, Gozo Region$25226$1,97837.9%Low
2Kerċem, Gozo Region$22744$1,67837.1%Low
3Għasri, Gozo Region$22566$1,98738.8%Low
4Għaxaq, Southern Region$22527$1,90333.7%Low
5Żurrieq, Southern Region$20427$2,14239.9%Low
6Valletta, South Eastern Region$201608$2,63752.1%Low
7San Giljan, San Giljan$19927$1,81452.2%Low
8Għarb, Gozo Region$19599$1,68238.8%Low
9St. Julian's, St. Julian's$194228$1,87447.3%Low
10Sannat, Gozo Region$19354$1,51836.5%Low
11Fgura, South Eastern Region$19118$1,93648.9%Low
12Żejtun, South Eastern Region$19144$2,22743.4%Low
13Naxxar, Northern Region$18973$1,88745.5%Low
14Mellieħa, Northern Region$188447$2,44950.4%Low
15Żebbuġ, Southern Region$18737$1,75638.6%Low
16Xagħra, Gozo Region$181233$1,65837.6%Low
17Xewkija, Gozo Region$18047$1,65138.2%Low
18Swieqi, Northern Region$176442$1,54945.5%Low
19Sliema, Central Region$1751,263$2,14650.6%Low
20Saint Julian's, Central Region$174790$1,99749.2%Low
21Marsaxlokk, South Eastern Region$17271$1,68545.5%Low
22Għajnsielem, Gozo Region$15978$1,75743.1%Low
23Birgu, South Eastern Region$159106$2,20057.5%Low
24Kalkara, South Eastern Region$15733$2,06956.3%Low
25Pietà, Central Region$155157$2,04653.1%Low
26Nadur, Gozo Region$155100$1,48637.0%Low
27Marsaskala, Marsaskala$15237$1,32046.5%Low
28Floriana, South Eastern Region$151138$2,07155.8%Low
29Marsascala, South Eastern Region$150272$1,79646.4%Low
30Qala, Gozo Region$14998$1,59444.1%Low
31Senglea, South Eastern Region$147104$2,21860.5%Low
32St. Paul's Bay, St. Paul's Bay$147142$1,35246.5%Low
33Mġarr, Northern Region$14254$1,55051.9%Low
34Gudja, Southern Region$14021$1,52340.3%Low
35Gżira, Central Region$140618$1,57850.4%Low
36Cospicua, South Eastern Region$140146$1,65253.1%Low
37Saint Paul's Bay, Northern Region$139850$1,49046.8%Low
38Rabat, Northern Region$13995$1,37642.1%Low
39Tarxien, South Eastern Region$13925$1,01138.8%Low
40Pembroke, Northern Region$13741$1,37443.1%Low
41Ta' Xbiex, Central Region$13657$1,31147.9%Low
42Munxar, Gozo Region$134104$1,35143.0%Low
43Victoria, Gozo Region$13199$1,29240.1%Low
44Msida, Central Region$127345$1,30349.9%Low
45Żabbar, South Eastern Region$12229$1,40148.5%Low
46Luqa, Southern Region$12228$1,06446.8%Low
47Żebbuġ, Gozo Region$119231$1,09541.5%Low
48Mosta, Northern Region$11877$89441.3%Low
49Birżebbuġa, Southern Region$10844$1,04548.5%Low
50San Ġwann, Central Region$108151$93745.1%Low
51Qormi, Southern Region$10668$91339.6%Low
52Fontana, Gozo Region$9718$1,13947.4%Low
53Birkirkara, Central Region$9468$70644.3%Low
54Hamrun, Southern Region$9386$1,02947.2%Low
55San Gwann, San Gwann$7422$55240.6%Low

Highest Occupancy Airbnb Markets in Malta

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Valletta, South Eastern Region leads Malta with 52.1% occupancy, $2,637/month revenue, and 608 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#MarketOccupancyActive Listings (TTM)Revenue/moADRRegulation
1Valletta, South Eastern Region52.1%608$2,637$201Low
2Sliema, Central Region50.6%1,263$2,146$175Low
3Gżira, Central Region50.4%618$1,578$140Low
4Mellieħa, Northern Region50.4%447$2,449$188Low
5Msida, Central Region49.9%345$1,303$127Low
6Saint Julian's, Central Region49.2%790$1,997$174Low
7Saint Paul's Bay, Northern Region46.8%850$1,490$139Low
8Swieqi, Northern Region45.5%442$1,549$176Low

How to Choose an Airbnb Investment Market in Malta

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Malta tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Malta

Understanding the regulatory environment is critical for any Airbnb investment in Malta. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 55 markets ranked on this page: 55 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 0 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Malta

This page ranks Airbnb markets in Malta across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Malta.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

  • Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Malta.
  • Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Malta and projecting cash flow.
  • Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
  • Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
  • Regulation: An indicator of the local regulatory climate in Malta, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Malta

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Malta.

What are the best places to invest in Airbnb in Malta?

Sliema, Central Region leads this ranking for Malta with 1,263 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Malta?

Valletta, South Eastern Region posts the highest average monthly revenue in this ranking at $2,637. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Malta?

Senglea, South Eastern Region has the highest occupancy rate in this comparison at 60.5%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which market has the highest Airbnb nightly rate in Malta?

Saint Lawrence, Gozo Region commands the highest average daily rate at $252 per night. A high ADR does not automatically translate to the highest revenue — occupancy and seasonality determine how much of that rate converts to realized income.

Which Airbnb markets in Malta have the lowest regulation?

Sliema (Central Region), Saint Paul's Bay (Northern Region), Saint Julian's (Central Region) currently show low regulation profiles in this ranking. Lower regulation can reduce compliance costs and time-to-market for new hosts, but investors should always verify local ordinances before purchasing — rules can change quickly as short-term rental markets grow.

Is short-term rental investing still profitable in Malta in 2026?

The markets ranked here average 45.3% occupancy, and the top performer posts $2,637 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Malta for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Malta?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Malta?

First-time investors in Malta should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Malta?

Across the markets ranked here, the average occupancy rate in Malta is 45.3%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Malta?

Regulation is one of the most overlooked risks in short-term rental investing. In Malta, 55 of 55 ranked markets have low regulation, 0 have medium, and 0 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Malta?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Malta ranking has about 77 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Malta?

Seasonal markets in Malta experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-04-08. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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