Iguala, Guerrero Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Iguala, Guerrero? Based on AirROI's 2025 dataset (December 2024 – November 2025), the short answer is $2,697 per year — at a $60 nightly rate, 24.8% occupancy, and a N/A RevPAR.
With just 18 active listings, Iguala is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply expanded 12.5% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Iguala?
In Iguala, the headline Airbnb metrics are $2,697 in average annual revenue,24.8% occupancy, $60 ADR, and $0 in RevPAR, and guests book about 10 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Iguala?
Understanding the monthly revenue variations for Airbnb listings in Iguala is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Iguala is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Iguala across different performance tiers:
- Best-in-class properties (Top 10%) achieve $996+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $582 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $307 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $129, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Iguala
What Is the Monthly Airbnb Occupancy Rate in Iguala?
Maximize your bookings by understanding the Iguala STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Iguala:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Iguala
What Is the Average Airbnb Nightly Rate in Iguala?
Effective short term rental pricing strategy in Iguala involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Iguala typically peaks in October and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $83+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $67 or more.
- Typical properties (Median) charge around $48 per night.
- Entry-level properties (Bottom 25%) earn around $35 per night.
Average Daily Rate (ADR) Trend by Month in Iguala
What Is the RevPAR for Airbnb in Iguala?
RevPAR in Iguala is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Iguala
RevPAR Insights for Iguala
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Iguala benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Iguala?
Iguala's peak Airbnb season falls in July, August, March, while the softest stretch is January, June, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, March)
- Revenue averages $554 per month
- Occupancy rates average 38.6%
- Daily rates average $58
Shoulder Season
- Revenue averages $415 per month
- Occupancy maintains around 32.7%
- Daily rates hold near $59
Low Season (January, June, November)
- Revenue drops to average $316 per month
- Occupancy decreases to average 27.3%
- Daily rates adjust to average $60
Seasonality Insights for Iguala
- Airbnb seasonality in Iguala is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Iguala's highest earning potential, with monthly revenues climbing to $710, occupancy reaching 45.2%, and ADRs peaking at $68.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $267, occupancy could drop to 22.9%, and ADRs may adjust to $52.
- Lower occupancy paired with meaningful seasonality means hosts in Iguala need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Iguala, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Iguala?
Low regulation and minimal registration activity in Iguala, Guerrero, Mexico point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Iguala to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Iguala?
With a compact short-term rental market, Iguala gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historic center of Iguala offers cultural attractions like the iconic Temple of Iguala and is the hub for local festivals and events. Perfect for tourists looking to experience the local culture and history. | Templo de Iguala, Plaza de la Libertad, Catedral de Iguala, Museo de Iguala, Parque de los Tres Reyes |
| Las Estacas | Famous for its natural water springs and recreational activities, this area attracts nature lovers and families looking to enjoy a day in the sun. An ideal spot for Airbnb guests seeking relaxation and adventure. | Las Estacas Water Park, Río Cuautla, Hiking trails, Picnic areas, Natural pools |
| Pueblo de Iguala | A calm residential area that captures the essence of traditional Mexican life, making it appealing for guests wanting a more authentic experience away from the tourist spots. | Local markets, Traditional restaurants, Artisan shops, Community festivals, Cultural events |
| Zocalo de Iguala | The main square of Iguala, surrounded by key buildings and lively shops, makes it a central location for visitors wanting to explore the city and engage in local festivities. | Zocalo Square, City Hall, Surrounding cafes, Street performances, Local vendors |
| Cerro de la Virgen | This area offers stunning views of Iguala and is ideal for outdoor enthusiasts and visitors seeking spiritual or picturesque experiences, with hiking opportunities and scenic landscapes. | Viewpoint, Hiking trails, Cultural significance, Wildlife viewing, Photography spots |
| Santa Teresa | A suburban area that is gaining popularity among travelers looking for a quieter stay with close access to local amenities and parks, ideal for families and extended stays. | Parks, Local dining, Shopping centers, Family-friendly activities, Quiet neighborhoods |
| Colonia 20 de Noviembre | This local neighborhood is known for its strong community spirit and access to traditional Mexican cuisine, appealing to travelers who wish to immerse themselves in local life. | Local eateries, Community events, Cultural experiences, Markets, Artisan crafts |
| Las Palomas | Close to recreational areas and known for its warm hospitality, Las Palomas is an inviting area for guests looking for a homely atmosphere and proximity to nature and outdoor activities. | Scenic views, Recreational parks, Local festivals, Family activities, Nature walks |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Iguala offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Iguala?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Iguala
- The Iguala Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66.7% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 22.2% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Iguala, Apartment/Condo properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 27.8% portion, catering likely to families or larger groups.
- The presence of 22.2% Hotel/Boutique listings indicates integration with traditional hospitality.
Iguala Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Iguala
- The dominant room capacity in Iguala is 1 bedroom listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.2% of the active Airbnb listings in Iguala, indicating a high concentration in these sizes.
Iguala Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Iguala
- The most common guest capacity trend in Iguala vacation rentals is listings accommodating 2 guests (27.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Iguala STR market, accounting for 55.6% of listings.
- 33.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Iguala.
- On average, properties in Iguala are equipped to host 3.7 guests.
What Amenities Do Airbnb Guests Expect in Iguala?
Amenity Prevalence
Amenity Insights for Iguala
- Essential amenities in Iguala that guests expect include: TV. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Free parking on premises, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Iguala: TV.
- Consider adding popular differentiators like Wifi or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Iguala to stay competitive.
Dive Deeper: Advanced Iguala STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Iguala. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsIguala Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Iguala
- The typical guest profile for Airbnb in Iguala consists of primarily domestic travelers (92%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 91.6% of guests.
- Key international markets include Mexico (91.6%) and United States (7.2%).
- Top languages spoken are Spanish (62.7%) followed by English (26.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Cuernavaca.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Iguala Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Iguala
- The most common availability pattern in Iguala falls within the 271-366 days range, representing 72.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Iguala (61.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Iguala?
Average Booking Lead Time by Month
Booking Lead Time Insights for Iguala
- The overall average booking lead time for vacation rentals in Iguala is 10 days.
- Guests book furthest in advance for stays during January (average 32 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (23 days avg.) sees the longest lead times, while Summer (10 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (10 days) as a baseline for your pricing and availability strategy in Iguala.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 32 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 23 days) to capture early planners.
- Monitor your own booking lead times against these Iguala averages to identify opportunities for dynamic pricing adjustments.
Iguala Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
77.8% of total
2 Nights
1 listings
5.6% of total
3 Nights
1 listings
5.6% of total
30+ Nights
2 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in Iguala is 1 Night, adopted by 77.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.4%) of the Iguala Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.1%) caters to monthly stays (30+ nights) in Iguala, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 77.8% of Iguala hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Iguala.
Iguala Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
12 listings
66.7% of total
Moderate
4 listings
22.2% of total
Firm
2 listings
11.1% of total
Cancellation Policy Insights for Iguala
- The prevailing Airbnb cancellation policy trend in Iguala is Flexible, used by 66.7% of listings.
- The market strongly favors guest-friendly terms, with 88.9% of listings offering Flexible or Moderate policies. This suggests guests in Iguala may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 66.7% market standard in Iguala.
- Given the high prevalence of Flexible policies (66.7%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Iguala.
What Do the Top Airbnb Listings in Iguala Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Igualabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa tabachines
Entire Place • 3 bedrooms
Dpto Equipado-3 Rooms C/Air Conditioning
Entire Place • 3 bedrooms
A beautiful house, recently remodeled
Entire Place • 2 bedrooms
Casa Frida 1 Centrally located apartment. Ground floor.
Entire Place • 2 bedrooms
Fabulous! A house to rest in Iguala-Tuxpan
Entire Place • 3 bedrooms
Casa Frida 2 Habitación privada. Planta alta.
Private Room • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Iguala?
Learn from the best! This table showcases top-performing Airbnb hosts in Iguala based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Juan Carlos | 1 | $10,117 | 25 | 4.88/5.0 |
| Jesús | 1 | $10,111 | 82 | 4.89/5.0 |
| Karina | 2 | $8,954 | 250 | 4.76/5.0 |
| Oscar Emilio | 1 | $7,180 | 71 | 4.87/5.0 |
| Cesar | 1 | $3,057 | 31 | 4.68/5.0 |
| Victor | 4 | $2,603 | 280 | 4.82/5.0 |
| Brian Antonio | 1 | $2,515 | 31 | 4.81/5.0 |
| Karla | 1 | $1,231 | 9 | 3.67/5.0 |
| Hotel | 2 | $1,087 | 15 | 4.79/5.0 |
| Roger | 1 | $1,008 | 19 | 4.58/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Iguala.
How Does Iguala's Airbnb Market Compare to Nearby Cities?
How does the Iguala Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Xalmolonco, Iguala has 4 percentage points lower occupancy and about $225 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| El Santuario | 45 | $2,722 | $445.92 | 26% |
| Cerro Gordo | 41 | $2,341 | $436.32 | 22% |
| Tepeji del Rio de Ocampo | 11 | $2,275 | $359.77 | 26% |
| Yautepec de Zaragoza | 15 | $2,119 | $259.77 | 26% |
| Avandaro | 221 | $2,033 | $417.36 | 25% |
| Xalmolonco | 24 | $1,969 | $285.07 | 29% |
| La Ladrillera | 27 | $1,940 | $285.42 | 28% |
| Rancho San Diego | 21 | $1,903 | $275.87 | 27% |
| Atlatlahucan | 73 | $1,730 | $286.61 | 25% |
| Lomas de Cocoyoc | 137 | $1,713 | $255.16 | 28% |
Frequently Asked Questions About Airbnb in Iguala
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Iguala.
How much do Airbnb hosts make in Iguala?
Iguala hosts earn about $2,697 per year on average, with an average nightly rate of $60 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Iguala, Guerrero, not the ceiling for the best operators. Source: AirROI 2025 data, Iguala market, December 2024 to November 2025.
What is the average Airbnb occupancy rate in Iguala?
The average Airbnb occupancy rate in Iguala is 24.8%. July is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Iguala?
Listings in Iguala average $60 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Iguala?
Iguala currently has about 18 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Iguala?
AirROI currently classifies the short-term rental regulation level in Iguala as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Iguala?
RevPAR in Iguala is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Iguala?
Occupancy of 24.8% means Iguala is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $2,697, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Iguala?
The average booking lead time in Iguala is about 10 days — a relatively short booking window, meaning most guests decide within a few weeks of their trip — dynamic pricing can capture late demand. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Iguala?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Iguala include Centro Histórico, Las Estacas, Pueblo de Iguala. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Iguala?
entire_home listings make up 66.7% of the active supply in Iguala. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Iguala compare to nearby Airbnb markets?
Among neighboring markets, El Santuario posts $32,666 in average annual revenue with 26.0% occupancy, compared to Iguala's $2,697 and 24.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Iguala?
July is the highest-revenue month in Iguala, while November is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-11-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.