Charming farm house on large historic olive grove. Entire home · 4 bedrooms Rated 4.97 - Revenue
- A$72,083
- Occupancy
- 42.1%
- Daily rate
- A$457
Airbnb market data · 202612 months to September 2026
The average Airbnb in Rural City of Horsham brought in A$14,724 over the 12 months through September 2026, about 60% less than the Victoria average of A$36,652.
The short answer
Rates and bookings both trail the Victoria average. Listings averaged A$270 a night and were booked on 20% of available nights, against A$360 and 40% for the Victoria average.
July, usually the best month, brings in about 62% more per listing than September, usually the slowest. With only 44 active listings, a few bookings can reorder the months.
With 44 active listings, Rural City of Horsham is the 98th-largest of 199 Victoria markets AirROI tracks. From a year earlier, average revenue rose 8% while the number of active listings shrank 12%.
Browse the live Rural City of Horsham Airbnb market See Every Rural City of Horsham ListingRevenue
Gross bookings per Rural City of Horsham listing averaged A$14,724 over the 12 months to September 2026 (Victoria average: A$36,652), before cleaning, platform and management costs and taxes.
In a typical year, the average Rural City of Horsham listing brings in A$2,280 in July, its best month, and A$1,410 in September, its slowest. April runs within 1% of July, so either can come out on top in a given year. The three strongest months bring in 29% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 5.8 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 1.6 times what September does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, A$1,890. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and bookings; nightly rates peaked in April 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | A$1,209 | 19.5% | A$221 | A$40 | 25 days | 2.1 nights |
| Oct 2025 | A$2,096 | 24.5% | A$253 | A$68 | 50 days | 2.3 nights |
| Nov 2025 | A$2,133 | 23.8% | A$262 | A$71 | 35 days | 2.1 nights |
| Dec 2025 | A$2,173 | 24.9% | A$268 | A$70 | 48 days | 2.4 nights |
| Jan 2026 | A$2,545 | 27.2% | A$266 | A$82 | 31 days | 2.6 nights |
| Feb 2026 | A$1,701 | 20.1% | A$256 | A$61 | 58 days | 3 nights |
| Mar 2026 | A$1,505 | 18.1% | A$261 | A$49 | 72 days | 2.7 nights |
| Apr 2026 | A$2,396 | 25.8% | A$280 | A$80 | 106 days | 4.2 nights |
| May 2026 | A$2,319 | 20.1% | A$266 | A$75 | 26 days | 5 nights |
| Jun 2026 | A$2,630 | 32.2% | A$245 | A$88 | 22 days | 3.8 nights |
| Jul 2026 | A$3,062 | 35.0% | A$241 | A$99 | 27 days | 5.9 nights |
| Aug 2026 | A$2,413 | 31.2% | A$235 | A$78 | 45 days | 2.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Rural City of Horsham home could earn, enter its address, bedrooms and guests in the Airbnb income calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Rural City of Horsham Airbnb took in A$14,724 in the 12 months to September 2026, and run by its owner at everyday costs, about A$890 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about A$1,990 a month.
Cleaning it yourself keeps the A$750 a year guests pay in cleaning fees, for about A$950 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about A$770 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | A$13,974 | A$30,890 |
| Cleaning fees guests pay5% of Rural City of Horsham bookings | A$750 | A$1,650 |
| Gross bookings | A$14,724 | A$32,540 |
| Running costs | ||
| Airbnb's feeAbout 11%: 15.5% for the 64% of Rural City of Horsham listings on Simplified Pricing, 3% for the rest | −A$1,610 | −A$3,560 |
| Cleaning and laundryPaid for by the cleaning fee; A$0 if you clean yourself | −A$750 | −A$1,650 |
| Utilities and internetAbout 5% of bookings | −A$740 | −A$1,630 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −A$290 | −A$650 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −A$440 | −A$980 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −A$150 | −A$150 |
| Permit and registrationWhere one is required | −A$70 | −A$70 |
| ManagementA$0 when you run it; co-hosts charge from about 10% of nightly bookings | A$0 | A$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | A$0 | A$0 |
| Lodging taxesAdded to the guest's bill and passed on | A$0 | A$0 |
| Total running costsAbout 22% of bookings, plus cleaning paid for by the cleaning fee | −A$4,050 | −A$8,690 |
| Left for housing costs, then profit | A$10,674about A$890 a month | A$23,850about A$1,990 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Rural City of Horsham's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Rural City of Horsham home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about A$2,710 a month, against A$1,230 for the average one.
Occupancy
Rural City of Horsham listings were booked on 20% of the nights they were open over the past year, 20 percentage points below the Victoria average (40%) and 23 points below the Australia average (43%). Counting only the listings booked in each month and averaging each month over two years, occupancy stays within a narrow band, from 20% in March to 29% in July.
The busiest tenth of listings are booked about 8.4 times as often as the bottom quarter.
July is usually the busiest month in Rural City of Horsham, March the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 20% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Rural City of Horsham, known as ADR (average daily rate), was A$270 over the past year, about 25% below the Victoria average of A$360 and about 30% below the Australia average of A$385. In a typical year, rates peak in January at about A$280 and bottom out in August at about A$225.
The top 10% charge about 1.9 times the rate of the bottom quarter.
January rates run 24% above August's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, A$259.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Rural City of Horsham it averaged A$56 over the past year, from about A$47 in a typical September to about A$76 in a typical April.
A small group of listings earns several times more per open night than the rest.
April RevPAR is about 1.6 times September's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, A$62. The 12-month RevPAR of A$56 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 44 active listings, the monthly pattern in Rural City of Horsham is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in September.
Average revenue by month in Rural City of Horsham
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, A$1,890.
| Month | Revenue per listing |
|---|---|
| January | A$1,890 |
| February | A$1,780 |
| March | A$1,580 |
| April | A$2,270 |
| May | A$1,890 |
| June | A$1,870 |
| July | A$2,280 |
| August | A$1,700 |
| September | A$1,410 |
| October | A$1,880 |
| November | A$2,090 |
| December | A$2,060 |
Guests book Rural City of Horsham stays 48 days ahead on average (about seven weeks). April stays are booked furthest out, about 77 days ahead, and June stays closest to arrival, about 21 days. A typical April booking is made in late January.
April stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 48 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 44 active listings in Rural City of Horsham display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Rural City of Horsham.
Neighborhoods
AirROI's area guide picks six Rural City of Horsham neighborhoods that draw short-term rental guests, led by Horsham CBD, Dimboola and Natimuk. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Horsham CBD | The central business district of Horsham features a variety of shops, restaurants, and cultural experiences, making it an attractive location for visitors looking to explore the town. | Wimmera River, Horsham Botanic Gardens, Horsham Aquatic Centre, Horsham Arts Council, Lasseters Hotel |
| Dimboola | A charming rural town that provides a glimpse into Victoria's agricultural heartland. It's ideal for those looking for a quiet getaway with outdoor activities along the Wimmera River. | Dimboola Town Park, Wimmera River, Dimboola Lake, Historical buildings, Local cafes |
| Natimuk | Known for its vibrant local arts scene and proximity to the Grampians, Natimuk attracts outdoors enthusiasts and art lovers, providing unique accommodations. | Natimuk Gallery, Mount Arapiles, local rock climbing spots, Natimuk Town Food and Wine Festival, Natimuk Show |
| Murtoa | Home to the iconic Murtoa Stick Shed, this rural town attracts visitors interested in history and local culture, offering a peaceful rural escape. | Murtoa Stick Shed, Murtoa Historic House, local markets, Wimmera River walks, small-town charm |
| Warracknabeal | A rural center with a rich agricultural history, Warracknabeal is ideal for those exploring the Wimmera region, providing access to several local attractions. | Warracknabeal Historical Society, local wineries, Warracknabeal River Walk, Warracknabeal Golf Club, Warracknabeal Aquatic Centre |
| Broughton | This small community is close to several natural attractions and offers a peaceful retreat for visitors who enjoy rural life without being far from amenities. | Broughton Historic Homestead, local parks, wildlife spotting, bush walking trails, close to local wineries |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 80% of listings in Rural City of Horsham, alongside 9 private-room listings (20%). Houses are the most common property type at 55%, about 1.7 times the share of cabins and other outdoor stays (32%).
Mostly entire homes, with a private-room segment
Rural City of Horsham Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 79.5% | 35 |
| Private room | 20.5% | 9 |
Listings by property type
Rural City of Horsham Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 54.5% | 24 |
| Cabin/Outdoor | 31.8% | 14 |
| Hotel/Boutique | 9.1% | 4 |
| Others | 2.3% | 1 |
| Apartment/Condo | 2.3% | 1 |
Rural City of Horsham's homes run small: studios and one-bedrooms make up 69% of entire homes, and only 11% of homes have three or more bedrooms. Shares are of the 35 entire homes that give a bedroom count; rented rooms are left out.
Rural City of Horsham entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 68.6% | 24 |
| 2 bedrooms | 20.0% | 7 |
| 3 bedrooms | 8.6% | 3 |
| 4 bedrooms | 2.9% | 1 |
Most Rural City of Horsham listings are sized for couples and small families: 80% sleep four guests or fewer, and just 7% take eight or more.
Rural City of Horsham listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 61.4% | 27 |
| 3 guests | 9.1% | 4 |
| 4 guests | 9.1% | 4 |
| 5 guests | 11.4% | 5 |
| 6 guests | 2.3% | 1 |
| 8+ guests | 6.8% | 3 |
Rural City of Horsham hosts set up an average of 1.8 beds per listing, close to one bed per bedroom. About four in ten listings (41%) show their exact location on the listing map; the rest show an approximate area.
Rural City of Horsham listings compete on the household basics: the ten most common amenities are staples led by free parking on premises, a smoke alarm and air conditioning, with no pool, hot tub or free on-site parking among them.
Share of Rural City of Horsham listings with each common amenity
Guests
Most Rural City of Horsham guests are domestic, but a sizeable minority come from abroad: 20% of those who left reviews live outside Australia, led by visitors from the United Kingdom and Singapore.
80% of Rural City of Horsham guests are domestic
Where guests who left reviews live
Where Rural City of Horsham guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Melbourne | 16.9% |
| Adelaide | 5.2% |
| London | 2.2% |
| Sydney | 1.7% |
Where Rural City of Horsham guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Australia | 80.0% |
| United Kingdom | 5.8% |
| Singapore | 2.5% |
| United States | 1.7% |
| New Zealand | 1.7% |
Languages spoken by Rural City of Horsham guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 62.8% |
| Spanish | 5.0% |
| Chinese | 5.0% |
| French | 3.3% |
| Korean | 2.5% |
Rural City of Horsham Airbnbs average 4.80 stars, and 25% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.66, against 4.91 for check-in.
Check-in scores highest in Rural City of Horsham; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.88 |
| Cleanliness | 4.79 |
| Communication | 4.90 |
| Location | 4.78 |
| Check-in | 4.91 |
| Value | 4.66 |
Booking patterns
Nearly all Rural City of Horsham listings are open to guests more than 180 days a year, but only 5% are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 43% of listings; blocked nights include any the host closes off.
Days a year Rural City of Horsham listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 81.8% | 36 |
| 181-270 days | 13.6% | 6 |
| 91-180 days | 2.3% | 1 |
| 31-90 days | 2.3% | 1 |
Days a year Rural City of Horsham listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 2.3% | 1 |
| 181-270 days | 2.3% | 1 |
| 91-180 days | 13.6% | 6 |
| 31-90 days | 38.6% | 17 |
| 1-30 days | 43.2% | 19 |
The average Rural City of Horsham booking lasts 2.7 nights, longest in July and shortest in November. Listings took about 13 bookings each over the year. About two-thirds of listings that give a check-in time set it at 2 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Rural City of Horsham
Average nights per booking, by month of stay
Two-year average by calendar month.
All listings in Rural City of Horsham accept stays of one or two nights.
Minimum stay set by Rural City of Horsham listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Limited is the most common cancellation policy in Rural City of Horsham, used by 68% of listings; it refunds guests in full if they cancel at least 14 days before check-in. Nearly two in ten listings offer Flexible or Moderate terms and 14% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of Rural City of Horsham listings, from most to least flexible
Share of listings by the policy they use
More than a third of Rural City of Horsham listings charge a cleaning fee. The typical fee is about A$40. Spread over the average stay of 2.7 nights, that adds roughly A$15 a night to what guests pay. For listings that charge one, cleaning fees make up about 5% of gross revenue.
Top earners
The top-grossing Airbnb in Rural City of Horsham, a four-bedroom home, took in A$72,100 over the past year, about 4.9 times the city's average of A$14,700. Five of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Charming farm house on large historic olive grove. Entire home · 4 bedrooms Rated 4.97
The Shack - a rustic, rural retreat Entire home · 2 bedrooms Rated 4.97
Terrace Spa Villa 2 Private room · 1 bedroom Rated 5.00
Terrace Spa Villa 1 Private room · 1 bedroom
Terrace Spa Villa 3 Private room · 1 bedroom
PRIMROSE COTTAGE Entire home · 2 bedrooms Rated 4.93 Professional management companies run 68% of Rural City of Horsham listings. 73% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 64% of listings.
Nearby markets
Of the four nearby markets in the table, all within 97 km, Halls Gap (25 km away) earned the most per listing, about 2.8 times as much as Rural City of Horsham. Horsham was the busiest, booked on 58% of nights against 20% in Rural City of Horsham.
FAQ
An active Rural City of Horsham Airbnb grossed A$14,724 on average in the 12 months to September 2026, according to AirROI's tracking of 44 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in A$3,080 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Rural City of Horsham listings earn between A$531 and A$3,080 in a typical month, and the top tenth A$4,630 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Rural City of Horsham were booked on 20% of available nights over the past year. That compares with 40% for the Victoria average. July is usually the busiest month.
The average booked night in Rural City of Horsham cost A$270 before fees. Half of listings charge between A$190 and A$255; a few high-priced homes pull the average above that range.
None of the active Rural City of Horsham listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Rural City of Horsham Airbnb grossed A$14,724 in the 12 months to September 2026, 60% below the Victoria average of A$36,652. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, A$10,674 a year (about A$890 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about A$1,990 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging A$2,280 per active listing over the past two years, and September usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Rural City of Horsham listing was open to book earned A$56 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made A$138 or more.
Rural City of Horsham stays were booked 48 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Rural City of Horsham Airbnb stay lasted 2.7 nights over the past year. A listing took 13 reservations over the year on average.
Guests rate Rural City of Horsham Airbnbs 4.80 out of 5 on average. Guests score check-in highest and value lowest.
Horsham CBD, Dimboola and Natimuk draw the most short-term rental interest in Rural City of Horsham. The neighborhood guide explains what brings guests to each.
AirROI counted 44 active Airbnb listings in Rural City of Horsham as of September 2026. The closest tracked market is Halls Gap, 25 km away.
In Rural City of Horsham, more than a third of listings add a cleaning fee, and the typical fee is about A$40.
Method
Figures on this page cover 44 active Airbnb listings in Rural City of Horsham from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Australian dollars at A$1.44 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.