Tourism statisticsCity2026
Ghent Tourism Statistics: 850,851 Arrivals in 2024
Ghent, in East Flanders, Belgium, recorded 850,851 tourist arrivals in 2024, Toerisme Oost-Vlaanderen reports. AirROI estimates 37,487 Airbnb stays in Ghent in the 12 months to October 2026. The busiest month was September, and the quietest was January.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 165,409
- Typical Airbnb stay
- 4.4 nights
- Busiest Airbnb month
- September
- From abroad, among guests who left a review
- 92%
Key facts
Ghent Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- Toerisme Oost-Vlaanderen puts Ghent at 850,851 tourist arrivals in 2024.
Airbnb stays
- AirROI puts Airbnb stays in Ghent at 37,487 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Ghent added up to 165,409 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Ghent lasted 4.4 nights in the 12 months to October 2026, booked about 57 days ahead.
Busiest months
- AirROI ranks September the busiest Airbnb month in Ghent in the 12 months to October 2026, followed by August and May, with January the quietest.
- AirROI estimates Airbnb in Ghent had no single high season in the 12 months to October 2026: the three busiest months were September, August and May.
- AirROI estimates Airbnb stays in Ghent in July were booked furthest ahead, about 74 days, against 43 days for January, in the 12 months to October 2026.
Guests
- AirROI estimates 92% of Ghent Airbnb guests who left a review as of October 2026 came from abroad, led by the Netherlands at 18% and France at 13%.
- Among Ghent Airbnb guests who left a review as of October 2026, London was the top origin city at 3%, ahead of Paris at 2.6%, AirROI estimates.
By place
- AirROI ranks Ghent 3rd for Airbnb stays among the 46 towns it lists in Belgium in the 12 months to October 2026.
Official numbers
How Many Tourists Visit Ghent?
Toerisme Oost-Vlaanderen counted 850,851 tourist arrivals in 2024.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 850,851Tourist arrivals | Tourist arrivals in commercial accommodations in Ghent | 2024 | Toerisme Oost-Vlaanderen |
Airbnb stays
Airbnb Stays in Ghent
Ghent had 1,106 Airbnb homes in the 12 months to October 2026. They took an estimated 37,487 stays and 165,409 nights. A typical stay lasted 4.4 nights and was booked about 57 days ahead.
- Airbnb homes
- 1,106
- Airbnb stays, estimate
- 37,487
- Airbnb nights, estimate
- 165,409
- Typical stay
- 4.4 nights
- Booked ahead
- 57 days
Busiest months
When Is the Busiest Time in Ghent?
On Airbnb, September was the busiest month in Ghent in the 12 months to October 2026, then August and May. January was the quietest. The busiest months do not sit together, so there is no single high season.
September ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: September, August, May, October, July, December, June, April, March, November, February, January.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| September | 9.6% | 57 days |
| August | 9.5% | 60 days |
| May | 9.2% | 62 days |
| October | 9.2% | 58 days |
| July | 9.0% | 74 days |
| December | 9.0% | 59 days |
| June | 8.8% | 56 days |
| April | 8.4% | 61 days |
| March | 7.7% | 53 days |
| November | 7.5% | 53 days |
| February | 6.1% | 49 days |
| January | 5.9% | 43 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Ghent Airbnb Guests Come From?
Among Ghent Airbnb guests who left a review as of October 2026, nearly all came from abroad (92%), led by the Netherlands at 18% and France at 13%, AirROI estimates. Among the same guests, London was the top origin city at 3%, ahead of Paris at 2.6%. The figures rest on 113,238 reviews, written over many years.
92% from abroad
Among guests who left a review, as of October 2026
- From abroad 92%
- From within Belgium 8%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
FAQ
Questions About Tourism in Ghent
How many tourists visit Ghent?
Ghent had 850,851 tourist arrivals in 2024, according to Toerisme Oost-Vlaanderen. AirROI estimates 37,487 Airbnb stays in Ghent in the 12 months to October 2026, which is a separate count of bookings.
When is the busiest time in Ghent?
The busiest Airbnb month in Ghent in the 12 months to October 2026 was September, then August and May.
What is the quietest month in Ghent?
January was the quietest Airbnb month in Ghent in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 43 days ahead, against 74 days for July.
How long is a typical Airbnb stay in Ghent?
A typical Airbnb stay in Ghent lasted 4.4 nights in the 12 months to October 2026, booked about 57 days ahead. By month, stays ran from 3.9 nights in March to 4.6 nights in January.
Where do Airbnb guests in Ghent come from?
Of Ghent Airbnb guests who left a review as of October 2026, 92% came from abroad, AirROI estimates. The largest groups were the Netherlands at 18% and France at 13%. Among the same guests, the top origin city was London at 3%, ahead of Paris at 2.6%.
Are Airbnb stays the same as tourists?
No. Toerisme Oost-Vlaanderen counts tourist arrivals (850,851 in 2024). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 37,487 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 37,487 stays at 4.41 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 113,238 reviews and describes guests who left a review, not everyone who stayed. Read the method page.