Saint-Ghislain, Hainaut Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Saint-Ghislain, Hainaut? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $7,498 per year — at a $109 nightly rate, 37.4% occupancy, and a $41 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 28 active listings, Saint-Ghislain is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 75.0% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Saint-Ghislain?
In Saint-Ghislain, the headline Airbnb metrics are $7,498 in average annual revenue,37.4% occupancy, $109 ADR, and $41 in RevPAR, and guests book about 48 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Saint-Ghislain?
Understanding the monthly revenue variations for Airbnb listings in Saint-Ghislain is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint-Ghislain is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint-Ghislain across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,645+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,612 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $937 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $469, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saint-Ghislain
What Is the Monthly Airbnb Occupancy Rate in Saint-Ghislain?
Maximize your bookings by understanding the Saint-Ghislain STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint-Ghislain:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saint-Ghislain
What Is the Average Airbnb Nightly Rate in Saint-Ghislain?
Effective short term rental pricing strategy in Saint-Ghislain involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint-Ghislain typically peaks in February and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $141+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $118 or more.
- Typical properties (Median) charge around $100 per night.
- Entry-level properties (Bottom 25%) earn around $68 per night.
Average Daily Rate (ADR) Trend by Month in Saint-Ghislain
What Is the RevPAR for Airbnb in Saint-Ghislain?
RevPAR in Saint-Ghislain is currently $41. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $23 RevPAR.
- Typical properties (Median) generate $30 RevPAR.
- Strong performers (Top 25%) earn $53 RevPAR.
- Best-in-class (Top 10%) achieve $62 RevPAR.
Average Monthly RevPAR Trend in Saint-Ghislain
RevPAR Insights for Saint-Ghislain
- The average RevPAR in Saint-Ghislain is $41. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($62) and bottom 25% ($23) is $38, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Saint-Ghislain benchmarks. If your RevPAR falls below the median of $30, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $53+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Saint-Ghislain?
Saint-Ghislain's peak Airbnb season falls in August, March, July, while the softest stretch is January, February, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, March, July)
- Revenue averages $1,459 per month
- Occupancy rates average 40.0%
- Daily rates average $104
Shoulder Season
- Revenue averages $1,194 per month
- Occupancy maintains around 37.8%
- Daily rates hold near $102
Low Season (January, February, November)
- Revenue drops to average $760 per month
- Occupancy decreases to average 20.2%
- Daily rates adjust to average $109
Seasonality Insights for Saint-Ghislain
- Airbnb seasonality in Saint-Ghislain is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Saint-Ghislain's highest earning potential, with monthly revenues climbing to $1,563, occupancy reaching 46.2%, and ADRs peaking at $109.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $477, occupancy could drop to 18.1%, and ADRs may adjust to $97.
- Lower occupancy paired with meaningful seasonality means hosts in Saint-Ghislain need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Saint-Ghislain, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Saint-Ghislain?
Low regulation and minimal registration activity in Saint-Ghislain, Hainaut, Belgium point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Saint-Ghislain to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 4% licensed listings)
What Are the Best Neighborhoods for Airbnb in Saint-Ghislain?
With a compact short-term rental market, Saint-Ghislain gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre de Saint-Ghislain | The central area of Saint-Ghislain, convenient for access to local amenities, shops, and public transport. It attracts both tourists and business travelers looking for a comfortable stay. | Saint-Ghislain Church, Parc de la Planchette, Local markets, Historic town center |
| Hainaut Province Park | A beautiful natural area close to Saint-Ghislain, ideal for those looking to connect with nature while still being near urban comfort. Attractive for families and outdoor enthusiasts. | Hainaut Province Park, Walking and biking trails, Picnic areas |
| Mons | Nearby Mons, a UNESCO World Heritage site, offers historical charm and cultural experiences. Attracts visitors interested in history and local culture. | Grand Place de Mons, Belfry of Mons, Musée des Beaux-Arts, St. Waltrude Collegiate Church |
| Borinage | The Borinage region is known for its industrial heritage and unique history, attracting guests interested in authenticity and local culture. | Borinage Mining History Museum, Cultural landmarks, Local festivals |
| Dour | A neighborhood famous for its music festival and vibrant culture. Ideal for younger travelers looking for entertainment and nightlife. | Dour Festival, Live music venues, Local eateries |
| Frameries | A quiet residential area that offers peace and accessibility to larger cities. Attracts families and long-term stays. | Local parks, Community centers, Sports facilities |
| La Louvière | A nearby city known for its aquatic center and lively cultural scene. Draws visitors for both leisure and business. | La Louvière Aquapark, Cultural events, Shopping areas |
| Tournai | Another nearby city rich in history and architecture, offering visitors a glimpse into Belgium's heritage. Ideal for tourists wanting to explore beyond the immediate area. | Tournai Cathedral, Museum of Fine Arts, Historic squares, Local cafes |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Saint-Ghislain offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Saint-Ghislain?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saint-Ghislain
- The Saint-Ghislain Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.6% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saint-Ghislain, Apartment/Condo properties are the most common (53.6%), reflecting the local real estate landscape.
- Houses represent a significant 21.4% portion, catering likely to families or larger groups.
- The presence of 17.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 7.2%) offer potential for unique stay experiences.
Saint-Ghislain Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saint-Ghislain
- The dominant room capacity in Saint-Ghislain is 1 bedroom listings, making up 46.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.0% of the active Airbnb listings in Saint-Ghislain, indicating a high concentration in these sizes.
Saint-Ghislain Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saint-Ghislain
- The most common guest capacity trend in Saint-Ghislain vacation rentals is listings accommodating 2 guests (25%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Saint-Ghislain STR market, accounting for 50.0% of listings.
- 17.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint-Ghislain.
- On average, properties in Saint-Ghislain are equipped to host 3.3 guests.
How Do Listings in Saint-Ghislain Compare on Quality?
Listing quality in Saint-Ghislain can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Saint-Ghislain
- At 20.3 photos per listing on average, Saint-Ghislain hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 14.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Saint-Ghislain averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Saint-Ghislain?
Amenity Prevalence
Amenity Insights for Saint-Ghislain
- Essential amenities in Saint-Ghislain that guests expect include: Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saint-Ghislain: Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saint-Ghislain to stay competitive.
Which Airbnb Amenities Boost Revenue in Saint-Ghislain?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Saint-Ghislain, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Cooking basics | 82.1% | $8,452 | $3,107 | 172.0% |
Clothing storage | 50.0% | $9,788 | $5,208 | 87.9% |
Stove | 50.0% | $9,470 | $5,526 | 71.4% |
Pack ’n play/Travel crib | 17.9% | $11,181 | $6,697 | 66.9% |
Iron | 53.6% | $8,976 | $5,793 | 54.9% |
Refrigerator | 57.1% | $8,768 | $5,805 | 51.1% |
Oven | 57.1% | $8,768 | $5,805 | 51.1% |
Fire extinguisher | 53.6% | $8,874 | $5,910 | 50.2% |
Dining table | 53.6% | $8,849 | $5,939 | 49.0% |
Long term stays allowed | 35.7% | $9,228 | $6,537 | 41.2% |
Revenue Impact Insights for Saint-Ghislain
- Cooking basics tops the revenue impact list with a 172.0% uplift — listings with this amenity earn $8,452 vs. $3,107 without it.
- Cooking basics — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Saint-Ghislain STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint-Ghislain. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaint-Ghislain Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Saint-Ghislain
- The typical guest profile for Airbnb in Saint-Ghislain consists of predominantly international visitors (92%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 7.7% of guests.
- Key international markets include France (60%) and Germany (7.7%).
- Top languages spoken are French (36.2%) followed by English (27.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Offer listing details and communication support in French.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Saint-Ghislain?
Listings in Saint-Ghislain average 4.77 out of 5 overall, with about 32.9 reviews per active listing and 21.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Saint-Ghislain
- An average rating of 4.77 places Saint-Ghislain in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.86), while Location (4.68) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 21.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 21.4% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Saint-Ghislain Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saint-Ghislain
- The most common availability pattern in Saint-Ghislain falls within the 271-366 days range, representing 67.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Saint-Ghislain (39.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Saint-Ghislain?
Average Booking Lead Time by Month
Booking Lead Time Insights for Saint-Ghislain
- The overall average booking lead time for vacation rentals in Saint-Ghislain is 48 days.
- Guests book furthest in advance for stays during November (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (73 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Saint-Ghislain.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Saint-Ghislain averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Saint-Ghislain?
Guests in Saint-Ghislain stay about 9 nights on average, generating roughly 329 reservations and 11.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Saint-Ghislain
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Saint-Ghislain
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 11.8 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (13.1 nights) and shorten in Nov (3.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Saint-Ghislain Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
25% of total
2 Nights
7 listings
25% of total
3 Nights
3 listings
10.7% of total
4-6 Nights
3 listings
10.7% of total
7-29 Nights
3 listings
10.7% of total
30+ Nights
5 listings
17.9% of total
Key Insights
- The most prevalent minimum stay requirement in Saint-Ghislain is 1 Night, adopted by 25% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (17.9%) caters to monthly stays (30+ nights) in Saint-Ghislain, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 25% of Saint-Ghislain hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint-Ghislain.
Saint-Ghislain Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
16 listings
57.1% of total
Moderate
3 listings
10.7% of total
Firm
9 listings
32.1% of total
Cancellation Policy Insights for Saint-Ghislain
- The prevailing Airbnb cancellation policy trend in Saint-Ghislain is Flexible, used by 57.1% of listings.
- There's a relatively balanced mix between guest-friendly (67.8%) and stricter (32.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 57.1% market standard in Saint-Ghislain.
- Given the high prevalence of Flexible policies (57.1%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Saint-Ghislain.
How Much Are Airbnb Cleaning Fees in Saint-Ghislain?
Cleaning fees in Saint-Ghislain are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Saint-Ghislain
- About 67.9% of Saint-Ghislain listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $57 is close to the median ($58), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 8.1% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Saint-Ghislain median of $58. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Saint-Ghislain Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint-Ghislainbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cozy studio
Entire Place • N/A
The apartment you need! (pairi daiza)
Entire Place • 2 bedrooms
La COUR À CHABOTS B Gîte
Entire Place • 2 bedrooms
Vitrail Cense de Lalouette Apartment
Entire Place • 2 bedrooms
Loft • 20 min Pairi Daiza • Cozy • Downtown
Entire Place • 1 bedroom
"Pourquoi pas", cottage 1 of "Pourquoi pas Au Canard"
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Saint-Ghislain?
Learn from the best! This table showcases top-performing Airbnb hosts in Saint-Ghislain based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Geoffrey | 6 | $56,302 | 191 | 4.75/5.0 |
| Estelle | 1 | $19,334 | 173 | 4.95/5.0 |
| Jerome | 1 | $19,321 | 139 | 4.81/5.0 |
| Pierre | 1 | $17,016 | 83 | 4.59/5.0 |
| Vincent | 2 | $16,512 | 24 | 4.96/5.0 |
| Aurelie | 1 | $14,640 | 15 | 4.93/5.0 |
| Fabio | 1 | $11,150 | 70 | 4.97/5.0 |
| Barthélémy | 1 | $10,361 | 30 | 4.83/5.0 |
| Olivia | 1 | $7,551 | 48 | 4.63/5.0 |
| Mah | 2 | $7,381 | 6 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint-Ghislain.
Who Are the Airbnb Hosts in Saint-Ghislain?
Saint-Ghislain has a relatively balanced host base.
Host Profile Insights for Saint-Ghislain
- A 32.1% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 7.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 14.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 53.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 46.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Saint-Ghislain averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Saint-Ghislain
These are the highest-grossing professional property management operations in Saint-Ghislain, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Mah | 2 | $7,381 | $121 | 12.4% | 5.00/5 |
Management Company Insights for Saint-Ghislain
- The leading management company, Mah, operates 2 listings with $7,381 in gross revenue — a useful benchmark for what scale looks like in Saint-Ghislain.
- Top managers average 2 properties each, suggesting professional management in Saint-Ghislain still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 5/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 7.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Saint-Ghislain's Airbnb Market Compare to Nearby Cities?
How does the Saint-Ghislain Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Zerkegem, Saint-Ghislain has 20 percentage points lower occupancy and about $334 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Raamsdonksveer | 16 | $6,191 | $661.18 | 37% |
| Lo-Reninge | 13 | $5,946 | $466.31 | 41% |
| Mont-de-l'Enclus | 10 | $5,045 | $429.16 | 35% |
| Zerkegem | 10 | $4,902 | $442.79 | 57% |
| Merksplas | 12 | $4,891 | $361.08 | 41% |
| Anzegem | 10 | $4,558 | $483.27 | 34% |
| Incourt | 13 | $4,379 | $314.05 | 46% |
| Dion | 12 | $4,188 | $280.63 | 49% |
| Ellezelles | 15 | $4,030 | $289.08 | 45% |
| Morienval | 12 | $3,839 | $375.97 | 31% |
Frequently Asked Questions About Airbnb in Saint-Ghislain
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Saint-Ghislain.
How much do Airbnb hosts make in Saint-Ghislain?
Saint-Ghislain hosts earn about $7,498 per year on average, with an average nightly rate of $109 and RevPAR of $41. Those figures describe the typical revenue environment for active listings in Saint-Ghislain, Hainaut, not the ceiling for the best operators. Source: AirROI 2026 data, Saint-Ghislain market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Saint-Ghislain?
The average Airbnb occupancy rate in Saint-Ghislain is 37.4%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Saint-Ghislain?
Listings in Saint-Ghislain average $109 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Saint-Ghislain?
Saint-Ghislain currently has about 28 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Saint-Ghislain?
AirROI currently classifies the short-term rental regulation level in Saint-Ghislain as Low. The dataset also shows about 3.6% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Saint-Ghislain?
RevPAR in Saint-Ghislain is about $41. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Saint-Ghislain?
Occupancy of 37.4% means Saint-Ghislain is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $7,498, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Saint-Ghislain?
The average booking lead time in Saint-Ghislain is about 48 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Saint-Ghislain?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Saint-Ghislain include Centre de Saint-Ghislain, Hainaut Province Park, Mons. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Saint-Ghislain?
entire_home listings make up 78.6% of the active supply in Saint-Ghislain. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Saint-Ghislain compare to nearby Airbnb markets?
Among neighboring markets, Raamsdonksveer posts $74,296 in average annual revenue with 36.9% occupancy, compared to Saint-Ghislain's $7,498 and 37.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Saint-Ghislain?
The average Airbnb stay length in Saint-Ghislain is about 9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Saint-Ghislain?
Airbnb listings in Saint-Ghislain average 4.77 out of 5 overall. About 21.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Saint-Ghislain?
Cooking basics and Clothing storage are among the strongest revenue-linked amenities in Saint-Ghislain. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Saint-Ghislain?
Yes. About 67.9% of active Airbnb listings in Saint-Ghislain charge a cleaning fee, and the average fee is $57. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Saint-Ghislain?
At 32.1%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.