Beachfront family home, Ilha do Guajiru Entire home · 5 bedrooms Rated 4.86 - Revenue
- R$683,788
- Occupancy
- 33.4%
- Daily rate
- R$5,188
Airbnb market data · 202612 months to October 2026
The average Airbnb in Itarema brought in R$49,798 over the 12 months through October 2026, about 9% more than the Ceará average of R$45,524.
The short answer
Itarema earns on price rather than volume. Listings averaged R$942 a night and were booked on 24% of available nights, against R$560 and 33% for the Ceará average.
Timing matters: in October, usually the best month, the average listing earns about 3.8 times as much as in May, usually the slowest.
With 58 active listings, Itarema is the 22nd-largest of 32 Ceará markets AirROI tracks. From a year earlier, average revenue fell 10% while the number of active listings grew 18%.
Browse the live Itarema Airbnb market See Every Itarema ListingRevenue
Gross bookings per Itarema listing averaged R$49,798 over the 12 months to October 2026 (Ceará average: R$45,524), before cleaning, platform and management costs and taxes.
In a typical year, the average Itarema listing brings in R$14,600 in October, its best month, and R$3,810 in May, its slowest. March runs within 1% of May, so either can be the slowest in a given year. The three strongest months bring in 39% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.6 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
October earns about 3.8 times what May does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, R$8,230. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
October 2025 led on revenue. Nightly rates peaked in December 2025 and bookings in November 2025, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | R$14,481 | 37.2% | R$832 | R$467 | 79 days | 5.3 nights |
| Nov 2025 | R$14,358 | 41.5% | R$832 | R$479 | 91 days | 5.1 nights |
| Dec 2025 | R$8,093 | 27.3% | R$868 | R$261 | 50 days | 5.1 nights |
| Jan 2026 | R$5,936 | 23.1% | R$805 | R$191 | 23 days | 3.4 nights |
| Feb 2026 | R$4,940 | 20.7% | R$809 | R$176 | 54 days | 3.7 nights |
| Mar 2026 | R$4,437 | 15.1% | R$776 | R$143 | 15 days | 2.7 nights |
| Apr 2026 | R$5,219 | 24.0% | R$777 | R$174 | 34 days | 3.5 nights |
| May 2026 | R$5,305 | 19.0% | R$784 | R$171 | 20 days | 3.9 nights |
| Jun 2026 | R$8,161 | 25.1% | R$791 | R$272 | 35 days | 5.1 nights |
| Jul 2026 | R$8,218 | 26.5% | R$838 | R$265 | 37 days | 3.5 nights |
| Aug 2026 | R$9,313 | 21.7% | R$865 | R$300 | 50 days | 4.6 nights |
| Sep 2026 | R$10,388 | 20.6% | R$866 | R$346 | 48 days | 3.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Itarema listing earns about R$3,940 a month, but one property can land well above or below that. The Airbnb income calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Itarema Airbnb took in R$49,798 in the 12 months to October 2026, and run by its owner at everyday costs, about R$2,990 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about R$6,580 a month.
Cleaning it yourself keeps the R$1,780 a year guests pay in cleaning fees, for about R$3,140 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about R$2,590 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | R$48,018 | R$104,530 |
| Cleaning fees guests pay4% of Itarema bookings | R$1,780 | R$3,890 |
| Gross bookings | R$49,798 | R$108,420 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 79% of Itarema listings on Simplified Pricing, 3% for the rest | −R$6,430 | −R$14,000 |
| Cleaning and laundryPaid for by the cleaning fee; R$0 if you clean yourself | −R$1,780 | −R$3,890 |
| Utilities and internetAbout 5% of bookings | −R$2,490 | −R$5,420 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −R$1,000 | −R$2,170 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −R$1,490 | −R$3,250 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −R$500 | −R$500 |
| Permit and registrationWhere one is required | −R$250 | −R$250 |
| ManagementR$0 when you run it; co-hosts charge from about 10% of nightly bookings | R$0 | R$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | R$0 | R$0 |
| Lodging taxesAdded to the guest's bill and passed on | R$0 | R$0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −R$13,940 | −R$29,480 |
| Left for housing costs, then profit | R$35,858about R$2,990 a month | R$78,940about R$6,580 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Itarema's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Itarema home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about R$9,040 a month, against R$4,150 for the average one.
Occupancy
Itarema listings were booked on 24% of the nights they were open over the past year, 9 percentage points below the Ceará average (33%) and 10 points below the Brazil average (34%). In a typical year, occupancy climbs to 41% in October and falls to 18% in March.
The busiest tenth of listings are booked about 3.8 times as often as the bottom quarter.
October is usually the busiest month in Itarema, March the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 24% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Itarema, known as ADR (average daily rate), was R$942 over the past year, about 68% above the Ceará and Brazil averages (R$560 and R$555). Averaged month by month over the past two years, rates peak in August and September at about R$845 and bottom out in March and April at about R$745.
Prices span a wide range: the top 10% charge about 6.1 times the rate of the bottom quarter.
September rates run 13% above April's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, R$787. The 12-month ADR of R$942 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Itarema it averaged R$251 over the past year, from about R$123 in a typical May to about R$471 in a typical October.
A small group of listings earns several times more per open night than the rest.
October RevPAR is about 3.8 times May's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, R$270. The 12-month RevPAR of R$251 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Itarema has one high season, July through November, which makes it a highly seasonal market. Business is slowest from February to June.
Average revenue by month in Itarema
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, R$8,230.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Shoulder season | R$7,880 |
| February | Low season | R$6,270 |
| March | Low season | R$3,830 |
| April | Low season | R$4,000 |
| May | Low season | R$3,810 |
| June | Low season | R$6,310 |
| July | High season | R$9,440 |
| August | High season | R$11,200 |
| September | High season | R$9,690 |
| October | High season | R$14,600 |
| November | High season | R$12,900 |
| December | Shoulder season | R$8,870 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJuly–November | R$11,600 | 32% | R$806 |
| Shoulder seasonDecember–January | R$8,370 | 28% | R$797 |
| Low seasonFebruary–June | R$4,840 | 20% | R$764 |
Guests book Itarema stays 47 days ahead on average (about seven weeks). October stays are booked furthest out, about 63 days ahead, and March stays closest to arrival, about 23 days. A typical October booking is made in mid-August.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 47 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 58 active listings in Itarema display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Itarema.
Neighborhoods
AirROI's area guide picks eight Itarema neighborhoods that draw short-term rental guests, led by Praia da Barra, Praia de Itarema and Praia do Preá. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Praia da Barra | Popular beach known for its beautiful coastline and tranquility, ideal for families and beachgoers seeking relaxation. | Barra Beach, Ceará's natural beauty, Fishing and water sports, Local seafood restaurants, Nearby eco-parks |
| Praia de Itarema | Known for its stunning views and kite surfing spots, this beach attracts adventure seekers and those looking to experience local culture. | Kite surfing, Local artisan markets, Beautiful sunset views, Restaurants with local cuisine, Nearby beachfront accommodations |
| Praia do Preá | Famous for its wind conditions and great for kite surfers, it appeals to sports enthusiasts and provides a laid-back atmosphere. | Kite surfing schools, Cultural festivals, Natural landscapes, Close to Jericoacoara, Beachfront bars and restaurants |
| Centro de Itarema | The heart of the town with access to local shops, restaurants, and cultural sites, attracting tourists seeking a genuine local experience. | Local markets, Historical sites, Restaurants with local flavor, Artisan shops, Community events |
| Praia do Canto Verde | Secluded beach offering peace and serenity, perfect for those wanting to escape the crowds and enjoy nature. | Natural scenery, Relaxing atmosphere, Local wildlife, Hospitality from locals, Charming accommodations |
| Praia das Fontes | Known for its natural springs and pools, this beach attracts both families and couples looking for a unique beach experience. | Natural springs, Stunning cliffs, Cozy beachfront establishments, Hiking trails, Cultural heritage events |
| Lagoinha | A breathtaking coastal village with stunning lagoons and beaches, appealing to travelers seeking beautiful scenery and relaxation. | Lagoons and lagoons views, Beachfront accommodations, Local fresh seafood, Water sports, Cultural excursions |
| Pontal de Maceió | A lesser-known, tranquil location for those seeking solitude and the beauty of untouched landscapes, perfect for eco-tourism. | Untouched beaches, Eco-friendly accommodations, Natural reserves, Local ecotourism experiences, Cultural exposure with locals |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 86% of listings in Itarema, alongside 7 private-room listings (12%). Houses are the most common property type at 72%, about 6 times the share of apartments and condos (12%).
Mostly entire homes, with a private-room segment
Itarema Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 86.2% | 50 |
| Private room | 12.1% | 7 |
| Shared room | 1.7% | 1 |
Listings by property type
Itarema Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 72.4% | 42 |
| Apartment/Condo | 12.1% | 7 |
| Hotel/Boutique | 10.3% | 6 |
| Cabin/Outdoor | 5.2% | 3 |
One-bedroom homes are the most common size in Itarema (35% of entire homes), and 37% have three or more bedrooms. Shares are of the 49 entire homes that give a bedroom count; rented rooms are left out.
Itarema entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 6.1% | 3 |
| 1 bedroom | 34.7% | 17 |
| 2 bedrooms | 22.4% | 11 |
| 3 bedrooms | 14.3% | 7 |
| 4 bedrooms | 16.3% | 8 |
| 5+ bedrooms | 6.1% | 3 |
A typical one-bedroom home in Itarema earned R$14,000 over the past year, against R$40,600 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 17 | R$14,000 | R$20,400 | R$493 | 21% |
| 2 bedrooms | 11 | R$40,600 | R$52,200 | R$1,057 | 27% |
Itarema is a group-trip market: 33% of listings sleep eight or more guests, about 1.8 times the share of the next most common size, two guests (18%). Shares are of the 49 listings with a guest capacity on file (84% of the market).
Itarema listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 18.4% | 9 |
| 3 guests | 16.3% | 8 |
| 4 guests | 14.3% | 7 |
| 5 guests | 2.0% | 1 |
| 6 guests | 16.3% | 8 |
| 8+ guests | 32.7% | 16 |
Itarema hosts set up an average of 3.6 beds per listing. About a third of listings (34%) show their exact location on the listing map; the rest show an approximate area.
Pools are common in Itarema: 74% of listings have one, and 57% offer beach access.
Share of Itarema listings with each common amenity
Guests
Most Itarema guests are domestic, but a sizeable minority come from abroad: 35% of those who left reviews live outside Brazil, led by visitors from the United States and the Netherlands. Guests speak a mix of languages: English leads at 35%, followed by Portuguese and Spanish.
65% of Itarema guests are domestic
Where guests who left reviews live
Where Itarema guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Fortaleza | 19.3% |
| São Paulo | 14.5% |
| Ceará | 6.0% |
| Rotterdam | 3.6% |
| Teresina | 3.6% |
Where Itarema guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Brazil | 65.2% |
| United States | 7.9% |
| Netherlands | 5.6% |
| Argentina | 4.5% |
| Portugal | 2.2% |
Languages spoken by Itarema guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 34.7% |
| Portuguese | 31.9% |
| Spanish | 22.2% |
| French | 5.6% |
| German | 4.2% |
Itarema Airbnbs average 4.79 stars, and 21% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.76. Review histories are short, about 10 per listing, so a few stays can move a listing's score.
Communication scores highest in Itarema; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.77 |
| Cleanliness | 4.80 |
| Communication | 4.86 |
| Location | 4.81 |
| Check-in | 4.85 |
| Value | 4.76 |
Booking patterns
All Itarema listings are open to guests more than 180 days a year, but none are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 45% of listings; blocked nights include any the host closes off.
Days a year Itarema listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 86.2% | 50 |
| 181-270 days | 13.8% | 8 |
Days a year Itarema listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 91-180 days | 13.8% | 8 |
| 31-90 days | 44.8% | 26 |
| 1-30 days | 41.4% | 24 |
The average Itarema booking lasts 4.9 nights, longest in October and shortest in March. Listings took about 11 bookings each over the year. Check-in is split almost evenly between 2 p.m. and 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Itarema
Average nights per booking, by month of stay
Two-year average by calendar month.
About eight in ten listings in Itarema accept stays of one or two nights.
Minimum stay set by Itarema listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in Itarema, used by 38% of listings; it refunds guests in full if they cancel at least a day before check-in. Nearly half of listings offer Flexible or Moderate terms and 52% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of Itarema listings, from most to least flexible
Share of listings by the policy they use
Nearly three in ten Itarema listings charge a cleaning fee. The typical fee is R$57; a handful of extreme values pull the simple average far above that, so the median is the better guide. Spread over the average stay of 4.9 nights, that adds roughly R$12 a night to what guests pay. For listings that charge one, cleaning fees make up about 4% of gross revenue.
Top earners
The top-grossing Airbnb in Itarema, a five-bedroom home, took in R$684,000 over the past year, about 14 times the city's average of R$49,800.
Beachfront family home, Ilha do Guajiru Entire home · 5 bedrooms Rated 4.86
Beach villa, pool, kitesurfing Entire home · 4 bedrooms Rated 4.56
House - comfortable, oceanfront, Guajiru Island. Entire home · 2 bedrooms
Exclusive Beach Mansion - CEA035 Entire home · 4 bedrooms
Recanto MaréVentus Beach House Entire home · 4 bedrooms Rated 5.00
Kitesurfing Villa on the Sea Entire home · 2 bedrooms Rated 5.00 Only 9% of Itarema listings are classed as professionally managed. Only 22% of listings are run by Superhosts. Most hosts still vet their guests: only 14% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 79% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 98 km, Jijoca de Jericoacoara (69 km away) earned the most per listing, about 22% more than Itarema. Jericoacoara and Jijoca de Jericoacoara were the busiest, each booked on 33% of nights against 24% in Itarema.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Amontada 30 km | 244 | R$51,050 | R$746 | 26% |
| Acaraú 46 km | 38 | R$37,896 | R$982 | 26% |
| Itapipoca 57 km | 36 | R$27,715 | R$585 | 20% |
| Cruz 58 km | 276 | R$53,759 | R$835 | 26% |
| Jericoacoara 68 km | 139 | R$31,726 | R$440 | 33% |
| Jijoca de Jericoacoara 69 km | 388 | R$60,650 | R$640 | 33% |
| Trairi 79 km | 319 | R$59,814 | R$916 | 25% |
| Paraipaba 98 km | 51 | R$23,247 | R$531 | 23% |
See all 32 Ceará Airbnb markets
Markets elsewhere in Brazil with a similar nightly rate and occupancy to Itarema:
FAQ
An active Itarema Airbnb grossed R$49,798 on average in the 12 months to October 2026, according to AirROI's tracking of 58 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in R$8,590 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Itarema listings earn between R$1,860 and R$8,590 in a typical month, and the top tenth R$19,700 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Itarema were booked on 24% of available nights over the past year. That compares with 33% for the Ceará average. October is usually the busiest month.
The average booked night in Itarema cost R$942 before fees. Half of listings charge between R$330 and R$965, so bedroom count and location move the price more than the average suggests.
None of the active Itarema listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Itarema Airbnb grossed R$49,798 in the 12 months to October 2026, 9% above the Ceará average of R$45,524. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, R$35,858 a year (about R$2,990 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about R$6,580 a month. Check a specific home in the Airbnb estimator.
October usually pays best, averaging R$14,600 per active listing over the past two years, and May usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Itarema listing was open to book earned R$251 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made R$597 or more.
Itarema stays were booked 47 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Itarema Airbnb stay lasted 4.9 nights over the past year. A listing took 11 reservations over the year on average.
Guests rate Itarema Airbnbs 4.79 out of 5 on average. Guests score communication highest and value lowest.
Praia da Barra, Praia de Itarema and Praia do Preá draw the most short-term rental interest in Itarema. The neighborhood guide explains what brings guests to each.
AirROI counted 58 active Airbnb listings in Itarema as of October 2026. The closest tracked market is Amontada, 30 km away.
In Itarema, nearly three in ten listings add a cleaning fee. The median fee is R$57; a handful of extreme values pull the simple average far above that, so the median is the better guide.
All of Brazil had 6.8 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. AirROI estimates 601 Airbnb stays in Itarema, Brazil in the 12 months to October 2026, which counts bookings and not tourists. See Brazil tourism statistics.
Method
Figures on this page cover 58 active Airbnb listings in Itarema from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Brazilian reals at R$5.19 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.