Airbnb market data · 202512 months to April 2025
Nova Hartz, Brazil Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Nova Hartz brought in R$46,832 over the 12 months through April 2025, across just 17 active listings, so a single property can move that figure.
AirROI's latest figures for Nova Hartz run through April 2025.
The short answer
Nova Hartz Airbnb Market at a Glance
Listings averaged R$2,416 a night and were booked on 25% of available nights.
Timing matters: in November, the best month, the average listing earned about 58.1 times as much as in August, the slowest. With only 17 active listings, a few bookings can reorder the months.
With 17 active listings, Nova Hartz is the 79th-largest of 79 Rio Grande do Sul markets AirROI tracks.
Browse the live Nova Hartz Airbnb market See Every Nova Hartz ListingRevenue
How Much Do Airbnb Hosts Make in Nova Hartz?
Gross bookings per Nova Hartz listing averaged R$46,832 over the 12 months to April 2025 (Rio Grande do Sul average: R$27,440), before cleaning, platform and management costs and taxes.
The average Nova Hartz listing brought in R$118,000 in November, its best month, and R$2,030 in August, its slowest. The three strongest months bring in 83% of a full year's revenue, where an even calendar would give any three months 25%.
Across Nova Hartz's 17 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn R$51,400+ a month, about 24% above the typical property.
- Strong performers (top 25%) earn R$46,900 or more, roughly R$5,400 a month above the median.
- Typical properties (median) earn about R$41,500 a month.
- Entry-level properties (bottom 25%) earn R$38,700 or less, about 7% below the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
November earned about 58.1 times what August did
Average revenue per active listing, by month
The dashed line is the average of the months shown, R$35,400.
Nova Hartz Airbnb Data by Month
Latest 12 months in the April 2025 data.
November led on revenue. Nightly rates peaked in October and bookings in May, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| May 2024 | R$24,483 | 40.7% | R$2,922 | 14 days |
| Jun 2024 | R$19,726 | 16.7% | R$2,895 | 59 days |
| Jul 2024 | R$5,748 | 23.0% | R$2,885 | 7 days |
| Aug 2024 | R$2,029 | 28.0% | R$2,816 | 26 days |
| Sep 2024 | R$116,253 | 20.6% | R$3,525 | 16 days |
| Oct 2024 | R$116,947 | 25.8% | R$3,764 | 30 days |
| Nov 2024 | R$117,845 | 31.1% | R$3,757 | 23 days |
| Dec 2024 | R$3,938 | 34.6% | R$3,306 | 96 days |
| Jan 2025 | R$4,723 | 25.8% | R$3,050 | 67 days |
| Feb 2025 | R$4,834 | 36.3% | R$2,980 | 16 days |
| Mar 2025 | R$4,262 | 19.4% | R$3,014 | 36 days |
| Apr 2025 | R$3,753 | 19.1% | R$3,042 | 28 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
The typical Nova Hartz listing earns about R$41,500 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Nova Hartz Profitable?
Yes, when it's run well. The average Nova Hartz Airbnb took in R$46,832 in the 12 months to April 2025, and run by its owner at everyday costs, about R$2,850 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about R$3,230 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Nova Hartz Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | R$46,832 | R$52,940 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −R$7,260 | −R$8,210 |
| Utilities and internetAbout 5% of bookings | −R$2,340 | −R$2,650 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −R$940 | −R$1,060 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −R$1,400 | −R$1,590 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −R$470 | −R$470 |
| Permit and registrationWhere one is required | −R$230 | −R$230 |
| ManagementR$0 when you run it; co-hosts charge from about 10% of nightly bookings | R$0 | R$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | R$0 | R$0 |
| Lodging taxesAdded to the guest's bill and passed on | R$0 | R$0 |
| Total running costsAbout 27% of bookings | −R$12,640 | −R$14,210 |
| Left for housing costs, then profit | R$34,192about R$2,850 a month | R$38,730about R$3,230 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Nova Hartz Airbnb Profit
The estimate starts from Nova Hartz's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Nova Hartz home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Nova Hartz's Top Earners Get There
- More nights booked. The busiest quarter of Nova Hartz listings are booked on 39% or more of their nights, against 24% for the median listing. Ten more booked nights a year at the median rate of R$3,020 adds about R$30,200 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge R$6,440 a night or more, against a median of R$3,020. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about R$4,680 a year.
- Open for the busy months. November brought the average listing about R$118,000, against R$2,030 in August, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about R$4,410 a month, against R$3,900 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Nova Hartz?
Nova Hartz listings were booked on 25% of the nights they were open over the past year, 7 percentage points below the Rio Grande do Sul average (32%) and 9 points below the Brazil average (34%). Occupancy climbs to 41% in May and falls to 17% in June.
Across Nova Hartz's 17 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 50%+ of open nights, 26 points above the median.
- Strong performers (top 25%) fill 39% or more, roughly two and a half nights a week.
- Typical properties (median) fill about 24% of open nights.
- Entry-level properties (bottom 25%) fill 13% or less, less than one night a week.
May was the busiest month in Nova Hartz, June the quietest
Share of open nights booked, by month
The 12-month rate of 25% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Nova Hartz?
The average nightly rate in Nova Hartz, known as ADR (average daily rate), was R$2,416 over the past year, about 5.8 times the Rio Grande do Sul average of R$420 and about 4.6 times the Brazil average of R$525. Averaged month by month, rates peak in October and November at about R$3,765 and bottom out in August at about R$2,815.
Across Nova Hartz's 17 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge R$6,710+ a night, about 2.2 times the median.
- Strong performers (top 25%) charge R$6,440 or more, about R$3,400 above the median.
- Typical properties (median) charge about R$3,020 a night.
- Entry-level properties (bottom 25%) charge R$300 or less, about 10% of the median.
October rates ran 34% above August's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, R$3,160. The 12-month ADR of R$2,416 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Nova Hartz
With only 17 active listings, the monthly pattern in Nova Hartz is noisy, since a few long or pricey stays can lift a month; revenue peaked in November and bottomed out in August.
How Far in Advance Do Guests Book Airbnb in Nova Hartz?
Guests book Nova Hartz stays 24 days ahead on average (about three weeks). December stays are booked furthest out, about 96 days ahead, and July stays closest to arrival, about 7 days. A typical December booking is made in early September.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 24 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Nova Hartz
None of the 17 active listings in Nova Hartz display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Nova Hartz.
Neighborhoods
Best Neighborhoods for Airbnb in Nova Hartz
AirROI's area guide picks eight Nova Hartz neighborhoods that draw short-term rental guests, led by Centro, Beco do Batman and Parque Natural. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro | The main commercial hub of Nova Hartz, offering shops, restaurants, and services. A great spot for both local and visiting travelers looking for convenience and accessibility to the city's amenities. | City Market, Nova Hartz Historical Museum, Praca 1º de Maio, local shops and cafes |
| Beco do Batman | A vibrant and colorful area known for its street art and cultural activities. Attracts a younger crowd and those interested in contemporary culture and art. | Street art murals, Cultural workshops, local cafes and eateries |
| Parque Natural | A beautiful natural park area perfect for families and nature lovers. Ideal for hosting guests who enjoy outdoor activities and relaxation in nature. | Trails for hiking, Picnic areas, Natural rescues and wildlife |
| Lagoa | A scenic lagoon area offering leisure activities such as walking, jogging, and fishing. Perfect for those who enjoy a peaceful environment. | Lagoa de Nova Hartz, Fishing spots, Scenic views and picnic areas |
| São José do Norte | A nearby city that provides a richer experience of coastal activities and a gateway to the region’s beautiful beaches. Known for its maritime culture. | Beaches, Fishing port, Cultural festivals |
| Morro do Mineiro | A high point with panoramic views and hiking opportunities. A unique location for those seeking adventure and nature exploration. | Hiking trails, Scenic viewpoints, Natural landscapes |
| Zona Rural | The rural zone around Nova Hartz is ideal for visitors looking to experience local culture and the countryside. A great area for agritourism. | Local farms, Traditional cuisine, Scenic rural views |
| Cascata do Chique-Chique | Home to a stunning waterfall and natural beauty, this area attracts nature enthusiasts and those looking for tranquility and scenic landscapes. | Hiking to the waterfall, Photography spots, Nature trails |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Nova Hartz vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 26 km, Gramado (23 km away) earned the most per listing, about 14% more than Nova Hartz.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Igrejinha 9 km | 64 | R$33,802 | R$382 | 31% |
| Santa Maria do Herval 14 km | 49 | R$44,911 | R$433 | 34% |
| Três Coroas 15 km | 152 | R$21,389 | R$409 | 23% |
| Taquara 15 km | 37 | R$32,001 | R$527 | 25% |
| Morro Reuter 16 km | 30 | R$29,479 | R$462 | 25% |
| Gramado 23 km | 3,485 | R$53,608 | R$550 | 36% |
| Novo Hamburgo 25 km | 184 | R$22,173 | R$298 | 35% |
| Canela 26 km | 1,269 | R$40,267 | R$478 | 32% |
Other Airbnb Markets in Rio Grande do Sul
- Porto Alegre Airbnb data 3,503 listings
- Capão da Canoa Airbnb data 3,353 listings
- Torres Airbnb data 1,999 listings
- Tramandaí Airbnb data 1,227 listings
- Xangri-lá Airbnb data 1,173 listings
- Pelotas Airbnb data 727 listings
- Imbé Airbnb data 619 listings
- Rio Grande Airbnb data 560 listings
FAQ
Nova Hartz Airbnb FAQ
How much do Airbnb hosts make in Nova Hartz?
An active Nova Hartz Airbnb grossed R$46,832 on average in the 12 months to April 2025, according to AirROI's tracking of 17 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in R$46,900 or more in a typical month.
How much can I make on Airbnb in Nova Hartz?
It depends most on the home's size, location and how it's run. The middle half of Nova Hartz listings earn between R$38,700 and R$46,900 in a typical month, and the top tenth R$51,400 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Nova Hartz?
Listings in Nova Hartz were booked on 25% of available nights over the past year. That compares with 32% for the Rio Grande do Sul average. May was the busiest month.
How much does an Airbnb cost per night in Nova Hartz?
The average booked night in Nova Hartz cost R$2,416 before fees. Half of listings charge between R$300 and R$6,440, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Nova Hartz?
None of the active Nova Hartz listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Nova Hartz?
Yes, when it's run well. The average Nova Hartz Airbnb grossed R$46,832 in the 12 months to April 2025, 71% above the Rio Grande do Sul average of R$27,440, though with only 17 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, R$34,192 a year (about R$2,850 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about R$3,230 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Nova Hartz?
November paid best over the past year, at R$118,000 per active listing, and August paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Nova Hartz?
Nova Hartz stays were booked 24 days (about three weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Nova Hartz?
Centro, Beco do Batman and Parque Natural draw the most short-term rental interest in Nova Hartz. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Nova Hartz?
AirROI counted 17 active Airbnb listings in Nova Hartz as of April 2025. The closest tracked market is Igrejinha, 9 km away.
Method
About This Data
Figures on this page cover 17 active Airbnb listings in Nova Hartz from May 2024 to April 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Brazilian reals at R$5.19 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.