Pula, Istarska županija Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Pula, Istarska županija? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $10,267 per year — at a $164 nightly rate, 44.6% occupancy, and a $81 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 75 active listings, Pula is a boutique market where moderate demand with room for well-positioned listings to outperform.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Pula?
In Pula, the headline Airbnb metrics are $10,267 in average annual revenue,44.6% occupancy, $164 ADR, and $81 in RevPAR, and guests book about 26 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Pula?
Understanding the monthly revenue variations for Airbnb listings in Pula is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pula is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pula across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,788+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,743 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,046 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $545, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pula
What Is the Monthly Airbnb Occupancy Rate in Pula?
Maximize your bookings by understanding the Pula STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pula:
- Best-in-class properties (Top 10%) achieve 54%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pula
What Is the Average Airbnb Nightly Rate in Pula?
Effective short term rental pricing strategy in Pula involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pula typically peaks in July and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $296+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $178 or more.
- Typical properties (Median) charge around $118 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Pula
What Is the RevPAR for Airbnb in Pula?
RevPAR in Pula is currently $81. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $39 RevPAR.
- Typical properties (Median) generate $59 RevPAR.
- Strong performers (Top 25%) earn $85 RevPAR.
- Best-in-class (Top 10%) achieve $160 RevPAR.
Average Monthly RevPAR Trend in Pula
RevPAR Insights for Pula
- The average RevPAR in Pula is $81. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($160) and bottom 25% ($39) is $121, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Pula benchmarks. If your RevPAR falls below the median of $59, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $85+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Pula?
Pula's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $3,149 per month
- Occupancy rates average 60.1%
- Daily rates average $179
Shoulder Season
- Revenue averages $857 per month
- Occupancy maintains around 21.9%
- Daily rates hold near $151
Low Season (January, February, April)
- Revenue drops to average $238 per month
- Occupancy decreases to average 8.1%
- Daily rates adjust to average $152
Seasonality Insights for Pula
- Airbnb seasonality in Pula is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Pula's highest earning potential, with monthly revenues climbing to $3,904, occupancy reaching 69.9%, and ADRs peaking at $184.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $0, occupancy could drop to 0.0%, and ADRs may adjust to $141.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pula.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Pula, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Pula?
Low regulation and minimal registration activity in Pula, Istarska županija, Croatia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Pula to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Pula?
Pula is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pula City Center | The bustling heart of Pula, full of historical sites and local amenities. Ideal for tourists wanting easy access to restaurants, shops and attractions. | Pula Arena, Temple of Augustus, Pula Aquarium, Tito's Museum, Dean's Palace |
| Verudela | A popular tourist area known for its beautiful beaches and resorts. Great for families and beach lovers looking for a relaxing vacation atmosphere. | Verudela Beach, Pula Aquarium, Diving spots, Golf course, Hotel facilities |
| Štinjan | A quieter residential area with close proximity to beaches and a more local Croatian experience. Attractive for visitors seeking peace and tranquility away from the hustle of the city. | Beaches, Scenic coastal walks, Wine tasting tours, Local restaurants, Nature parks |
| Medulin | A short drive from Pula, Medulin is famous for its sandy beaches and family-friendly resorts. Perfect for tourists looking for beachside accommodation. | Medulin Beach, Bijeca Beach, Water sports, Beach bars, Local markets |
| Banjole | A charming coastal village with a laid-back vibe. Ideal for eco-tourism and nature lovers seeking authentic experiences close to the sea. | Banjole Beach, Cape Kamenjak, Kayaking, Fishing, Local seafood restaurants |
| Ližnjan | A small town near Pula that offers stunning sea views and a more local lifestyle. Great for those seeking a peaceful retreat with traditional Croatian charm. | Ližnjan Beach, Hiking paths, Local markets, Fishing, Cycling trails |
| Rijeka | A vibrant city offering a mix of culture, history, and modernity. Attracts a diverse audience interested in urban experiences and local attractions. | Trsat Castle, Korzo Promenade, Museum of Modern and Contemporary Art, City Markets, Cultural festivals |
| Fažana | A picturesque fishing village close to Pula, known for its beautiful waterfront and access to Brijuni National Park. Excellent for nature and history enthusiasts. | Brijuni National Park, Fažana Beach, Fishing tours, Local olive oil tasting, Historical sites |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Pula offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Pula?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pula
- The Pula Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92% of the 75 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pula, Apartment/Condo properties are the most common (80%), reflecting the local real estate landscape.
- The presence of 6.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 1.3%) offer potential for unique stay experiences.
Pula Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pula
- The dominant room capacity in Pula is 1 bedroom listings, making up 45.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.0% of the active Airbnb listings in Pula, indicating a high concentration in these sizes.
Pula Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pula
- The most common guest capacity trend in Pula vacation rentals is listings accommodating 2 guests (40%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Pula STR market, accounting for 57.3% of listings.
- 20.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pula.
- On average, properties in Pula are equipped to host 3.7 guests.
How Do Listings in Pula Compare on Quality?
Listing quality in Pula can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Pula
- At 27.6 photos per listing on average, Pula hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 45.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Pula averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Pula?
Amenity Prevalence
Amenity Insights for Pula
- Essential amenities in Pula that guests expect include: Air conditioning, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Kitchen, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pula: Air conditioning, Wifi, TV.
- Prioritize adding missing essentials: Air conditioning, Wifi, TV.
- Consider adding popular differentiators like Refrigerator or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pula to stay competitive.
Which Airbnb Amenities Boost Revenue in Pula?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Pula, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Outdoor shower | 10.7% | $21,868 | $8,881 | 146.2% |
Sun loungers | 13.3% | $20,829 | $8,642 | 141.0% |
Pack ’n play/Travel cribHigh opportunity | 8.0% | $22,150 | $9,233 | 139.9% |
Pool | 18.7% | $18,980 | $8,267 | 129.6% |
Kitchen | 88.0% | $10,955 | $5,222 | 109.8% |
Oven | 57.3% | $13,053 | $6,523 | 100.1% |
Barbecue utensils | 13.3% | $18,088 | $9,063 | 99.6% |
Backyard | 20.0% | $16,832 | $8,625 | 95.2% |
Outdoor furniture | 28.0% | $15,667 | $8,166 | 91.9% |
Patio or balcony | 32.0% | $14,993 | $8,043 | 86.4% |
Revenue Impact Insights for Pula
- Outdoor shower tops the revenue impact list with a 146.2% uplift — listings with this amenity earn $21,868 vs. $8,881 without it.
- High-opportunity amenities — Pack ’n play/Travel crib — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Kitchen — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Pack ’n play/Travel crib — it has the best combination of high revenue impact and low market saturation in Pula.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Pula STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pula. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPula Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Pula
- The typical guest profile for Airbnb in Pula consists of predominantly international visitors (92%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 8.0% of guests.
- Key international markets include Germany (20.1%) and United Kingdom (12.1%).
- Top languages spoken are English (40.1%) followed by German (16%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Pula?
Listings in Pula average 4.86 out of 5 overall, with about 6 reviews per active listing and 24.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Pula
- With an overall rating of 4.86, Pula listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.95), while Location (4.73) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 24.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 24.0% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Pula Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pula
- The most common availability pattern in Pula falls within the 271-366 days range, representing 81.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Pula (68%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Pula?
Average Booking Lead Time by Month
Booking Lead Time Insights for Pula
- The overall average booking lead time for vacation rentals in Pula is 26 days.
- Guests book furthest in advance for stays during March (average 39 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (29 days avg.) sees the longest lead times, while Spring (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Pula.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 39 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 29 days) to capture early planners.
- Monitor your own booking lead times against these Pula averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Pula?
Guests in Pula stay about 6.1 nights on average, generating roughly 780 reservations and 10.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Pula
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Pula
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 10.4 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (7.4 nights) and shorten in Feb (1.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Pula Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
10.7% of total
2 Nights
6 listings
8% of total
3 Nights
6 listings
8% of total
4-6 Nights
13 listings
17.3% of total
7-29 Nights
3 listings
4% of total
30+ Nights
39 listings
52% of total
Key Insights
- The most prevalent minimum stay requirement in Pula is 30+ Nights, adopted by 52% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (18.7%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (52%) caters to monthly stays (30+ nights) in Pula, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 52% of Pula hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 52% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pula.
Pula Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
4 listings
5.3% of total
Limited
4 listings
5.3% of total
Super Strict 60 Days
5 listings
6.7% of total
Flexible
12 listings
16% of total
Moderate
16 listings
21.3% of total
Firm
29 listings
38.7% of total
Strict
5 listings
6.7% of total
Cancellation Policy Insights for Pula
- The prevailing Airbnb cancellation policy trend in Pula is Firm, used by 38.7% of listings.
- There's a relatively balanced mix between guest-friendly (37.3%) and stricter (45.4%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (6.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 38.7% market standard in Pula.
- Using a Strict policy might deter some guests, as only 6.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Pula.
How Much Are Airbnb Cleaning Fees in Pula?
Cleaning fees in Pula are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Pula
- About 41.3% of Pula listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($64) and median ($34) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 5.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Pula median of $34. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Pula Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pulabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Nocciola in Premantura
Entire Place • 6 bedrooms
Villa Monte Uliveto by Istria Lux
Entire Place • 3 bedrooms
Brnistra by Interhome
Entire Place • 2 bedrooms
Villa Rose Fažana, Istria, Croatia
Entire Place • 3 bedrooms
Happy Day Apartment Pula 1
Entire Place • 2 bedrooms
Apartment Henna 3, Pula
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Pula?
Learn from the best! This table showcases top-performing Airbnb hosts in Pula based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Istrialux | 2 | $51,638 | 2 | Not Rated |
| Davorowski | 1 | $47,597 | 1 | Not Rated |
| Wolf | 2 | $42,267 | 5 | 4.67/5.0 |
| Harold | 4 | $40,652 | 6 | Not Rated |
| Sanja | 3 | $34,972 | 24 | 4.84/5.0 |
| Marija | 2 | $32,720 | 23 | 4.79/5.0 |
| Interhome Group | 1 | $31,880 | 2 | Not Rated |
| Snezana | 2 | $29,210 | 2 | Not Rated |
| Gordana | 1 | $29,123 | 3 | 4.67/5.0 |
| Rosana | 3 | $22,274 | 12 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pula.
Who Are the Airbnb Hosts in Pula?
Pula is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Pula
- With 54.7% Superhosts, Pula has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 26.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 9.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 77.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 28.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Pula averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Pula
These are the highest-grossing professional property management operations in Pula, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Istrialux | 2 | $51,638 | $313 | 60.9% | N/A |
| Harold | 4 | $40,652 | $223 | 47.8% | N/A |
| Interhome Group | 1 | $31,880 | $351 | 33.6% | N/A |
| Rosana | 3 | $22,274 | $156 | 22.8% | 5.00/5 |
| Travel In | 2 | $19,243 | $159 | 55.1% | 5.00/5 |
| Ivana | 1 | $16,770 | $839 | 41.9% | N/A |
| Novasol | 1 | $16,573 | $141 | 56.6% | 5.00/5 |
| Villas Guide | 1 | $11,079 | $191 | 40.5% | N/A |
| Cedomir | 1 | $5,023 | $99 | 75.8% | N/A |
| Barbara | 1 | $3,972 | $132 | 16.9% | N/A |
Management Company Insights for Pula
- The leading management company, Istrialux, operates 2 listings with $51,638 in gross revenue — a useful benchmark for what scale looks like in Pula.
- Top managers average 2 properties each, suggesting professional management in Pula still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 5/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Pula's Airbnb Market Compare to Nearby Cities?
How does the Pula Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Selina, Pula has 2 percentage points lower occupancy and about $203 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Selina | 16 | $3,123 | $366.67 | 47% |
| Venice | 6,772 | $3,020 | $252.29 | 46% |
| Cison di Valmarino | 14 | $2,907 | $284.52 | 40% |
| Nova Vas - Villanova | 16 | $2,875 | $343.32 | 43% |
| Barat | 26 | $2,839 | $438.25 | 38% |
| Zagore | 14 | $2,667 | $378.71 | 40% |
| San Costanzo | 17 | $2,498 | $298.60 | 39% |
| San Leo | 17 | $2,487 | $326.42 | 32% |
| Brtonigla - Verteneglio | 24 | $2,463 | $445.35 | 41% |
| Brajkovići | 17 | $2,459 | $273.40 | 40% |
Frequently Asked Questions About Airbnb in Pula
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Pula.
How much do Airbnb hosts make in Pula?
Pula hosts earn about $10,267 per year on average, with an average nightly rate of $164 and RevPAR of $81. Those figures describe the typical revenue environment for active listings in Pula, Istarska županija, not the ceiling for the best operators. Source: AirROI 2026 data, Pula market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Pula?
The average Airbnb occupancy rate in Pula is 44.6%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Pula?
Listings in Pula average $164 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Pula?
Pula currently has about 75 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Pula?
AirROI currently classifies the short-term rental regulation level in Pula as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Pula?
RevPAR in Pula is about $81. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Pula?
At 44.6% occupancy, Pula can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $10,267, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Pula?
The average booking lead time in Pula is about 26 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Pula?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Pula include Pula City Center, Verudela, Štinjan. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Pula?
entire_home listings make up 92.0% of the active supply in Pula. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Pula compare to nearby Airbnb markets?
Among neighboring markets, Selina posts $37,480 in average annual revenue with 47.0% occupancy, compared to Pula's $10,267 and 44.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Pula?
The average Airbnb stay length in Pula is about 6.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Pula?
Airbnb listings in Pula average 4.86 out of 5 overall. About 24.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Pula?
Outdoor shower and Sun loungers are among the strongest revenue-linked amenities in Pula. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Pula?
Yes. About 41.3% of active Airbnb listings in Pula charge a cleaning fee, and the average fee is $64. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Pula?
A 54.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.