Villa SunRay private Pool Yacuzzi and Sauna Entire home · 4 bedrooms Rated 5.00 - Revenue
- €77,187
- Occupancy
- 66.7%
- Daily rate
- €816
Prices in
Airbnb market data · 202612 months to September 2026
Novalja, Croatia Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Novalja brought in €10,936 over the 12 months through September 2026, in line with the national average of €10,781.
The short answer
Novalja Airbnb Market at a Glance
Rates in Novalja run ahead of the national average, with bookings close to it. Listings averaged €217 a night and were booked on 37% of available nights, against €160 and 38% for the national average.
Timing matters: in July, the best month, the average listing earned about 13.4 times as much as in November, the slowest.
AirROI tracked 156 active listings in Novalja.
Browse the live Novalja Airbnb market See Every Novalja ListingRevenue
How Much Do Airbnb Hosts Make in Novalja?
Gross bookings per Novalja listing averaged €10,936 over the 12 months to September 2026 (Croatia average: €10,781), before cleaning, platform and management costs and taxes.
The average Novalja listing brought in €4,980 in July, its best month, and €373 in November, its slowest. The three strongest months bring in 61% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.1 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn €3,880+ a month, about 4.3 times the typical property.
- Strong performers (top 25%) earn €1,900 or more, roughly €1,000 a month above the median.
- Typical properties (median) earn about €896 a month.
- Entry-level properties (bottom 25%) earn €456 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 13.4 times what November did
Average revenue per active listing, by month, September 2025 to August 2026
Monthly average €4,980 €373
The dashed line is the average of the months shown, €1,620.
Novalja Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €1,057 | 22.3% | €186 | €35 | 28 days | 4.8 nights |
| Oct 2025 | €575 | 17.1% | €197 | €19 | 17 days | 5 nights |
| Nov 2025 | €373 | 23.3% | €194 | €12 | 153 days | 7 nights |
| Dec 2025 | €682 | 4.3% | €198 | €22 | 19 days | 3 nights |
| Jan 2026 | €534 | 7.0% | €202 | €17 | 77 days | 2.7 nights |
| Feb 2026 | €525 | 16.1% | €202 | €19 | 10 days | 4.5 nights |
| Mar 2026 | €527 | 8.6% | €200 | €17 | 53 days | 5 nights |
| Apr 2026 | €1,801 | 21.6% | €195 | €60 | 99 days | 5.9 nights |
| May 2026 | €1,504 | 24.6% | €181 | €49 | 55 days | 5.1 nights |
| Jun 2026 | €2,690 | 35.9% | €220 | €90 | 100 days | 5.2 nights |
| Jul 2026 | €4,982 | 55.2% | €293 | €161 | 84 days | 5.8 nights |
| Aug 2026 | €4,151 | 46.2% | €269 | €134 | 77 days | 4.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Novalja listing earns about €896 a month, but one property can land well above or below that. The Airbnb revenue calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Novalja Profitable?
Yes, when it's run well. The average Novalja Airbnb took in €10,936 in the 12 months to September 2026, and run by its owner at everyday costs, about €660 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €1,410 a month.
Cleaning it yourself keeps the €420 a year guests pay in cleaning fees, for about €690 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €570 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Novalja Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €10,516 | €22,330 |
| Cleaning fees guests pay4% of Novalja bookings | €420 | €900 |
| Gross bookings | €10,936 | €23,230 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 77% of Novalja listings on Simplified Pricing, 3% for the rest | −€1,380 | −€2,930 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€420 | −€900 |
| Utilities and internetAbout 5% of bookings | −€550 | −€1,160 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€220 | −€460 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€330 | −€700 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€110 | −€110 |
| Permit and registrationWhere one is required | −€50 | −€50 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −€3,060 | −€6,310 |
| Left for housing costs, then profit | €7,876about €660 a month | €16,920about €1,410 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Novalja Airbnb Profit
The estimate starts from Novalja's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Novalja home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Novalja's Top Earners Get There
- More nights booked. The busiest quarter of Novalja listings are booked on 32% or more of their nights, against 21% for the median listing. Ten more booked nights a year at the median rate of €120 adds about €1,200 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €225 a night or more, against a median of €120. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €1,050 a year.
- Open for the busy months. July brought the average listing about €4,980, against €373 in November, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Novalja listings average 4.64 stars, and 10% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,940 a month, against €910 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Novalja?
Novalja listings were booked on 37% of the nights they were open over the past year, in line with the Croatia average. Occupancy swings from 4% in December to 55% in July.
The busiest tenth of listings are booked about 3.3 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 42%+ of open nights, 21 points above the median.
- Strong performers (top 25%) fill 32% or more, roughly two nights a week.
- Typical properties (median) fill about 21% of open nights.
- Entry-level properties (bottom 25%) fill 13% or less, less than one night a week.
July was the busiest month in Novalja, December the quietest
Share of open nights booked, by month, September 2025 to August 2026
Monthly average 24% 55% 4%
The 12-month rate of 37% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Novalja?
The average nightly rate in Novalja, known as ADR (average daily rate), was €217 over the past year, about 36% above the Croatia average of €160. Rates swing with the seasons, from about €180 in May to about €295 in July.
Prices span a wide range: the top 10% charge about 5.5 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge €460+ a night, about 3.8 times the median.
- Strong performers (top 25%) charge €225 or more, about €110 above the median.
- Typical properties (median) charge about €120 a night.
- Entry-level properties (bottom 25%) charge €83 or less, about two-thirds of the median.
July rates ran 62% above May's
Average nightly rate (ADR), by month, September 2025 to August 2026
Monthly average €293 €181
The dashed line is the average of the months shown, €211.
What Is the RevPAR for Airbnb in Novalja?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Novalja it averaged €94 over the past year, from about €12 in November to about €161 in July.
A small group of listings earns several times more per open night than the rest.
- Best-in-class properties (top 10%) earn €231+ per open night, about 4.4 times the median.
- Strong performers (top 25%) earn €108 or more, about €55 a night above the median.
- Typical properties (median) earn about €52 per open night.
- Entry-level properties (bottom 25%) earn €30 or less, about 58% of the median.
July RevPAR was about 12.9 times November's
Revenue per open night (RevPAR), by month, September 2025 to August 2026
Monthly average €161 €12
The dashed line is the average of the months shown, €53. The 12-month RevPAR of €94 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Novalja
Novalja has two high seasons, April and June–August, which makes it a highly seasonal market. Business is slowest from September to March. A listing earns about 6.8 times as much a month in June through August as in December through February.
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–August | €3,940 | 46% | €261 |
| High seasonApril | €1,800 | 22% | €195 |
| Shoulder seasonMay | €1,500 | 25% | €181 |
| Low seasonSeptember–March | €610 | 14% | €197 |
Seasons are grouped by revenue per listing, so a better-paying season can fill fewer nights when higher rates carry it.
How Far in Advance Do Guests Book Airbnb in Novalja?
Guests book Novalja stays 79 days ahead on average (about two and a half months), so guests here plan well ahead. November stays are booked furthest out, about 153 days ahead, and February stays closest to arrival, about 10 days. A typical November booking is made in mid-June.
November stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2025 to August 2026
Monthly average 64 days 153 days 10 days
The 12-month figure of 79 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Novalja
None of the 156 active listings in Novalja display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Novalja.
Neighborhoods
Best Neighborhoods for Airbnb in Novalja
AirROI's area guide picks eight Novalja neighborhoods that draw short-term rental guests, led by Zrće Beach, Novalja City Center and Lun. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Zrće Beach | Zrće Beach is known as the 'Croatian Ibiza', famous for its lively beach clubs and vibrant nightlife attracting a young, party-loving crowd. It offers a great opportunity for Airbnb hosting due to the influx of tourists during the summer. | Aquarium, Noa Beach Club, Papaya Club, Zrće Beach Festival, Sunset Beach Bar |
| Novalja City Center | The city center of Novalja is where tourists find restaurants, shops, and local markets. It's ideal for guests seeking convenience and access to all essential services and amenities. | Novalja City Museum, Church of St. Mary Magdalene, Local restaurants and cafes, Parks and promenades |
| Lun | Lun is famous for its ancient olive groves and beautiful nature. It's a more tranquil area attracting tourists looking for a peaceful retreat and stunning natural scenery. | Olive Gardens of Lun, Lun Olive Oil Museum, Secluded beaches, Hiking trails |
| Stara Novalja | A quieter part of Novalja, offering beautiful beaches and a laid-back atmosphere. It's perfect for families and those looking to relax away from the more lively areas. | Stara Novalja Beach, Family-friendly resorts, Water sports activities |
| Ručica Beach | Ručica Beach is known for its pristine waters and picturesque landscapes. It's less commercialized and attracts visitors seeking natural beauty and tranquil surroundings. | Secluded beaches, Snorkeling, Scenic walking paths |
| Caska Beach | Caska Beach is known for its serene environment, with stunning views and a relaxed atmosphere. Ideal for guests who prefer a more laid-back beach experience. | Caska Beach ruins, Quiet beaches, Mediterranean flora |
| Potok Beach | Potok Beach is popular among locals and tourists alike, known for its clean waters and family-friendly environment. It's a great spot for people looking to relax by the sea. | Food stalls, Beach bars, Play areas for kids |
| Kolansko Blato | Kolansko Blato is a nature reserve area that offers unique flora and fauna, attracting nature lovers and those looking for outdoor activities. Great for eco-tourism. | Birdwatching, Cycling trails, Nature photography opportunities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Novalja Airbnb Listings by Type and Size
Almost every Airbnb in Novalja is an entire home: 96% of listings, with private rooms at 4%. Apartments and condos account for 79% of the stock; houses come next at 15%.
Nearly all listings rent the whole place
Novalja Airbnb listings by room type
- Entire home 96%
- Private room 4%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 95.5% | 149 |
| Private room | 4.5% | 7 |
Apartments dominate the property mix
Novalja Airbnb listings by property type
- Apartment/Condo 79%
- House 15%
- Hotel/Boutique 3%
- Cabin/Outdoor 3%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 79.5% | 124 |
| House | 15.4% | 24 |
| Hotel/Boutique | 2.6% | 4 |
| Cabin/Outdoor | 2.6% | 4 |
How Many Bedrooms Do Airbnb Listings in Novalja Have?
Two-bedroom homes are the most common size in Novalja (40% of entire homes), followed by one-bedroom homes (29%). Shares are of the 146 entire homes that give a bedroom count; rented rooms are left out.
Novalja entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
8%
29%
40%
8%
12%
3%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 7.5% | 11 |
| 1 bedroom | 29.5% | 43 |
| 2 bedrooms | 40.4% | 59 |
| 3 bedrooms | 7.5% | 11 |
| 4 bedrooms | 11.6% | 17 |
| 5+ bedrooms | 3.4% | 5 |
What Each Home Size Earns in Novalja
A typical studio in Novalja earned €4,500 over the past year, against €31,300 for a four-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| Studio | 11 | €4,500 | €4,760 | €76 | 46% |
| 1 bedroom | 43 | €3,820 | €4,820 | €119 | 36% |
| 2 bedrooms | 59 | €5,250 | €6,600 | €150 | 34% |
| 3 bedrooms | 11 | €17,300 | €19,400 | €209 | 54% |
| 4 bedrooms | 17 | €31,300 | €34,100 | €548 | 41% |
How Many Guests Do Airbnbs in Novalja Sleep?
The most common capacity in Novalja is four guests (30% of listings), and 43% of listings sleep six or more.
Novalja listings by guest capacity
Share of listings by the number of guests they sleep
15%
7%
30%
5%
20%
3%
19%
Guest capacity in numbers
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 15.4% | 23 |
| 3 guests | 6.7% | 10 |
| 4 guests | 29.5% | 44 |
| 5 guests | 5.4% | 8 |
| 6 guests | 20.1% | 30 |
| 7 guests | 3.4% | 5 |
| 8+ guests | 19.5% | 29 |
How Novalja Airbnb Listings Are Set Up
Novalja hosts set up an average of 3.2 beds per listing. About four in ten listings (40%) show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 16
- Beds per listing
- 3.2
- Show exact location
- 40%
What Amenities Do Airbnb Listings in Novalja Offer?
Pools are common in Novalja: 44% of listings have one, and 92% offer free parking on site.
Share of Novalja listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Novalja
Listings in Novalja with a gym earned about 3.5 times as much a year, on average, as those without: €32,400 against €9,310. The gap is smaller for an outdoor shower (about 3.4 times as much) and sun loungers (about 3.0 times as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Novalja listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Gym | 7% | €32,400 | €9,310 | +247% |
| Outdoor shower | 35% | €20,300 | €6,000 | +238% |
| Sun loungers | 33% | €19,900 | €6,580 | +203% |
| Backyard | 20% | €22,400 | €8,100 | +176% |
| Pool | 44% | €16,900 | €6,170 | +174% |
| Outdoor furniture | 43% | €17,000 | €6,360 | +167% |
| Pets allowed | 29% | €19,000 | €7,650 | +149% |
| Outdoor dining area | 54% | €14,200 | €7,170 | +98% |
| Patio or balcony | 44% | €14,600 | €7,990 | +83% |
| Dedicated workspace | 11% | €17,700 | €10,100 | +75% |
Guests
Who Books Airbnbs in Novalja?
Novalja runs on foreign visitors: 92% of guests who left reviews live outside Croatia. Germany leads with 29% of reviewers, ahead of Italy at 14%. Guests speak a mix of languages: English leads at 36%, followed by German and Italian.
92% of Novalja guests come from abroad
Where guests who left reviews live
- International 92%
- Domestic 8%
Where Novalja guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| London | 4.2% |
| Split | 2.8% |
| Vienna | 2.8% |
| Recklinghausen | 1.4% |
| Geilenkirchen | 1.4% |
Where Novalja guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| Germany | 29.2% |
| Italy | 13.9% |
| United Kingdom | 12.5% |
| France | 11.1% |
| Austria | 8.3% |
Languages spoken by Novalja guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 36.5% |
| German | 21.9% |
| Italian | 9.4% |
| Spanish | 6.3% |
| French | 6.3% |
What Are Airbnb Guest Ratings in Novalja?
Novalja Airbnbs average 4.64 stars, and 10% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.58, against 4.79 for host communication. Review histories are short, about 5 per listing, so a few stays can move a listing's score.
Communication scores highest in Novalja; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.66 |
| Cleanliness | 4.60 |
| Communication | 4.79 |
| Location | 4.71 |
| Check-in | 4.78 |
| Value | 4.58 |
Booking patterns
How Guests Book in Novalja: Stays, Rules and Fees
All Novalja listings are open to guests more than 180 days a year, but none are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 56% of listings; blocked nights include any the host closes off.
Days a year Novalja listings are open to guests
Share of listings by days a year
- 271-366 days 97%
- 181-270 days 3%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 97.4% | 152 |
| 181-270 days | 2.6% | 4 |
Days a year Novalja listings are booked or blocked
Share of listings by days a year
- 91-180 days 5%
- 31-90 days 56%
- 1-30 days 39%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 91-180 days | 5.1% | 8 |
| 31-90 days | 55.8% | 87 |
| 1-30 days | 39.1% | 61 |
What Is the Average Length of Stay for Airbnb in Novalja?
The average Novalja booking lasts 5 nights, longest in November and shortest in January. Listings took about 8 bookings each over the year, some 1,200 in all. 54% of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Novalja
Average nights per booking, by month of stay
Average 4.9 nights 7 nights 2.7 nights
Novalja Airbnb Minimum Stay Requirements
About six in ten listings in Novalja accept stays of one or two nights.
Minimum stay set by Novalja listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Novalja?
Firm is the most common cancellation policy in Novalja, used by 63% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: more than eight in ten listings use Firm or stricter terms, against 14% on Flexible or Moderate.
Cancellation policies of Novalja listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Novalja?
About six in ten Novalja listings charge a cleaning fee. The typical fee is €30, and some higher fees lift the average to €50. Spread over the average stay of 5 nights, that adds roughly €6 a night to what guests pay. For listings that charge one, cleaning fees make up about 4% of gross revenue.
- Median cleaning fee
- €30
- Average cleaning fee
- €50
- Listings charging a fee
- 60.3%
- Share of gross revenue
- 3.9%
Top earners
Top-Earning Airbnbs and Hosts in Novalja
The top-grossing Airbnb in Novalja, a four-bedroom home, took in €77,200 over the past year, about 7.1 times the city's average of €10,900.
Villa SunRay private Pool Yacuzzi and Sauna Entire home · 4 bedrooms Rated 5.00 
Stunning Villa-Elements,Walk to BEACH,Private Pool Entire home · 4 bedrooms Rated 5.00 - Revenue
- €72,752
- Occupancy
- 69.3%
- Daily rate
- €618
Villa Dantela for 24 people with four pools Entire home · 12 bedrooms - Revenue
- €68,781
- Occupancy
- 35.2%
- Daily rate
- €1,708
BRAND NEW! Villa Adriatic Bay2 with a private pool Entire home · 4 bedrooms Rated 5.00 - Revenue
- €66,035
- Occupancy
- 80.5%
- Daily rate
- €418
BRAND NEW! Villa Adriatic Bay1 with a private pool Entire home · 4 bedrooms Rated 5.00 - Revenue
- €61,134
- Occupancy
- 74.0%
- Daily rate
- €400
Luxury Villa Tokyo with private pool Entire home · 4 bedrooms Rated 4.60 - Revenue
- €56,909
- Occupancy
- 63.4%
- Daily rate
- €458
Who Are the Top Airbnb Hosts in Novalja?
Ventus Travel is the top-grossing host in Novalja, with €232,000 in bookings across 15 listings over the past year. The market is concentrated: the ten top-grossing hosts run 44% of its 156 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Ventus Travel | 15 | €231,598 | €15,440 | 4.47/5 | |
| Multiplikator Doo, OIB: 98221 | 22 | €127,626 | €5,801 | 4.50/5 | |
| Arman | 2 | €127,169 | €63,584 | 5.00/5 | |
| 4 | Martina | 11 | €127,044 | €11,549 | 4.49/5 |
| 5 | Klemen | 11 | €124,179 | €11,289 | 3.87/5 |
| 6 | Safet | 2 | €88,236 | €44,118 | 4.80/5 |
| 7 | Marijan | 1 | €77,187 | €77,187 | 5.00/5 |
| 8 | Ivan | 1 | €72,752 | €72,752 | 5.00/5 |
| 9 | Karlo | 2 | €53,671 | €26,836 | – |
| 10 | Emil | 1 | €48,994 | €48,994 | – |
Who Are the Airbnb Hosts in Novalja?
Professional management companies run 18% of Novalja listings and owners run the rest. Only one in ten listings are run by Superhosts. 65% of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 77% of listings.
- Superhosts
- 9.0%
- Professional management
- 17.9%
- Cohosted listings
- 9.6%
- Instant Book enabled
- 64.7%
- Simplified Pricing
- 76.9%
Nearby markets
Novalja vs. Nearby Airbnb Markets
AirROI also tracks listings in this area under another name: Grad Novalja (1,670 active listings) has its own page and is left out of the comparison below.
Novalja out-earns every one of the eight nearby markets in the table, all within 30 km; the best of them, Mandre, averaged about 47% less per listing.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Mandre 10 km | 97 | €5,803 | €169 | 31% |
| Cesarica 12 km | 90 | €5,717 | €124 | 36% |
| Karlobag 18 km | 32 | €5,053 | €140 | 31% |
| Pag 20 km | 466 | €5,390 | €133 | 34% |
| Town of Rab 25 km | 874 | €4,662 | €119 | 34% |
| Silba 25 km | 50 | €4,792 | €120 | 35% |
| Municipality of Povljana 30 km | 62 | €5,180 | €133 | 32% |
| Veli Lošinj 30 km | 123 | €4,959 | €105 | 34% |
Markets Similar to Novalja
Markets elsewhere in Croatia with a similar nightly rate and occupancy to Novalja:
- Općina Posedarje Airbnb data Croatia · €220/night · 37.1%
- Pomer Airbnb data Croatia · €209/night · 36.9%
- Galižana Airbnb data Croatia · €217/night · 35.7%
- Općina Marina Airbnb data Croatia · €202/night · 36.9%
- Sveti Martin Airbnb data Croatia · €218/night · 39.3%
- Općina Selca Airbnb data Croatia · €237/night · 36.6%
FAQ
Novalja Airbnb FAQ
How much do Airbnb hosts make in Novalja?
An active Novalja Airbnb grossed €10,936 on average in the 12 months to September 2026, according to AirROI's tracking of 156 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,900 or more in a typical month.
How much can I make on Airbnb in Novalja?
It depends most on the home's size, location and how it's run. The middle half of Novalja listings earn between €456 and €1,900 in a typical month, and the top tenth €3,880 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Novalja?
Listings in Novalja were booked on 37% of available nights over the past year. That compares with 38% for the national average. July was the busiest month.
How much does an Airbnb cost per night in Novalja?
The average booked night in Novalja cost €217 before fees. Half of listings charge between €83 and €225, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Novalja?
None of the active Novalja listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Novalja?
Yes, when it's run well. The average Novalja Airbnb grossed €10,936 in the 12 months to September 2026, in line with the national average. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €7,876 a year (about €660 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €1,410 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Novalja?
July paid best over the past year, at €4,980 per active listing, and November paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Novalja?
Each night a Novalja listing was open to book earned €94 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €231 or more.
How far in advance do guests book Airbnbs in Novalja?
Novalja stays were booked 79 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Novalja?
The average Novalja Airbnb stay lasted 5 nights over the past year. A listing took 8 reservations over the year on average.
How are Airbnbs in Novalja rated?
Guests rate Novalja Airbnbs 4.64 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Novalja?
Zrće Beach, Novalja City Center and Lun draw the most short-term rental interest in Novalja. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Novalja?
AirROI counted 156 active Airbnb listings in Novalja as of September 2026. The closest tracked market is Mandre, 10 km away.
How much are Airbnb cleaning fees in Novalja?
In Novalja, about six in ten listings add a cleaning fee. The median fee is €30, and some higher fees lift the average to €50.
Method
About This Data
Figures on this page cover 156 active Airbnb listings in Novalja from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.