Villa Florence, an oasis of peace by the sea Entire home · 3 bedrooms Rated 5.00 - Revenue
- €29,340
- Occupancy
- 40.4%
- Daily rate
- €465
Airbnb market data · 202612 months to September 2026
The average Airbnb in Karlobag brought in €5,053 over the 12 months through September 2026, about 34% less than the Lika-Senj County average of €7,631.
The short answer
Karlobag is priced below the Lika-Senj County average. Listings averaged €140 a night, about 24% less than that average of €185, and were booked on 31% of available nights, close to its 32% occupancy.
Timing matters: in February, usually the best month, the average listing earns about 11.9 times as much as in January, usually the slowest. With only 32 active listings, a few bookings can reorder the months.
With 32 active listings, Karlobag is the 15th-largest of 25 Lika-Senj County markets AirROI tracks. From a year earlier, average revenue rose 4%, lifted by an unusually strong March 2026, while the number of active listings shrank 3%.
Browse the live Karlobag Airbnb market See Every Karlobag ListingRevenue
Gross bookings per Karlobag listing averaged €5,053 over the 12 months to September 2026 (Lika-Senj County average: €7,631), before cleaning, platform and management costs and taxes.
In a typical year, the average Karlobag listing brings in €2,560 in February, its best month, and €215 in January, its slowest. The three strongest months bring in 52% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 6.3 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
February earns about 11.9 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, €1,100. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
February 2026 led on revenue. Nightly rates peaked in July 2026 and bookings in November 2025, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €1,066 | 30.2% | €117 | €36 | 66 days | 4.3 nights |
| Oct 2025 | €423 | 21.9% | €115 | €14 | 74 days | 6.8 nights |
| Nov 2025 | €402 | 46.7% | €114 | €13 | 4 days | 14 nights |
| Dec 2025 | €1,087 | 23.2% | €116 | €35 | 10 days | 2 nights |
| Jan 2026 | €210 | 7.5% | €124 | €7 | 1 day | 1 night |
| Feb 2026 | €4,778 | 39.3% | €120 | €171 | 1 day | 26.5 nights |
| Mar 2026 | €3,610 | 3.2% | €117 | €116 | 1 day | 1 night |
| Apr 2026 | €715 | 15.3% | €118 | €24 | 36 days | 5.1 nights |
| May 2026 | €547 | 19.2% | €129 | €18 | 15 days | 4.5 nights |
| Jun 2026 | €956 | 28.1% | €142 | €32 | 48 days | 3.8 nights |
| Jul 2026 | €1,802 | 43.7% | €155 | €58 | 83 days | 5.5 nights |
| Aug 2026 | €1,820 | 37.5% | €152 | €59 | 75 days | 5.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Karlobag address, run it through the Airbnb calculator.
Profit
Yes, when it's run well. The average Karlobag Airbnb took in €5,053 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about €16,100, and run by its owner at everyday costs, about €1,020 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €4,803 | €15,290 |
| Cleaning fees guests pay5% of Karlobag bookings | €250 | €810 |
| Gross bookings | €5,053 | €16,100 |
| Running costs | ||
| Airbnb's feeAbout 9%: 15.5% for the 47% of Karlobag listings on Simplified Pricing, 3% for the rest | −€450 | −€1,430 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€250 | −€810 |
| Utilities and internetAbout 5% of bookings | −€250 | −€800 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€100 | −€320 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€150 | −€480 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€50 | −€50 |
| Permit and registrationWhere one is required | −€30 | −€30 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 20% of bookings, plus cleaning paid for by the cleaning fee | −€1,280 | −€3,920 |
| Left for housing costs, then profit | €3,773about €310 a month | €12,180about €1,020 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Karlobag's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Karlobag home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,340 a month, against €420 for the average one.
Occupancy
Karlobag listings were booked on 31% of the nights they were open over the past year, in line with the Lika-Senj County average and 7 percentage points below the Croatia average (38%). In a typical year, occupancy swings from 9% in January to 44% in July.
The busiest tenth of listings are booked about four times as often as the bottom quarter.
July is usually the busiest month in Karlobag, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 31% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Karlobag, known as ADR (average daily rate), was €140 over the past year, about 24% below the Lika-Senj County average of €185 and about 13% below the Croatia average of €160. In a typical year, rates peak in July and August at about €145 and bottom out in November at about €110.
Prices span a wide range: the top 10% charge about 3.7 times the rate of the bottom quarter.
July rates run 32% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €121. The 12-month ADR of €140 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Karlobag it averaged €54 over the past year, from about €7 in a typical January to about €91 in a typical February.
A small group of listings earns several times more per open night than the rest.
February RevPAR is about 13.2 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €37. The 12-month RevPAR of €54 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 32 active listings, the monthly pattern in Karlobag is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in February and bottom out in January.
March 2026 is left out of these averages as a one-off: listings earned about 15.6 times what they did in March 2025. It still counts in the 12-month figures at the top of the page.
Average revenue by month in Karlobag
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €1,000.
| Month | Revenue per listing |
|---|---|
| January | €215 |
| February | €2,560 |
| March | €231 |
| April | €504 |
| May | €608 |
| June | €1,210 |
| July | €1,860 |
| August | €1,880 |
| September | €931 |
| October | €480 |
| November | €464 |
| December | €1,090 |
Guests book Karlobag stays 59 days ahead on average (about eight weeks). August stays are booked furthest out, about 97 days ahead, and March stays closest to arrival, about 1 days. A typical August booking is made in early May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 59 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 32 active listings in Karlobag display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Karlobag.
Neighborhoods
AirROI's area guide picks eight Karlobag neighborhoods that draw short-term rental guests, led by Karlobag Town Center, Velebit Nature Park and Karlobag Beaches. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Karlobag Town Center | The heart of Karlobag, offering easy access to local shops, cafes, and restaurants. Ideal for tourists wanting to explore the local culture and convenience of amenities. | Karlobag waterfront, Local restaurants, Market square, Historical architecture, Beaches nearby |
| Velebit Nature Park | A stunning natural area offering hiking, stunning views, and outdoor activities. Great for nature lovers and those seeking adventure. | Hiking trails, Wildlife viewing, Panoramic views, Photography spots, Cultural heritage sites |
| Karlobag Beaches | Beautiful beaches close to town, perfect for sunbathing, swimming, and attracting summer tourists. | Shows, Sunbathing spots, Water sports, Beach bars, Family-friendly areas |
| Plitvice Lakes Day Trips | Access to one of Croatia's most famous national parks, attracting visitors year-round who need accommodations nearby. | Plitvice Lakes National Park, Waterfalls, Hiking paths, Guided tours, Scenic viewpoints |
| Zavratnica Cove | A picturesque cove known for its beauty, making it a popular spot for visitors seeking tranquility and natural beauty. | Secluded beaches, Clear waters, Hiking, Recreational activities, Photography opportunities |
| Historical Sites | Close to various historical sites, perfect for history buffs and tourists interested in Croatian culture and history. | Ancient ruins, Museums, Government buildings, Heritage paths, Local guides |
| Culinary Experiences | Opportunities for visitors to enjoy local Croatian cuisine and wines, appealing to foodies and cultural tourists. | Local markets, Restaurants, Cooking classes, Wine tasting events, Food festivals |
| Promenade Walks | Scenic promenades along the coast offering a leisurely experience for tourists and locals alike, perfect for evening strolls. | Scenic views, Walking trails, Nearby cafes, Public art, Night views |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Almost every Airbnb in Karlobag is an entire home: 97% of listings, with private rooms at 3%. Apartments and condos are the most common property type at 66%, about twice the share of houses (34%).
Nearly all listings rent the whole place
Karlobag Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 96.9% | 31 |
| Private room | 3.1% | 1 |
Listings by property type
Karlobag Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 65.6% | 21 |
| House | 34.4% | 11 |
One-bedroom homes are the most common size in Karlobag (42% of entire homes), followed by two-bedroom homes (29%).
Karlobag entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| Studio | 6.5% | 2 |
| 1 bedroom | 41.9% | 13 |
| 2 bedrooms | 29.0% | 9 |
| 3 bedrooms | 9.7% | 3 |
| 4 bedrooms | 6.5% | 2 |
| 5+ bedrooms | 6.5% | 2 |
Most Karlobag listings are sized for couples and small families: 61% sleep four guests or fewer, and just 16% take eight or more.
Karlobag listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 12.9% | 4 |
| 3 guests | 19.4% | 6 |
| 4 guests | 29.0% | 9 |
| 5 guests | 6.5% | 2 |
| 6 guests | 16.1% | 5 |
| 8+ guests | 16.1% | 5 |
Karlobag hosts set up an average of 3 beds per listing. 66% of listings show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in Karlobag: 88% of listings offer it, and 56% have an outdoor dining area.
Share of Karlobag listings with each common amenity
Guests
Karlobag runs on foreign visitors: 100% of guests who left reviews live outside Croatia. Germany and France lead with 14% of reviewers each. Guests speak a mix of languages: English leads at 38%, followed by German and Dutch.
100% of Karlobag guests come from abroad
Where guests who left reviews live
Where Karlobag guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Szeged | 10.0% |
| Nantes | 5.0% |
| Kończyce Małe | 5.0% |
| Caen | 5.0% |
| Notre-Dame-de-Bellecombe | 5.0% |
Where Karlobag guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Germany | 14.3% |
| France | 14.3% |
| Netherlands | 9.5% |
| Canada | 9.5% |
| Hungary | 9.5% |
Languages spoken by Karlobag guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 38.5% |
| German | 15.4% |
| Dutch | 11.5% |
| Slovenian | 7.7% |
| French | 7.7% |
Karlobag Airbnbs average 4.72 stars, and 16% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.65, against 4.85 for check-in.
Check-in scores highest in Karlobag; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.78 |
| Cleanliness | 4.72 |
| Communication | 4.83 |
| Location | 4.79 |
| Check-in | 4.85 |
| Value | 4.65 |
Booking patterns
All Karlobag listings are open to guests more than 180 days a year, but none are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 56% of listings; blocked nights include any the host closes off.
Days a year Karlobag listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 93.8% | 30 |
| 181-270 days | 6.3% | 2 |
Days a year Karlobag listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 91-180 days | 6.3% | 2 |
| 31-90 days | 37.5% | 12 |
| 1-30 days | 56.3% | 18 |
The average Karlobag booking lasts 5.7 nights, longest in February and shortest in March. Listings took about 5 bookings each over the year. More than half of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Karlobag
Average nights per booking, by month of stay
Two-year average by calendar month.
47% of listings in Karlobag accept stays of one or two nights; the most common minimum is four to six nights.
Minimum stay set by Karlobag listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Karlobag, used by 47% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about six in ten listings use Firm or stricter terms, against 41% on Flexible or Moderate.
Cancellation policies of Karlobag listings, from most to least flexible
Share of listings by the policy they use
94% of Karlobag listings charge a cleaning fee. The typical fee is €20; a handful of extreme values pull the simple average far above that, so the median is the better guide. Spread over the average stay of 5.7 nights, that adds roughly €3 a night to what guests pay. For listings that charge one, cleaning fees make up about 5% of gross revenue.
Top earners
The top-grossing Airbnb in Karlobag, a three-bedroom home, took in €29,300 over the past year, about 5.8 times the city's average of €5,050.
Villa Florence, an oasis of peace by the sea Entire home · 3 bedrooms Rated 5.00
Holiday house Martha Entire home · 5 bedrooms Rated 5.00
Apartment PIK Entire home · 3 bedrooms Rated 4.92
Maya Apartment Entire home · 1 bedroom Rated 5.00
App 2 Entire home · 1 bedroom Rated 4.17
Cozy home in Karlobag Entire home · 3 bedrooms Professional management companies run 22% of Karlobag listings and owners run the rest. Only 13% of listings are run by Superhosts. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 47% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 24 km, Grad Gospić (20 km away, 85 listings) earned the most per listing, about twice as much as Karlobag. Lukovo Šugarje was the busiest, booked on 38% of nights against 31% in Karlobag.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Cesarica 7 km | 90 | €5,717 | €124 | 36% |
| Pag 9 km | 466 | €5,390 | €133 | 34% |
| Mandre 14 km | 97 | €5,803 | €169 | 31% |
| Lukovo Šugarje 14 km | 36 | €10,204 | €146 | 38% |
| Grad Novalja 17 km | 1,670 | €7,946 | €226 | 30% |
| Municipality of Povljana 18 km | 62 | €5,180 | €133 | 32% |
| Grad Gospić 20 km | 85 | €10,494 | €210 | 26% |
| Općina Vir 24 km | 457 | €6,394 | €130 | 35% |
See all 25 Lika-Senj County Airbnb markets
Markets elsewhere in Croatia with a similar nightly rate and occupancy to Karlobag:
FAQ
An active Karlobag Airbnb grossed €5,053 on average in the 12 months to September 2026, according to AirROI's tracking of 32 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,760 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Karlobag listings earn between €276 and €1,760 in a typical month, and the top tenth €3,410 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Karlobag were booked on 31% of available nights over the past year. That compares with 32% for the Lika-Senj County average. July is usually the busiest month.
The average booked night in Karlobag cost €140 before fees. Half of listings charge between €66 and €160, so bedroom count and location move the price more than the average suggests.
None of the active Karlobag listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Karlobag Airbnb grossed €5,053 in the 12 months to September 2026, 34% below the Lika-Senj County average of €7,631, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about €1,020 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
February usually pays best, averaging €2,560 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Karlobag listing was open to book earned €54 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €122 or more.
Karlobag stays were booked 59 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Karlobag Airbnb stay lasted 5.7 nights over the past year. A listing took 5 reservations over the year on average.
Guests rate Karlobag Airbnbs 4.72 out of 5 on average. Guests score check-in highest and value lowest.
Karlobag Town Center, Velebit Nature Park and Karlobag Beaches draw the most short-term rental interest in Karlobag. The neighborhood guide explains what brings guests to each.
AirROI counted 32 active Airbnb listings in Karlobag as of September 2026. The closest tracked market is Cesarica, 7 km away.
In Karlobag, 94% of listings add a cleaning fee. The median fee is €20; a handful of extreme values pull the simple average far above that, so the median is the better guide.
Method
Figures on this page cover 32 active Airbnb listings in Karlobag from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.