Makarska, Splitsko-dalmatinska županija Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Makarska, Splitsko-dalmatinska županija? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $10,773 per year — at a $163 nightly rate, 41.6% occupancy, and a $73 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With 1,242 active listings and moderate demand with room for well-positioned listings to outperform, Makarska is an established vacation rental market. Supply has held steady year over year while revenue and nightly rates climbed — a mature market where existing hosts capture more value per listing. Stable inventory paired with rising returns reflects healthy demand.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Makarska?
In Makarska, the headline Airbnb metrics are $10,773 in average annual revenue,41.6% occupancy, $163 ADR, and $73 in RevPAR, and guests book about 61 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Makarska?
Understanding the monthly revenue variations for Airbnb listings in Makarska is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Makarska is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Makarska across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,415+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,938 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,050 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $528, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Makarska
What Is the Monthly Airbnb Occupancy Rate in Makarska?
Maximize your bookings by understanding the Makarska STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Makarska:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Makarska
What Is the Average Airbnb Nightly Rate in Makarska?
Effective short term rental pricing strategy in Makarska involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Makarska typically peaks in August and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $322+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $189 or more.
- Typical properties (Median) charge around $121 per night.
- Entry-level properties (Bottom 25%) earn around $83 per night.
Average Daily Rate (ADR) Trend by Month in Makarska
What Is the RevPAR for Airbnb in Makarska?
RevPAR in Makarska is currently $73. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $33 RevPAR.
- Typical properties (Median) generate $56 RevPAR.
- Strong performers (Top 25%) earn $88 RevPAR.
- Best-in-class (Top 10%) achieve $134 RevPAR.
Average Monthly RevPAR Trend in Makarska
RevPAR Insights for Makarska
- The average RevPAR in Makarska is $73. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($134) and bottom 25% ($33) is $100, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Makarska benchmarks. If your RevPAR falls below the median of $56, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $88+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Makarska?
Makarska's peak Airbnb season falls in July, August, September, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, September)
- Revenue averages $3,100 per month
- Occupancy rates average 53.3%
- Daily rates average $182
Shoulder Season
- Revenue averages $1,317 per month
- Occupancy maintains around 27.8%
- Daily rates hold near $159
Low Season (January, February, March)
- Revenue drops to average $736 per month
- Occupancy decreases to average 16.5%
- Daily rates adjust to average $163
Seasonality Insights for Makarska
- Airbnb seasonality in Makarska is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Makarska's highest earning potential, with monthly revenues climbing to $3,692, occupancy reaching 60.5%, and ADRs peaking at $193.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $669, occupancy could drop to 12.9%, and ADRs may adjust to $154.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Makarska.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Makarska, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Makarska?
Makarska, Splitsko-dalmatinska županija, Croatia currently shows a low regulation profile despite having 1,242 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Makarska to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Makarska?
Makarska is a large short-term rental market, and performance varies significantly by location within the city. The neighborhoods below are among the most active areas for Airbnb hosts — each with distinct guest demographics, demand drivers, and local attractions. Use this as a starting point for neighborhood-level investment analysis in Makarska, Splitsko-dalmatinska županija.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marineta | A central location with stunning views and close access to the marina and beaches. Ideal for tourists looking to enjoy water activities and beachside dining. | Marina Makarska, Beaches of Makarska, Makarska waterfront promenade, Biokovo Skywalk, Nature Park Biokovo |
| Makarska Old Town | Rich in history and culture, with charming streets and local shops. Perfect for guests wanting to explore the authentic Dalmatian experience. | St. Mark's Cathedral, Malacological Museum, Old Town square, Kacic Square, local markets |
| Brela | Known for its beautiful beaches and scenic coastline, this area attracts families and couples looking for a serene escape. | Punta Rata Beach, Brela Stone, Blue Cave, Nature walks, seafood restaurants |
| Tučepi | A quiet investment area with a growing demand for family-friendly accommodations and easy beach access. | Tučepi Beach, Tučepi harbor, Park of St. Peter, seaside restaurants, water sports activities |
| Drvenik | A picturesque village perfect for guests seeking tranquility away from the busier tourist spots, yet still close to beaches and nature. | Drvenik Beach, Drvenik Veliki Island, hiking trails, secluded coves, local fish restaurants |
| Živogošče | A small coastal area known for its peaceful beaches and relaxed atmosphere, suitable for families and nature lovers. | Živogošče Beach, local hiking paths, maritime heritage, appetizing local cuisine, quiet coves |
| Podgora | A lively coastal town that combines beach life with vibrant nightlife, appealing to a younger demographic looking for fun and relaxation. | Podgora Beach, ton of cafes and bars, water sports, Makarska Riviera, local festivals |
| Igrane | An idyllic fishing village that attracts tourists seeking a taste of authentic Dalmatian life, with beautiful beaches and scenic views. | Igrane Beach, village festivals, traditional restaurants, close proximity to islands, hiking paths |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Makarska offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Makarska?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Makarska
- The Makarska Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.3% of the 1,242 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Makarska, Apartment/Condo properties are the most common (70.8%), reflecting the local real estate landscape.
- Houses represent a significant 23.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 0.6%) offer potential for unique stay experiences.
Makarska Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Makarska
- The dominant room capacity in Makarska is 1 bedroom listings, making up 41.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.1% of the active Airbnb listings in Makarska, indicating a high concentration in these sizes.
Makarska Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Makarska
- The most common guest capacity trend in Makarska vacation rentals is listings accommodating 4 guests (30.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Makarska STR market, accounting for 51.7% of listings.
- 24.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Makarska.
- On average, properties in Makarska are equipped to host 4.1 guests.
How Do Listings in Makarska Compare on Quality?
Listing quality in Makarska can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Makarska
- At 27.3 photos per listing on average, Makarska hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 24.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Makarska averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Makarska?
Amenity Prevalence
Amenity Insights for Makarska
- Essential amenities in Makarska that guests expect include: Wifi, Air conditioning, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Essentials, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Makarska: Wifi, Air conditioning, TV, Kitchen.
- Prioritize adding missing essentials: Wifi, Air conditioning, TV, Kitchen.
- Consider adding popular differentiators like Free parking on premises or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Makarska to stay competitive.
Which Airbnb Amenities Boost Revenue in Makarska?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Makarska, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Children's playroomHigh opportunity | 0.6% | $39,513 | $10,610 | 272.4% |
Pool | 14.2% | $27,316 | $8,041 | 239.7% |
Outdoor showerHigh opportunity | 7.4% | $27,744 | $9,415 | 194.7% |
SaunaHigh opportunity | 1.6% | $28,205 | $10,487 | 168.9% |
Fire pitHigh opportunity | 3.2% | $26,165 | $10,260 | 155.0% |
Hot tubHigh opportunity | 6.3% | $24,614 | $9,845 | 150.0% |
Exercise equipmentHigh opportunity | 2.3% | $26,028 | $10,421 | 149.8% |
Sun loungersHigh opportunity | 7.9% | $23,157 | $9,712 | 138.4% |
Sound systemHigh opportunity | 1.9% | $24,150 | $10,509 | 129.8% |
Movie theaterHigh opportunity | 0.4% | $24,245 | $10,718 | 126.2% |
Revenue Impact Insights for Makarska
- Children's playroom tops the revenue impact list with a 272.4% uplift — listings with this amenity earn $39,513 vs. $10,610 without it.
- High-opportunity amenities — Children's playroom, Outdoor shower, Sauna — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Children's playroom — it has the best combination of high revenue impact and low market saturation in Makarska.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Makarska STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Makarska. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMakarska Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Makarska
- The typical guest profile for Airbnb in Makarska consists of predominantly international visitors (98%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 2.4% of guests.
- Key international markets include Germany (14.5%) and United Kingdom (9.4%).
- Top languages spoken are English (40.9%) followed by German (11.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Makarska?
Listings in Makarska average 4.85 out of 5 overall, with about 27 reviews per active listing and 33.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Makarska
- With an overall rating of 4.85, Makarska listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.9), while Location (4.76) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 33.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Makarska Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Makarska
- The most common availability pattern in Makarska falls within the 271-366 days range, representing 77.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Makarska (44%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Makarska?
Average Booking Lead Time by Month
Booking Lead Time Insights for Makarska
- The overall average booking lead time for vacation rentals in Makarska is 61 days.
- Guests book furthest in advance for stays during September (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (66 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Makarska.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Makarska averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Makarska?
Guests in Makarska stay about 7.1 nights on average, generating roughly 10,809 reservations and 8.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Makarska
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Makarska
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- Stay lengths peak in Mar (13.3 nights) and shorten in Feb (3.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Makarska Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
98 listings
7.9% of total
2 Nights
50 listings
4% of total
3 Nights
132 listings
10.6% of total
4-6 Nights
419 listings
33.7% of total
7-29 Nights
40 listings
3.2% of total
30+ Nights
503 listings
40.5% of total
Key Insights
- The most prevalent minimum stay requirement in Makarska is 30+ Nights, adopted by 40.5% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (11.9%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (40.5%) caters to monthly stays (30+ nights) in Makarska, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 40.5% of Makarska hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 40.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Makarska.
Makarska Airbnb Cancellation Policy Trends Analysis (2026)
Limited
8 listings
0.6% of total
Super Strict 60 Days
47 listings
3.8% of total
Super Strict 30 Days
81 listings
6.5% of total
Flexible
139 listings
11.2% of total
Moderate
172 listings
13.9% of total
Firm
554 listings
44.6% of total
Strict
240 listings
19.3% of total
Cancellation Policy Insights for Makarska
- The prevailing Airbnb cancellation policy trend in Makarska is Firm, used by 44.6% of listings.
- A majority (63.9%) of hosts in Makarska utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 44.6% market standard in Makarska.
- Regularly review your cancellation policy against competitors and market demand shifts in Makarska.
How Much Are Airbnb Cleaning Fees in Makarska?
Cleaning fees in Makarska are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Makarska
- Only 35.3% of listings charge a cleaning fee, suggesting that most hosts in Makarska bundle cleaning costs into the nightly rate.
- The gap between the average ($41) and median ($13) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 3.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Makarska median of $13. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Makarska Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Makarskabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa with a large heated pool, jacuzzi and sauna
Entire Place • 7 bedrooms
Luxury Villa View, private heated pool,Jacuzzi,Gym
Entire Place • 4 bedrooms
Villa Kala stone house in the old center with pool
Entire Place • 6 bedrooms
Villa De Linda - Makarska Exclusive
Entire Place • 3 bedrooms
Villa VID - Makarska Exclusive
Entire Place • 6 bedrooms
Villa Montes - Makarska Exclusive
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Makarska?
Learn from the best! This table showcases top-performing Airbnb hosts in Makarska based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Makarska Exklusiv | 35 | $1,201,556 | 614 | 4.93/5.0 |
| MaDuHoliday | 11 | $327,878 | 67 | 4.83/5.0 |
| Check In D.O.O. | 20 | $288,536 | 594 | 4.82/5.0 |
| Milka / GoToAdria | 30 | $264,843 | 190 | 4.75/5.0 |
| Prominens Tourist Agency | 12 | $203,089 | 119 | 4.84/5.0 |
| Ferie Home Agency | 3 | $190,307 | 24 | 4.81/5.0 |
| Ljubo | 24 | $172,166 | 158 | 4.79/5.0 |
| Antonia | 5 | $167,439 | 387 | 4.95/5.0 |
| Mirjana | 2 | $151,567 | 25 | 4.88/5.0 |
| Croatia Tours | 7 | $133,266 | 50 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Makarska.
Who Are the Airbnb Hosts in Makarska?
Makarska has a relatively balanced host base.
Host Profile Insights for Makarska
- A 45.1% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 9.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 42.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Makarska averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Makarska
These are the highest-grossing professional property management operations in Makarska, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Makarska Exklusiv | 35 | $1,201,556 | $253 | 50.4% | 4.93/5 |
| MaDuHoliday | 11 | $327,878 | $359 | 42.6% | 4.83/5 |
| Ferie Home Agency | 3 | $190,307 | $568 | 62.7% | 4.81/5 |
| Ljubo | 24 | $172,166 | $139 | 42.9% | 4.79/5 |
| Croatia Tours | 7 | $133,266 | $309 | 43.1% | 4.98/5 |
| Novasol | 4 | $118,223 | $357 | 48.1% | 4.80/5 |
| Marko | 8 | $107,811 | $131 | 40.7% | 4.50/5 |
| Novasol | 6 | $99,315 | $194 | 49.6% | 4.86/5 |
| Chiara | 6 | $82,226 | $162 | 42.9% | 4.70/5 |
| Mare | 7 | $75,308 | $154 | 41.9% | 4.76/5 |
Management Company Insights for Makarska
- The leading management company, Makarska Exklusiv, operates 35 listings with $1,201,556 in gross revenue — a useful benchmark for what scale looks like in Makarska.
- Top managers average 11 properties each, suggesting professional management in Makarska still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.8/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 9.4% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Makarska's Airbnb Market Compare to Nearby Cities?
How does the Makarska Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Općina Klis, Makarska has 12 percentage points lower occupancy and about $214 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grubine | 28 | $3,465 | $412.69 | 52% |
| Općina Klis | 87 | $3,322 | $377.17 | 54% |
| Srinjine | 39 | $3,187 | $370.50 | 48% |
| Strožanac Gornji | 36 | $3,152 | $396.44 | 47% |
| Kaštel Štafilić | 13 | $3,066 | $560.02 | 44% |
| Gornja Podstrana | 39 | $2,959 | $341.07 | 53% |
| Dugopolje | 19 | $2,879 | $327.16 | 49% |
| Gornje Sitno | 14 | $2,654 | $357.17 | 50% |
| Općina Otok | 10 | $2,619 | $548.39 | 40% |
| Ledenice | 13 | $2,561 | $423.24 | 40% |
Frequently Asked Questions About Airbnb in Makarska
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Makarska.
How much do Airbnb hosts make in Makarska?
Makarska hosts earn about $10,773 per year on average, with an average nightly rate of $163 and RevPAR of $73. Those figures describe the typical revenue environment for active listings in Makarska, Splitsko-dalmatinska županija, not the ceiling for the best operators. Source: AirROI 2026 data, Makarska market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Makarska?
The average Airbnb occupancy rate in Makarska is 41.6%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Makarska?
Listings in Makarska average $163 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Makarska?
Makarska currently has about 1,242 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Makarska?
AirROI currently classifies the short-term rental regulation level in Makarska as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Makarska?
RevPAR in Makarska is about $73. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Makarska?
At 41.6% occupancy, Makarska can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $10,773, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Makarska?
The average booking lead time in Makarska is about 61 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Makarska?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Makarska include Marineta, Makarska Old Town, Brela. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Makarska?
entire_home listings make up 94.3% of the active supply in Makarska. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Makarska compare to nearby Airbnb markets?
Among neighboring markets, Grubine posts $41,584 in average annual revenue with 52.3% occupancy, compared to Makarska's $10,773 and 41.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Makarska?
The average Airbnb stay length in Makarska is about 7.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Makarska?
Airbnb listings in Makarska average 4.85 out of 5 overall. About 33.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Makarska?
Children's playroom and Pool are among the strongest revenue-linked amenities in Makarska. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Makarska?
Yes. About 35.3% of active Airbnb listings in Makarska charge a cleaning fee, and the average fee is $41. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Makarska?
A 45.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.