35y1era House - 4Rooms - Wifi - Solar Panel Private room · 4 bedrooms Rated 4.83 - Revenue
- $29,485
- Occupancy
- 30.2%
- Daily rate
- $286
Airbnb market data · 202612 months to September 2026
The average Airbnb in Varadero brought in US$5,580 over the 12 months through September 2026, about 39% more than the Matanzas average of $4,019.
The short answer
Both rates and bookings run ahead of the Matanzas average. Listings averaged $78 a night and were booked on 32% of available nights, against $60 and 27% for the Matanzas average.
Timing matters: in September, the best month, the average listing earned about twice as much as in March, the slowest.
With 86 active listings, Varadero is the third-largest of 5 Matanzas markets AirROI tracks.
Browse the live Varadero Airbnb market See Every Varadero ListingRevenue
Gross bookings per Varadero listing averaged $5,580 over the 12 months to September 2026 (Matanzas average: $4,019), before cleaning, platform and management costs and taxes.
The average Varadero listing brought in $1,160 in September, its best month, and $562 in March, its slowest. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.9 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
September earned about twice what March did
Average revenue per active listing, by month, September 2025 to August 2026
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
September 2025 led on revenue. Nightly rates peaked in August 2026 and bookings in December 2025, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $1,160 | 38.5% | $75 | $39 | 31 days | 3.3 nights |
| Oct 2025 | $948 | 37.3% | $74 | $31 | 27 days | 3.2 nights |
| Nov 2025 | $949 | 37.4% | $77 | $32 | 43 days | 3.1 nights |
| Dec 2025 | $1,097 | 47.7% | $78 | $35 | 27 days | 3.6 nights |
| Jan 2026 | $807 | 36.2% | $78 | $26 | 38 days | 3.6 nights |
| Feb 2026 | $709 | 35.0% | $75 | $25 | 44 days | 3.2 nights |
| Mar 2026 | $562 | 25.6% | $75 | $18 | 31 days | 3.7 nights |
| Apr 2026 | $587 | 24.5% | $75 | $20 | 39 days | 3.2 nights |
| May 2026 | $668 | 22.5% | $80 | $22 | 23 days | 4.3 nights |
| Jun 2026 | $821 | 30.1% | $82 | $27 | 19 days | 6.5 nights |
| Jul 2026 | $1,071 | 37.0% | $83 | $35 | 27 days | 8.4 nights |
| Aug 2026 | $965 | 37.9% | $83 | $31 | 40 days | 4.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Varadero listing earns about $547 a month, but one property can land well above or below that. The Airbnb estimator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Varadero Airbnb took in $5,580 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about $11,160, and run by its owner at everyday costs, about $700 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $5,460 | $10,910 |
| Cleaning fees guests pay2% of Varadero bookings | $120 | $250 |
| Gross bookings | $5,580 | $11,160 |
| Running costs | ||
| Airbnb's feeAbout 11%: 15.5% for the 66% of Varadero listings on Simplified Pricing, 3% for the rest | −$630 | −$1,260 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$120 | −$250 |
| Utilities and internetAbout 5% of bookings | −$280 | −$560 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$110 | −$220 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$170 | −$330 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$60 | −$60 |
| Permit and registrationWhere one is required | −$30 | −$30 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −$1,400 | −$2,710 |
| Left for housing costs, then profit | $4,180about $350 a month | $8,450about $700 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Varadero's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Varadero home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $930 a month, against $470 for the average one.
Occupancy
Varadero listings were booked on 32% of the nights they were open over the past year, 5 percentage points above the Matanzas average (27%) and 5 points above the Cuba average (27%). Occupancy swings from 22% in May to 48% in December.
The busiest tenth of listings are booked about 3.9 times as often as the bottom quarter.
December was the busiest month in Varadero, May the quietest
Share of open nights booked, by month, September 2025 to August 2026
The 12-month rate of 32% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Varadero, known as ADR (average daily rate), was $78 over the past year, about 30% above the Matanzas and Cuba averages ($60 and $59). Rates peak in July and August at about $83 and bottom out in September and October at about $74.
Prices span a wide range: the top 10% charge about 3.3 times the rate of the bottom quarter.
August rates ran 12% above October's
Average nightly rate (ADR), by month, September 2025 to August 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Varadero it averaged $25 over the past year, from about $18 in March to about $39 in September.
A small group of listings earns several times more per open night than the rest.
September RevPAR was about 2.1 times March's
Revenue per open night (RevPAR), by month, September 2025 to August 2026
The 12-month RevPAR of $25 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Varadero has one high season, July through December, which makes it a moderately seasonal market. Business is slowest from February to May.
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJuly–December | $1,030 | 39% | $78 |
| Shoulder seasonJanuary, June | $814 | 33% | $80 |
| Low seasonFebruary–May | $631 | 27% | $76 |
Guests book Varadero stays 31 days ahead on average (about four weeks). February stays are booked furthest out, about 44 days ahead, and June stays closest to arrival, about 19 days. A typical February booking is made in early January.
February stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2025 to August 2026
Permits
None of the 86 active listings in Varadero display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Varadero.
Neighborhoods
AirROI's area guide picks eight Varadero neighborhoods that draw short-term rental guests, led by Playa Varadero, Varadero Town and Marinas. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Playa Varadero | Famous for its stunning white sand beaches and crystal-clear waters, Playa Varadero is a prime location for tourists looking for a relaxing beach vacation. This area is known for luxury resorts and vibrant watersport activities. | Playa de Varadero, Delfinario, Varadero Beach, Josone Park, Cuevas de Bellamar, Varadero Golf Club |
| Varadero Town | The heart of Varadero, this area offers a mix of local culture and tourist attractions. It provides easy access to shops, restaurants, and the famous Varadero nightlife. | Casa de la Música, Varadero Boulevard, Calle 62 Disco, Market of Varadero, Museo Municipal de Varadero |
| Marinas | The marinas in Varadero, such as Marina Gaviota and Marina Dársena, offer opportunities for water sports like sailing, diving, and fishing, attracting a specific crowd keen on nautical experiences. | Diving and snorkeling excursions, Boat rentals, Fishing trips, Scuba dive centers, Marina restaurants |
| Las Morlas | A quieter area with lesser crowds, Las Morlas offers a more local experience while still being close to the beach. Ideal for travelers seeking tranquility and natural beauty. | Las Morlas Beach, Restaurants with local cuisine, Nature trails, Snorkeling areas |
| Playa Azul | Playa Azul is another beautiful beach destination in Varadero, perfect for families and those looking for serene beachfront accommodations with both relaxation and activities. | Playa Azul Beach, Youth Water Sports, Local seafood restaurants, Family-friendly resorts |
| Pueblo de Varadero | This area reflects the true culture and life of Varadero, with locals and artisans showcasing their works. It is perfect for those interested in an authentic Cuban experience. | Artisan markets, Local eateries, Cultural festivals, Historical landmarks |
| Cayo Blanco | A small private island off the coast of Varadero, Cayo Blanco is known for its pristine beaches and ideal for day trips. It is popular for guests seeking an exclusive getaway. | Cayo Blanco Beach, Coral reef snorkeling, Private boat tours, Picnic areas |
| Varadero Nature Reserve | This area is perfect for eco-tourists and nature lovers, offering serene beach experiences alongside opportunities for wildlife observation and hiking. | Varadero Ecological Reserve, Flora and fauna observation, Nature trails, Eco-tours |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Varadero is a room-rental market as much as a whole-home one: private rooms account for 74% of listings, against 26% for entire homes. Hotels, guesthouses and B&Bs account for 76% of the stock; houses come next at 15%.
Private rooms are a large share of supply
Varadero Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Private room | 74.4% | 64 |
| Entire home | 25.6% | 22 |
Hotels and B&Bs dominate the property mix
Varadero Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Hotel/Boutique | 75.6% | 65 |
| House | 15.1% | 13 |
| Apartment/Condo | 8.1% | 7 |
| Others | 1.2% | 1 |
The most common size among Varadero's 21 entire homes with a bedroom count is two bedrooms (16 homes).
Varadero entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 4.8% | 1 |
| 2 bedrooms | 76.2% | 16 |
| 3 bedrooms | 9.5% | 2 |
| 5+ bedrooms | 9.5% | 2 |
The most common capacity in Varadero is five guests (35% of listings), and 31% of listings sleep six or more. Shares are of the 26 listings with a guest capacity on file (30% of the market).
Varadero listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 15.4% | 4 |
| 3 guests | 3.8% | 1 |
| 4 guests | 15.4% | 4 |
| 5 guests | 34.6% | 9 |
| 6 guests | 15.4% | 4 |
| 7 guests | 3.8% | 1 |
| 8+ guests | 11.5% | 3 |
Varadero hosts set up an average of 2.8 beds per listing, close to one bed per bedroom. 60% of listings show their exact location on the listing map; the rest show an approximate area.
Beach access is close to standard in Varadero: 88% of listings offer it, and 76% have an outdoor dining area.
Share of Varadero listings with each common amenity
Guests
Varadero runs on foreign visitors: 100% of guests who left reviews live outside Cuba. Canada leads with 14% of reviewers, ahead of the United States at 13%. Guests speak a mix of languages: English leads at 37%, followed by Spanish and French.
100% of Varadero guests come from abroad
Where guests who left reviews live
Where Varadero guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Bogotá | 3.1% |
| Calgary | 2.6% |
| Montreal | 2.6% |
| Rio de Janeiro | 2.0% |
| São Paulo | 2.0% |
Where Varadero guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Canada | 14.4% |
| United States | 13.4% |
| Brazil | 9.5% |
| France | 9.0% |
| Mexico | 7.5% |
Languages spoken by Varadero guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 37.3% |
| Spanish | 26.9% |
| French | 10.8% |
| Portuguese | 6.4% |
| Italian | 4.8% |
Varadero Airbnbs average 4.83 stars, and 31% of listings hold Airbnb's Guest Favorite badge. Review histories are short, about 9 per listing, so a few stays can move a listing's score.
Varadero guest ratings by category
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.83 |
| Cleanliness | 4.91 |
| Communication | 4.86 |
| Location | 4.91 |
| Check-in | 4.91 |
| Value | 4.76 |
Booking patterns
Nearly all Varadero listings are open to guests more than 180 days a year, but only 3% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 52% of listings; blocked nights include any the host closes off.
Days a year Varadero listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 75.6% | 65 |
| 181-270 days | 20.9% | 18 |
| 91-180 days | 3.5% | 3 |
Days a year Varadero listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 3.5% | 3 |
| 91-180 days | 23.3% | 20 |
| 31-90 days | 52.3% | 45 |
| 1-30 days | 20.9% | 18 |
The average Varadero booking lasts 4.6 nights, longest in July and shortest in November. Listings took about 15 bookings each over the year, some 1,260 in all. Nearly six in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Varadero
Average nights per booking, by month of stay
Nearly all listings in Varadero accept stays of one or two nights.
Minimum stay set by Varadero listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Varadero, used by 37% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: 56% of listings use Firm or stricter terms, against 42% on Flexible or Moderate.
Cancellation policies of Varadero listings, from most to least flexible
Share of listings by the policy they use
About three in ten Varadero listings charge a cleaning fee. Fees here tend to be small: for listings that charge one, cleaning fees make up only about 2% of gross revenue.
Top earners
The top-grossing Airbnb in Varadero, a private room, took in $29,500 over the past year, about 5.3 times the city's average of $5,580.
35y1era House - 4Rooms - Wifi - Solar Panel Private room · 4 bedrooms Rated 4.83
35y1era House - 5Rooms - Wifi - Solar Panel Private room · 5 bedrooms Rated 5.00
Casa doctor Raúl N Top Floor Entire home · 5 bedrooms Rated 4.91
35y1era House - 3Rooms - Wifi - Solar Panel Private room · 3 bedrooms Rated 4.67
Beach getaway House.Cozy,Central with nice Terrace Entire home · 2 bedrooms Rated 4.89
Liberty's Balcony - 2Rooms and 1Bathroom 1 + Wifi Private room · 2 bedrooms Rated 4.86 Fewer than 1% of Varadero listings are classed as professionally managed, though 56% of listings have a co-host. 84% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 66% of listings.
Nearby markets
Varadero out-earns every one of the three nearby markets in the table, all within 90 km; the best of them, Guanabo, averaged about 6% less per listing.
See all 5 Matanzas Airbnb markets
Markets elsewhere in Cuba with a similar nightly rate and occupancy to Varadero:
FAQ
An active Varadero Airbnb grossed US$5,580 on average in the 12 months to September 2026, according to AirROI's tracking of 86 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in US$1,090 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Varadero listings earn between US$278 and US$1,090 in a typical month, and the top tenth US$1,870 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Varadero were booked on 32% of available nights over the past year. That compares with 27% for the Matanzas average. December was the busiest month.
The average booked night in Varadero cost US$78 before fees. Half of listings charge between US$43 and US$100, so bedroom count and location move the price more than the average suggests.
None of the active Varadero listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Varadero Airbnb grossed US$5,580 in the 12 months to September 2026, 39% above the Matanzas average of US$4,019, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about US$700 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.
September paid best over the past year, at US$1,160 per active listing, and March paid least. The month-by-month table above shows how rates and bookings each move.
Each night a Varadero listing was open to book earned US$25 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made US$53 or more.
Varadero stays were booked 31 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Varadero Airbnb stay lasted 4.6 nights over the past year. A listing took 15 reservations over the year on average.
Guests rate Varadero Airbnbs 4.83 out of 5 on average. Guests score cleanliness highest and value lowest.
Playa Varadero, Varadero Town and Marinas draw the most short-term rental interest in Varadero. The neighborhood guide explains what brings guests to each.
AirROI counted 86 active Airbnb listings in Varadero as of September 2026. The closest tracked market is Cárdenas, 1 km away.
In Varadero, about three in ten listings add a cleaning fee, and the fees tend to be small: for listings that charge one, they make up only about 2% of gross revenue.
Method
Figures on this page cover 86 active Airbnb listings in Varadero from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.