Vignonet, France Airbnb Market Data: Revenue, Occupancy & Trends

In a typical year, the average Vignonet listing brings in €3,470 in August, its best month, and €565 in March, its slowest. The three strongest months bring in 40% of a full year's revenue, where an even calendar would give any three months 25%.

Across Vignonet's 22 active listings, monthly revenue by tier:

• Best-in-class properties (top 10%) earn €6,130+ a month, about 4.2 times the typical property.
• Strong performers (top 25%) earn €2,610 or more, roughly €1,200 a month above the median.
• Typical properties (median) earn about €1,450 a month.
• Entry-level properties (bottom 25%) earn €559 or less, about 39% of the median.

These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.

Vignonet listings were booked on 37% of the nights they were open over the past year, 3 percentage points below the Nouvelle-Aquitaine average (40%) and 4 points below the France average (41%). In a typical year, occupancy swings from 24% in January to 55% in September.

Across Vignonet's 22 active listings, the share of open nights booked by tier:

• Best-in-class properties (top 10%) are booked 74%+ of open nights, 34 points above the median.
• Strong performers (top 25%) fill 61% or more, roughly four nights a week.
• Typical properties (median) fill about 40% of open nights.
• Entry-level properties (bottom 25%) fill 16% or less, under two nights a week.

The average nightly rate in Vignonet, known as ADR (average daily rate), was €179 over the past year, about 15% above the Nouvelle-Aquitaine average of €155 and about 12% above the France average of €160. Averaged month by month over the past two years, rates peak in July and August at about €215 and bottom out in February and March at about €185.

Across Vignonet's 22 active listings, nightly rates by tier:

• Best-in-class properties (top 10%) charge €510+ a night, about 5.7 times the median.
• Strong performers (top 25%) charge €240 or more, about €150 above the median.
• Typical properties (median) charge about €90 a night.
• Entry-level properties (bottom 25%) charge €77 or less, about 14% below the median.

What Is the RevPAR for Airbnb in Vignonet?

RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Vignonet it averaged €73 over the past year, from about €18 in a typical March to about €112 in a typical August.

Across Vignonet's 22 active listings, RevPAR by tier:

• Best-in-class properties (top 10%) earn €217+ per open night, about 5.3 times the median.
• Strong performers (top 25%) earn €78 or more, about €35 a night above the median.
• Typical properties (median) earn about €41 per open night.
• Entry-level properties (bottom 25%) earn €17 or less, about 41% of the median.

With only 22 active listings, the monthly pattern in Vignonet is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in March.

How Far in Advance Do Guests Book Airbnb in Vignonet?

Guests book Vignonet stays 68 days ahead on average (about two months), so guests here plan well ahead. September stays are booked furthest out, about 103 days ahead, and March stays closest to arrival, about 32 days. A typical September booking is made in early June.

None of the 22 active listings in Vignonet display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.

Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Vignonet.