Airbnb market data · 202612 months to October 2026
La Bruffière, France Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in La Bruffière brought in €8,908 over the 12 months through October 2026, across just 23 active listings, so a single property can move that figure.
The short answer
La Bruffière Airbnb Market at a Glance
Rates and bookings both trail the Pays de la Loire average. Listings averaged €91 a night and were booked on 35% of available nights, against €135 and 38% for the Pays de la Loire average.
Timing matters: in August, usually the best month, the average listing earns about 3.8 times as much as in December, usually the slowest. With only 23 active listings, a few bookings can reorder the months.
With 23 active listings, La Bruffière is the 234th-largest of 322 Pays de la Loire markets AirROI tracks.
Browse the live La Bruffière Airbnb market See Every La Bruffière ListingRevenue
How Much Do Airbnb Hosts Make in La Bruffière?
Gross bookings per La Bruffière listing averaged €8,908 over the 12 months to October 2026 (Pays de la Loire average: €11,454), before cleaning, platform and management costs and taxes.
In a typical year, the average La Bruffière listing brings in €2,150 in August, its best month, and €564 in December, its slowest. The three strongest months bring in 40% of a full year's revenue, where an even calendar would give any three months 25%.
Across La Bruffière's 23 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €2,620+ a month, about 3.2 times the typical property.
- Strong performers (top 25%) earn €1,420 or more, roughly €590 a month above the median.
- Typical properties (median) earn about €829 a month.
- Entry-level properties (bottom 25%) earn €430 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 3.8 times what December does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, €1,110. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
La Bruffière Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue and bookings; nightly rates peaked in June 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | €1,196 | 30.5% | €88 | €39 | 16 days | 2.9 nights |
| Nov 2025 | €403 | 25.6% | €87 | €13 | 11 days | 3.3 nights |
| Dec 2025 | €353 | 17.1% | €87 | €11 | 16 days | 2.7 nights |
| Jan 2026 | €635 | 23.1% | €85 | €20 | 28 days | 5 nights |
| Feb 2026 | €772 | 19.6% | €84 | €28 | 27 days | 7.9 nights |
| Mar 2026 | €1,187 | 26.6% | €86 | €38 | 32 days | 3.8 nights |
| Apr 2026 | €985 | 27.4% | €92 | €33 | 31 days | 2.8 nights |
| May 2026 | €1,258 | 38.9% | €92 | €41 | 50 days | 4.6 nights |
| Jun 2026 | €1,488 | 48.0% | €96 | €50 | 124 days | 3.7 nights |
| Jul 2026 | €2,159 | 54.1% | €93 | €70 | 101 days | 6.6 nights |
| Aug 2026 | €2,690 | 67.2% | €94 | €87 | 67 days | 3.8 nights |
| Sep 2026 | €1,577 | 47.9% | €91 | €53 | 55 days | 1.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one La Bruffière address, run it through the Airbnb estimator.
Profit
Is an Airbnb in La Bruffière Profitable?
Yes, when it's run well. The average La Bruffière Airbnb took in €8,908 in the 12 months to October 2026, and run by its owner at everyday costs, about €510 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €880 a month.
Cleaning it yourself keeps the €620 a year guests pay in cleaning fees, for about €560 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €440 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
La Bruffière Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €8,288 | €14,190 |
| Cleaning fees guests pay7% of La Bruffière bookings | €620 | €1,050 |
| Gross bookings | €8,908 | €15,240 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 78% of La Bruffière listings on Simplified Pricing, 3% for the rest | −€1,140 | −€1,950 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€620 | −€1,050 |
| Utilities and internetAbout 5% of bookings | −€450 | −€760 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€180 | −€300 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€270 | −€460 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€90 | −€90 |
| Permit and registrationWhere one is required | −€40 | −€40 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −€2,790 | −€4,650 |
| Left for housing costs, then profit | €6,118about €510 a month | €10,590about €880 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own La Bruffière Airbnb Profit
The estimate starts from La Bruffière's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one La Bruffière home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How La Bruffière's Top Earners Get There
- More nights booked. The busiest quarter of La Bruffière listings are booked on 48% or more of their nights, against 34% for the median listing. Ten more booked nights a year at the median rate of €75 adds about €749 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €95 a night or more, against a median of €75. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €830 a year.
- Open for the busy months. In a typical year, August brings the average listing about €2,150, against €564 in December, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. La Bruffière listings average 4.85 stars, and 52% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,270 a month, against €740 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in La Bruffière?
La Bruffière listings were booked on 35% of the nights they were open over the past year, 3 percentage points below the Pays de la Loire average (38%) and 6 points below the France average (41%). In a typical year, occupancy swings from 23% in December to 60% in August.
Across La Bruffière's 23 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 68%+ of open nights, 34 points above the median.
- Strong performers (top 25%) fill 48% or more, roughly three nights a week.
- Typical properties (median) fill about 34% of open nights.
- Entry-level properties (bottom 25%) fill 18% or less, under two nights a week.
August is usually the busiest month in La Bruffière, December the quietest
Share of open nights booked, by month, October 2024 to September 2026
Nightly rates
How Much Does an Airbnb Cost per Night in La Bruffière?
The average nightly rate in La Bruffière, known as ADR (average daily rate), was €91 over the past year, about 33% below the Pays de la Loire average of €135 and about 43% below the France average of €160. In a typical year, rates peak in June and August at about €92 and bottom out in January and December at about €80.
Across La Bruffière's 23 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €195+ a night, about 2.6 times the median.
- Strong performers (top 25%) charge €95 or more, about €20 above the median.
- Typical properties (median) charge about €75 a night.
- Entry-level properties (bottom 25%) charge €54 or less, about three-quarters of the median.
June rates run 15% above January's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, €86. The 12-month ADR of €91 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in La Bruffière?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In La Bruffière it averaged €37 over the past year, from about €18 in a typical December to about €69 in a typical August.
Across La Bruffière's 23 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn €60+ per open night, about 2.2 times the median.
- Strong performers (top 25%) earn €50 or more, about €25 a night above the median.
- Typical properties (median) earn about €27 per open night.
- Entry-level properties (bottom 25%) earn €13 or less, about half of the median.
August RevPAR is about 3.8 times December's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, €37.
Seasonality
Best and Worst Months for Airbnb in La Bruffière
With only 23 active listings, the monthly pattern in La Bruffière is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in December.
Average revenue by month in La Bruffière
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €1,110.
Revenue by month in La Bruffière in numbers
| Month | Revenue per listing |
|---|---|
| January | €602 |
| February | €656 |
| March | €920 |
| April | €912 |
| May | €1,060 |
| June | €1,440 |
| July | €1,760 |
| August | €2,150 |
| September | €1,390 |
| October | €1,280 |
| November | €634 |
| December | €564 |
How Far in Advance Do Guests Book Airbnb in La Bruffière?
Guests book La Bruffière stays 91 days ahead on average (about three months), so guests here plan well ahead. June stays are booked furthest out, about 107 days ahead, and November stays closest to arrival, about 18 days. A typical June booking is made in late February.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 91 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in La Bruffière
4% of the 23 active listings in La Bruffière display a registration, permit or license number. A low share doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in La Bruffière.
Neighborhoods
Best Neighborhoods for Airbnb in La Bruffière
AirROI's area guide picks five La Bruffière neighborhoods that draw short-term rental guests, led by City Center La Bruffière, Château de la Bruffière and Lac de la Bruffière. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| City Center La Bruffière | The heart of La Bruffière, offering easy access to local shops, restaurants, and cultural sites. Perfect for travelers wanting to experience the local lifestyle and amenities. | Local markets, Cafes and bistros, Arts and crafts shops, Historic buildings, Community parks |
| Château de la Bruffière | A beautiful area surrounding the chateau, appealing to tourists who appreciate history and architecture. Ideal for hosting guests interested in heritage tourism. | Château de la Bruffière, Gardens and parks, Historic tours, Picnic areas |
| Lac de la Bruffière | A scenic lake area perfect for outdoor enthusiasts. Attractive for travelers who enjoy nature, water sports, and relaxation. | Lac de la Bruffière, Walking trails, Fishing, Picnic spots, Boating |
| Puy du Fou | An award-winning historical theme park located nearby, bringing in many visitors. Great for families and tourists looking for an entertainment experience. | Puy du Fou park, Historical shows, Themed attractions, Animal exhibitions, Dining options |
| Saint-Fulgent | A charming locale that offers a mix of tranquility and local culture, appealing to guests looking for a peaceful getaway. | Historic church, Local shops, Outdoor activities, Small-town festivals |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
La Bruffière vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 14 km, La Gaubretière (13 km away, 59 listings) earned the most per listing, about 73% more than La Bruffière.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Les Landes-Genusson 7 km | 32 | €14,671 | €129 | 41% |
| La Boissière-de-Montaigu 8 km | 88 | €11,187 | €120 | 41% |
| Cugand 9 km | 30 | €9,973 | €159 | 32% |
| Sèvremoine 10 km | 99 | €12,275 | €123 | 34% |
| Montaigu-Vendée 11 km | 120 | €9,438 | €102 | 41% |
| Clisson 12 km | 100 | €8,795 | €120 | 32% |
| La Gaubretière 13 km | 59 | €15,373 | €151 | 42% |
| Gorges 14 km | 31 | €7,704 | €101 | 30% |
Other Airbnb Markets in Pays de la Loire
- Le Mans Airbnb data 2,258 listings
- Les Sables-d'Olonne Airbnb data 2,120 listings
- Nantes Airbnb data 2,085 listings
- La Baule-Escoublac Airbnb data 1,263 listings
- Angers Airbnb data 1,200 listings
- Saint-Jean-de-Monts Airbnb data 1,108 listings
- Saint-Hilaire-de-Riez Airbnb data 939 listings
- Pornic Airbnb data 766 listings
See all 322 Pays de la Loire Airbnb markets
Markets Similar to La Bruffière
Markets elsewhere in France with a similar nightly rate and occupancy to La Bruffière:
- La Bourboule Airbnb data France · €89/night · 35.7%
- Épinal Airbnb data France · €87/night · 35.3%
- Villefranche-sur-Saône Airbnb data France · €86/night · 35.3%
- Millau Airbnb data France · €95/night · 35.4%
- Roubaix Airbnb data France · €91/night · 36.6%
- Lens Airbnb data France · €88/night · 36.4%
FAQ
La Bruffière Airbnb FAQ
How much do Airbnb hosts make in La Bruffière?
An active La Bruffière Airbnb grossed €8,908 on average in the 12 months to October 2026, according to AirROI's tracking of 23 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,420 or more in a typical month.
How much can I make on Airbnb in La Bruffière?
It depends most on the home's size, location and how it's run. The middle half of La Bruffière listings earn between €430 and €1,420 in a typical month, and the top tenth €2,620 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in La Bruffière?
Listings in La Bruffière were booked on 35% of available nights over the past year. That compares with 38% for the Pays de la Loire average. August is usually the busiest month.
How much does an Airbnb cost per night in La Bruffière?
The average booked night in La Bruffière cost €91 before fees. Half of listings charge between €54 and €95, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in La Bruffière?
In La Bruffière, 4% of active listings display a registration, permit or license number. A low share doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in La Bruffière?
Yes, when it's run well. The average La Bruffière Airbnb grossed €8,908 in the 12 months to October 2026, 22% below the Pays de la Loire average of €11,454, though with only 23 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €6,118 a year (about €510 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €880 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in La Bruffière?
August usually pays best, averaging €2,150 per active listing over the past two years, and December usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in La Bruffière?
Each night a La Bruffière listing was open to book earned €37 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €60 or more.
How far in advance do guests book Airbnbs in La Bruffière?
La Bruffière stays were booked 91 days (about three months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in La Bruffière?
The average La Bruffière Airbnb stay lasted 4.8 nights over the past year. A listing took 18 reservations over the year on average.
How are Airbnbs in La Bruffière rated?
Guests rate La Bruffière Airbnbs 4.85 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in La Bruffière?
City Center La Bruffière, Château de la Bruffière and Lac de la Bruffière draw the most short-term rental interest in La Bruffière. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in La Bruffière?
AirROI counted 23 active Airbnb listings in La Bruffière as of October 2026. The closest tracked market is Les Landes-Genusson, 7 km away.
How much are Airbnb cleaning fees in La Bruffière?
In La Bruffière, more than half of listings add a cleaning fee. The median fee is €17, and some higher fees lift the average to €28.
How many tourists visit La Bruffière, France?
All of France had more than 100 million international visitors in 2024, a preliminary estimate from Ministère de l'Économie, des Finances et de la Souveraineté industrielle, énergétique et numérique. AirROI estimates 417 Airbnb stays in La Bruffière, France in the 12 months to October 2026, which counts bookings and not tourists. See France tourism statistics.
Method
About This Data
Figures on this page cover 23 active Airbnb listings in La Bruffière from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.