Tourism statisticsRegion2026

French Riviera Tourism Statistics: 12.5M Arrivals in 2024

Q: How many tourists visit the French Riviera?

The French Riviera had 12.5 million tourist arrivals in 2024, according to Côte d'Azur France Tourisme. AirROI estimates 724,412 Airbnb stays in the French Riviera in the 12 months to October 2026, which is a separate count of bookings.

Q: What is the quietest month in the French Riviera?

January was the quietest Airbnb month in the French Riviera in the 12 months to October 2026, ranking 12th of 12, and December ranked 11th. Stays in January were booked about 32 days ahead, against 78 days for August.

Q: How long is a typical Airbnb stay in the French Riviera?

A typical Airbnb stay in the French Riviera lasted 6.3 nights in the 12 months to October 2026, booked about 60 days ahead. That is longer than the worldwide 5.2 nights. By month, stays ran from 4.9 nights in December to 7.6 nights in July.

The French Riviera, in Provence-Alpes-Côte d'Azur, France, recorded 12.5 million tourist arrivals in 2024, Côte d'Azur France Tourisme reports. AirROI estimates 724,412 Airbnb stays in the French Riviera in the 12 months to October 2026, with Nice the most booked town. The busiest month was August.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights: 4,570,901
Typical Airbnb stay: 6.3 nights
Busiest Airbnb month: August
From abroad, among guests who left a review: 60%

Key facts

French Riviera Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

Côte d'Azur France Tourisme puts the French Riviera at 12.5 million tourist arrivals in 2024.

Airbnb stays

AirROI puts Airbnb stays in the French Riviera at 724,412 in the 12 months to October 2026.
AirROI estimates Airbnb stays in the French Riviera added up to 4,570,901 nights in the 12 months to October 2026.
AirROI estimates a typical Airbnb stay in the French Riviera lasted 6.3 nights in the 12 months to October 2026, booked about 60 days ahead.

Busiest months

AirROI ranks August the busiest Airbnb month in the French Riviera in the 12 months to October 2026, followed by July and September, with January the quietest.
AirROI estimates the six busiest Airbnb months in the French Riviera ran unbroken from May to October in the 12 months to October 2026.
AirROI estimates Airbnb stays in the French Riviera in August were booked furthest ahead, about 78 days, against 32 days for January, in the 12 months to October 2026.

Guests

AirROI estimates 60% of French Riviera Airbnb guests who left a review as of October 2026 came from abroad, led by the United States at 11% and the United Kingdom at 9.1%.
Among French Riviera Airbnb guests who left a review as of October 2026, Paris was the top origin city at 5.4%, ahead of London at 2.5%, AirROI estimates.

By place

AirROI estimates Nice had the most Airbnb stays of the French Riviera's 60 towns in the 12 months to October 2026, at 218,538, ahead of Cannes and Antibes.

Official numbers

How Many Tourists Visit the French Riviera?

Côte d'Azur France Tourisme counted 12.5 million tourist arrivals in 2024.

Official tourism figures for French Riviera: what each counts, its year and its publisher
Figure	What it counts	Year	Publisher
12.5 millionTourist arrivals	Tourist stays/arrivals in Côte d'Azur (Alpes-Maritimes and Monaco)	2024	Côte d'Azur France Tourisme

Airbnb stays

Airbnb Stays in the French Riviera

The French Riviera had 46,403 Airbnb homes in the 12 months to October 2026. They took an estimated 724,412 stays and 4,570,901 nights. A typical stay lasted 6.3 nights and was booked about 60 days ahead, longer than the worldwide stay of 5.2 nights. AirROI's figures cover the 60 towns it tracks in the French Riviera; places it does not track are not counted, so every total is a floor.

Airbnb homes: 46,403
Airbnb stays, estimate: 724,412
Airbnb nights, estimate: 4,570,901
Typical stay: 6.3 nights
Booked ahead: 60 days

Busiest months

When Is the Busiest Time in the French Riviera?

On Airbnb, August was the busiest month in the French Riviera in the 12 months to October 2026, then July and September. January was the quietest. The six busiest months run unbroken from May to October.

August ranks first, January last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: August, July, September, June, May, October, April, March, November, February, December, January.

Month by month: rank, typical stay and days booked ahead

Airbnb months in the French Riviera by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Booked ahead
1	August	13.1%	6.6 nights	78 days
2	July	11.7%	7.6 nights	74 days
3	September	10.7%	5.2 nights	61 days
4	June	10.0%	5.9 nights	70 days
5	May	9.3%	6.0 nights	60 days
6	October	8.2%	5.2 nights	51 days
7	April	7.8%	5.9 nights	46 days
8	March	6.2%	5.8 nights	40 days
9	November	6.1%	5.4 nights	42 days
10	February	5.9%	5.5 nights	40 days
11	December	5.9%	4.9 nights	39 days
12	January	5.0%	6.1 nights	32 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do French Riviera Airbnb Guests Come From?

Among French Riviera Airbnb guests who left a review as of October 2026, 60% came from abroad, led by the United States at 11% and the United Kingdom at 9.1%, AirROI estimates. Among the same guests, Paris was the top origin city at 5.4%, ahead of London at 2.5%. The figures rest on 1,881,351 reviews, written over many years.

60% from abroad

Among guests who left a review, as of October 2026

Top countries abroad

Among guests who left a review

United States 11%
United Kingdom 9.1%
Germany 7.2%
Italy 2.9%
Canada 1.9%

Top origin cities

Among guests who left a review

Paris 5.4%
London 2.5%
New York 1.3%

By town

Most Booked Towns in the French Riviera

Nice, Cannes and Antibes took 54% of Airbnb stays in the French Riviera in the 12 months to October 2026. August is the busiest Airbnb month in 56 of the 60 towns, led by Nice, and July in 4, led by Saint-Tropez. Among guests who left a review, the share from abroad across the 25 most booked towns runs from 25% in Bormes-les-Mimosas to 84% in Villefranche-sur-Mer.

Most Booked Towns in the French Riviera: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
#
1	Nice	218,538	1,352,248	6.2 nights	72%	US	August
2	Cannes	107,396	633,263	5.9 nights	62%	US	August
3	Antibes	63,868	443,733	6.9 nights	72%	US	August
4	Menton	30,621	182,531	6.0 nights	55%	US	August
5	Saint-Raphaël	28,644	194,872	6.8 nights	33%	Germany	August
6	Fréjus	20,366	135,139	6.6 nights	27%	Germany	August
7	Beausoleil	17,917	86,691	4.8 nights	67%	UK	August
8	Sainte-Maxime	15,784	103,904	6.6 nights	49%	Germany	August
9	Cagnes-sur-Mer	15,719	105,665	6.7 nights	53%	Germany	August
10	Saint-Tropez	12,693	68,150	5.4 nights	74%	US	July
11	Le Lavandou	12,257	84,036	6.9 nights	29%	Germany	August
12	Villefranche-sur-Mer	11,151	68,438	6.1 nights	84%	US	August
13	Roquebrune-Cap-Martin	10,479	67,847	6.5 nights	51%	Italy	August
14	Grimaud	9,909	63,596	6.4 nights	50%	Germany	August
15	Roquebrune-sur-Argens	9,803	67,355	6.9 nights	41%	Germany	August
16	Vallauris	9,555	67,160	7.0 nights	51%	Germany	August
17	Cavalaire-sur-Mer	9,255	62,589	6.8 nights	34%	Germany	August
18	Villeneuve-Loubet	9,143	63,361	6.9 nights	50%	Germany	August
19	Bormes-les-Mimosas	8,194	52,833	6.4 nights	25%	Germany	August
20	Mandelieu-la-Napoule	7,895	52,007	6.6 nights	35%	UK	August
21	Grasse	6,964	45,243	6.5 nights	43%	Germany	August
22	Saint-Laurent-du-Var	6,597	43,383	6.6 nights	45%	Germany	August
23	La Croix-Valmer	5,584	36,985	6.6 nights	49%	Germany	August
24	Vence	5,317	33,750	6.3 nights	55%	Germany	August
25	Le Cannet	5,281	33,326	6.3 nights	45%	UK	August
26	Cap-d'Ail	4,595	23,522	5.1 nights	57%	US	August
27	Gassin	4,579	29,436	6.4 nights	55%	Germany	August
28	Cogolin	4,394	27,090	6.2 nights	39%	Germany	August
29	Èze	4,001	21,166	5.3 nights	66%	US	August
30	Mougins	3,595	22,583	6.3 nights	51%	UK	August
31	Beaulieu-sur-Mer	3,506	25,628	7.3 nights	74%	UK	August
32	Théoule-sur-Mer	3,464	23,948	6.9 nights	50%	Germany	August
33	Saint-Paul-de-Vence	2,955	16,766	5.7 nights	73%	US	August
34	Tourrettes-sur-Loup	2,671	18,253	6.8 nights	68%	UK	August
35	Ramatuelle	2,662	17,971	6.8 nights	66%	US	August
36	Valbonne	2,061	15,051	7.3 nights	57%	UK	August
37	Le Plan-de-la-Tour	1,917	12,311	6.4 nights	56%	Germany	August
38	Roquefort-les-Pins	1,895	14,004	7.4 nights	62%	Germany	August
39	La Colle-sur-Loup	1,885	11,773	6.2 nights	53%	UK	August
40	Saint-Jean-Cap-Ferrat	1,870	12,506	6.7 nights	82%	US	July
41	Rayol-Canadel-sur-Mer	1,860	12,838	6.9 nights	49%	Germany	August
42	Biot	1,784	12,623	7.1 nights	50%	UK	August
43	Saint-Jeannet	1,288	8,231	6.4 nights	45%	Germany	August
44	Puget-sur-Argens	1,171	8,008	6.8 nights	21%	Germany	August
45	Mouans-Sartoux	1,116	8,391	7.5 nights	37%	Germany	July
46	Peymeinade	1,077	7,868	7.3 nights	32%	Germany	August
47	La Gaude	1,067	7,655	7.2 nights	49%	Germany	August
48	Châteauneuf-Grasse	1,035	7,052	6.8 nights	61%	Germany	August
49	La Turbie	1,002	5,445	5.4 nights	48%	UK	August
50	Saint-Cézaire-sur-Siagne	903	5,738	6.4 nights	34%	UK	August
51	Le Rouret	866	5,500	6.4 nights	60%	Germany	August
52	Gattières	856	5,634	6.6 nights	38%	Germany	August
53	Les Adrets-de-l'Estérel	834	5,034	6.0 nights	29%	Germany	August
54	Le Bar-sur-Loup	797	5,093	6.4 nights	52%	Germany	July
55	Carros	778	4,677	6.0 nights	41%	UK	August
56	La Roquette-sur-Siagne	700	4,581	6.5 nights	41%	UK	August
57	Cabris	690	4,934	7.2 nights	56%	Germany	August
58	Spéracèdes	595	4,307	7.2 nights	35%	Germany	August
59	Le Tignet	527	3,428	6.5 nights	52%	Germany	August
60	Pégomas	486	3,747	7.7 nights	24%	Germany	August

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. France is the top origin in 57 of 60 towns, among guests who left a review, so this column names the top country abroad. A town with no tourism page of its own links to its Airbnb market page.

FAQ

Questions About Tourism in the French Riviera

How many tourists visit the French Riviera?

The French Riviera had 12.5 million tourist arrivals in 2024, according to Côte d'Azur France Tourisme. AirROI estimates 724,412 Airbnb stays in the French Riviera in the 12 months to October 2026, which is a separate count of bookings.

When is high season in the French Riviera?

The busiest Airbnb month in the French Riviera in the 12 months to October 2026 was August, then July and September. The six busiest months run from May to October.

What is the quietest month in the French Riviera?

January was the quietest Airbnb month in the French Riviera in the 12 months to October 2026, ranking 12th of 12, and December ranked 11th. Stays in January were booked about 32 days ahead, against 78 days for August.

How long is a typical Airbnb stay in the French Riviera?

A typical Airbnb stay in the French Riviera lasted 6.3 nights in the 12 months to October 2026, booked about 60 days ahead. That is longer than the worldwide 5.2 nights. By month, stays ran from 4.9 nights in December to 7.6 nights in July.

Where do Airbnb guests in the French Riviera come from?

Of French Riviera Airbnb guests who left a review as of October 2026, 60% came from abroad, AirROI estimates. The largest groups were the United States at 11% and the United Kingdom at 9.1%. Among the same guests, the top origin city was Paris at 5.4%, ahead of London at 2.5%.

What is the most booked town in the French Riviera on Airbnb?

Nice was the most booked town in the French Riviera on Airbnb, with an estimated 218,538 stays in the 12 months to October 2026, ahead of Cannes and Antibes.

Are Airbnb stays the same as tourists?

No. Côte d'Azur France Tourisme counts tourist arrivals (12.5 million in 2024). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 724,412 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 60 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 1,881,351 reviews and describes guests who left a review, not everyone who stayed. Read the method page.