Airbnb market data · 202612 months to December 2025
Hora, Greece Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Hora brought in €8,358 over the 12 months through December 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Hora run through December 2025.
The short answer
Hora Airbnb Market at a Glance
Listings averaged €117 a night and were booked on 43% of available nights.
Timing matters: in August, the best month, the average listing earned about 22.9 times as much as in February, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Hora is the 213th-largest of 226 Aegean markets AirROI tracks.
Browse the live Hora Airbnb market See Every Hora ListingRevenue
How Much Do Airbnb Hosts Make in Hora?
Gross bookings per Hora listing averaged €8,358 over the 12 months to December 2025 (Aegean average: €19,623), before cleaning, platform and management costs and taxes.
The average Hora listing brought in €3,340 in August, its best month, and €146 in February, its slowest.
Across Hora's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €2,540+ a month, about 2.6 times the typical property.
- Strong performers (top 25%) earn €1,460 or more, roughly €480 a month above the median.
- Typical properties (median) earn about €984 a month.
- Entry-level properties (bottom 25%) earn €510 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 22.9 times what February did
Average revenue per active listing, by month
The dashed line is the average of the months shown, €1,200.
Hora Airbnb Data by Month
Latest 12 months in the December 2025 data.
August led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Jan 2025 | €147 | 4.9% | €117 | 1 day |
| Feb 2025 | €146 | 5.3% | €118 | 1 day |
| Mar 2025 | €159 | 4.9% | €117 | 1 day |
| Apr 2025 | €178 | 5.6% | €115 | 4 days |
| May 2025 | €1,359 | 28.1% | €113 | 65 days |
| Jun 2025 | €1,006 | 34.6% | €117 | 38 days |
| Jul 2025 | €2,370 | 62.1% | €133 | 76 days |
| Aug 2025 | €3,342 | 81.1% | €137 | 108 days |
| Sep 2025 | €1,279 | 35.6% | €109 | 48 days |
| Oct 2025 | €2,035 | 57.0% | €106 | 54 days |
| Nov 2025 | – | – | €111 | – |
| Dec 2025 | – | – | €114 | – |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
For a figure on one home rather than the whole Hora market, enter its address and size in the free Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Hora Profitable?
Yes, when it's run well. The average Hora Airbnb took in €8,358 in the 12 months to December 2025, and run by its owner at everyday costs, about €510 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €760 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Hora Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | €8,358 | €12,360 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −€1,300 | −€1,920 |
| Utilities and internetAbout 5% of bookings | −€420 | −€620 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€170 | −€250 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€250 | −€370 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€80 | −€80 |
| Permit and registrationWhere one is required | −€40 | −€40 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 27% of bookings | −€2,260 | −€3,280 |
| Left for housing costs, then profit | €6,098about €510 a month | €9,080about €760 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Hora Airbnb Profit
The estimate starts from Hora's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Hora home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Hora's Top Earners Get There
- More nights booked. The busiest quarter of Hora listings are booked on 45% or more of their nights, against 33% for the median listing. Ten more booked nights a year at the median rate of €97 adds about €973 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €135 a night or more, against a median of €97. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €840 a year.
- Open for the busy months. August brought the average listing about €3,340, against €146 in February, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,030 a month, against €700 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Hora?
Hora listings were booked on 43% of the nights they were open over the past year, in line with the Aegean average and 2 percentage points above the Greece average (41%). Occupancy swings from 5% in March to 81% in August.
Across Hora's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 50%+ of open nights, 17 points above the median.
- Strong performers (top 25%) fill 45% or more, roughly three nights a week.
- Typical properties (median) fill about 33% of open nights.
- Entry-level properties (bottom 25%) fill 18% or less, under two nights a week.
August was the busiest month in Hora, March the quietest
Share of open nights booked, by month
The 12-month rate of 43% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Hora?
The average nightly rate in Hora, known as ADR (average daily rate), was €117 over the past year, about 51% below the Aegean average of €240 and about 33% below the Greece average of €175. Rates peak in August at about €135 and bottom out in October at about €105.
Across Hora's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €180+ a night, about 1.9 times the median.
- Strong performers (top 25%) charge €135 or more, about €40 above the median.
- Typical properties (median) charge about €97 a night.
- Entry-level properties (bottom 25%) charge €65 or less, about two-thirds of the median.
August rates ran 29% above October's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, €118.
Seasonality
Best and Worst Months for Airbnb in Hora
With only 18 active listings, the monthly pattern in Hora is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Hora?
Guests book Hora stays 59 days ahead on average (about eight weeks). August stays are booked furthest out, about 108 days ahead, and March stays closest to arrival, about 1 days. A typical August booking is made in late April.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 59 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Hora
89% of the 18 active listings in Hora display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Hora.
Neighborhoods
Best Neighborhoods for Airbnb in Hora
AirROI's area guide picks seven Hora neighborhoods that draw short-term rental guests, led by Hora, Agia Anna and Aegiali. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Hora | The charming capital of Amorgos, known for its picturesque whitewashed buildings and stunning views. Attracts travelers looking for a peaceful escape and authentic Greek island experience. | The Monastery of Hozoviotissa, Amorgos' Archaeological Museum, Traditional tavernas, Streets with local shops, Scenic viewpoints |
| Agia Anna | Famous for its beautiful beach and crystal-clear waters, Agia Anna is a hotspot for sunbathers and water sports enthusiasts. Ideal for tourists wanting beach access and vibrant seaside dining options. | Agia Anna Beach, Taverns and beach bars, Water sports activities, Scuba diving spots, Sunset views |
| Aegiali | Known for its stunning port and beautiful beaches, Aegiali provides a more laid-back vibe. Popular with families and couples seeking relaxation and natural beauty. | Aegiali Beach, Nearby hiking trails, Vibrant nightlife, Seaside restaurants, Cultural festivals |
| Katapola | One of the main ports of Amorgos, Katapola offers easy accessibility and various dining choices. Great for travelers looking to explore the island and enjoy local cuisine. | Katapola Beach, Traditional windmills, Local taverns, Boat trips to nearby islands, Cycling routes |
| Mikri Vlychada | A quiet beach location ideal for relaxation. Attracts visitors wanting a peaceful retreat away from tourist crowds. | Quiet beach, Natural surroundings, Nearby hiking paths, Sunbathing spots, Secluded dining experiences |
| Laggada | A secluded area offering great natural beauty and tranquility. Attracts nature lovers and those seeking solitude. | Quiet beaches, Hiking trails, Stunning nature views, Wildlife watching, Local olive groves |
| Kato Akrotiri | An off-the-beaten-path location providing stunning landscapes and great hiking opportunities. Perfect for adventure seekers looking to explore the unspoiled nature of Amorgos. | Hiking trails, Beautiful landscapes, Historical ruins, Secluded beaches, Photography spots |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Hora vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 37 km, Ia Municipal Unit (37 km away) earned the most per listing, about 4.4 times as much as Hora. Pyrgos Kallistis was the busiest, booked on 48% of nights against 43% in Hora.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Pyrgos Kallistis 29 km | 37 | €17,052 | €197 | 48% |
| Karterados 30 km | 31 | €13,798 | €146 | 47% |
| Thira Municipal Unit 30 km | 2,846 | €20,079 | €248 | 38% |
| Santorini 31 km | 41 | €10,811 | €126 | 42% |
| Fira 31 km | 66 | €12,942 | €203 | 35% |
| Kamari 35 km | 35 | €8,955 | €170 | 42% |
| Ia Municipal Unit 37 km | 721 | €36,682 | €357 | 41% |
| Oia 37 km | 77 | €32,309 | €299 | 44% |
Other Airbnb Markets in Aegean
- Municipal Unit of Rhodes Airbnb data 1,053 listings
- Naxos Airbnb data 1,053 listings
- Mykonos Airbnb data 937 listings
- Parikia Airbnb data 699 listings
- Naousa Airbnb data 604 listings
- Kos Airbnb data 503 listings
- Adamantas Airbnb data 424 listings
- Municipality of Rhodes Airbnb data 407 listings
See all 226 Aegean Airbnb markets
Markets Similar to Hora
Markets elsewhere in Greece with a similar nightly rate and occupancy to Hora:
- Kallithea Airbnb data Greece · €113/night · 42.7%
- Athens Airbnb data Greece · €117/night · 43.8%
- Municipal Unit of Korissia Airbnb data Greece · €120/night · 42.2%
- Municipality of Palaio Faliro Airbnb data Greece · €112/night · 41.8%
- Irakleio Airbnb data Greece · €111/night · 41.8%
- Municipality of Marousi Airbnb data Greece · €112/night · 41.3%
FAQ
Hora Airbnb FAQ
How much do Airbnb hosts make in Hora?
An active Hora Airbnb grossed €8,358 on average in the 12 months to December 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,460 or more in a typical month.
How much can I make on Airbnb in Hora?
It depends most on the home's size, location and how it's run. The middle half of Hora listings earn between €510 and €1,460 in a typical month, and the top tenth €2,540 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Hora?
Listings in Hora were booked on 43% of available nights over the past year. That compares with 43% for the Aegean average. August was the busiest month.
How much does an Airbnb cost per night in Hora?
The average booked night in Hora cost €117 before fees. Half of listings charge between €65 and €135, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Hora?
In Hora, 89% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Hora?
Yes, when it's run well. The average Hora Airbnb grossed €8,358 in the 12 months to December 2025, 57% below the Aegean average of €19,623, though with only 18 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €6,098 a year (about €510 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €760 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Hora?
August paid best over the past year, at €3,340 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Hora?
Hora stays were booked 59 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Hora?
Hora, Agia Anna and Aegiali draw the most short-term rental interest in Hora. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Hora?
AirROI counted 18 active Airbnb listings in Hora as of December 2025. The closest tracked market is Pyrgos Kallistis, 29 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Hora from January 2025 to December 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.