Santa Cruz la Laguna, Sololá Department Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Santa Cruz la Laguna, Sololá Department? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $12,191 per year — at a $77 nightly rate, 37.5% occupancy, and a $39 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 25 active listings, Santa Cruz la Laguna is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 2400.0% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Santa Cruz la Laguna?
In Santa Cruz la Laguna, the headline Airbnb metrics are $12,191 in average annual revenue,37.5% occupancy, $77 ADR, and $39 in RevPAR, and guests book about 25 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Santa Cruz la Laguna?
Understanding the monthly revenue variations for Airbnb listings in Santa Cruz la Laguna is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Cruz la Laguna is typically April, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Cruz la Laguna across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,027+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,474 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,941 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,566, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Cruz la Laguna
What Is the Monthly Airbnb Occupancy Rate in Santa Cruz la Laguna?
Maximize your bookings by understanding the Santa Cruz la Laguna STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Cruz la Laguna:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Cruz la Laguna
What Is the Average Airbnb Nightly Rate in Santa Cruz la Laguna?
Effective short term rental pricing strategy in Santa Cruz la Laguna involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Cruz la Laguna typically peaks in December and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $149+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $68 or more.
- Typical properties (Median) charge around $51 per night.
- Entry-level properties (Bottom 25%) earn around $35 per night.
Average Daily Rate (ADR) Trend by Month in Santa Cruz la Laguna
What Is the RevPAR for Airbnb in Santa Cruz la Laguna?
RevPAR in Santa Cruz la Laguna is currently $39. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $10 RevPAR.
- Typical properties (Median) generate $17 RevPAR.
- Strong performers (Top 25%) earn $32 RevPAR.
- Best-in-class (Top 10%) achieve $47 RevPAR.
Average Monthly RevPAR Trend in Santa Cruz la Laguna
RevPAR Insights for Santa Cruz la Laguna
- The average RevPAR in Santa Cruz la Laguna is $39. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($47) and bottom 25% ($10) is $37, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Apr and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Santa Cruz la Laguna benchmarks. If your RevPAR falls below the median of $17, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $32+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Santa Cruz la Laguna?
Santa Cruz la Laguna's peak Airbnb season falls in April, March, February, while the softest stretch is May, September, October. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (April, March, February)
- Revenue averages $6,237 per month
- Occupancy rates average 72.3%
- Daily rates average $78
Shoulder Season
- Revenue averages $1,605 per month
- Occupancy maintains around 47.8%
- Daily rates hold near $80
Low Season (May, September, October)
- Revenue drops to average $992 per month
- Occupancy decreases to average 30.5%
- Daily rates adjust to average $73
Seasonality Insights for Santa Cruz la Laguna
- Airbnb seasonality in Santa Cruz la Laguna is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Santa Cruz la Laguna's highest earning potential, with monthly revenues climbing to $14,554, occupancy reaching 90.0%, and ADRs peaking at $90.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $782, occupancy could drop to 15.5%, and ADRs may adjust to $69.
- Lower occupancy paired with meaningful seasonality means hosts in Santa Cruz la Laguna need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Santa Cruz la Laguna, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Santa Cruz la Laguna?
Low regulation and minimal registration activity in Santa Cruz la Laguna, Sololá Department, Guatemala point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Santa Cruz la Laguna to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Santa Cruz la Laguna?
With a compact short-term rental market, Santa Cruz la Laguna gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro de Santa Cruz la Laguna | The central area of Santa Cruz la Laguna offers easy access to local shops, restaurants, and transport. It's a vibrant hub that attracts both tourists and locals, making it ideal for Airbnb hosting. | Lake Atitlán, Local artisan shops, Restaurants with local cuisine, Santa Cruz la Laguna viewpoint, Cultural experiences with local communities |
| Tzanchaj | A scenic area known for its stunning views of Lake Atitlán and surrounding mountains. It's slightly quieter and attracts travelers looking for relaxation and nature, appealing for Airbnb seekers. | Scenic viewpoints, Hiking trails, Peaceful setting, Bird watching, Cultural exchanges with locals |
| Jaibalito | A charming community accessible by boat, offering a more laid-back atmosphere. Great for travelers wanting to explore the lake from a unique perspective, thus a good Airbnb investment. | Lake Atitlán boat tours, Local restaurants by the lake, Small artisan markets, Yoga retreats, Hiking opportunities |
| Panajachel | Though not part of Santa Cruz, its proximity makes it a viable choice for Airbnb. It is a busy town with lots of amenities and services, attracting a high volume of tourists. | Crossroads of Lake Atitlán, Calle Rancho Grande, Black sand beaches, Local markets, Cultural festivals |
| Aldea de Santa Cruz | This is an emerging area that offers tranquility and authentic experiences with local families. It is appealing for those looking for a more immersive stay. | Local cultural experiences, Nature walks, Community events, Artisan markets, Authentic home stays |
| Cojolya | Known for its beautiful landscape and tranquility. This area attracts those seeking a peaceful retreat away from the hustle, making it an attractive location for Airbnb. | Fishing experiences, Small local cafes, Lake access, Hiking and exploration, Cultural interactions |
| Santa Teresa | A peaceful spot with great views of Lake Atitlán, ideal for tourists looking for nature and tranquility. It presents a unique Airbnb offering in a quieter market. | Tranquil environment, Scenic lake views, Hiking trails, Nature photography, Cultural exchanges with locals |
| San Marcos La Laguna | A vibrant community known for its new-age vibe and wellness retreats. Its proximity to Santa Cruz makes it appealing for tourists looking for relaxation and holistic experiences. | Yoga and meditation retreats, Local cafés, Artisan shops, Live music events, Cultural festivals |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Santa Cruz la Laguna offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Santa Cruz la Laguna?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Cruz la Laguna
- The Santa Cruz la Laguna Airbnb market composition is heavily skewed towards Private Room listings, which make up 40% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Cruz la Laguna, House properties are the most common (52%), reflecting the local real estate landscape.
- Houses represent a significant 52% portion, catering likely to families or larger groups.
- The presence of 48% Hotel/Boutique listings indicates integration with traditional hospitality.
Santa Cruz la Laguna Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Cruz la Laguna
- The dominant room capacity in Santa Cruz la Laguna is 1 bedroom listings, making up 52% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.0% of the active Airbnb listings in Santa Cruz la Laguna, indicating a high concentration in these sizes.
- With over half the market (52%) consisting of studios or 1-bedroom units, Santa Cruz la Laguna is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (4.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Santa Cruz la Laguna.
Santa Cruz la Laguna Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Cruz la Laguna
- The most common guest capacity trend in Santa Cruz la Laguna vacation rentals is listings accommodating 2 guests (40%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Santa Cruz la Laguna STR market, accounting for 52.0% of listings.
- Listings for large groups (6+ guests) are relatively rare (4.0%), potentially indicating an opportunity for hosts targeting this segment in Santa Cruz la Laguna.
- On average, properties in Santa Cruz la Laguna are equipped to host 2.0 guests.
How Do Listings in Santa Cruz la Laguna Compare on Quality?
Listing quality in Santa Cruz la Laguna can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Santa Cruz la Laguna
- At 45.8 photos per listing on average, Santa Cruz la Laguna hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 16.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Santa Cruz la Laguna averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Santa Cruz la Laguna?
Amenity Prevalence
Amenity Insights for Santa Cruz la Laguna
- Essential amenities in Santa Cruz la Laguna that guests expect include: Wifi, Room-darkening shades, Outdoor dining area, Lake access, Outdoor furniture. Lacking these (any) could significantly impact bookings.
- Popular amenities like Beach access, Washer, Waterfront are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Cruz la Laguna: Wifi, Room-darkening shades, Outdoor dining area, Lake access, Outdoor furniture.
- Prioritize adding missing essentials: Outdoor dining area, Lake access, Outdoor furniture.
- Consider adding popular differentiators like Beach access or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Cruz la Laguna to stay competitive.
Which Airbnb Amenities Boost Revenue in Santa Cruz la Laguna?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Santa Cruz la Laguna, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Oven | 28.0% | $34,182 | $3,638 | 839.5% |
Freezer | 32.0% | $30,350 | $3,645 | 732.6% |
Extra pillows and blankets | 72.0% | $16,127 | $2,068 | 679.8% |
Clothing storage | 72.0% | $16,124 | $2,075 | 677.1% |
Microwave | 24.0% | $35,740 | $4,754 | 651.8% |
Coffee | 28.0% | $31,610 | $4,638 | 581.5% |
Bed linens | 72.0% | $15,968 | $2,478 | 544.4% |
Coffee maker | 40.0% | $24,418 | $4,039 | 504.6% |
Toaster | 28.0% | $29,739 | $5,366 | 454.2% |
Refrigerator | 40.0% | $23,949 | $4,352 | 450.3% |
Revenue Impact Insights for Santa Cruz la Laguna
- Oven tops the revenue impact list with a 839.5% uplift — listings with this amenity earn $34,182 vs. $3,638 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Santa Cruz la Laguna STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Cruz la Laguna. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Cruz la Laguna Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Santa Cruz la Laguna
- The typical guest profile for Airbnb in Santa Cruz la Laguna consists of predominantly international visitors (88%), with top international origins including Guatemala, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 11.9% of guests.
- Key international markets include United States (33.7%) and Guatemala (11.9%).
- Top languages spoken are English (44.5%) followed by Spanish (32.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Guatemala.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Santa Cruz la Laguna?
Listings in Santa Cruz la Laguna average 4.78 out of 5 overall, with about 41.1 reviews per active listing and 20.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Santa Cruz la Laguna
- An average rating of 4.78 places Santa Cruz la Laguna in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Location (4.89), while Cleanliness (4.71) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 20.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 20.0% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Santa Cruz la Laguna Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Cruz la Laguna
- The most common availability pattern in Santa Cruz la Laguna falls within the 271-366 days range, representing 60% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Santa Cruz la Laguna (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Santa Cruz la Laguna?
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Cruz la Laguna
- The overall average booking lead time for vacation rentals in Santa Cruz la Laguna is 25 days.
- Guests book furthest in advance for stays during April (average 114 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (50 days avg.) sees the longest lead times, while Summer (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Santa Cruz la Laguna.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 114 days out to capitalize on advance planning.
- During May, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Santa Cruz la Laguna averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Santa Cruz la Laguna?
Guests in Santa Cruz la Laguna stay about 3.6 nights on average, generating roughly 645 reservations and 25.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Santa Cruz la Laguna
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Santa Cruz la Laguna
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 25.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in May (5.8 nights) and shorten in Jun (2.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Santa Cruz la Laguna Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
88% of total
2 Nights
1 listings
4% of total
30+ Nights
2 listings
8% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Cruz la Laguna is 1 Night, adopted by 88% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (92.0%) of the Santa Cruz la Laguna Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 88% of Santa Cruz la Laguna hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Cruz la Laguna.
Santa Cruz la Laguna Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
2 listings
8% of total
Flexible
3 listings
12% of total
Moderate
2 listings
8% of total
Firm
3 listings
12% of total
Strict
15 listings
60% of total
Cancellation Policy Insights for Santa Cruz la Laguna
- The prevailing Airbnb cancellation policy trend in Santa Cruz la Laguna is Strict, used by 60% of listings.
- A majority (72.0%) of hosts in Santa Cruz la Laguna utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 60% market standard in Santa Cruz la Laguna.
- With 60% using Strict terms, this is a viable option in Santa Cruz la Laguna, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Cruz la Laguna.
How Much Are Airbnb Cleaning Fees in Santa Cruz la Laguna?
Cleaning fees in Santa Cruz la Laguna are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Santa Cruz la Laguna
- 80.0% of listings charge a cleaning fee, making it standard practice in Santa Cruz la Laguna. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $8 is close to the median ($4), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 2.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Santa Cruz la Laguna median of $4. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Santa Cruz la Laguna Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Cruz la Lagunabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Patziac | Private Cove | Serene Retreat
Entire Place • 4 bedrooms
The Lake House. Cozy and calm, magnificent views.
Entire Place • 2 bedrooms
1 x King Size & 1 x Single Bed, Kitchen_Bathroom
Entire Place • 1 bedroom
Lakefront eco-house Casa Jazmin GT
Entire Place • 2 bedrooms
#11_Essence Elegance_LakeSide_Bath_Starlink400mbit
Entire Place • 1 bedroom
1 Queen Size Bed, private Bathroom
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Santa Cruz la Laguna?
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Cruz la Laguna based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Christopher And Erynne | 1 | $158,104 | 445 | 4.96/5.0 |
| Frank | 19 | $81,621 | 424 | 4.76/5.0 |
| Outi Kristiina | 1 | $35,734 | 56 | 4.98/5.0 |
| Jennifer | 1 | $15,526 | 59 | 4.90/5.0 |
| Nicoletta | 2 | $9,427 | 32 | 4.58/5.0 |
| Carlos | 1 | $4,351 | 12 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Cruz la Laguna.
Who Are the Airbnb Hosts in Santa Cruz la Laguna?
Santa Cruz la Laguna is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Santa Cruz la Laguna
- With 92.0% Superhosts, Santa Cruz la Laguna has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 60.0% of listings have Instant Book enabled. High Instant Book adoption streamlines the booking funnel and tends to boost conversion rates.
- 36.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- With 12.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Santa Cruz la Laguna averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Santa Cruz la Laguna's Airbnb Market Compare to Nearby Cities?
How does the Santa Cruz la Laguna Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Santa Cruz La Laguna, Santa Cruz la Laguna has 6 percentage points lower occupancy and about $61 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Santa Catarina Palopó | 53 | $2,971 | $250.64 | 39% |
| Agua Escondida | 10 | $2,693 | $276.61 | 27% |
| La Barrita | 18 | $2,500 | $207.01 | 38% |
| Chulamar | 36 | $2,222 | $319.53 | 26% |
| San Jorge La Laguna | 24 | $2,143 | $211.16 | 41% |
| San Francisco Menéndez | 14 | $1,986 | $224.52 | 28% |
| Tzununá | 34 | $1,964 | $154.03 | 43% |
| Santa Cruz La Laguna | 73 | $1,763 | $137.53 | 44% |
| Chiquimulilla | 13 | $1,688 | $260.97 | 19% |
| Puerto Quetzal | 43 | $1,610 | $303.44 | 24% |
Frequently Asked Questions About Airbnb in Santa Cruz la Laguna
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Santa Cruz la Laguna.
How much do Airbnb hosts make in Santa Cruz la Laguna?
Santa Cruz la Laguna hosts earn about $12,191 per year on average, with an average nightly rate of $77 and RevPAR of $39. Those figures describe the typical revenue environment for active listings in Santa Cruz la Laguna, Sololá Department, not the ceiling for the best operators. Source: AirROI 2026 data, Santa Cruz la Laguna market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Santa Cruz la Laguna?
The average Airbnb occupancy rate in Santa Cruz la Laguna is 37.5%. April is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Santa Cruz la Laguna?
Listings in Santa Cruz la Laguna average $77 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Santa Cruz la Laguna?
Santa Cruz la Laguna currently has about 25 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Santa Cruz la Laguna?
AirROI currently classifies the short-term rental regulation level in Santa Cruz la Laguna as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Santa Cruz la Laguna?
RevPAR in Santa Cruz la Laguna is about $39. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Santa Cruz la Laguna?
Occupancy of 37.5% means Santa Cruz la Laguna is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $12,191, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Santa Cruz la Laguna?
The average booking lead time in Santa Cruz la Laguna is about 25 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Santa Cruz la Laguna?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Santa Cruz la Laguna include Centro de Santa Cruz la Laguna, Tzanchaj, Jaibalito. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Santa Cruz la Laguna?
private_room listings make up 40.0% of the active supply in Santa Cruz la Laguna. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Santa Cruz la Laguna compare to nearby Airbnb markets?
Among neighboring markets, Santa Catarina Palopó posts $35,652 in average annual revenue with 39.0% occupancy, compared to Santa Cruz la Laguna's $12,191 and 37.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Santa Cruz la Laguna?
The average Airbnb stay length in Santa Cruz la Laguna is about 3.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Santa Cruz la Laguna?
Airbnb listings in Santa Cruz la Laguna average 4.78 out of 5 overall. About 20.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Santa Cruz la Laguna?
Oven and Freezer are among the strongest revenue-linked amenities in Santa Cruz la Laguna. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Santa Cruz la Laguna?
Yes. About 80.0% of active Airbnb listings in Santa Cruz la Laguna charge a cleaning fee, and the average fee is $8. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Santa Cruz la Laguna?
A 92.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.