The Yellow Orchid - Lakefront Home Entire home · 4 bedrooms Rated 4.95 - Revenue
- Q 744,696
- Occupancy
- 63.6%
- Daily rate
- Q 3,084
Prices in
Airbnb market data · 202612 months to October 2026
San Juan La Laguna, Guatemala Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in San Juan La Laguna brought in Q 46,080 over the 12 months through October 2026, about 59% less than the Sololá average of Q 112,089.
The short answer
San Juan La Laguna Airbnb Market at a Glance
Rates and bookings both trail the Sololá average. Listings averaged Q 556 a night and were booked on 31% of available nights, against Q 910 and 36% for the Sololá average.
Timing matters: in March, usually the best month, the average listing earns about twice as much as in October, usually the slowest.
With 158 active listings, San Juan La Laguna is the fourth-largest of 12 Sololá markets AirROI tracks. From a year earlier, average revenue rose 31% while the number of active listings grew 55%.
Browse the live San Juan La Laguna Airbnb market See Every San Juan La Laguna ListingRevenue
How Much Do Airbnb Hosts Make in San Juan La Laguna?
Gross bookings per San Juan La Laguna listing averaged Q 46,080 over the 12 months to October 2026 (Sololá average: Q 112,089), before cleaning, platform and management costs and taxes.
In a typical year, the average San Juan La Laguna listing brings in Q 6,190 in March, its best month, and Q 3,120 in October, its slowest. The three strongest months bring in 29% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.3 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn Q 13,400+ a month, about 4.5 times the typical property.
- Strong performers (top 25%) earn Q 6,380 or more, roughly Q 3,400 a month above the median.
- Typical properties (median) earn about Q 3,010 a month.
- Entry-level properties (bottom 25%) earn Q 1,480 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
March earns about twice what October does
Average revenue per active listing, by month, October 2024 to September 2026
Monthly average Q 6,870 Q 2,460
The dashed line is the average of the months shown, Q 5,100. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
San Juan La Laguna Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue. Nightly rates peaked in August 2026 and bookings in February 2026, so the best-paying month is not always the busiest or the priciest. Across the past two years, March is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | Q 3,450 | 23.1% | Q 509 | Q 111 | 25 days | 2.4 nights |
| Nov 2025 | Q 4,977 | 36.0% | Q 507 | Q 166 | 44 days | 3.3 nights |
| Dec 2025 | Q 6,057 | 37.7% | Q 511 | Q 195 | 30 days | 2.9 nights |
| Jan 2026 | Q 6,196 | 37.6% | Q 497 | Q 200 | 35 days | 3.3 nights |
| Feb 2026 | Q 6,097 | 42.8% | Q 501 | Q 218 | 35 days | 3.9 nights |
| Mar 2026 | Q 6,815 | 40.6% | Q 515 | Q 220 | 33 days | 2.6 nights |
| Apr 2026 | Q 6,127 | 33.7% | Q 531 | Q 204 | 28 days | 2.4 nights |
| May 2026 | Q 5,275 | 30.7% | Q 534 | Q 170 | 26 days | 2.6 nights |
| Jun 2026 | Q 5,558 | 29.5% | Q 548 | Q 185 | 27 days | 3.1 nights |
| Jul 2026 | Q 6,867 | 33.4% | Q 559 | Q 222 | 35 days | 3.8 nights |
| Aug 2026 | Q 6,449 | 32.9% | Q 564 | Q 208 | 36 days | 2.3 nights |
| Sep 2026 | Q 5,248 | 29.2% | Q 561 | Q 175 | 21 days | 2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular San Juan La Laguna home could earn, enter its address, bedrooms and guests in the Airbnb estimator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in San Juan La Laguna Profitable?
Yes, when it's run well. The average San Juan La Laguna Airbnb took in Q 46,080 in the 12 months to October 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about Q 97,800, and run by its owner at everyday costs, about Q 5,740 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
San Juan La Laguna Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | Q 44,360 | Q 94,160 |
| Cleaning fees guests pay4% of San Juan La Laguna bookings | Q 1,720 | Q 3,640 |
| Gross bookings | Q 46,080 | Q 97,800 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 97% of San Juan La Laguna listings on Simplified Pricing, 3% for the rest | −Q 6,960 | −Q 14,770 |
| Cleaning and laundryPaid for by the cleaning fee; Q 0 if you clean yourself | −Q 1,720 | −Q 3,640 |
| Utilities and internetAbout 5% of bookings | −Q 2,300 | −Q 4,890 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −Q 920 | −Q 1,960 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −Q 1,380 | −Q 2,930 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −Q 460 | −Q 460 |
| Permit and registrationWhere one is required | −Q 230 | −Q 230 |
| ManagementQ 0 when you run it; co-hosts charge from about 10% of nightly bookings | Q 0 | Q 0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | Q 0 | Q 0 |
| Lodging taxesAdded to the guest's bill and passed on | Q 0 | Q 0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −Q 13,970 | −Q 28,880 |
| Left for housing costs, then profit | Q 32,110about Q 2,680 a month | Q 68,920about Q 5,740 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own San Juan La Laguna Airbnb Profit
The estimate starts from San Juan La Laguna's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one San Juan La Laguna home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How San Juan La Laguna's Top Earners Get There
- More nights booked. The busiest quarter of San Juan La Laguna listings are booked on 50% or more of their nights, against 29% for the median listing. Ten more booked nights a year at the median rate of Q 365 adds about Q 3,650 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge Q 595 a night or more, against a median of Q 365. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about Q 4,440 a year.
- Open for the busy months. In a typical year, March brings the average listing about Q 6,190, against Q 3,120 in October, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. San Juan La Laguna listings average 4.74 stars, and 28% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about Q 8,150 a month, against Q 3,840 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in San Juan La Laguna?
San Juan La Laguna listings were booked on 31% of the nights they were open over the past year, 5 percentage points below the Sololá average (36%) and 2 points below the Guatemala average (33%). In a typical year, occupancy climbs to 45% in February and falls to 24% in October.
The busiest tenth of listings are booked about five times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 71%+ of open nights, 42 points above the median.
- Strong performers (top 25%) fill 50% or more, roughly three nights a week.
- Typical properties (median) fill about 29% of open nights.
- Entry-level properties (bottom 25%) fill 14% or less, less than one night a week.
February is usually the busiest month in San Juan La Laguna, October the quietest
Share of open nights booked, by month, October 2024 to September 2026
Monthly average 33% 47% 20%
The 12-month rate of 31% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in San Juan La Laguna?
The average nightly rate in San Juan La Laguna, known as ADR (average daily rate), was Q 556 over the past year, about 39% below the Sololá and Guatemala averages (Q 910 and Q 900). Averaged month by month over the past two years, rates peak in August and September at about Q 535 and bottom out in October and November at about Q 440.
Prices span a wide range: the top 10% charge about 5.2 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge Q 1,165+ a night, about 3.2 times the median.
- Strong performers (top 25%) charge Q 595 or more, about Q 230 above the median.
- Typical properties (median) charge about Q 365 a night.
- Entry-level properties (bottom 25%) charge Q 225 or less, about 61% of the median.
August rates run 22% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
Monthly average Q 564 Q 370
The dashed line is the average of the months shown, Q 496. The 12-month ADR of Q 556 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in San Juan La Laguna?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In San Juan La Laguna it averaged Q 167 over the past year, from about Q 101 in a typical October to about Q 210 in a typical February.
A small group of listings earns several times more per open night than the rest.
- Best-in-class properties (top 10%) earn Q 396+ per open night, about 4.2 times the median.
- Strong performers (top 25%) earn Q 178 or more, about Q 85 a night above the median.
- Typical properties (median) earn about Q 95 per open night.
- Entry-level properties (bottom 25%) earn Q 55 or less, about 57% of the median.
February RevPAR is about twice October's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
Monthly average Q 222 Q 82
The dashed line is the average of the months shown, Q 168.
Seasonality
Best and Worst Months for Airbnb in San Juan La Laguna
San Juan La Laguna has two high seasons, July–August and December–April, which makes it a moderately seasonal market. Business is slowest in September and October and slows again in May and June.
Average revenue by month in San Juan La Laguna
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average Q 6,190 Q 3,120
The dashed line is the average of the 12 calendar months, Q 5,100.
Revenue by month in San Juan La Laguna in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | High season | Q 5,640 |
| February | High season | Q 5,880 |
| March | High season | Q 6,190 |
| April | High season | Q 5,830 |
| May | Low season | Q 4,390 |
| June | Low season | Q 4,500 |
| July | High season | Q 5,590 |
| August | High season | Q 5,520 |
| September | Low season | Q 3,850 |
| October | Low season | Q 3,120 |
| November | Shoulder season | Q 4,850 |
| December | High season | Q 5,780 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJuly–August, December–April | Q 5,780 | 37% | Q 499 |
| Shoulder seasonNovember | Q 4,850 | 37% | Q 439 |
| Low seasonMay–June, September–October | Q 3,970 | 26% | Q 506 |
How Far in Advance Do Guests Book Airbnb in San Juan La Laguna?
Guests book San Juan La Laguna stays 31 days ahead on average (about four weeks). November stays are booked furthest out, about 37 days ahead, and September stays closest to arrival, about 21 days. A typical November booking is made in early October.
November stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Monthly average 29 days 44 days 16 days
The 12-month figure of 31 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in San Juan La Laguna
None of the 158 active listings in San Juan La Laguna display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in San Juan La Laguna.
Neighborhoods
Best Neighborhoods for Airbnb in San Juan La Laguna
AirROI's area guide picks Centro de San Juan, La Playa and Atitlán Natural Reserve as the parts of San Juan La Laguna that draw short-term rental guests. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro de San Juan | The cultural heart of San Juan La Laguna, known for its traditional looks and local festivals. Ideal for travelers seeking an authentic Guatemalan experience with easy access to local markets and community events. | Church of San Juan, Local markets, Mayan cultural events, Artisan workshops, Scenic views of Lake Atitlan |
| La Playa | A beautiful lakeside area that's perfect for beach lovers and outdoor activities. This location attracts tourists looking for relaxation by the lake and adventure sports. | Swimming and kayaking in Lake Atitlan, Beachside cafes, Sunset views, Hiking trails, Lakeside yoga classes |
| Atitlán Natural Reserve | An area focused on conservation and outdoor activities, great for eco-conscious travelers looking for hiking, wildlife and nature experiences. | Hiking and eco-tours, Wildlife observation, Natural swimming areas, Cultural workshops, Organic farms |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
San Juan La Laguna Airbnb Listings by Type and Size
San Juan La Laguna is a room-rental market as much as a whole-home one: private rooms account for 63% of listings, against 37% for entire homes. Houses are the most common property type at 40%, ahead of hotels, guesthouses and B&Bs (31%).
Private rooms are a large share of supply
San Juan La Laguna Airbnb listings by room type
- Private room 63%
- Entire home 37%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Private room | 62.7% | 99 |
| Entire home | 37.3% | 59 |
Listings by property type
San Juan La Laguna Airbnb listings by property type
- House 40%
- Hotel/Boutique 31%
- Cabin/Outdoor 13%
- Apartment/Condo 13%
- Others 2%
- Unique stay 2%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 39.9% | 63 |
| Hotel/Boutique | 31.0% | 49 |
| Cabin/Outdoor | 12.7% | 20 |
| Apartment/Condo | 12.7% | 20 |
| Others | 1.9% | 3 |
| Unique stay | 1.9% | 3 |
How Many Bedrooms Do Airbnb Listings in San Juan La Laguna Have?
San Juan La Laguna's homes run small: studios and one-bedrooms make up 60% of entire homes, and only 17% of homes have three or more bedrooms. Shares are of the 58 entire homes that give a bedroom count; rented rooms are left out.
San Juan La Laguna entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
5%
55%
22%
2%
10%
5%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 5.2% | 3 |
| 1 bedroom | 55.2% | 32 |
| 2 bedrooms | 22.4% | 13 |
| 3 bedrooms | 1.7% | 1 |
| 4 bedrooms | 10.3% | 6 |
| 5+ bedrooms | 5.2% | 3 |
What Each Home Size Earns in San Juan La Laguna
A typical one-bedroom home in San Juan La Laguna earned Q 34,600 over the past year, against Q 64,200 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 32 | Q 34,600 | Q 51,700 | Q 565 | 32% |
| 2 bedrooms | 13 | Q 64,200 | Q 117,000 | Q 1,026 | 36% |
How Many Guests Do Airbnbs in San Juan La Laguna Sleep?
Most San Juan La Laguna listings are sized for couples and small families: 64% sleep four guests or fewer, and just 14% take eight or more. Shares are of the 74 listings with a guest capacity on file (47% of the market).
San Juan La Laguna listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
32%
8%
23%
3%
18%
3%
14%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 32.4% | 24 |
| 3 guests | 8.1% | 6 |
| 4 guests | 23.0% | 17 |
| 5 guests | 2.7% | 2 |
| 6 guests | 17.6% | 13 |
| 7 guests | 2.7% | 2 |
| 8+ guests | 13.5% | 10 |
How San Juan La Laguna Airbnb Listings Are Set Up
San Juan La Laguna hosts set up an average of 2.5 beds per listing. 55% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 23
- Beds per listing
- 2.5
- Show exact location
- 55%
What Amenities Do Airbnb Listings in San Juan La Laguna Offer?
Lake access is common in San Juan La Laguna: 47% of listings offer it, and 75% offer free parking on site. Air conditioning is the exception rather than the rule: only 9% of listings have it. Only 50% of listings offer a kitchen.
Share of San Juan La Laguna listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in San Juan La Laguna
Listings in San Juan La Laguna with a barbecue grill earned about 4.4 times as much a year, on average, as those without: Q 127,000 against Q 28,600. The gap is smaller for a fire pit (about 3.0 times as much) and a garden view (about 2.8 times as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for San Juan La Laguna listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| BBQ grill | 18% | Q 127,000 | Q 28,600 | +344% |
| Fire pit | 22% | Q 95,800 | Q 31,900 | +200% |
| Garden view | 10% | Q 109,000 | Q 39,000 | +179% |
| Air conditioning | 9% | Q 106,000 | Q 39,700 | +168% |
| Single level home | 9% | Q 101,000 | Q 40,300 | +151% |
| Gym | 7% | Q 100,000 | Q 42,000 | +139% |
| Outdoor furniture | 28% | Q 78,800 | Q 33,500 | +135% |
| Backyard | 35% | Q 69,700 | Q 33,500 | +108% |
| Outdoor kitchen | 13% | Q 75,900 | Q 41,800 | +82% |
| Outdoor dining area | 51% | Q 59,000 | Q 32,900 | +79% |
Guests
Who Books Airbnbs in San Juan La Laguna?
San Juan La Laguna runs on foreign visitors: nine in ten guests who left reviews live outside Guatemala. The United States leads with 29% of reviewers, ahead of Canada at 10%. Guests speak a mix of languages: English leads at 42%, followed by Spanish and French.
90% of San Juan La Laguna guests come from abroad
Where guests who left reviews live
- International 90%
- Domestic 10%
Where San Juan La Laguna guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Guatemala City | 7.4% |
| New York | 2.9% |
| Mexico City | 2.4% |
| Bogotá | 2.4% |
| Montreal | 2.1% |
Where San Juan La Laguna guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 29.3% |
| Guatemala | 10.1% |
| Canada | 9.6% |
| Mexico | 7.6% |
| Colombia | 6.2% |
Languages spoken by San Juan La Laguna guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 41.9% |
| Spanish | 32.5% |
| French | 9.8% |
| German | 4.6% |
| Portuguese | 2.5% |
What Are Airbnb Guest Ratings in San Juan La Laguna?
San Juan La Laguna Airbnbs average 4.74 stars, and 28% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.73.
Communication scores highest in San Juan La Laguna; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.77 |
| Cleanliness | 4.76 |
| Communication | 4.80 |
| Location | 4.78 |
| Check-in | 4.74 |
| Value | 4.73 |
Booking patterns
How Guests Book in San Juan La Laguna: Stays, Rules and Fees
About nine in ten San Juan La Laguna listings are open to guests more than 180 days a year, but only 10% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 38% of listings; blocked nights include any the host closes off.
Days a year San Juan La Laguna listings are open to guests
Share of listings by days a year
- 271-366 days 66%
- 181-270 days 25%
- 91-180 days 8%
- 31-90 days <1%
- 1-30 days <1%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 65.8% | 104 |
| 181-270 days | 25.3% | 40 |
| 91-180 days | 7.6% | 12 |
| 31-90 days | 0.6% | 1 |
| 1-30 days | 0.6% | 1 |
Days a year San Juan La Laguna listings are booked or blocked
Share of listings by days a year
- 271-366 days 3%
- 181-270 days 8%
- 91-180 days 26%
- 31-90 days 38%
- 1-30 days 26%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 2.5% | 4 |
| 181-270 days | 7.6% | 12 |
| 91-180 days | 25.9% | 41 |
| 31-90 days | 38.0% | 60 |
| 1-30 days | 25.9% | 41 |
What Is the Average Length of Stay for Airbnb in San Juan La Laguna?
The average San Juan La Laguna booking lasts 3 nights, longest in February and shortest in September. Listings took about 21 bookings each over the year, some 3,230 in all. More than seven in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in San Juan La Laguna
Average nights per booking, by month of stay
Average 2.9 nights 3.6 nights 2.2 nights
Two-year average by calendar month.
San Juan La Laguna Airbnb Minimum Stay Requirements
Nearly all listings in San Juan La Laguna accept stays of one or two nights.
Minimum stay set by San Juan La Laguna listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in San Juan La Laguna?
Flexible is the most common cancellation policy in San Juan La Laguna, used by 56% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: more than eight in ten listings offer Flexible or Moderate terms, against 16% on Firm or stricter ones.
Cancellation policies of San Juan La Laguna listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in San Juan La Laguna?
Nearly three in ten San Juan La Laguna listings charge a cleaning fee. The typical fee is Q 54, and some higher fees lift the average to Q 90. Spread over the average stay of 3 nights, that adds roughly Q 18 a night to what guests pay. For listings that charge one, cleaning fees make up about 4% of gross revenue.
- Median cleaning fee
- Q 54
- Average cleaning fee
- Q 90
- Listings charging a fee
- 28.5%
- Share of gross revenue
- 3.7%
Top earners
Top-Earning Airbnbs and Hosts in San Juan La Laguna
The top-grossing Airbnb in San Juan La Laguna, a four-bedroom home, took in Q 745,000 over the past year, about 16 times the city's average of Q 46,100. Three of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
The Yellow Orchid - Lakefront Home Entire home · 4 bedrooms Rated 4.95 
Mansión de Las Rosas - Sunset Villa & Rooftop Entire home · 2 bedrooms Rated 4.80 - Revenue
- Q 303,510
- Occupancy
- 47.5%
- Daily rate
- Q 2,116
Villa Las Baobas - Premium Rooftop Villa Entire home · 2 bedrooms Rated 4.96 - Revenue
- Q 293,441
- Occupancy
- 57.5%
- Daily rate
- Q 1,722
Prince's Mansion - Family Villa - Sleeps 16 Entire home · 4 bedrooms Rated 5.00 - Revenue
- Q 260,607
- Occupancy
- 23.6%
- Daily rate
- Q 3,981
Modern Home with Stunning Lake Atitlan views Entire home · 3 bedrooms Rated 4.61 - Revenue
- Q 187,514
- Occupancy
- 43.8%
- Daily rate
- Q 1,260
El Elefante y La Boa - Boutique Villa & Rooftop Entire home · 2 bedrooms Rated 4.86 - Revenue
- Q 184,899
- Occupancy
- 39.7%
- Daily rate
- Q 1,523
Who Are the Top Airbnb Hosts in San Juan La Laguna?
Principitos Universe Villas Pr… is the top-grossing host in San Juan La Laguna, with Q 1.28 million in bookings across 7 listings over the past year. Together, the ten top-grossing hosts run 32% of the market's 158 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Principitos Universe Villas Pr… | 7 | Q 1,283,057 | Q 183,294 | 4.85/5 | |
| Laura | 1 | Q 744,696 | Q 744,696 | 4.95/5 | |
| Dominik | 3 | Q 488,463 | Q 162,821 | 4.82/5 | |
| 4 | Emilio | 14 | Q 466,606 | Q 33,329 | 4.60/5 |
| 5 | Lily | 6 | Q 263,588 | Q 43,931 | 4.76/5 |
| 6 | Nelson Cholotio | 4 | Q 239,438 | Q 59,859 | 4.95/5 |
| 7 | Bany David | 2 | Q 203,469 | Q 101,734 | 4.99/5 |
| 8 | Michell | 4 | Q 203,262 | Q 50,816 | 4.75/5 |
| 9 | Eco Hotel Mayachik | 8 | Q 194,012 | Q 24,252 | 4.65/5 |
| 10 | Perla Y Darleny | 1 | Q 187,514 | Q 187,514 | 4.61/5 |
Who Are the Airbnb Hosts in San Juan La Laguna?
Fewer than 1% of San Juan La Laguna listings are classed as professionally managed. 56% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. 63% of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 97% of listings.
- Superhosts
- 55.7%
- Professional management
- 0.0%
- Cohosted listings
- 23.4%
- Instant Book enabled
- 63.3%
- Simplified Pricing
- 96.8%
Nearby markets
San Juan La Laguna vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 15 km, Santa Cruz La Laguna (10 km away, 67 listings) earned the most per listing, about 4.5 times as much as San Juan La Laguna.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| San Pedro La Laguna 2 km | 306 | Q 75,891 | Q 662 | 36% |
| San Pablo La Laguna 3 km | 33 | Q 123,694 | Q 876 | 43% |
| San Marcos La Laguna 4 km | 308 | Q 123,985 | Q 918 | 42% |
| Tzununá 6 km | 48 | Q 160,206 | Q 1,084 | 42% |
| Jaibalito 8 km | 45 | Q 170,863 | Q 989 | 42% |
| Santa Cruz La Laguna 10 km | 67 | Q 206,274 | Q 1,171 | 47% |
| Santiago Atitlán 10 km | 94 | Q 148,578 | Q 1,585 | 28% |
| Panajachel 15 km | 476 | Q 88,138 | Q 788 | 32% |
Other Airbnb Markets in Sololá
- Santa Catarina Palopó Airbnb data 70 listings
See all 12 Sololá Airbnb markets
Markets Similar to San Juan La Laguna
Markets elsewhere in Guatemala with a similar nightly rate and occupancy to San Juan La Laguna:
- Guatemala City Airbnb data Guatemala · Q 484/night · 35.3%
FAQ
San Juan La Laguna Airbnb FAQ
How much do Airbnb hosts make in San Juan La Laguna?
An active San Juan La Laguna Airbnb grossed Q 46,080 on average in the 12 months to October 2026, according to AirROI's tracking of 158 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in Q 6,380 or more in a typical month.
How much can I make on Airbnb in San Juan La Laguna?
It depends most on the home's size, location and how it's run. The middle half of San Juan La Laguna listings earn between Q 1,480 and Q 6,380 in a typical month, and the top tenth Q 13,400 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in San Juan La Laguna?
Listings in San Juan La Laguna were booked on 31% of available nights over the past year. That compares with 36% for the Sololá average. February is usually the busiest month.
How much does an Airbnb cost per night in San Juan La Laguna?
The average booked night in San Juan La Laguna cost Q 556 before fees. Half of listings charge between Q 225 and Q 595, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in San Juan La Laguna?
None of the active San Juan La Laguna listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in San Juan La Laguna?
Yes, when it's run well. The average San Juan La Laguna Airbnb grossed Q 46,080 in the 12 months to October 2026, 59% below the Sololá average of Q 112,089, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about Q 5,740 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in San Juan La Laguna?
March usually pays best, averaging Q 6,190 per active listing over the past two years, and October usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in San Juan La Laguna?
Each night a San Juan La Laguna listing was open to book earned Q 167 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made Q 396 or more.
How far in advance do guests book Airbnbs in San Juan La Laguna?
San Juan La Laguna stays were booked 31 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in San Juan La Laguna?
The average San Juan La Laguna Airbnb stay lasted 3 nights over the past year. A listing took 21 reservations over the year on average.
How are Airbnbs in San Juan La Laguna rated?
Guests rate San Juan La Laguna Airbnbs 4.74 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in San Juan La Laguna?
Centro de San Juan, La Playa and Atitlán Natural Reserve draw the most short-term rental interest in San Juan La Laguna. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in San Juan La Laguna?
AirROI counted 158 active Airbnb listings in San Juan La Laguna as of October 2026. The closest tracked market is San Pedro La Laguna, 2 km away.
How much are Airbnb cleaning fees in San Juan La Laguna?
In San Juan La Laguna, nearly three in ten listings add a cleaning fee. The median fee is Q 54, and some higher fees lift the average to Q 90.
How many tourists visit San Juan La Laguna, Guatemala?
All of Guatemala had 1.5 million international tourist arrivals in 2022, UN Tourism reports, via Our World in Data. AirROI estimates 3,234 Airbnb stays in San Juan La Laguna, Guatemala in the 12 months to October 2026, which counts bookings and not tourists. See Guatemala tourism statistics.
Method
About This Data
Figures on this page cover 158 active Airbnb listings in San Juan La Laguna from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Guatemalan quetzals at Q 7.64 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.