Airbnb market data · 202612 months to August 2026
Selfoss, Bláskógabyggð Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Selfoss brought in kr 4,557,656 over the 12 months through August 2026, across just 22 active listings, so a single property can move that figure.
AirROI's latest figures for Selfoss run through August 2026.
The short answer
Selfoss Airbnb Market at a Glance
Listings averaged kr 39,801 a night and were booked on 46% of available nights.
Timing matters: in July, usually the best month, the average listing earns about three times as much as in December, usually the slowest. With only 22 active listings, a few bookings can reorder the months.
With 22 active listings, Selfoss is the fourth-largest of 4 Bláskógabyggð markets AirROI tracks.
Browse the live Selfoss Airbnb market See Every Selfoss ListingRevenue
How Much Do Airbnb Hosts Make in Selfoss?
Gross bookings per Selfoss listing averaged kr 4,557,656 over the 12 months to August 2026 (Bláskógabyggð average: kr 5,621,217), before cleaning, platform and management costs and taxes.
In a typical year, the average Selfoss listing brings in kr 893,000 in July, its best month, and kr 304,000 in December, its slowest. The three strongest months bring in 39% of a full year's revenue, where an even calendar would give any three months 25%.
Across Selfoss's 22 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn kr 873,000+ a month, about twice the typical property.
- Strong performers (top 25%) earn kr 635,000 or more, roughly kr 190,000 a month above the median.
- Typical properties (median) earn about kr 441,000 a month.
- Entry-level properties (bottom 25%) earn kr 241,000 or less, about 55% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about three times what December does
Average revenue per active listing, by month, August 2024 to July 2026
The dashed line is the average of the months shown, kr 460,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Selfoss Airbnb Data by Month
Latest 12 months in the August 2026 data. August's figures are still coming in, so the rows run to July.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Aug 2025 | kr 816,402 | 61.0% | kr 41,072 | kr 26,336 | 84 days | 2.1 nights |
| Sep 2025 | kr 512,061 | 47.4% | kr 38,493 | kr 17,069 | 77 days | 2.2 nights |
| Oct 2025 | kr 428,455 | 44.7% | kr 37,148 | kr 13,821 | 52 days | 2.5 nights |
| Nov 2025 | kr 256,833 | 30.3% | kr 35,872 | kr 8,561 | 35 days | 2.6 nights |
| Dec 2025 | kr 302,640 | 40.6% | kr 37,279 | kr 9,763 | 49 days | 9.9 nights |
| Jan 2026 | kr 342,620 | 38.9% | kr 36,562 | kr 11,052 | 70 days | 8.8 nights |
| Feb 2026 | kr 368,295 | 44.4% | kr 36,590 | kr 13,153 | 58 days | 3.7 nights |
| Mar 2026 | kr 326,584 | 35.5% | kr 36,650 | kr 10,535 | 58 days | 2.8 nights |
| Apr 2026 | kr 346,425 | 38.6% | kr 38,233 | kr 11,547 | 65 days | 2.2 nights |
| May 2026 | kr 492,853 | 40.0% | kr 41,062 | kr 15,898 | 64 days | 2.6 nights |
| Jun 2026 | kr 656,238 | 56.3% | kr 46,198 | kr 21,875 | 80 days | 2.5 nights |
| Jul 2026 | kr 955,973 | 66.1% | kr 48,654 | kr 30,838 | 92 days | 4.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Selfoss market, enter its address and size in the Airbnb income calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Selfoss Profitable?
Yes, when it's run well. The average Selfoss Airbnb took in kr 4,557,656 in the 12 months to August 2026, and run by its owner at everyday costs, about kr 247,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about kr 358,000 a month.
Cleaning it yourself keeps the kr 439,000 a year guests pay in cleaning fees, for about kr 284,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about kr 213,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Selfoss Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | kr 4,118,656 | kr 5,930,000 |
| Cleaning fees guests pay10% of Selfoss bookings | kr 439,000 | kr 631,000 |
| Gross bookings | kr 4,557,656 | kr 6,561,000 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 86% of Selfoss listings on Simplified Pricing, 3% for the rest | −kr 629,000 | −kr 905,000 |
| Cleaning and laundryPaid for by the cleaning fee; kr 0 if you clean yourself | −kr 439,000 | −kr 631,000 |
| Utilities and internetAbout 5% of bookings | −kr 228,000 | −kr 328,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −kr 91,000 | −kr 131,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −kr 137,000 | −kr 197,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −kr 46,000 | −kr 46,000 |
| Permit and registrationWhere one is required | −kr 23,000 | −kr 23,000 |
| Managementkr 0 when you run it; co-hosts charge from about 10% of nightly bookings | kr 0 | kr 0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | kr 0 | kr 0 |
| Lodging taxesAdded to the guest's bill and passed on | kr 0 | kr 0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −kr 1,593,000 | −kr 2,261,000 |
| Left for housing costs, then profit | kr 2,964,656about kr 247,000 a month | kr 4,300,000about kr 358,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Selfoss Airbnb Profit
The estimate starts from Selfoss's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Selfoss home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Selfoss's Top Earners Get There
- More nights booked. The busiest quarter of Selfoss listings are booked on 67% or more of their nights, against 45% for the median listing. Ten more booked nights a year at the median rate of kr 33,700 adds about kr 337,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge kr 43,900 a night or more, against a median of kr 33,700. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about kr 412,000 a year.
- Open for the busy months. In a typical year, July brings the average listing about kr 893,000, against kr 304,000 in December, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Selfoss listings average 4.81 stars, and 45% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about kr 547,000 a month, against kr 380,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Selfoss?
Selfoss listings were booked on 46% of the nights they were open over the past year, in line with the Bláskógabyggð average and in line with the Iceland average. In a typical year, occupancy swings from 31% in January to 66% in July.
Across Selfoss's 22 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 77%+ of open nights, 32 points above the median.
- Strong performers (top 25%) fill 67% or more, roughly five nights a week.
- Typical properties (median) fill about 45% of open nights.
- Entry-level properties (bottom 25%) fill 23% or less, under two nights a week.
July is usually the busiest month in Selfoss, January the quietest
Share of open nights booked, by month, August 2024 to July 2026
The 12-month rate of 46% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Selfoss?
The average nightly rate in Selfoss, known as ADR (average daily rate), was kr 39,801 over the past year, about 10% below the Bláskógabyggð average of kr 44,300 and about the same as the Iceland average (kr 40,900). In a typical year, rates peak in July at about kr 44,600 and bottom out in January and February at about kr 36,300.
Across Selfoss's 22 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge kr 61,000+ a night, about 1.8 times the median.
- Strong performers (top 25%) charge kr 43,900 or more, about kr 10,000 above the median.
- Typical properties (median) charge about kr 33,700 a night.
- Entry-level properties (bottom 25%) charge kr 24,200 or less, about three-quarters of the median.
July rates run 23% above February's
Average nightly rate (ADR), by month, August 2024 to July 2026
The dashed line is the average of the months shown, kr 38,600.
What Is the RevPAR for Airbnb in Selfoss?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Selfoss it averaged kr 17,400 over the past year, from about kr 9,810 in a typical December to about kr 28,800 in a typical July.
Across Selfoss's 22 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn kr 31,800+ per open night, about 1.9 times the median.
- Strong performers (top 25%) earn kr 20,500 or more, about kr 3,600 a night above the median.
- Typical properties (median) earn about kr 16,900 per open night.
- Entry-level properties (bottom 25%) earn kr 12,000 or less, about three-quarters of the median.
July RevPAR is about three times December's
Revenue per open night (RevPAR), by month, August 2024 to July 2026
The dashed line is the average of the months shown, kr 15,100. The 12-month RevPAR of kr 17,400 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Selfoss
With only 22 active listings, the monthly pattern in Selfoss is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in December.
Average revenue by month in Selfoss
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, kr 460,000.
Revenue by month in Selfoss in numbers
| Month | Revenue per listing |
|---|---|
| January | kr 377,000 |
| February | kr 336,000 |
| March | kr 321,000 |
| April | kr 370,000 |
| May | kr 449,000 |
| June | kr 575,000 |
| July | kr 893,000 |
| August | kr 693,000 |
| September | kr 457,000 |
| October | kr 414,000 |
| November | kr 326,000 |
| December | kr 304,000 |
How Far in Advance Do Guests Book Airbnb in Selfoss?
Guests book Selfoss stays 63 days ahead on average (about two months), so guests here plan well ahead. July stays are booked furthest out, about 85 days ahead, and November stays closest to arrival, about 36 days. A typical July booking is made in late April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, August 2024 to July 2026
The 12-month figure of 63 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Selfoss
18% of the 22 active listings in Selfoss display a registration, permit or license number. A low share doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Selfoss.
Neighborhoods
Best Neighborhoods for Airbnb in Selfoss
AirROI's area guide picks seven Selfoss neighborhoods that draw short-term rental guests, led by Selfoss Town, Þingvellir National Park and Geysir Geothermal Area. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Selfoss Town | A charming town in the southern region of Iceland, known for its accessibility to the Golden Circle and natural beauty. It offers a mix of local culture and tourist attractions, making it perfect for short-term rentals. | Selfoss Geyser, Sculpture Garden, Selfoss Church, Camping Area, Local shops and restaurants |
| Þingvellir National Park | A UNESCO World Heritage site and stunning national park where visitors can experience Iceland's unique geology and history. An ideal spot for nature lovers and adventurers right on the Golden Circle route. | Öxarárfoss Waterfall, Almannagjá Gorge, Silfra Fissure, Visitor Center, Drekkingarhylur |
| Geysir Geothermal Area | Famous for its geysers, including the Strokkur geyser that erupts every few minutes. This area is visited by many tourists exploring the Golden Circle, making it a prime location for Airbnb hosting. | Strokkur Geyser, Great Geysir, Geysir Center, Hot Springs, Walking trails |
| Gullfoss Waterfall | One of Iceland's most iconic waterfalls, Gullfoss attracts thousands of visitors each year. An Airbnb nearby offers breathtaking views and an unforgettable experience for nature enthusiasts. | Gullfoss Falls, Walking paths, Visitor Center, Photography spots, Nature trails |
| Kerið Crater | A unique volcanic crater lake with vibrant colors and stunning views. It's a popular stop for tourists and can attract visitors interested in natural wonders. | Kerið Crater, Hiking paths, Lakeside walks, Photography opportunities, Nature observation |
| Reykjadalur Valley | Famous for its hot river where visitors can bathe in warm waters surrounded by stunning landscapes. A great spot for outdoor enthusiasts and those seeking unique experiences. | Hot River, Hiking trails, Scenic views, Valley exploration, Wildlife observation |
| Hveragerði | Known for its geothermal activity and beautiful gardens, Hveragerði is a vibrant town that attracts both tourists and locals, making it a good location for Airbnb investments. | Geothermal Park, Hiking trails, Local gardens, Café culture, Scenic landscapes |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Selfoss vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 42 km, Grímsnes- og Grafningshreppur (25 km away, 38 listings) earned the most per listing, about 70% more than Selfoss. Hella was the busiest, booked on 51% of nights against 46% in Selfoss.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Bláskógabyggð 2 km | 40 | kr 5,605,561 | kr 47,661 | 49% |
| Reykholt 7 km | 47 | kr 6,266,808 | kr 46,019 | 47% |
| Laugarvatn 9 km | 69 | kr 5,190,494 | kr 41,184 | 45% |
| Flúðir 14 km | 37 | kr 5,330,904 | kr 33,952 | 49% |
| Grímsnes- og Grafningshreppur 25 km | 38 | kr 7,756,340 | kr 60,431 | 47% |
| Selfoss 29 km | 316 | kr 6,095,332 | kr 44,563 | 49% |
| Hella 37 km | 141 | kr 7,601,630 | kr 49,754 | 51% |
| Hveragerðisbær 42 km | 43 | kr 5,317,097 | kr 43,220 | 42% |
Markets Similar to Selfoss
Markets elsewhere in Iceland with a similar nightly rate and occupancy to Selfoss:
- Reykjavik Airbnb data Iceland · kr 39,727/night · 45.5%
- Akureyri Airbnb data Iceland · kr 39,167/night · 45.6%
- Borgarnes Airbnb data Iceland · kr 40,189/night · 44.8%
- Hvolsvöllur Airbnb data Iceland · kr 39,863/night · 49.6%
FAQ
Selfoss Airbnb FAQ
How much do Airbnb hosts make in Selfoss?
An active Selfoss Airbnb grossed kr 4,557,656 on average in the 12 months to August 2026, according to AirROI's tracking of 22 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in kr 635,000 or more in a typical month.
How much can I make on Airbnb in Selfoss?
It depends most on the home's size, location and how it's run. The middle half of Selfoss listings earn between kr 241,000 and kr 635,000 in a typical month, and the top tenth kr 873,000 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Selfoss?
Listings in Selfoss were booked on 46% of available nights over the past year. That compares with 46% for the Bláskógabyggð average. July is usually the busiest month.
How much does an Airbnb cost per night in Selfoss?
The average booked night in Selfoss cost kr 39,801 before fees. Half of listings charge between kr 24,200 and kr 43,900, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Selfoss?
In Selfoss, 18% of active listings display a registration, permit or license number. A low share doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Selfoss?
Yes, when it's run well. The average Selfoss Airbnb grossed kr 4,557,656 in the 12 months to August 2026, 19% below the Bláskógabyggð average of kr 5,621,217, though with only 22 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, kr 2,964,656 a year (about kr 247,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about kr 358,000 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Selfoss?
July usually pays best, averaging kr 893,000 per active listing over the past two years, and December usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Selfoss?
Each night a Selfoss listing was open to book earned kr 17,400 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made kr 31,800 or more.
How far in advance do guests book Airbnbs in Selfoss?
Selfoss stays were booked 63 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Selfoss?
The average Selfoss Airbnb stay lasted 3.9 nights over the past year. A listing took 28 reservations over the year on average.
How are Airbnbs in Selfoss rated?
Guests rate Selfoss Airbnbs 4.81 out of 5 on average. Guests score location highest and value lowest.
What are the best neighborhoods for Airbnb in Selfoss?
Selfoss Town, Þingvellir National Park and Geysir Geothermal Area draw the most short-term rental interest in Selfoss. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Selfoss?
AirROI counted 22 active Airbnb listings in Selfoss as of August 2026. The closest tracked market is Bláskógabyggð, 2 km away.
How much are Airbnb cleaning fees in Selfoss?
In Selfoss, nearly three-quarters of listings add a cleaning fee. The median fee is kr 15,163, and some higher fees lift the average to kr 26,034.
Method
About This Data
Figures on this page cover 22 active Airbnb listings in Selfoss from September 2025 to August 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Icelandic krónur at kr 123 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.