Makassar, South Sulawesi Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Makassar, South Sulawesi? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $2,224 per year — at a $52 nightly rate, 20.3% occupancy, and a $11 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 48 active listings, Makassar is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 182.4% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Makassar?
In Makassar, the headline Airbnb metrics are $2,224 in average annual revenue,20.3% occupancy, $52 ADR, and $11 in RevPAR, and guests book about 20 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Makassar?
Understanding the monthly revenue variations for Airbnb listings in Makassar is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Makassar is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Makassar across different performance tiers:
- Best-in-class properties (Top 10%) achieve $972+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $557 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $223 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $105, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Makassar
What Is the Monthly Airbnb Occupancy Rate in Makassar?
Maximize your bookings by understanding the Makassar STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Makassar:
- Best-in-class properties (Top 10%) achieve 51%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 31% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Makassar
What Is the Average Airbnb Nightly Rate in Makassar?
Effective short term rental pricing strategy in Makassar involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Makassar typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $100+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $64 or more.
- Typical properties (Median) charge around $37 per night.
- Entry-level properties (Bottom 25%) earn around $27 per night.
Average Daily Rate (ADR) Trend by Month in Makassar
What Is the RevPAR for Airbnb in Makassar?
RevPAR in Makassar is currently $11. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $4 RevPAR.
- Typical properties (Median) generate $7 RevPAR.
- Strong performers (Top 25%) earn $14 RevPAR.
- Best-in-class (Top 10%) achieve $28 RevPAR.
Average Monthly RevPAR Trend in Makassar
RevPAR Insights for Makassar
- The average RevPAR in Makassar is $11. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($28) and bottom 25% ($4) is $25, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jun and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Makassar benchmarks. If your RevPAR falls below the median of $7, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $14+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Makassar?
Makassar's peak Airbnb season falls in June, December, July, while the softest stretch is January, April, October. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (June, December, July)
- Revenue averages $456 per month
- Occupancy rates average 25.2%
- Daily rates average $49
Shoulder Season
- Revenue averages $387 per month
- Occupancy maintains around 23.9%
- Daily rates hold near $48
Low Season (January, April, October)
- Revenue drops to average $327 per month
- Occupancy decreases to average 20.5%
- Daily rates adjust to average $49
Seasonality Insights for Makassar
- The Airbnb seasonality pattern in Makassar shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Makassar's highest earning potential, with monthly revenues climbing to $498, occupancy reaching 27.8%, and ADRs peaking at $51.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $303, occupancy could drop to 18.2%, and ADRs may adjust to $45.
- Lower occupancy paired with meaningful seasonality means hosts in Makassar need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Makassar seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Makassar?
Low regulation and minimal registration activity in Makassar, South Sulawesi, Indonesia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Makassar to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 2% licensed listings)
What Are the Best Neighborhoods for Airbnb in Makassar?
With a compact short-term rental market, Makassar gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Losari Beach | A popular destination with stunning coastal views, perfect for tourists looking to relax and enjoy the beach atmosphere. Ideal for Airbnb hosting due to its proximity to dining and entertainment. | Losari Beach Promenade, Fort Rotterdam, Trans Studio Makassar, Meru Betiri Mosque, Ratu Indah Mall |
| Panakkukang | A bustling urban area known for its shopping centers and modern amenities. Attracts business travelers and vacationers seeking convenience. | Panakkukang Mall, Makassar Town Square, Local restaurants, Office Suites, Somba Opu Street |
| Kota Tua | Historical area with rich cultural heritage, offering traditional markets and colonial architecture. Great for guests interested in the history and culture of Makassar. | Fort Rotterdam, Bank Indonesia Museum, Lighthouse of Makassar, Old Market, Dutch Colonial Buildings |
| Biring Kanaya | A developing neighborhood with access to local attractions. A good choice for budget-conscious travelers looking for authentic experiences. | Cerro Gordo Hill, Local markets, Traditional food stalls, Nature parks, Community events |
| Tamalanrea | Known for its educational institutions and proximity to nature parks, suitable for students and nature lovers. | Bira Beach, Tamalanrea Education Park, Cultural diversity, Local cafes, Nature trails |
| Gowa | A suburban area rich in history and nature, attracts both tourists and locals looking for weekend getaways. | Gowa Kingdom Palace, Kondosog Hill, Local temples, Nature parks, Cultural festivals |
| Makassar City Center | The heart of Makassar with business, shopping, and entertainment options. Perfect for both leisure and business travelers. | Mall Ratu Indah, Grand Mall, Dining options, City parks, Accessibility to transportation |
| Callee Beach | A hidden gem for beach lovers. Known for its laid-back vibe and beautiful sunsets, ideal for a relaxing vacation. | Callee Beach, Watersports, Local seafood restaurants, Sunset spots, Beach cabins |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Makassar offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Makassar?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Makassar
- The Makassar Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75% of the 48 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Makassar, Apartment/Condo properties are the most common (72.9%), reflecting the local real estate landscape.
- The presence of 10.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.1%) offer potential for unique stay experiences.
Makassar Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Makassar
- The dominant room capacity in Makassar is 2 bedrooms listings, making up 39.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 64.6% of the active Airbnb listings in Makassar, indicating a high concentration in these sizes.
- A significant 25.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Makassar.
Makassar Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Makassar
- The most common guest capacity trend in Makassar vacation rentals is listings accommodating 4 guests (18.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Makassar STR market, accounting for 37.6% of listings.
- 20.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Makassar.
- On average, properties in Makassar are equipped to host 3.8 guests.
How Do Listings in Makassar Compare on Quality?
Listing quality in Makassar can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Makassar
- At 20.8 photos per listing on average, Makassar hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 31.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Makassar averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Makassar?
Amenity Prevalence
Amenity Insights for Makassar
- Essential amenities in Makassar that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Pool are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Makassar.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Makassar: Wifi, Air conditioning.
- Prioritize adding missing essentials: Wifi, Air conditioning.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Makassar to stay competitive.
Which Airbnb Amenities Boost Revenue in Makassar?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Makassar, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Freezer | 33.3% | $4,314 | $1,180 | 265.7% |
Kitchen | 87.5% | $2,436 | $741 | 228.8% |
Hot water kettle | 29.2% | $4,286 | $1,375 | 211.7% |
Microwave | 22.9% | $4,606 | $1,516 | 203.8% |
Bidet | 33.3% | $3,968 | $1,352 | 193.4% |
Stove | 54.2% | $3,186 | $1,088 | 192.7% |
Clothing storage | 47.9% | $3,383 | $1,158 | 192.1% |
Dining table | 39.6% | $3,630 | $1,304 | 178.4% |
Cleaning before checkout | 18.8% | $4,570 | $1,683 | 171.6% |
Gym | 47.9% | $3,274 | $1,258 | 160.2% |
Revenue Impact Insights for Makassar
- Freezer tops the revenue impact list with a 265.7% uplift — listings with this amenity earn $4,314 vs. $1,180 without it.
- Kitchen — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Makassar STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Makassar. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMakassar Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Makassar
- The typical guest profile for Airbnb in Makassar consists of predominantly international visitors (70%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Indonesian.
- Domestic travelers account for 30.2% of guests.
- Key international markets include Indonesia (30.2%) and United States (14.3%).
- Top languages spoken are English (38.2%) followed by Indonesian (21.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Makassar?
Listings in Makassar average 4.73 out of 5 overall, with about 12.1 reviews per active listing and 14.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Makassar
- An average rating of 4.73 places Makassar in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Location (4.87), while Value (4.69) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 14.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 14.6% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Makassar Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Makassar
- The most common availability pattern in Makassar falls within the 271-366 days range, representing 87.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Makassar (54.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Makassar?
Average Booking Lead Time by Month
Booking Lead Time Insights for Makassar
- The overall average booking lead time for vacation rentals in Makassar is 20 days.
- Guests book furthest in advance for stays during December (average 46 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (32 days avg.) sees the longest lead times, while Spring (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (20 days) as a baseline for your pricing and availability strategy in Makassar.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 46 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 32 days) to capture early planners.
- Monitor your own booking lead times against these Makassar averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Makassar?
Guests in Makassar stay about 5.4 nights on average, generating roughly 373 reservations and 8.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Makassar
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Makassar
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- Stay lengths peak in Mar (6.8 nights) and shorten in Apr (2.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Makassar Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
36 listings
75% of total
2 Nights
9 listings
18.8% of total
30+ Nights
3 listings
6.3% of total
Key Insights
- The most prevalent minimum stay requirement in Makassar is 1 Night, adopted by 75% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.8%) of the Makassar Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 75% of Makassar hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Makassar.
Makassar Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
2.1% of total
Flexible
24 listings
50% of total
Moderate
9 listings
18.8% of total
Firm
12 listings
25% of total
Strict
2 listings
4.2% of total
Cancellation Policy Insights for Makassar
- The prevailing Airbnb cancellation policy trend in Makassar is Flexible, used by 50% of listings.
- There's a relatively balanced mix between guest-friendly (68.8%) and stricter (29.2%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 50% market standard in Makassar.
- Using a Strict policy might deter some guests, as only 4.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Makassar.
How Much Are Airbnb Cleaning Fees in Makassar?
Cleaning fees in Makassar are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Makassar
- Only 39.6% of listings charge a cleaning fee, suggesting that most hosts in Makassar bundle cleaning costs into the nightly rate.
- The average cleaning fee of $4 is close to the median ($4), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 2.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Makassar median of $4. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Makassar Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Makassarbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Best 31 Sudirman apartment in Makassar
Entire Place • 3 bedrooms
Calma 31 Apartment
Entire Place • 2 bedrooms
Royal Sweet Home Minimalist Cozy Space
Entire Place • 3 bedrooms
“Lakuna 31 Makassar”
Entire Place • 2 bedrooms
Metropolitan Residence
Entire Place • 6 bedrooms
Spacious, Private Elevator and Complete
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Makassar?
Learn from the best! This table showcases top-performing Airbnb hosts in Makassar based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Maimuna | 1 | $14,295 | 31 | 4.90/5.0 |
| Regina | 2 | $11,160 | 68 | 4.86/5.0 |
| Ershy | 1 | $10,941 | 32 | 4.94/5.0 |
| Lakuna | 1 | $6,822 | 13 | 5.00/5.0 |
| Reny | 1 | $5,967 | 3 | 5.00/5.0 |
| Tina | 1 | $5,132 | 15 | 5.00/5.0 |
| Sofyan | 2 | $4,545 | 9 | 5.00/5.0 |
| Wd | 2 | $4,270 | 37 | 4.65/5.0 |
| Stefany | 1 | $4,190 | 26 | 4.88/5.0 |
| 31 For Rent | 1 | $4,031 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Makassar.
Who Are the Airbnb Hosts in Makassar?
Makassar has a relatively balanced host base.
Host Profile Insights for Makassar
- A 35.4% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 2.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 56.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 10.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Makassar averages regularly and adjust your hosting strategy based on what top performers do differently.
Frequently Asked Questions About Airbnb in Makassar
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Makassar.
How much do Airbnb hosts make in Makassar?
Makassar hosts earn about $2,224 per year on average, with an average nightly rate of $52 and RevPAR of $11. Those figures describe the typical revenue environment for active listings in Makassar, South Sulawesi, not the ceiling for the best operators. Source: AirROI 2026 data, Makassar market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Makassar?
The average Airbnb occupancy rate in Makassar is 20.3%. June is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Makassar?
Listings in Makassar average $52 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Makassar?
Makassar currently has about 48 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Makassar?
AirROI currently classifies the short-term rental regulation level in Makassar as Low. The dataset also shows about 2.1% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Makassar?
RevPAR in Makassar is about $11. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Makassar?
Occupancy of 20.3% means Makassar is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $2,224, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Makassar?
The average booking lead time in Makassar is about 20 days — a relatively short booking window, meaning most guests decide within a few weeks of their trip — dynamic pricing can capture late demand. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Makassar?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Makassar include Losari Beach, Panakkukang, Kota Tua. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Makassar?
entire_home listings make up 75.0% of the active supply in Makassar. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
What is the average length of stay in Makassar?
The average Airbnb stay length in Makassar is about 5.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Makassar?
Airbnb listings in Makassar average 4.73 out of 5 overall. About 14.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Makassar?
Freezer and Kitchen are among the strongest revenue-linked amenities in Makassar. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Makassar?
Yes. About 39.6% of active Airbnb listings in Makassar charge a cleaning fee, and the average fee is $4. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Makassar?
At 35.4%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
When is the peak season for Airbnb in Makassar?
June is the highest-revenue month in Makassar, while January is the softest. The revenue spread between them indicates moderate seasonality with a clear peak period, giving hosts opportunities to maximize rates during high demand without facing dramatic off-season drops.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.