Airbnb market data · 202512 months to November 2025
Follo, Italy Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Follo brought in €7,154 over the 12 months through November 2025, across just 19 active listings, so a single property can move that figure.
AirROI's latest figures for Follo run through November 2025.
The short answer
Follo Airbnb Market at a Glance
Listings averaged €101 a night and were booked on 35% of available nights.
Timing matters: in August, the best month, the average listing earned about 7.1 times as much as in January, the slowest. With only 19 active listings, a few bookings can reorder the months.
With 19 active listings, Follo is the 119th-largest of 129 Liguria markets AirROI tracks.
Browse the live Follo Airbnb market See Every Follo ListingRevenue
How Much Do Airbnb Hosts Make in Follo?
Gross bookings per Follo listing averaged €7,154 over the 12 months to November 2025 (Liguria average: €15,655), before cleaning, platform and management costs and taxes.
The average Follo listing brought in €1,840 in August, its best month, and €258 in January, its slowest. The three strongest months bring in 43% of a full year's revenue, where an even calendar would give any three months 25%.
Across Follo's 19 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €2,190+ a month, about 3.3 times the typical property.
- Strong performers (top 25%) earn €1,220 or more, roughly €550 a month above the median.
- Typical properties (median) earn about €672 a month.
- Entry-level properties (bottom 25%) earn €343 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 7.1 times what January did
Average revenue per active listing, by month
The dashed line is the average of the months shown, €919.
Follo Airbnb Data by Month
Latest 12 months in the November 2025 data.
August led on revenue and bookings; nightly rates peaked in June.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Dec 2024 | €513 | 21.1% | €112 | 22 days |
| Jan 2025 | €258 | 10.0% | €111 | 9 days |
| Feb 2025 | €324 | 15.2% | €110 | 25 days |
| Mar 2025 | €1,139 | 31.8% | €109 | 22 days |
| Apr 2025 | €1,057 | 42.3% | €110 | 34 days |
| May 2025 | €791 | 30.9% | €114 | 51 days |
| Jun 2025 | €774 | 27.8% | €116 | 42 days |
| Jul 2025 | €1,784 | 50.2% | €110 | 61 days |
| Aug 2025 | €1,836 | 57.5% | €111 | 56 days |
| Sep 2025 | €865 | 34.8% | €103 | 32 days |
| Oct 2025 | €1,098 | 40.5% | €101 | 24 days |
| Nov 2025 | €595 | 25.8% | €101 | 1 day |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Follo address, run it through the Airbnb calculator.
Profit
Is an Airbnb in Follo Profitable?
Yes, when it's run well. The average Follo Airbnb took in €7,154 in the 12 months to November 2025, and run by its owner at everyday costs, about €440 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €800 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Follo Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | €7,154 | €13,010 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −€1,110 | −€2,020 |
| Utilities and internetAbout 5% of bookings | −€360 | −€650 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€140 | −€260 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€210 | −€390 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€70 | −€70 |
| Permit and registrationWhere one is required | −€40 | −€40 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 27% of bookings | −€1,930 | −€3,430 |
| Left for housing costs, then profit | €5,224about €440 a month | €9,580about €800 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Follo Airbnb Profit
The estimate starts from Follo's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Follo home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Follo's Top Earners Get There
- More nights booked. The busiest quarter of Follo listings are booked on 45% or more of their nights, against 26% for the median listing. Ten more booked nights a year at the median rate of €84 adds about €845 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €120 a night or more, against a median of €84. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €720 a year.
- Open for the busy months. August brought the average listing about €1,840, against €258 in January, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,080 a month, against €600 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Follo?
Follo listings were booked on 35% of the nights they were open over the past year, 2 percentage points below the Liguria average (37%) and 4 points below the Italy average (39%). Occupancy swings from 10% in January to 57% in August.
Across Follo's 19 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 69%+ of open nights, 43 points above the median.
- Strong performers (top 25%) fill 45% or more, roughly three nights a week.
- Typical properties (median) fill about 26% of open nights.
- Entry-level properties (bottom 25%) fill 11% or less, less than one night a week.
August was the busiest month in Follo, January the quietest
Share of open nights booked, by month
The 12-month rate of 35% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Follo?
The average nightly rate in Follo, known as ADR (average daily rate), was €101 over the past year, about 39% below the Liguria average of €165 and about 45% below the Italy average of €185. Rates peak in May and June at about €115 and bottom out in October and November at about €100.
Across Follo's 19 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €185+ a night, about 2.2 times the median.
- Strong performers (top 25%) charge €120 or more, about €35 above the median.
- Typical properties (median) charge about €84 a night.
- Entry-level properties (bottom 25%) charge €60 or less, about two-thirds of the median.
June rates ran 15% above November's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, €109. The 12-month ADR of €101 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Follo
With only 19 active listings, the monthly pattern in Follo is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Follo?
Guests book Follo stays 38 days ahead on average (about five weeks). July stays are booked furthest out, about 61 days ahead, and November stays closest to arrival, about 1 days. A typical July booking is made in mid-May.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 38 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Follo
74% of the 19 active listings in Follo display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Follo.
Neighborhoods
Best Neighborhoods for Airbnb in Follo
AirROI's area guide picks Cinque Terre as the parts of Follo that draw short-term rental guests. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Cinque Terre | A stunning coastal region famous for its colorful fishing villages, breathtaking views, and hiking paths. Popular tourist destination for those seeking scenic beauty and outdoor activities. | Monterosso al Mare, Vernazza, Corniglia, Manarola, Riomaggiore, Cinque Terre National Park |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Follo vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 12 km, Riomaggiore (12 km away) earned the most per listing, about 3.4 times as much as Follo.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Vezzano Ligure 4 km | 55 | €10,565 | €119 | 39% |
| Santo Stefano di Magra 7 km | 36 | €8,970 | €115 | 35% |
| Riccò del Golfo di Spezia 7 km | 68 | €9,266 | €129 | 36% |
| La Spezia 7 km | 1,674 | €14,176 | €141 | 40% |
| Arcola 9 km | 80 | €10,347 | €131 | 35% |
| Aulla 11 km | 52 | €11,000 | €190 | 30% |
| Lerici 12 km | 497 | €16,864 | €195 | 39% |
| Riomaggiore 12 km | 688 | €24,387 | €192 | 47% |
Other Airbnb Markets in Liguria
- Genoa Airbnb data 2,842 listings
- Sanremo Airbnb data 1,183 listings
- Rapallo Airbnb data 887 listings
- Finale Ligure Airbnb data 745 listings
- Levanto Airbnb data 559 listings
- Imperia Airbnb data 504 listings
- Vernazza Airbnb data 445 listings
- Sestri Levante Airbnb data 400 listings
See all 129 Liguria Airbnb markets
Markets Similar to Follo
Markets elsewhere in Italy with a similar nightly rate and occupancy to Follo:
- Agerola Airbnb data Italy · €104/night · 34.8%
- Reggio nell'Emilia Airbnb data Italy · €106/night · 34.8%
- Cuneo Airbnb data Italy · €104/night · 34.2%
- Tivoli Airbnb data Italy · €104/night · 34.0%
- Novara Airbnb data Italy · €98/night · 36.5%
- Torre del Greco Airbnb data Italy · €111/night · 35.0%
FAQ
Follo Airbnb FAQ
How much do Airbnb hosts make in Follo?
An active Follo Airbnb grossed €7,154 on average in the 12 months to November 2025, according to AirROI's tracking of 19 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,220 or more in a typical month.
How much can I make on Airbnb in Follo?
It depends most on the home's size, location and how it's run. The middle half of Follo listings earn between €343 and €1,220 in a typical month, and the top tenth €2,190 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Follo?
Listings in Follo were booked on 35% of available nights over the past year. That compares with 37% for the Liguria average. August was the busiest month.
How much does an Airbnb cost per night in Follo?
The average booked night in Follo cost €101 before fees. Half of listings charge between €60 and €120, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Follo?
In Follo, 74% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Follo?
Yes, when it's run well. The average Follo Airbnb grossed €7,154 in the 12 months to November 2025, 54% below the Liguria average of €15,655, though with only 19 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €5,224 a year (about €440 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €800 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Follo?
August paid best over the past year, at €1,840 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Follo?
Follo stays were booked 38 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Follo?
Cinque Terre draw the most short-term rental interest in Follo. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Follo?
AirROI counted 19 active Airbnb listings in Follo as of November 2025. The closest tracked market is Vezzano Ligure, 4 km away.
Method
About This Data
Figures on this page cover 19 active Airbnb listings in Follo from December 2024 to November 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.