Aulla, Tuscany Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Aulla, Tuscany? Based on AirROI's 2026 dataset (May 2025 – April 2026), the short answer is $11,216 per year — at a $178 nightly rate, 32.4% occupancy, and a $63 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 50 active listings, Aulla is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 42.9% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is high and 88% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Aulla?
In Aulla, the headline Airbnb metrics are $11,216 in average annual revenue,32.4% occupancy, $178 ADR, and $63 in RevPAR, and guests book about 57 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Aulla?
Understanding the monthly revenue variations for Airbnb listings in Aulla is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Aulla is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Aulla across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,615+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,356 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $693 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $324, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Aulla
What Is the Monthly Airbnb Occupancy Rate in Aulla?
Maximize your bookings by understanding the Aulla STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Aulla:
- Best-in-class properties (Top 10%) achieve 51%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 33% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Aulla
What Is the Average Airbnb Nightly Rate in Aulla?
Effective short term rental pricing strategy in Aulla involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Aulla typically peaks in February and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $408+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $195 or more.
- Typical properties (Median) charge around $115 per night.
- Entry-level properties (Bottom 25%) earn around $83 per night.
Average Daily Rate (ADR) Trend by Month in Aulla
What Is the RevPAR for Airbnb in Aulla?
RevPAR in Aulla is currently $63. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $19 RevPAR.
- Typical properties (Median) generate $33 RevPAR.
- Strong performers (Top 25%) earn $81 RevPAR.
- Best-in-class (Top 10%) achieve $135 RevPAR.
Average Monthly RevPAR Trend in Aulla
RevPAR Insights for Aulla
- The average RevPAR in Aulla is $63. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($135) and bottom 25% ($19) is $116, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Aulla benchmarks. If your RevPAR falls below the median of $33, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $81+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Aulla?
Aulla's peak Airbnb season falls in August, July, September, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $2,626 per month
- Occupancy rates average 42.3%
- Daily rates average $175
Shoulder Season
- Revenue averages $1,207 per month
- Occupancy maintains around 20.8%
- Daily rates hold near $181
Low Season (January, February, March)
- Revenue drops to average $423 per month
- Occupancy decreases to average 13.3%
- Daily rates adjust to average $206
Seasonality Insights for Aulla
- Airbnb seasonality in Aulla is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Aulla's highest earning potential, with monthly revenues climbing to $3,464, occupancy reaching 60.0%, and ADRs peaking at $208.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $301, occupancy could drop to 12.1%, and ADRs may adjust to $167.
- Lower occupancy paired with meaningful seasonality means hosts in Aulla need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Aulla, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Aulla, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Aulla?
Yes, Aulla, Tuscany, Italy enforces high STR regulations and 88% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Aulla to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 88% licensed listings)
What Are the Best Neighborhoods for Airbnb in Aulla?
With a compact short-term rental market, Aulla gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro di Aulla | The historic center of Aulla is a charming area with cobblestone streets, ancient buildings, and a rich history. It's perfect for tourists looking to explore Tuscany's culture and heritage. | Castello di Aulla, Pieve di Sant'Andrea, Museo di Storia Naturale della Lunigiana, Parco della Memoria, Mercato di Aulla |
| Lunigiana | Aulla serves as a gateway to the Lunigiana region, known for its stunning landscapes, medieval villages, and excellent hiking trails. It's ideal for nature lovers and outdoor enthusiasts. | Castelli di Lunigiana, Parco Nazionale dell'Appennino Tosco-Emiliano, Verrucola Castle, Fivizzano, Museo della Storia della Lunigiana |
| Fivizzano | A picturesque town close to Aulla, Fivizzano is famous for its historical architecture and vibrant arts scene. It draws visitors interested in local culture and gastronomy. | Palazzo Fantoni, Piazza Medicea, Fiera di Pieve, art workshops, local food markets |
| Gragnola | A small village near Aulla, Gragnola is perfect for travelers seeking tranquility, nature, and beautiful views of the Apuan Alps. Great for those wanting a peaceful retreat. | Castello di Gragnola, local walking trails, natural parks, panoramic viewpoints |
| Villafranca in Lunigiana | A charming town known for its medieval structures and lush greenery. It's appealing for families and tourists interested in local history and traditions. | Castello di Villafranca, Grotte di Equi, local festivals, outdoor sports opportunities |
| Bagnone | Another lovely town nearby, Bagnone offers stunning nature, medieval streets, and a rich cultural history. Attracts visitors looking for an authentic Tuscan experience. | Castello di Bagnone, historic bridges, local eateries, nature walks |
| Mulazzo | Known for its scenic views and outdoor activities, Mulazzo is a hidden gem that's popular with tourists seeking a quiet getaway in nature. | Rocca di Mulazzo, village festivals, hiking trails, local vineyards |
| Lerici | Though a bit farther from Aulla, Lerici is a stunning coastal town on the Gulf of Poets, appealing to beach lovers and those wanting to enjoy the Italian Riviera lifestyle. | Lerici Castle, beaches, Promenade of Lerici, historic cafes |
Because Aulla has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Aulla?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Aulla
- The Aulla Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86% of the 50 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Aulla, House properties are the most common (48%), reflecting the local real estate landscape.
- Houses represent a significant 48% portion, catering likely to families or larger groups.
- The presence of 12% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 6.0%) offer potential for unique stay experiences.
Aulla Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Aulla
- The dominant room capacity in Aulla is 2 bedrooms listings, making up 34% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 62.0% of the active Airbnb listings in Aulla, indicating a high concentration in these sizes.
- A significant 24.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Aulla.
Aulla Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Aulla
- The most common guest capacity trend in Aulla vacation rentals is listings accommodating 4 guests (24%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Aulla STR market, accounting for 42.0% of listings.
- 32.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Aulla.
- On average, properties in Aulla are equipped to host 4.2 guests.
How Do Listings in Aulla Compare on Quality?
Listing quality in Aulla can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Aulla
- At 29 photos per listing on average, Aulla hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 30.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Aulla averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Aulla?
Amenity Prevalence
Amenity Insights for Aulla
- Essential amenities in Aulla that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Aulla: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Heating or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Aulla to stay competitive.
Which Airbnb Amenities Boost Revenue in Aulla?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Aulla, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pets allowed | 76.0% | $14,233 | $1,663 | 755.7% |
Outdoor shower | 20.0% | $28,155 | $6,981 | 303.3% |
TV | 84.0% | $12,727 | $3,284 | 287.5% |
Pool | 40.0% | $19,702 | $5,559 | 254.4% |
Washer | 58.0% | $15,993 | $4,619 | 246.3% |
Kitchen | 80.0% | $13,013 | $4,027 | 223.2% |
BBQ grill | 36.0% | $19,538 | $6,535 | 199.0% |
Fire pit | 12.0% | $26,481 | $9,134 | 189.9% |
Children’s books and toys | 20.0% | $23,498 | $8,145 | 188.5% |
Hammock | 12.0% | $25,912 | $9,212 | 181.3% |
Revenue Impact Insights for Aulla
- Pets allowed tops the revenue impact list with a 755.7% uplift — listings with this amenity earn $14,233 vs. $1,663 without it.
- TV — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Aulla STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Aulla. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAulla Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Aulla
- The typical guest profile for Airbnb in Aulla consists of predominantly international visitors (87%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 13.4% of guests.
- Key international markets include France (28.3%) and Germany (18.9%).
- Top languages spoken are English (34.1%) followed by French (18.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Aulla?
Listings in Aulla average 4.79 out of 5 overall, with about 27.6 reviews per active listing and 12.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Aulla
- An average rating of 4.79 places Aulla in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.83), while Location (4.65) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 12.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 12.0% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Aulla Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Aulla
- The most common availability pattern in Aulla falls within the 271-366 days range, representing 82% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Aulla (56%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Aulla?
Average Booking Lead Time by Month
Booking Lead Time Insights for Aulla
- The overall average booking lead time for vacation rentals in Aulla is 57 days.
- Guests book furthest in advance for stays during August (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (64 days avg.) sees the longest lead times, while Spring (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Aulla.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Aulla averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Aulla?
Guests in Aulla stay about 4.5 nights on average, generating roughly 495 reservations and 9.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Aulla
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Aulla
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- Stay lengths peak in Jul (4.9 nights) and shorten in Feb (2.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Aulla Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
22% of total
2 Nights
11 listings
22% of total
3 Nights
4 listings
8% of total
4-6 Nights
8 listings
16% of total
30+ Nights
16 listings
32% of total
Key Insights
- The most prevalent minimum stay requirement in Aulla is 30+ Nights, adopted by 32% of listings. This highlights the market's preference for longer commitments.
- A significant segment (32%) caters to monthly stays (30+ nights) in Aulla, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 32% of Aulla hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 32% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Aulla.
Aulla Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
2% of total
Super Strict 30 Days
1 listings
2% of total
Flexible
17 listings
34% of total
Moderate
15 listings
30% of total
Firm
16 listings
32% of total
Cancellation Policy Insights for Aulla
- The prevailing Airbnb cancellation policy trend in Aulla is Flexible, used by 34% of listings.
- There's a relatively balanced mix between guest-friendly (64.0%) and stricter (32.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 34% market standard in Aulla.
- Regularly review your cancellation policy against competitors and market demand shifts in Aulla.
How Much Are Airbnb Cleaning Fees in Aulla?
Cleaning fees in Aulla are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Aulla
- 70.0% of listings charge a cleaning fee, making it standard practice in Aulla. Guests expect it and factor it into their booking decisions.
- The gap between the average ($69) and median ($47) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 5.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Aulla median of $47. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Aulla Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Aullabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Tuscan stone villa with pool Ginepri Country House
Entire Place • 7 bedrooms
Villa Lunivola, for max 12 pax and panoramic pool
Entire Place • 5 bedrooms
Casa Del'Orto a Beautiful Tuscan farmhouse
Entire Place • 4 bedrooms
Villa Saldina - Pool & Relax
Entire Place • 3 bedrooms
Casa Graziella
Entire Place • 2 bedrooms
La Tana
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Aulla?
Learn from the best! This table showcases top-performing Airbnb hosts in Aulla based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Claudia | 2 | $125,675 | 88 | 4.91/5.0 |
| Marius | 1 | $72,619 | 17 | 4.71/5.0 |
| Deborah | 1 | $30,051 | 26 | 4.69/5.0 |
| Elena | 2 | $28,907 | 10 | 4.88/5.0 |
| Lorenza | 1 | $19,930 | 47 | 4.89/5.0 |
| Francesca | 1 | $17,979 | 28 | 4.71/5.0 |
| Davide | 1 | $17,856 | 12 | 5.00/5.0 |
| Le Persiane Azzurre | 2 | $15,485 | 158 | 4.79/5.0 |
| Bedebike | 2 | $15,144 | 70 | 4.89/5.0 |
| Mala | 1 | $14,567 | 14 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Aulla.
Who Are the Airbnb Hosts in Aulla?
Aulla has a relatively balanced host base.
Host Profile Insights for Aulla
- Only 28.0% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 2.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 44.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 14.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Aulla averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Aulla's Airbnb Market Compare to Nearby Cities?
How does the Aulla Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Bellagio, Aulla has 16 percentage points lower occupancy and about $153 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ranco | 12 | $4,816 | $544.88 | 37% |
| Laglio | 62 | $4,191 | $534.99 | 41% |
| Cossano Belbo | 15 | $3,668 | $344.28 | 40% |
| Castelfranco di Sotto | 46 | $3,602 | $389.09 | 37% |
| Portofino | 74 | $3,509 | $506.41 | 37% |
| Bellagio | 446 | $3,271 | $330.83 | 48% |
| Vico Morcote | 12 | $3,147 | $334.72 | 45% |
| Sala Comacina | 72 | $3,105 | $455.51 | 46% |
| Oliveto Lario | 98 | $3,104 | $410.56 | 46% |
| Torno | 59 | $3,082 | $462.83 | 37% |
Frequently Asked Questions About Airbnb in Aulla
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Aulla.
How much do Airbnb hosts make in Aulla?
Aulla hosts earn about $11,216 per year on average, with an average nightly rate of $178 and RevPAR of $63. Those figures describe the typical revenue environment for active listings in Aulla, Tuscany, not the ceiling for the best operators. Source: AirROI 2026 data, Aulla market, May 2025 to April 2026.
What is the average Airbnb occupancy rate in Aulla?
The average Airbnb occupancy rate in Aulla is 32.4%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Aulla?
Listings in Aulla average $178 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Aulla?
Aulla currently has about 50 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Aulla?
AirROI currently classifies the short-term rental regulation level in Aulla as High. The dataset also shows about 88.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Aulla?
RevPAR in Aulla is about $63. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Aulla?
Occupancy of 32.4% means Aulla is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $11,216, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Aulla?
The average booking lead time in Aulla is about 57 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Aulla?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Aulla include Centro di Aulla, Lunigiana, Fivizzano. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Aulla?
entire_home listings make up 86.0% of the active supply in Aulla. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Aulla compare to nearby Airbnb markets?
Among neighboring markets, Ranco posts $57,793 in average annual revenue with 36.6% occupancy, compared to Aulla's $11,216 and 32.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Aulla?
The average Airbnb stay length in Aulla is about 4.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Aulla?
Airbnb listings in Aulla average 4.79 out of 5 overall. About 12.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Aulla?
Pets allowed and Outdoor shower are among the strongest revenue-linked amenities in Aulla. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Aulla?
Yes. About 70.0% of active Airbnb listings in Aulla charge a cleaning fee, and the average fee is $69. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Aulla?
At 28.0%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.