Airbnb market data · 202512 months to June 2025
Rocchetta di Vara, Italy Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Rocchetta di Vara brought in €3,129 over the 12 months through June 2025, across just 21 active listings, so a single property can move that figure.
AirROI's latest figures for Rocchetta di Vara run through June 2025.
The short answer
Rocchetta di Vara Airbnb Market at a Glance
Listings averaged €74 a night and were booked on 26% of available nights.
Timing matters: in August, the best month, the average listing earned about 10.5 times as much as in February, the slowest. With only 21 active listings, a few bookings can reorder the months.
With 21 active listings, Rocchetta di Vara is the 109th-largest of 129 Liguria markets AirROI tracks.
Browse the live Rocchetta di Vara Airbnb market See Every Rocchetta di Vara ListingRevenue
How Much Do Airbnb Hosts Make in Rocchetta di Vara?
Gross bookings per Rocchetta di Vara listing averaged €3,129 over the 12 months to June 2025 (Liguria average: €15,655), before cleaning, platform and management costs and taxes.
The average Rocchetta di Vara listing brought in €1,400 in August, its best month, and €134 in February, its slowest. The three strongest months bring in 50% of a full year's revenue, where an even calendar would give any three months 25%.
Across Rocchetta di Vara's 21 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €862+ a month, about 2.7 times the typical property.
- Strong performers (top 25%) earn €529 or more, roughly €210 a month above the median.
- Typical properties (median) earn about €321 a month.
- Entry-level properties (bottom 25%) earn €241 or less, about three-quarters of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 10.5 times what February did
Average revenue per active listing, by month
The dashed line is the average of the months shown, €448.
Rocchetta di Vara Airbnb Data by Month
Latest 12 months in the June 2025 data.
August led on revenue and bookings; nightly rates peaked in June.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Jul 2024 | €726 | 35.9% | €68 | 40 days |
| Aug 2024 | €1,398 | 59.9% | €70 | 48 days |
| Sep 2024 | €572 | 29.2% | €70 | 26 days |
| Oct 2024 | €317 | 10.9% | €69 | 37 days |
| Nov 2024 | €488 | 27.7% | €68 | 21 days |
| Dec 2024 | €189 | 7.3% | €68 | 19 days |
| Jan 2025 | €286 | 18.3% | €68 | 1 day |
| Feb 2025 | €134 | 7.1% | €73 | 1 day |
| Mar 2025 | €181 | 7.3% | €73 | 43 days |
| Apr 2025 | €374 | 15.7% | €73 | 13 days |
| May 2025 | €328 | 13.8% | €74 | 66 days |
| Jun 2025 | €387 | 19.2% | €75 | 48 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
For a figure on one home rather than the whole Rocchetta di Vara market, enter its address and size in the Airbnb income calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Rocchetta di Vara Profitable?
Yes, as extra income from a home or room you already have. The average Rocchetta di Vara Airbnb took in €3,129 in the 12 months to June 2025, counting listings open only part of the year, and a listing in the top quarter, run by its owner at everyday costs, keeps about €320 a month after running costs.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Rocchetta di Vara Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | €3,129 | €5,150 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −€480 | −€800 |
| Utilities and internetAbout 5% of bookings | −€160 | −€260 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€60 | −€100 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€90 | −€150 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€30 | −€30 |
| Permit and registrationWhere one is required | −€20 | −€20 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 27% of bookings | −€840 | −€1,360 |
| Left for housing costs, then profit | €2,289about €190 a month | €3,790about €320 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Rocchetta di Vara Airbnb Profit
The estimate starts from Rocchetta di Vara's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Rocchetta di Vara home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Rocchetta di Vara's Top Earners Get There
- More nights booked. The busiest quarter of Rocchetta di Vara listings are booked on 29% or more of their nights, against 14% for the median listing. Ten more booked nights a year at the median rate of €66 adds about €656 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €89 a night or more, against a median of €66. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €310 a year.
- Open for the busy months. August brought the average listing about €1,400, against €134 in February, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €430 a month, against €260 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Rocchetta di Vara?
Rocchetta di Vara listings were booked on 26% of the nights they were open over the past year, 11 percentage points below the Liguria average (37%) and 13 points below the Italy average (39%). Occupancy swings from 7% in February to 60% in August.
Across Rocchetta di Vara's 21 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 41%+ of open nights, 27 points above the median.
- Strong performers (top 25%) fill 29% or more, roughly two nights a week.
- Typical properties (median) fill about 14% of open nights.
- Entry-level properties (bottom 25%) fill 11% or less, less than one night a week.
August was the busiest month in Rocchetta di Vara, February the quietest
Share of open nights booked, by month
The 12-month rate of 26% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Rocchetta di Vara?
The average nightly rate in Rocchetta di Vara, known as ADR (average daily rate), was €74 over the past year, about 55% below the Liguria average of €165 and about 60% below the Italy average of €185. Rates peak in May and June at about €75 and bottom out in January and December at about €68.
Across Rocchetta di Vara's 21 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €105+ a night, about 1.6 times the median.
- Strong performers (top 25%) charge €89 or more, about €25 above the median.
- Typical properties (median) charge about €66 a night.
- Entry-level properties (bottom 25%) charge €55 or less, about 17% below the median.
June rates ran 11% above January's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, €71.
Seasonality
Best and Worst Months for Airbnb in Rocchetta di Vara
With only 21 active listings, the monthly pattern in Rocchetta di Vara is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Rocchetta di Vara?
Guests book Rocchetta di Vara stays 36 days ahead on average (about five weeks). May stays are booked furthest out, about 66 days ahead, and February stays closest to arrival, about 1 days. A typical May booking is made in early March.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 36 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Rocchetta di Vara
None of the 21 active listings in Rocchetta di Vara display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Rocchetta di Vara.
Neighborhoods
Best Neighborhoods for Airbnb in Rocchetta di Vara
AirROI's area guide picks four Rocchetta di Vara neighborhoods that draw short-term rental guests, led by Rocchetta di Vara, Cinque Terre National Park and Spezzia. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Rocchetta di Vara | Charming village in the green hills of Liguria, ideal for tourists seeking tranquility away from the coast. Popular for hiking, local cuisine, and cultural experiences. | Castello di Rocchetta, Parco Nazionale delle Cinque Terre, Local trattorias, Hiking trails, Historic architecture |
| Cinque Terre National Park | Famous for its stunning coastal scenery and colorful villages. Draws a large number of tourists, perfect for short-term rentals for those visiting the iconic Cinque Terre. | Monterosso al Mare, Vernazza, Corniglia, Riomaggiore, Walking trails between towns |
| Spezzia | Another gateway to Cinque Terre with good access to amenities and transportation. Attractive for tourists looking to explore the region while enjoying urban comforts. | Marina Porto Mirabello, Museo Diocesano, Piazza Europa, Restaurants and cafes, Shopping areas |
| Tellaro | A small, charming village offering tranquillity and stunning views of the sea. Ideal for those wanting a peaceful getaway with picturesque scenery. | Breathtaking coastal views, Historic churches, Local art galleries, Seaside promenades, Traditional Ligurian cuisine |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Rocchetta di Vara vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 16 km, Vernazza (16 km away) earned the most per listing, about 7.9 times as much as Rocchetta di Vara.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Mulazzo 11 km | 36 | €7,937 | €146 | 32% |
| Pignone 12 km | 33 | €10,220 | €132 | 38% |
| Riccò del Golfo di Spezia 13 km | 68 | €9,266 | €129 | 36% |
| Carro 14 km | 32 | €7,967 | €97 | 42% |
| Vezzano Ligure 16 km | 55 | €10,565 | €119 | 39% |
| Villafranca in Lunigiana 16 km | 30 | €11,548 | €166 | 31% |
| Vernazza 16 km | 445 | €24,765 | €195 | 47% |
| Levanto 16 km | 559 | €16,845 | €173 | 42% |
Other Airbnb Markets in Liguria
- Genoa Airbnb data 2,842 listings
- La Spezia Airbnb data 1,674 listings
- Sanremo Airbnb data 1,183 listings
- Rapallo Airbnb data 887 listings
- Finale Ligure Airbnb data 745 listings
- Riomaggiore Airbnb data 688 listings
- Imperia Airbnb data 504 listings
- Lerici Airbnb data 497 listings
See all 129 Liguria Airbnb markets
Markets Similar to Rocchetta di Vara
Markets elsewhere in Italy with a similar nightly rate and occupancy to Rocchetta di Vara:
- Biella Airbnb data Italy · €82/night · 31.6%
FAQ
Rocchetta di Vara Airbnb FAQ
How much do Airbnb hosts make in Rocchetta di Vara?
An active Rocchetta di Vara Airbnb grossed €3,129 on average in the 12 months to June 2025, according to AirROI's tracking of 21 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €529 or more in a typical month.
How much can I make on Airbnb in Rocchetta di Vara?
It depends most on the home's size, location and how it's run. The middle half of Rocchetta di Vara listings earn between €241 and €529 in a typical month, and the top tenth €862 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Rocchetta di Vara?
Listings in Rocchetta di Vara were booked on 26% of available nights over the past year. That compares with 37% for the Liguria average. August was the busiest month.
How much does an Airbnb cost per night in Rocchetta di Vara?
The average booked night in Rocchetta di Vara cost €74 before fees. Half of listings charge between €55 and €89, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Rocchetta di Vara?
None of the active Rocchetta di Vara listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Rocchetta di Vara?
It can be, as extra income from a home or room you already have. The average Rocchetta di Vara Airbnb grossed €3,129 in the 12 months to June 2025, 80% below the Liguria average of €15,655, though with only 21 active listings a single property can move that figure, counting listings open only part of the year, and a listing at the top-quarter mark, run by its owner with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, keeps about €320 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Rocchetta di Vara?
August paid best over the past year, at €1,400 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Rocchetta di Vara?
Rocchetta di Vara stays were booked 36 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Rocchetta di Vara?
Rocchetta di Vara, Cinque Terre National Park and Spezzia draw the most short-term rental interest in Rocchetta di Vara. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Rocchetta di Vara?
AirROI counted 21 active Airbnb listings in Rocchetta di Vara as of June 2025. The closest tracked market is Mulazzo, 11 km away.
Method
About This Data
Figures on this page cover 21 active Airbnb listings in Rocchetta di Vara from July 2024 to June 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.