Relax frontemare Entire home · 2 bedrooms Rated 5.00 - Revenue
- €28,785
- Occupancy
- 57.6%
- Daily rate
- €143
Airbnb market data · 202612 months to September 2026
The average Airbnb in Marcelli brought in €7,531 over the 12 months through September 2026, about 8% less than the Marche average of €8,145.
The short answer
Rates in Marcelli run ahead of the Marche average, with bookings close to it. Listings averaged €175 a night and were booked on 31% of available nights, against €145 and 32% for the Marche average.
Timing matters: in July, the best month, the average listing earned about 32.3 times as much as in November, the slowest. With only 44 active listings, a few bookings can reorder the months.
With 44 active listings, Marcelli is the 26th-largest of 66 Marche markets AirROI tracks.
Browse the live Marcelli Airbnb market See Every Marcelli ListingRevenue
Gross bookings per Marcelli listing averaged €7,531 over the 12 months to September 2026 (Marche average: €8,145), before cleaning, platform and management costs and taxes.
The average Marcelli listing brought in €3,590 in July, its best month, and €111 in November, its slowest. The three strongest months bring in 54% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.6 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 32.3 times what November did
Average revenue per active listing, by month, September 2025 to August 2026
The dashed line is the average of the months shown, €1,380.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and bookings; nightly rates peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €1,110 | 24.6% | €163 | €37 | 43 days | 4.8 nights |
| Oct 2025 | €1,578 | 27.4% | €168 | €51 | 8 days | 7.7 nights |
| Nov 2025 | €111 | 3.3% | €166 | €4 | 1 day | 1 night |
| Dec 2025 | €502 | 12.9% | €168 | €16 | 73 days | 7.5 nights |
| Jan 2026 | €611 | 17.8% | €172 | €20 | 14 days | 4 nights |
| Feb 2026 | €337 | 9.5% | €172 | €12 | 14 days | 13 nights |
| Mar 2026 | €1,905 | 24.2% | €173 | €61 | 70 days | 10 nights |
| Apr 2026 | €796 | 22.6% | €169 | €27 | 36 days | 3.8 nights |
| May 2026 | €769 | 20.2% | €172 | €25 | 22 days | 4.8 nights |
| Jun 2026 | €1,743 | 33.0% | €164 | €58 | 50 days | 6.2 nights |
| Jul 2026 | €3,590 | 50.5% | €191 | €116 | 63 days | 7.5 nights |
| Aug 2026 | €3,527 | 42.5% | €198 | €114 | 94 days | 7.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Marcelli listing earns about €921 a month, but one property can land well above or below that. The Airbnb estimator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Marcelli Airbnb took in €7,531 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about €16,300, and run by its owner at everyday costs, about €870 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €6,651 | €14,390 |
| Cleaning fees guests pay12% of Marcelli bookings | €880 | €1,910 |
| Gross bookings | €7,531 | €16,300 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 82% of Marcelli listings on Simplified Pricing, 3% for the rest | −€1,000 | −€2,160 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€880 | −€1,910 |
| Utilities and internetAbout 5% of bookings | −€380 | −€810 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€150 | −€330 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€230 | −€490 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€80 | −€80 |
| Permit and registrationWhere one is required | −€40 | −€40 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −€2,760 | −€5,820 |
| Left for housing costs, then profit | €4,771about €400 a month | €10,480about €870 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Marcelli's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Marcelli home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,360 a month, against €630 for the average one.
Occupancy
Marcelli listings were booked on 31% of the nights they were open over the past year, in line with the Marche average and 8 percentage points below the Italy average (39%). Occupancy swings from 3% in November to 51% in July.
The busiest tenth of listings are booked about 4.7 times as often as the bottom quarter.
July was the busiest month in Marcelli, November the quietest
Share of open nights booked, by month, September 2025 to August 2026
The 12-month rate of 31% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Marcelli, known as ADR (average daily rate), was €175 over the past year, about 21% above the Marche average of €145 and about the same as the Italy average (€175). Rates peak in August at about €200 and bottom out in June and September at about €165.
The top 10% charge about twice the rate of the bottom quarter.
August rates ran 22% above September's
Average nightly rate (ADR), by month, September 2025 to August 2026
The dashed line is the average of the months shown, €173.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Marcelli it averaged €67 over the past year, from about €4 in November to about €116 in July.
Per open night, by tier:
July RevPAR was about 31.3 times November's
Revenue per open night (RevPAR), by month, September 2025 to August 2026
The dashed line is the average of the months shown, €45. The 12-month RevPAR of €67 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 44 active listings, the monthly pattern in Marcelli is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in November.
Guests book Marcelli stays 56 days ahead on average (about eight weeks). August stays are booked furthest out, about 94 days ahead, and November stays closest to arrival, about 1 days. A typical August booking is made in mid-May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2025 to August 2026
The 12-month figure of 56 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
All 44 active listings in Marcelli display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Marcelli.
Neighborhoods
AirROI's area guide picks Marcelli Beach and Castelfidardo as the parts of Marcelli that draw short-term rental guests. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Marcelli Beach | A beautiful beach destination on the Adriatic coast, popular with families and tourists seeking sun and sand. Ideal for summer vacation rentals with direct access to the beach and water activities. | Marcelli Beach, Parco del Conero, Conero Port, Sirolo Town Center, Numana Beach, Punta Penna |
| Castelfidardo | Famous for its accordion-making heritage, Castelfidardo offers a unique cultural experience and scenic views of the Marche countryside. | Museo della Fisarmonica, Santuario di Loreto, Historic Old Town, Parco della Libertà, Colle dell'Infinito |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Almost every Airbnb in Marcelli is an entire home: 98% of listings, with private rooms at 2%. Apartments and condos account for 86% of the stock; houses come next at 14%.
Nearly all listings rent the whole place
Marcelli Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 97.7% | 43 |
| Private room | 2.3% | 1 |
Apartments dominate the property mix
Marcelli Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 86.4% | 38 |
| House | 13.6% | 6 |
Two-bedroom homes are the most common size in Marcelli (60% of entire homes), followed by one-bedroom homes (26%).
Marcelli entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 1 bedroom | 25.6% | 11 |
| 2 bedrooms | 60.5% | 26 |
| 3 bedrooms | 11.6% | 5 |
| 5+ bedrooms | 2.3% | 1 |
A typical one-bedroom home in Marcelli earned €1,480 over the past year, against €7,840 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 11 | €1,480 | €5,850 | €197 | 21% |
| 2 bedrooms | 26 | €7,840 | €9,100 | €177 | 37% |
The most common capacity in Marcelli is four guests (49% of listings), and 28% of listings sleep six or more.
Marcelli listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 3 guests | 2.3% | 1 |
| 4 guests | 48.8% | 21 |
| 5 guests | 20.9% | 9 |
| 6 guests | 23.3% | 10 |
| 8+ guests | 4.7% | 2 |
Marcelli hosts set up an average of 3.2 beds per listing. About three in ten listings (30%) show their exact location on the listing map; the rest show an approximate area.
Washers are close to standard in Marcelli: 82% of listings have one, and 52% have an outdoor dining area.
Share of Marcelli listings with each common amenity
Guests
Marcelli splits its demand between home and abroad: 45% of guests who left reviews live outside Italy, led by visitors from Germany and France. Guests speak a mix of languages: English leads at 41%, followed by German and Spanish.
55% of Marcelli guests are domestic
Where guests who left reviews live
Where Marcelli guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Florence | 9.4% |
| Lombardy | 6.3% |
| Hamburg | 6.3% |
| Ceska Lipa | 3.1% |
| Verolanuova | 3.1% |
Where Marcelli guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Italy | 54.5% |
| Germany | 15.2% |
| France | 9.1% |
| United States | 6.1% |
| Netherlands | 3.0% |
Languages spoken by Marcelli guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 40.9% |
| German | 18.2% |
| Spanish | 13.6% |
| Italian | 13.6% |
| French | 9.1% |
Marcelli Airbnbs average 4.70 stars, and 16% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.68, against 4.92 for location. Review histories are short, about 6 per listing, so a few stays can move a listing's score.
Location scores highest in Marcelli; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.83 |
| Cleanliness | 4.74 |
| Communication | 4.88 |
| Location | 4.92 |
| Check-in | 4.86 |
| Value | 4.68 |
Booking patterns
All Marcelli listings are open to guests more than 180 days a year, but none are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 50% of listings; blocked nights include any the host closes off.
Days a year Marcelli listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 97.7% | 43 |
| 181-270 days | 2.3% | 1 |
Days a year Marcelli listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 91-180 days | 4.5% | 2 |
| 31-90 days | 45.5% | 20 |
| 1-30 days | 50.0% | 22 |
The average Marcelli booking lasts 6 nights, longest in February and shortest in November. Listings took about 7 bookings each over the year. About three-quarters of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Marcelli
Average nights per booking, by month of stay
About two-thirds of listings in Marcelli accept stays of one or two nights.
Minimum stay set by Marcelli listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Marcelli, used by 59% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: about two-thirds of listings offer Flexible or Moderate terms, against 18% on Firm or stricter ones.
Cancellation policies of Marcelli listings, from most to least flexible
Share of listings by the policy they use
More than eight in ten Marcelli listings charge a cleaning fee. The typical fee is about €108. Spread over the average stay of 6 nights, that adds roughly €18 a night to what guests pay. For listings that charge one, cleaning fees make up about 12% of gross revenue.
Top earners
Two of the top-grossing listings, including the top earner, are left out below: they are one- and two-bedroom units priced at more than three times the €235 a night that puts a listing in the top 10% here, a sign that each covers several rooms or units or that its price is misrecorded. Leaving those out, the top earner in Marcelli, a two-bedroom unit, took in €28,800 over the past year, about 3.8 times the city's average of €7,530. All six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Relax frontemare Entire home · 2 bedrooms Rated 5.00
Italian Experience - Pearl Conero Coast Entire home · 2 bedrooms Rated 4.83
Numana: Cuorconero apartment Entire home · 2 bedrooms Rated 5.00
apt"Mares" Air c wifi parking Entire home · 2 bedrooms Rated 4.89
The house of Amare Marcelli Numana 100 meters from the sea Entire home · 2 bedrooms Rated 4.86
Modern and with a sea view on the 2nd floor! Entire home · 2 bedrooms Rated 4.67 Professional management companies run 52% of Marcelli listings. Only 14% of listings are run by Superhosts. Seven in ten listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 82% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 14 km, Potenza Picena (14 km away, 73 listings) earned the most per listing, about 23% more than Marcelli.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Numana 1 km | 400 | €6,216 | €155 | 31% |
| Sirolo 3 km | 252 | €8,642 | €160 | 35% |
| Loreto 6 km | 35 | €5,948 | €102 | 31% |
| Porto Recanati 7 km | 211 | €6,510 | €138 | 31% |
| Camerano 7 km | 34 | €6,943 | €116 | 31% |
| Osimo 11 km | 77 | €5,529 | €129 | 27% |
| Recanati 12 km | 64 | €7,924 | €119 | 28% |
| Potenza Picena 14 km | 73 | €9,261 | €125 | 38% |
See all 66 Marche Airbnb markets
Markets elsewhere in Italy with a similar nightly rate and occupancy to Marcelli:
FAQ
An active Marcelli Airbnb grossed €7,531 on average in the 12 months to September 2026, according to AirROI's tracking of 44 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,990 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Marcelli listings earn between €432 and €1,990 in a typical month, and the top tenth €2,870 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Marcelli were booked on 31% of available nights over the past year. That compares with 32% for the Marche average. July was the busiest month.
The average booked night in Marcelli cost €175 before fees. Half of listings charge between €110 and €175, so bedroom count and location move the price more than the average suggests.
All active Marcelli listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Marcelli Airbnb grossed €7,531 in the 12 months to September 2026, 8% below the Marche average of €8,145, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about €870 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.
July paid best over the past year, at €3,590 per active listing, and November paid least. The month-by-month table above shows how rates and bookings each move.
Each night a Marcelli listing was open to book earned €67 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €124 or more.
Marcelli stays were booked 56 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Marcelli Airbnb stay lasted 6 nights over the past year. A listing took 7 reservations over the year on average.
Guests rate Marcelli Airbnbs 4.70 out of 5 on average. Guests score location highest and value lowest.
Marcelli Beach and Castelfidardo draw the most short-term rental interest in Marcelli. The neighborhood guide explains what brings guests to each.
AirROI counted 44 active Airbnb listings in Marcelli as of September 2026. The closest tracked market is Numana, 1 km away.
In Marcelli, more than eight in ten listings add a cleaning fee, and the typical fee is about €108.
Method
Figures on this page cover 44 active Airbnb listings in Marcelli from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.