Marcelli, Marche Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Marcelli, Marche? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $8,150 per year — at a $170 nightly rate, 39.3% occupancy, and a $71 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 32 active listings, Marcelli is a micro-market where moderate demand with room for well-positioned listings to outperform.
Regulation is high and 97% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Marcelli?
In Marcelli, the headline Airbnb metrics are $8,150 in average annual revenue,39.3% occupancy, $170 ADR, and $71 in RevPAR, and guests book about 29 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Marcelli?
Understanding the monthly revenue variations for Airbnb listings in Marcelli is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marcelli is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marcelli across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,717+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,710 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $998 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $661, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marcelli
What Is the Monthly Airbnb Occupancy Rate in Marcelli?
Maximize your bookings by understanding the Marcelli STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marcelli:
- Best-in-class properties (Top 10%) achieve 40%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 33% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marcelli
What Is the Average Airbnb Nightly Rate in Marcelli?
Effective short term rental pricing strategy in Marcelli involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marcelli typically peaks in August and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $261+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $199 or more.
- Typical properties (Median) charge around $161 per night.
- Entry-level properties (Bottom 25%) earn around $129 per night.
Average Daily Rate (ADR) Trend by Month in Marcelli
What Is the RevPAR for Airbnb in Marcelli?
RevPAR in Marcelli is currently $71. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $45 RevPAR.
- Typical properties (Median) generate $63 RevPAR.
- Strong performers (Top 25%) earn $79 RevPAR.
- Best-in-class (Top 10%) achieve $132 RevPAR.
Average Monthly RevPAR Trend in Marcelli
RevPAR Insights for Marcelli
- The average RevPAR in Marcelli is $71. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($132) and bottom 25% ($45) is $87, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Marcelli benchmarks. If your RevPAR falls below the median of $63, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $79+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Marcelli?
Marcelli's peak Airbnb season falls in August, July, October, while the softest stretch is February, April, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, October)
- Revenue averages $3,070 per month
- Occupancy rates average 48.6%
- Daily rates average $182
Shoulder Season
- Revenue averages $924 per month
- Occupancy maintains around 18.7%
- Daily rates hold near $174
Low Season (February, April, November)
- Revenue drops to average $83 per month
- Occupancy decreases to average 2.3%
- Daily rates adjust to average $174
Seasonality Insights for Marcelli
- Airbnb seasonality in Marcelli is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Marcelli's highest earning potential, with monthly revenues climbing to $3,810, occupancy reaching 61.3%, and ADRs peaking at $186.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $0, occupancy could drop to 0.0%, and ADRs may adjust to $167.
- Lower occupancy paired with meaningful seasonality means hosts in Marcelli need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Marcelli, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Marcelli, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Marcelli?
Yes, Marcelli, Marche, Italy enforces high STR regulations and 97% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Marcelli to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 97% licensed listings)
What Are the Best Neighborhoods for Airbnb in Marcelli?
With a compact short-term rental market, Marcelli gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marcelli Beach | A beautiful beach destination on the Adriatic coast, popular with families and tourists seeking sun and sand. Ideal for summer vacation rentals with direct access to the beach and water activities. | Marcelli Beach, Parco del Conero, Conero Port, Sirolo Town Center, Numana Beach, Punta Penna |
| Sirolo | Known for its stunning cliffs and panoramic views of the Adriatic Sea, Sirolo is a charming town that attracts visitors looking for a picturesque, relaxing getaway. | Sirolo Beach, Monte Conero, Grotte del Passetto, Spiaggia dei Sassi Neri, Historic old town |
| Numana | A quaint fishing village with beautiful beaches, historical sites, and excellent seafood restaurants. An attractive option for those seeking a quieter beach experience. | Numana Beach, Urbani Beach, The Sanctuary of the Holy House, The National Park of Conero, Numana Town |
| Porto Recanati | A lively seaside town known for its promenade and fishing port, great for families and visitors seeking dining and entertainment options. | Porto Recanati Beach, Castello Svevo, Civitanova Marche, Lago di Portonovo, Viale Ceccarini |
| Loreto | Famed for the Basilica della Santa Casa, Loreto provides a mix of culture and relaxation, appealing to those interested in historical tourism. | Basilica della Santa Casa, Cappella del Santo Rosario, The Holy House, Museo Pontificio, Santuario di Loreto |
| Civitanova Marche | A vibrant coastal city with a bustling marina and nightlife, popular with tourists who enjoy modern amenities and a lively atmosphere. | Civitanova Marina, Piazza XX Settembre, Teatro Rossini, Beach Clubs, Civitanova Outlet Village |
| Castelfidardo | Famous for its accordion-making heritage, Castelfidardo offers a unique cultural experience and scenic views of the Marche countryside. | Museo della Fisarmonica, Santuario di Loreto, Historic Old Town, Parco della Libertà, Colle dell'Infinito |
| Recanati | Renowned as the birthplace of poet Giacomo Leopardi, and known for its historical sites and picturesque landscapes, attracting visitors interested in culture and history. | Casa Leopardi, Museo Civico, Piazza Giacomo Leopardi, Torre del Borgo, The Walls of Recanati |
Because Marcelli has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Marcelli?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marcelli
- The Marcelli Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.8% of the 32 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marcelli, Apartment/Condo properties are the most common (87.5%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique (combined 3.1%) offer potential for unique stay experiences.
Marcelli Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marcelli
- The dominant room capacity in Marcelli is 2 bedrooms listings, making up 53.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 84.4% of the active Airbnb listings in Marcelli, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (9.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Marcelli.
Marcelli Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marcelli
- The most common guest capacity trend in Marcelli vacation rentals is listings accommodating 4 guests (43.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Marcelli STR market, accounting for 68.8% of listings.
- 21.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marcelli.
- On average, properties in Marcelli are equipped to host 4.5 guests.
How Do Listings in Marcelli Compare on Quality?
Listing quality in Marcelli can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Marcelli
- At 21.1 photos per listing on average, Marcelli hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 21.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Marcelli averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Marcelli?
Amenity Prevalence
Amenity Insights for Marcelli
- Essential amenities in Marcelli that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Refrigerator, Fire extinguisher, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marcelli: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Refrigerator or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marcelli to stay competitive.
Which Airbnb Amenities Boost Revenue in Marcelli?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Marcelli, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Cleaning products | 15.6% | $12,963 | $7,259 | 78.6% |
Waterfront | 21.9% | $11,985 | $7,076 | 69.4% |
Iron | 15.6% | $12,376 | $7,368 | 68.0% |
Bed linens | 65.6% | $9,391 | $5,781 | 62.5% |
Coffee maker | 25.0% | $11,339 | $7,087 | 60.0% |
Air conditioning | 71.9% | $9,103 | $5,715 | 59.3% |
Wifi | 18.8% | $11,616 | $7,350 | 58.0% |
Dishwasher | 25.0% | $10,930 | $7,224 | 51.3% |
Dining table | 71.9% | $8,953 | $6,098 | 46.8% |
Private entrance | 25.0% | $10,526 | $7,358 | 43.0% |
Revenue Impact Insights for Marcelli
- Cleaning products tops the revenue impact list with a 78.6% uplift — listings with this amenity earn $12,963 vs. $7,259 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Marcelli STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marcelli. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarcelli Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Marcelli
- The typical guest profile for Airbnb in Marcelli consists of a mix of domestic (65%) and international guests, often arriving from nearby Rome, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Italian or English.
- Domestic travelers account for 64.5% of guests.
- Key international markets include Italy (64.5%) and Switzerland (6.5%).
- Top languages spoken are Italian (33.3%) followed by English (29.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Rome and Fiorano Modenese.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Marcelli?
Listings in Marcelli average 4.89 out of 5 overall, with about 2.5 reviews per active listing and 6.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Marcelli
- With an overall rating of 4.89, Marcelli listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Cleanliness (4.94), while Value (4.7) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 6.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 6.3% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Marcelli Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marcelli
- The most common availability pattern in Marcelli falls within the 271-366 days range, representing 93.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Marcelli (71.9%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Marcelli?
Average Booking Lead Time by Month
Booking Lead Time Insights for Marcelli
- The overall average booking lead time for vacation rentals in Marcelli is 29 days.
- Guests book furthest in advance for stays during December (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (33 days avg.) sees the longest lead times, while Spring (1 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Marcelli.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 33 days) to capture early planners.
- Monitor your own booking lead times against these Marcelli averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Marcelli?
Guests in Marcelli stay about 7.9 nights on average, generating roughly 181 reservations and 5.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Marcelli
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Marcelli
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- Stay lengths peak in Mar (25 nights) and shorten in Feb (1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Marcelli Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
6.3% of total
2 Nights
7 listings
21.9% of total
4-6 Nights
2 listings
6.3% of total
30+ Nights
21 listings
65.6% of total
Key Insights
- The most prevalent minimum stay requirement in Marcelli is 30+ Nights, adopted by 65.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (65.6%) caters to monthly stays (30+ nights) in Marcelli, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 65.6% of Marcelli hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 65.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marcelli.
Marcelli Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
3 listings
9.4% of total
Limited
5 listings
15.6% of total
Flexible
4 listings
12.5% of total
Moderate
18 listings
56.3% of total
Firm
1 listings
3.1% of total
Strict
1 listings
3.1% of total
Cancellation Policy Insights for Marcelli
- The prevailing Airbnb cancellation policy trend in Marcelli is Moderate, used by 56.3% of listings.
- There's a relatively balanced mix between guest-friendly (68.8%) and stricter (6.2%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (3.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 56.3% market standard in Marcelli.
- Using a Strict policy might deter some guests, as only 3.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Marcelli.
How Much Are Airbnb Cleaning Fees in Marcelli?
Cleaning fees in Marcelli are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Marcelli
- About 59.4% of Marcelli listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $112 is close to the median ($128), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 7.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Marcelli median of $128. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Marcelli Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marcellibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Relax frontemare
Entire Place • 2 bedrooms
M431 – Marcelli, new two-room apartment
Entire Place • 1 bedroom
Perla Costa Conero - Perla Costa Conero
Entire Place • 2 bedrooms
the balcony on the conero
Entire Place • 2 bedrooms
Relax 65 - 100 steps from the sea perfect for 4
Entire Place • 2 bedrooms
L16 - New apartment with garden and parking space
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Marcelli?
Learn from the best! This table showcases top-performing Airbnb hosts in Marcelli based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fued La Tua Casa In Vacanza | 11 | $97,162 | 14 | Not Rated |
| Domus Conero | 3 | $30,336 | 4 | Not Rated |
| Raffaella | 1 | $21,967 | 17 | 5.00/5.0 |
| Tommaso | 3 | $20,109 | 4 | Not Rated |
| Michela | 1 | $19,292 | 4 | 5.00/5.0 |
| Simona | 1 | $15,094 | 4 | 5.00/5.0 |
| Nilka | 1 | $13,761 | 4 | 5.00/5.0 |
| Silvano | 1 | $11,623 | 12 | 4.92/5.0 |
| Mauro | 3 | $11,596 | 4 | Not Rated |
| Ruralis | 1 | $6,556 | 3 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marcelli.
Who Are the Airbnb Hosts in Marcelli?
Marcelli leans more toward professional operations than casual hosting, which usually raises the competitive bar for new entrants.
Host Profile Insights for Marcelli
- Only 18.8% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 65.6% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 6.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 84.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 12.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Marcelli averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Marcelli
These are the highest-grossing professional property management operations in Marcelli, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Fued La Tua Casa In Vacanza | 11 | $97,162 | $205 | 45.2% | N/A |
| Domus Conero | 3 | $30,336 | $138 | 50.5% | N/A |
| Tommaso | 3 | $20,109 | $146 | 32.4% | N/A |
| Michela | 1 | $19,292 | $300 | 51.0% | 5.00/5 |
| Mauro | 3 | $11,596 | $134 | 31.5% | N/A |
| Ruralis | 1 | $6,556 | $105 | 48.9% | 5.00/5 |
Management Company Insights for Marcelli
- The leading management company, Fued La Tua Casa In Vacanza, operates 11 listings with $97,162 in gross revenue — a useful benchmark for what scale looks like in Marcelli.
- Top managers average 4 properties each, suggesting professional management in Marcelli still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 5/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Marcelli's Airbnb Market Compare to Nearby Cities?
How does the Marcelli Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Collevecchio, Marcelli has 2 percentage points lower occupancy and about $185 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Celleno | 13 | $4,327 | $601.51 | 28% |
| Palombara Sabina | 14 | $3,018 | $314.20 | 37% |
| Guardea | 12 | $2,977 | $456.01 | 32% |
| Collevecchio | 13 | $2,884 | $354.55 | 41% |
| San Costanzo | 17 | $2,498 | $298.60 | 39% |
| Parrano | 18 | $2,493 | $329.31 | 36% |
| San Leo | 17 | $2,487 | $326.42 | 32% |
| Stanišovi | 22 | $2,442 | $448.94 | 38% |
| Monteleone d'Orvieto | 36 | $2,397 | $351.48 | 31% |
| Sant'Angelo in Pontano | 10 | $2,345 | $248.39 | 38% |
Frequently Asked Questions About Airbnb in Marcelli
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Marcelli.
How much do Airbnb hosts make in Marcelli?
Marcelli hosts earn about $8,150 per year on average, with an average nightly rate of $170 and RevPAR of $71. Those figures describe the typical revenue environment for active listings in Marcelli, Marche, not the ceiling for the best operators. Source: AirROI 2026 data, Marcelli market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Marcelli?
The average Airbnb occupancy rate in Marcelli is 39.3%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Marcelli?
Listings in Marcelli average $170 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Marcelli?
Marcelli currently has about 32 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Marcelli?
AirROI currently classifies the short-term rental regulation level in Marcelli as High. The dataset also shows about 96.9% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Marcelli?
RevPAR in Marcelli is about $71. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Marcelli?
Occupancy of 39.3% means Marcelli is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $8,150, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Marcelli?
The average booking lead time in Marcelli is about 29 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Marcelli?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Marcelli include Marcelli Beach, Sirolo, Numana. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Marcelli?
entire_home listings make up 93.8% of the active supply in Marcelli. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Marcelli compare to nearby Airbnb markets?
Among neighboring markets, Celleno posts $51,929 in average annual revenue with 28.4% occupancy, compared to Marcelli's $8,150 and 39.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Marcelli?
The average Airbnb stay length in Marcelli is about 7.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Marcelli?
Airbnb listings in Marcelli average 4.89 out of 5 overall. About 6.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Marcelli?
Cleaning products and Waterfront are among the strongest revenue-linked amenities in Marcelli. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Marcelli?
Yes. About 59.4% of active Airbnb listings in Marcelli charge a cleaning fee, and the average fee is $112. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Marcelli?
Only 18.8% of hosts hold Superhost status, suggesting the market has a large share of newer or less active operators — an opportunity for committed hosts to stand out.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.