Locana, Italy Airbnb Market Data: Revenue, Occupancy & Trends

In a typical year, the average Locana listing brings in €2,410 in August, its best month, and €1,020 in January, its slowest. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.

Across Locana's 23 active listings, monthly revenue by tier:

• Best-in-class properties (top 10%) earn €4,550+ a month, about 4.4 times the typical property.
• Strong performers (top 25%) earn €2,340 or more, roughly €1,300 a month above the median.
• Typical properties (median) earn about €1,040 a month.
• Entry-level properties (bottom 25%) earn €558 or less, about half of the median.

These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.

Locana listings were booked on 46% of the nights they were open over the past year, 9 percentage points above the Piedmont average (37%) and 7 points above the Italy average (39%). In a typical year, occupancy swings from 29% in January to 78% in August.

Across Locana's 23 active listings, the share of open nights booked by tier:

• Best-in-class properties (top 10%) are booked 86%+ of open nights, 40 points above the median.
• Strong performers (top 25%) fill 73% or more, roughly five nights a week.
• Typical properties (median) fill about 46% of open nights.
• Entry-level properties (bottom 25%) fill 24% or less, under two nights a week.

The average nightly rate in Locana, known as ADR (average daily rate), was €88 over the past year, about 35% below the Piedmont average of €135 and about 50% below the Italy average of €175. In a typical year, rates peak in July and August at about €89 and bottom out in October and November at about €72.

Across Locana's 23 active listings, nightly rates by tier:

• Best-in-class properties (top 10%) charge €135+ a night, about 1.9 times the median.
• Strong performers (top 25%) charge €87 or more, about €13 above the median.
• Typical properties (median) charge about €74 a night.
• Entry-level properties (bottom 25%) charge €58 or less, about three-quarters of the median.

What Is the RevPAR for Airbnb in Locana?

RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Locana it averaged €47 over the past year, from about €33 in a typical January to about €78 in a typical August.

Across Locana's 23 active listings, RevPAR by tier:

• Best-in-class properties (top 10%) earn €120+ per open night, about 3.5 times the median.
• Strong performers (top 25%) earn €49 or more, about €14 a night above the median.
• Typical properties (median) earn about €35 per open night.
• Entry-level properties (bottom 25%) earn €23 or less, about two-thirds of the median.

With only 23 active listings, the monthly pattern in Locana is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in January.

How Far in Advance Do Guests Book Airbnb in Locana?

Guests book Locana stays 56 days ahead on average (about eight weeks). August stays are booked furthest out, about 88 days ahead, and October stays closest to arrival, about 34 days. A typical August booking is made in mid-May.

91% of the 23 active listings in Locana display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.

Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Locana.