Airbnb market data · 202512 months to September 2025
Serralunga d'Alba, Italy Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Serralunga d'Alba brought in €16,700 over the 12 months through September 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Serralunga d'Alba run through September 2025.
The short answer
Serralunga d'Alba Airbnb Market at a Glance
Listings averaged €182 a night and were booked on 31% of available nights.
Timing matters: in December, the best month, the average listing earned about twice as much as in February, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Serralunga d'Alba is the 136th-largest of 145 Piedmont markets AirROI tracks.
Browse the live Serralunga d'Alba Airbnb market See Every Serralunga d'Alba ListingRevenue
How Much Do Airbnb Hosts Make in Serralunga d'Alba?
Gross bookings per Serralunga d'Alba listing averaged €16,700 over the 12 months to September 2025 (Piedmont average: €13,273), before cleaning, platform and management costs and taxes.
The average Serralunga d'Alba listing brought in €3,410 in December, its best month, and €1,650 in February, its slowest. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.
Across Serralunga d'Alba's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €5,090+ a month, about 4.5 times the typical property.
- Strong performers (top 25%) earn €2,530 or more, roughly €1,400 a month above the median.
- Typical properties (median) earn about €1,130 a month.
- Entry-level properties (bottom 25%) earn €573 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
December earned about twice what February did
Average revenue per active listing, by month
The dashed line is the average of the months shown, €2,210.
Serralunga d'Alba Airbnb Data by Month
Latest 12 months in the September 2025 data.
December led on revenue. Nightly rates peaked in September and bookings in October, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Oct 2024 | €2,617 | 44.0% | €162 | 95 days |
| Nov 2024 | €2,567 | 35.5% | €162 | 40 days |
| Dec 2024 | €3,415 | 40.7% | €161 | 41 days |
| Jan 2025 | €2,357 | 18.9% | €159 | 11 days |
| Feb 2025 | €1,654 | 22.4% | €156 | 32 days |
| Mar 2025 | €2,553 | 34.1% | €155 | 82 days |
| Apr 2025 | €1,843 | 31.9% | €157 | 41 days |
| May 2025 | €2,185 | 33.6% | €185 | 71 days |
| Jun 2025 | €2,010 | 20.7% | €191 | 58 days |
| Jul 2025 | €1,873 | 32.7% | €197 | 66 days |
| Aug 2025 | €1,709 | 38.7% | €200 | 46 days |
| Sep 2025 | €1,736 | 35.2% | €205 | 83 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
For a figure on one home rather than the whole Serralunga d'Alba market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Serralunga d'Alba Profitable?
Yes, when it's run well. The average Serralunga d'Alba Airbnb took in €16,700 in the 12 months to September 2025, and run by its owner at everyday costs, about €1,020 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €2,290 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Serralunga d'Alba Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | €16,700 | €37,250 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −€2,590 | −€5,770 |
| Utilities and internetAbout 5% of bookings | −€830 | −€1,860 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€330 | −€750 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€500 | −€1,120 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€170 | −€170 |
| Permit and registrationWhere one is required | −€80 | −€80 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 27% of bookings | −€4,500 | −€9,750 |
| Left for housing costs, then profit | €12,200about €1,020 a month | €27,500about €2,290 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Serralunga d'Alba Airbnb Profit
The estimate starts from Serralunga d'Alba's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Serralunga d'Alba home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Serralunga d'Alba's Top Earners Get There
- More nights booked. The busiest quarter of Serralunga d'Alba listings are booked on 50% or more of their nights, against 28% for the median listing. Ten more booked nights a year at the median rate of €125 adds about €1,250 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €165 a night or more, against a median of €125. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €1,670 a year.
- Open for the busy months. December brought the average listing about €3,410, against €1,650 in February, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €3,100 a month, against €1,390 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Serralunga d'Alba?
Serralunga d'Alba listings were booked on 31% of the nights they were open over the past year, 7 percentage points below the Piedmont average (38%) and 8 points below the Italy average (39%). Occupancy swings from 19% in January to 44% in October.
Across Serralunga d'Alba's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 64%+ of open nights, 36 points above the median.
- Strong performers (top 25%) fill 50% or more, roughly three nights a week.
- Typical properties (median) fill about 28% of open nights.
- Entry-level properties (bottom 25%) fill 13% or less, less than one night a week.
October was the busiest month in Serralunga d'Alba, January the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Serralunga d'Alba?
The average nightly rate in Serralunga d'Alba, known as ADR (average daily rate), was €182 over the past year, about 26% above the Piedmont average of €145 and about the same as the Italy average (€185). Rates peak in September at about €205 and bottom out in February and March at about €155.
Across Serralunga d'Alba's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €395+ a night, about 3.2 times the median.
- Strong performers (top 25%) charge €165 or more, about €40 above the median.
- Typical properties (median) charge about €125 a night.
- Entry-level properties (bottom 25%) charge €105 or less, about 16% below the median.
September rates ran 32% above March's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, €174.
Seasonality
Best and Worst Months for Airbnb in Serralunga d'Alba
With only 18 active listings, the monthly pattern in Serralunga d'Alba is noisy, since a few long or pricey stays can lift a month; revenue peaked in December and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Serralunga d'Alba?
Guests book Serralunga d'Alba stays 57 days ahead on average (about eight weeks). October stays are booked furthest out, about 95 days ahead, and January stays closest to arrival, about 11 days. A typical October booking is made in mid-July.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Permits
Airbnb Permits and Registration in Serralunga d'Alba
72% of the 18 active listings in Serralunga d'Alba display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Serralunga d'Alba.
Neighborhoods
Best Neighborhoods for Airbnb in Serralunga d'Alba
AirROI's area guide picks eight Serralunga d'Alba neighborhoods that draw short-term rental guests, led by Centro Storico, Vineyards Surroundings and Castello di Cerviano. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro Storico | The historical center of Serralunga d'Alba is known for its charming architecture, narrow streets, and proximity to local wineries. It's a prime area for tourists seeking a cultural experience and easy access to local attractions. | Castello di Serralunga d'Alba, Wine Cellars, Local Restaurants, Cultural Festivals, Vineyard Tours |
| Vineyards Surroundings | The scenic vineyards surrounding Serralunga d'Alba are perfect for wine enthusiasts and nature lovers. This area offers peaceful retreats with stunning views and is ideal for those looking to escape the city bustle. | Barolo Wine Region, Vineyard Walks, Picnic Areas, Wine Tasting Experiences, Local Farmers Markets |
| Castello di Cerviano | Located near Serralunga d'Alba, this area features beautiful landscapes and historic sites. It's a great choice for Airbnb hosting due to its unique appeal to both history buffs and nature lovers. | Castello di Cerviano, Hiking Trails, Agriturismo Experiences, Local Artisans, Historic Tours |
| Local Wineries | This area includes renowned wineries that attract visitors from all over the world. It's ideal for hosting guests who want to explore wine culture and participate in wine tastings. | Vigna Rionda, Giovanni Rosso, Domenico Clerico Tasting Room, Wine Tours, Winery Workshops |
| Nature Trails | The nature trails around Serralunga offer beautiful hikes and are well-suited for tourists who enjoy outdoor activities. This area attracts hikers and nature lovers. | Panoramic Hiking Trails, Nature Reserves, Bird Watching Spots, Cycling Paths, Scenic Viewpoints |
| Gastronomy Hub | Serralunga d'Alba is known for its culinary offerings, including truffles and local cuisine. This area can attract food lovers who want to indulge in local delicacies. | Truffle Markets, Cooking Classes, Local Trattorias, Food Festivals, Gastronomic Tours |
| Local Markets | The local markets in and around Serralunga are vibrant and offer a taste of the region's culture. Tourists love to explore markets for local products and crafts. | Weekly Farmers Markets, Artisan Stalls, Local Crafts, Seasonal Produce, Cultural Events |
| Cultural Festivals | Serralunga hosts various cultural festivals throughout the year, making it an attractive destination for tourists interested in cultural experiences and local traditions. | Wine Festivals, Culinary Festivals, Music Festivals, Art Exhibitions, Local Celebrations |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Serralunga d'Alba vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 15 km, Novello (6 km away, 33 listings) earned the most per listing, about 39% more than Serralunga d'Alba.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Monforte d'Alba 4 km | 75 | €12,893 | €160 | 34% |
| Barolo 5 km | 59 | €19,468 | €230 | 30% |
| La Morra 6 km | 99 | €17,472 | €166 | 36% |
| Novello 6 km | 33 | €23,275 | €238 | 38% |
| Dogliani 10 km | 41 | €10,341 | €176 | 34% |
| Cherasco 11 km | 37 | €12,396 | €144 | 29% |
| Alba 13 km | 238 | €13,666 | €165 | 33% |
| Bra 15 km | 52 | €11,710 | €122 | 35% |
Other Airbnb Markets in Piedmont
- Turin Airbnb data 4,345 listings
- Stresa Airbnb data 426 listings
- Verbania Airbnb data 279 listings
- Sauze d'Oulx Airbnb data 247 listings
- Sestriere Airbnb data 237 listings
- Bardonecchia Airbnb data 213 listings
- Asti Airbnb data 201 listings
- Arona Airbnb data 185 listings
See all 145 Piedmont Airbnb markets
Markets Similar to Serralunga d'Alba
Markets elsewhere in Italy with a similar nightly rate and occupancy to Serralunga d'Alba:
- Cervia Airbnb data Italy · €179/night · 31.2%
- Santa Croce Camerina Airbnb data Italy · €186/night · 31.1%
- Cava de' Tirreni Airbnb data Italy · €176/night · 30.3%
- Magliano in Toscana Airbnb data Italy · €175/night · 30.4%
- Misano Adriatico Airbnb data Italy · €180/night · 31.9%
- Castelvetrano Airbnb data Italy · €191/night · 30.4%
FAQ
Serralunga d'Alba Airbnb FAQ
How much do Airbnb hosts make in Serralunga d'Alba?
An active Serralunga d'Alba Airbnb grossed €16,700 on average in the 12 months to September 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €2,530 or more in a typical month.
How much can I make on Airbnb in Serralunga d'Alba?
It depends most on the home's size, location and how it's run. The middle half of Serralunga d'Alba listings earn between €573 and €2,530 in a typical month, and the top tenth €5,090 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Serralunga d'Alba?
Listings in Serralunga d'Alba were booked on 31% of available nights over the past year. That compares with 38% for the Piedmont average. October was the busiest month.
How much does an Airbnb cost per night in Serralunga d'Alba?
The average booked night in Serralunga d'Alba cost €182 before fees. Half of listings charge between €105 and €165; a few high-priced homes pull the average above that range.
Do you need a permit for an Airbnb in Serralunga d'Alba?
In Serralunga d'Alba, 72% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Serralunga d'Alba?
Yes, when it's run well. The average Serralunga d'Alba Airbnb grossed €16,700 in the 12 months to September 2025, 26% above the Piedmont average of €13,273, though with only 18 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €12,200 a year (about €1,020 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €2,290 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Serralunga d'Alba?
December paid best over the past year, at €3,410 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Serralunga d'Alba?
Serralunga d'Alba stays were booked 57 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Serralunga d'Alba?
Centro Storico, Vineyards Surroundings and Castello di Cerviano draw the most short-term rental interest in Serralunga d'Alba. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Serralunga d'Alba?
AirROI counted 18 active Airbnb listings in Serralunga d'Alba as of September 2025. The closest tracked market is Monforte d'Alba, 4 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Serralunga d'Alba from October 2024 to September 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.