Cascina Luscai by Interhome Entire home · 4 bedrooms Rated 5.00 - Revenue
- €63,894
- Occupancy
- 59.8%
- Daily rate
- €278
Airbnb market data · 202612 months to September 2026
The average Airbnb in Novello brought in €22,428 over the 12 months through September 2026, about 84% more than the Piedmont average of €12,185.
The short answer
Rates in Novello run ahead of the Piedmont average, with bookings close to it. Listings averaged €225 a night and were booked on 38% of available nights, against €135 and 37% for the Piedmont average.
Timing matters: in July, usually the best month, the average listing earns about 4.3 times as much as in February, usually the slowest. With only 33 active listings, a few bookings can reorder the months.
With 33 active listings, Novello is the 61st-largest of 143 Piedmont markets AirROI tracks.
Browse the live Novello Airbnb market See Every Novello ListingRevenue
Gross bookings per Novello listing averaged €22,428 over the 12 months to September 2026 (Piedmont average: €12,185), before cleaning, platform and management costs and taxes.
In a typical year, the average Novello listing brings in €4,100 in July, its best month, and €943 in February, its slowest. The three strongest months bring in 38% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.4 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 4.3 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, €2,320. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue. Nightly rates peaked in February 2026 and bookings in August 2026, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €2,925 | 54.9% | €175 | €98 | 83 days | 3.6 nights |
| Oct 2025 | €2,573 | 50.1% | €175 | €83 | 66 days | 3.1 nights |
| Nov 2025 | €1,867 | 37.2% | €175 | €62 | 51 days | 2.1 nights |
| Dec 2025 | €1,235 | 24.8% | €181 | €40 | 48 days | 4 nights |
| Jan 2026 | €1,260 | 26.2% | €224 | €41 | 22 days | 5.2 nights |
| Feb 2026 | €1,256 | 18.1% | €233 | €45 | 89 days | 10.4 nights |
| Mar 2026 | €1,948 | 31.5% | €230 | €63 | 76 days | 5.3 nights |
| Apr 2026 | €1,753 | 30.8% | €201 | €58 | 59 days | 4 nights |
| May 2026 | €3,241 | 49.2% | €200 | €105 | 82 days | 3.3 nights |
| Jun 2026 | €3,371 | 43.9% | €197 | €112 | 85 days | 3.6 nights |
| Jul 2026 | €4,649 | 52.2% | €199 | €150 | 116 days | 5.6 nights |
| Aug 2026 | €4,016 | 57.0% | €227 | €130 | 89 days | 5.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Novello home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Novello Airbnb took in €22,428 in the 12 months to September 2026, and run by its owner at everyday costs, about €1,380 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €2,600 a month.
Cleaning it yourself keeps the €1,130 a year guests pay in cleaning fees, for about €1,470 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €1,200 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €21,298 | €39,810 |
| Cleaning fees guests pay5% of Novello bookings | €1,130 | €2,120 |
| Gross bookings | €22,428 | €41,930 |
| Running costs | ||
| Airbnb's feeAbout 10%: 15.5% for the 55% of Novello listings on Simplified Pricing, 3% for the rest | −€2,200 | −€4,120 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€1,130 | −€2,120 |
| Utilities and internetAbout 5% of bookings | −€1,120 | −€2,100 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€450 | −€840 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€670 | −€1,260 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€220 | −€220 |
| Permit and registrationWhere one is required | −€110 | −€110 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 21% of bookings, plus cleaning paid for by the cleaning fee | −€5,900 | −€10,770 |
| Left for housing costs, then profit | €16,528about €1,380 a month | €31,160about €2,600 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Novello's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Novello home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €3,490 a month, against €1,870 for the average one.
Occupancy
Novello listings were booked on 38% of the nights they were open over the past year, in line with the Piedmont average and in line with the Italy average. In a typical year, occupancy swings from 19% in February to 55% in July.
The busiest tenth of listings are booked about 3.3 times as often as the bottom quarter.
July is usually the busiest month in Novello, February the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Novello, known as ADR (average daily rate), was €225 over the past year, about 67% above the Piedmont average of €135 and about 29% above the Italy average of €175. Averaged month by month over the past two years, rates peak in February and August at about €200 and bottom out in September and October at about €175.
Prices span a wide range: the top 10% charge about four times the rate of the bottom quarter.
August rates run 15% above September's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €187. The 12-month ADR of €225 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Novello it averaged €85 over the past year, from about €34 in a typical February to about €132 in a typical July.
A small group of listings earns several times more per open night than the rest.
July RevPAR is about four times February's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €76. The 12-month RevPAR of €85 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 33 active listings, the monthly pattern in Novello is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in February.
Average revenue by month in Novello
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €2,320.
| Month | Revenue per listing |
|---|---|
| January | €1,200 |
| February | €943 |
| March | €1,720 |
| April | €1,960 |
| May | €2,690 |
| June | €3,040 |
| July | €4,100 |
| August | €3,580 |
| September | €2,860 |
| October | €2,710 |
| November | €1,800 |
| December | €1,240 |
Guests book Novello stays 72 days ahead on average (about two and a half months), so guests here plan well ahead. July stays are booked furthest out, about 98 days ahead, and January stays closest to arrival, about 50 days. A typical July booking is made in early April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
97% of the 33 active listings in Novello display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Novello.
Neighborhoods
AirROI's area guide picks Langhe, Serralunga d'Alba and Castiglione Falletto as the parts of Novello that draw short-term rental guests. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Langhe | A UNESCO World Heritage Site known for its rolling hills and vineyards, Langhe offers stunning views and outdoor activities, making it popular among nature lovers and gastronomes. | Langhe Vineyard Trails, Truffle hunting experiences, Local agriturismos, Vineyard tours, Historic castles, Culinary workshops |
| Serralunga d'Alba | Known for its impressive castle and picturesque town, Serralunga d'Alba offers visitors a mix of history and wine culture, ideal for a peaceful retreat. | Castello di Serralunga d'Alba, Local wineries, Scenic viewpoints, Nature trails, Piedmont gastronomic events, Vineyard picnics |
| Castiglione Falletto | Surrounded by vineyards and rolling hills, Castiglione Falletto offers a peaceful experience with its beautiful landscape and wine-related attractions, appealing to those seeking rural charm. | Castiglione Falletto Castle, Local wineries, Outdoor activities, Scenic drives, Traditional festivals, Agricultural fairs |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Almost every Airbnb in Novello is an entire home: 97% of listings, with private rooms at 3%. Houses (52%) and apartments or condos (48%) split the stock almost evenly.
Nearly all listings rent the whole place
Novello Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 97.0% | 32 |
| Private room | 3.0% | 1 |
Houses and apartments split the stock
Novello Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 51.5% | 17 |
| Apartment/Condo | 48.5% | 16 |
One-bedroom homes are the most common size in Novello (38% of entire homes), followed by two-bedroom homes (31%).
Novello entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| Studio | 3.1% | 1 |
| 1 bedroom | 37.5% | 12 |
| 2 bedrooms | 31.3% | 10 |
| 3 bedrooms | 15.6% | 5 |
| 4 bedrooms | 9.4% | 3 |
| 5+ bedrooms | 3.1% | 1 |
A typical one-bedroom home in Novello earned €13,700 over the past year, against €20,800 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 12 | €13,700 | €13,500 | €192 | 34% |
| 2 bedrooms | 10 | €20,800 | €20,200 | €164 | 40% |
The most common capacity in Novello is four guests (44% of listings), and 41% of listings sleep six or more.
Novello listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 12.5% | 4 |
| 4 guests | 43.8% | 14 |
| 5 guests | 3.1% | 1 |
| 6 guests | 15.6% | 5 |
| 8+ guests | 25.0% | 8 |
Novello hosts set up an average of 2.9 beds per listing. About four in ten listings (39%) show their exact location on the listing map; the rest show an approximate area.
Patios and balconies are close to standard in Novello: 76% of listings have one, and 70% have a backyard.
Share of Novello listings with each common amenity
Guests
Novello runs on foreign visitors: 83% of guests who left reviews live outside Italy. Switzerland sends the most guests from abroad, with 13% of reviewers, ahead of the United States at 12%. Guests speak a mix of languages: English leads at 38%, followed by French and German.
83% of Novello guests come from abroad
Where guests who left reviews live
Where Novello guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Copenhagen | 3.1% |
| Amsterdam | 2.6% |
| Milan | 2.6% |
| New York | 2.1% |
Where Novello guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Italy | 16.7% |
| Switzerland | 12.6% |
| United States | 11.6% |
| France | 10.1% |
| Netherlands | 10.1% |
Languages spoken by Novello guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 38.3% |
| French | 15.4% |
| German | 14.2% |
| Italian | 10.8% |
| Spanish | 5.4% |
Novello Airbnbs average 4.89 stars, and 52% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.83.
Communication scores highest in Novello; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.88 |
| Cleanliness | 4.89 |
| Communication | 4.94 |
| Location | 4.88 |
| Check-in | 4.93 |
| Value | 4.83 |
Booking patterns
Nearly nine in ten Novello listings are open to guests more than 180 days a year, but only 15% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 42% of listings; blocked nights include any the host closes off.
Days a year Novello listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 42.4% | 14 |
| 181-270 days | 45.5% | 15 |
| 91-180 days | 9.1% | 3 |
| 31-90 days | 3.0% | 1 |
Days a year Novello listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 3.0% | 1 |
| 181-270 days | 12.1% | 4 |
| 91-180 days | 42.4% | 14 |
| 31-90 days | 27.3% | 9 |
| 1-30 days | 15.2% | 5 |
The average Novello booking lasts 4.3 nights, longest in February and shortest in November. Listings took about 22 bookings each over the year. More than half of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Novello
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly two-thirds of listings in Novello accept stays of one or two nights.
Minimum stay set by Novello listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in Novello, used by 30% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: more than half of listings offer Flexible or Moderate terms, against 24% on Firm or stricter ones.
Cancellation policies of Novello listings, from most to least flexible
Share of listings by the policy they use
Nearly eight in ten Novello listings charge a cleaning fee. The typical fee is €37, and some higher fees lift the average to €52. Spread over the average stay of 4.3 nights, that adds roughly €9 a night to what guests pay. For listings that charge one, cleaning fees make up about 5% of gross revenue.
Top earners
The top-grossing Airbnb in Novello, a four-bedroom home, took in €63,900 over the past year, about 2.8 times the city's average of €22,400.
Cascina Luscai by Interhome Entire home · 4 bedrooms Rated 5.00
Villa in the heart of the Langhe Entire home · 6 bedrooms Rated 4.93
Barolo Villa. Views & Exceptional Kitchen Entire home · 4 bedrooms Rated 4.89
Country House with Pool - Barolo Region, Piedmont Entire home · 3 bedrooms Rated 4.94
Dream Novello – Typical Langhe House – Garden Entire home · 3 bedrooms Rated 5.00
Just Langhe Casa Barolo Entire home · 2 bedrooms Rated 4.81 Only 6% of Novello listings are classed as professionally managed. Two-thirds of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 55% of listings.
Nearby markets
Novello out-earns every one of the eight nearby markets in the table, all within 22 km; the best of them, Barolo, averaged about 19% less per listing.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Barolo 3 km | 59 | €18,110 | €221 | 31% |
| Monforte d'Alba 4 km | 77 | €12,378 | €154 | 34% |
| La Morra 6 km | 100 | €16,440 | €159 | 36% |
| Cherasco 7 km | 38 | €10,651 | €130 | 27% |
| Dogliani 7 km | 41 | €8,941 | €164 | 32% |
| Bra 13 km | 58 | €9,793 | €111 | 33% |
| Alba 19 km | 242 | €12,535 | €157 | 32% |
| Neive 22 km | 30 | €15,002 | €213 | 34% |
See all 143 Piedmont Airbnb markets
Markets elsewhere in Italy with a similar nightly rate and occupancy to Novello:
FAQ
An active Novello Airbnb grossed €22,428 on average in the 12 months to September 2026, according to AirROI's tracking of 33 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €3,240 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Novello listings earn between €944 and €3,240 in a typical month, and the top tenth €5,820 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Novello were booked on 38% of available nights over the past year. That compares with 37% for the Piedmont average. July is usually the busiest month.
The average booked night in Novello cost €225 before fees. Half of listings charge between €105 and €220; a few high-priced homes pull the average above that range.
In Novello, 97% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Novello Airbnb grossed €22,428 in the 12 months to September 2026, 84% above the Piedmont average of €12,185. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €16,528 a year (about €1,380 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €2,600 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging €4,100 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Novello listing was open to book earned €85 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €187 or more.
Novello stays were booked 72 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Novello Airbnb stay lasted 4.3 nights over the past year. A listing took 22 reservations over the year on average.
Guests rate Novello Airbnbs 4.89 out of 5 on average. Guests score communication highest and value lowest.
Langhe, Serralunga d'Alba and Castiglione Falletto draw the most short-term rental interest in Novello. The neighborhood guide explains what brings guests to each.
AirROI counted 33 active Airbnb listings in Novello as of September 2026. The closest tracked market is Barolo, 3 km away.
In Novello, nearly eight in ten listings add a cleaning fee. The median fee is €37, and some higher fees lift the average to €52.
Method
Figures on this page cover 33 active Airbnb listings in Novello from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.