Naso, Sicily Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Naso, Sicily? Based on AirROI's 2025 dataset (September 2024 – August 2025), the short answer is $16,131 per year — at a $208 nightly rate, 30.1% occupancy, and a N/A RevPAR.
With just 18 active listings, Naso is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Active supply contracted 18.2% year over year, yet revenue and nightly rates both rose — fewer listings are capturing more of the market. Remaining and incoming hosts benefit from reduced competition and stronger pricing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Naso?
In Naso, the headline Airbnb metrics are $16,131 in average annual revenue,30.1% occupancy, $208 ADR, and $0 in RevPAR, and guests book about 75 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Naso?
Understanding the monthly revenue variations for Airbnb listings in Naso is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Naso is typically February, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Naso across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,052+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,565 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $972 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $491, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Naso
What Is the Monthly Airbnb Occupancy Rate in Naso?
Maximize your bookings by understanding the Naso STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Naso:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Naso
What Is the Average Airbnb Nightly Rate in Naso?
Effective short term rental pricing strategy in Naso involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Naso typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $350+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $201 or more.
- Typical properties (Median) charge around $123 per night.
- Entry-level properties (Bottom 25%) earn around $66 per night.
Average Daily Rate (ADR) Trend by Month in Naso
What Is the RevPAR for Airbnb in Naso?
RevPAR in Naso is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Naso
RevPAR Insights for Naso
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Naso benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Naso?
Naso's peak Airbnb season falls in February, March, April, while the softest stretch is January, November, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (February, March, April)
- Revenue averages $6,719 per month
- Occupancy rates average 38.6%
- Daily rates average $171
Shoulder Season
- Revenue averages $3,501 per month
- Occupancy maintains around 35.9%
- Daily rates hold near $201
Low Season (January, November, December)
- Revenue drops to average $764 per month
- Occupancy decreases to average 19.6%
- Daily rates adjust to average $165
Seasonality Insights for Naso
- Airbnb seasonality in Naso is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Naso's highest earning potential, with monthly revenues climbing to $8,142, occupancy reaching 52.0%, and ADRs peaking at $228.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $627, occupancy could drop to 15.3%, and ADRs may adjust to $163.
- Lower occupancy paired with meaningful seasonality means hosts in Naso need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Naso, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Naso?
Low regulation and minimal registration activity in Naso, Sicily, Italy point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Naso to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Naso?
With a compact short-term rental market, Naso gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Naso Marina | A picturesque coastal area known for its beautiful beaches and family-friendly atmosphere. Ideal for tourists looking for sun and relaxation by the sea. | Naso Marina Beach, San Giorgio Castle, Local seafood restaurants, Water sports activities, Nearby nature reserves |
| Naso Old Town | Rich in history and charm, Naso's old town features narrow streets, historic buildings, and a relaxed vibe. Perfect for visitors interested in culture and heritage. | Castello di Naso, Church of Santa Maria, Local artisan shops, Panoramic viewpoints, Historic architecture |
| Capo d'Orlando | A nearby town known for its stunning coastal views and vibrant promenade, attracting beachgoers and nature lovers. A great location for those exploring the northern Sicilian coastline. | Capo d'Orlando Beach, Nebrodi Park, Local markets, Promenade with cafes and shops, Water activities |
| Tindari | Famous for its ancient Greek theater and stunning views of the coastline, Tindari is a significant archaeological site that attracts history enthusiasts. | Tindari Archaeological Park, Sanctuary of Tindari, Viewpoint over the Tyrrhenian Sea, Local festivals, Beaches nearby |
| Ficarra | A charming hilltop village that offers stunning views and a taste of traditional Sicilian life. Attractive to visitors looking for authenticity and tranquility. | Historic center, Church of San Bartolomeo, Local pictoresque streets, Fantastic hiking trails, Cultural events |
| Gioiosa Marea | A beach town with pristine beaches and vibrant summer life. Ideal for tourists seeking a lively atmosphere and beach activities. | Gioiosa Marea Beach, Cultural festivals, Local seafood cuisine, Water sports, Nightlife in summer |
| Piraino | A tranquil and beautiful coastal area with rich natural surroundings, perfect for eco-tourism and visitors who appreciate nature and calm environments. | Scenic beaches, Natural landscapes, Hiking paths, Traditional agriturismo, Wildlife watching |
| Brolo | A small town located near the coast with historical significance and access to lovely beaches. Great for those who want peace and scenic beauty without the hustle of larger tourist areas. | Brolo Castle, Beaches, Local arts and crafts, Cultural heritage sites, Relaxing seaside promenades |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Naso offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Naso?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Naso
- The Naso Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Naso, House properties are the most common (55.6%), reflecting the local real estate landscape.
- Houses represent a significant 55.6% portion, catering likely to families or larger groups.
- The presence of 16.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Naso Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Naso
- The dominant room capacity in Naso is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 50.0% of the active Airbnb listings in Naso, indicating a high concentration in these sizes.
- A significant 33.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Naso.
Naso Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Naso
- The most common guest capacity trend in Naso vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Naso STR market, accounting for 61.1% of listings.
- 33.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Naso.
- On average, properties in Naso are equipped to host 4.5 guests.
What Amenities Do Airbnb Guests Expect in Naso?
Amenity Prevalence
Amenity Insights for Naso
- Essential amenities in Naso that guests expect include: Free parking on premises, Hair dryer, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Backyard, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Naso: Free parking on premises, Hair dryer, TV.
- Consider adding popular differentiators like Air conditioning or Backyard to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Naso to stay competitive.
Dive Deeper: Advanced Naso STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Naso. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNaso Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Naso
- The typical guest profile for Airbnb in Naso consists of predominantly international visitors (90%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 10.0% of guests.
- Key international markets include Germany (43.3%) and United Kingdom (13.3%).
- Top languages spoken are English (42.3%) followed by French (19.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Naso Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Naso
- The most common availability pattern in Naso falls within the 271-366 days range, representing 77.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Naso (61.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Naso?
Average Booking Lead Time by Month
Booking Lead Time Insights for Naso
- The overall average booking lead time for vacation rentals in Naso is 75 days.
- Guests book furthest in advance for stays during September (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 1 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (78 days avg.) sees the longest lead times, while Winter (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (75 days) as a baseline for your pricing and availability strategy in Naso.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (1 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Naso averages to identify opportunities for dynamic pricing adjustments.
Naso Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
16.7% of total
2 Nights
3 listings
16.7% of total
4-6 Nights
8 listings
44.4% of total
7-29 Nights
2 listings
11.1% of total
30+ Nights
2 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in Naso is 4-6 Nights, adopted by 44.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (11.1%) caters to monthly stays (30+ nights) in Naso, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 44.4% of Naso hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Naso.
Naso Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
3 listings
16.7% of total
Flexible
2 listings
11.1% of total
Moderate
7 listings
38.9% of total
Strict
6 listings
33.3% of total
Cancellation Policy Insights for Naso
- The prevailing Airbnb cancellation policy trend in Naso is Moderate, used by 38.9% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (33.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.9% market standard in Naso.
- With 33.3% using Strict terms, this is a viable option in Naso, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Naso.
What Do the Top Airbnb Listings in Naso Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nasobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Sicily Lobster House
Entire Place • 6 bedrooms
Villa Livari - Capo d'Orlando - 4 to 6 people
Entire Place • 3 bedrooms
Pippi's house: Beachside Bliss, great Aeolian view
Entire Place • 2 bedrooms
Holidays in Sicily - Villa Rosi
Entire Place • 6 bedrooms
Home of Calliope - Panoramic villa with sea views
Entire Place • 4 bedrooms
Villa Giuni
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Naso?
Learn from the best! This table showcases top-performing Airbnb hosts in Naso based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pierre-Emmanuel | 1 | $161,581 | 5 | 5.00/5.0 |
| Marie Christine | 1 | $36,875 | 13 | 4.92/5.0 |
| Giuseppina | 1 | $21,081 | 43 | 4.93/5.0 |
| Marco | 1 | $19,309 | 30 | 4.83/5.0 |
| Claudio | 3 | $16,239 | 6 | 4.67/5.0 |
| Goingtosicily | 1 | $14,769 | 1 | Not Rated |
| Nino | 1 | $10,883 | 21 | 4.95/5.0 |
| Federico | 3 | $5,728 | 16 | 4.75/5.0 |
| Daniela | 3 | $2,303 | 14 | 4.73/5.0 |
| Miro | 1 | $982 | 9 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Naso.
How Does Naso's Airbnb Market Compare to Nearby Cities?
How does the Naso Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Taormina, Naso has 16 percentage points lower occupancy and about $32 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Taormina | 1,007 | $2,533 | $239.37 | 46% |
| Partinico | 96 | $2,382 | $327.63 | 36% |
| San Marco d'Alunzio | 11 | $2,160 | $189.39 | 35% |
| Graniti | 20 | $2,081 | $170.01 | 45% |
| Santa Venerina | 54 | $1,945 | $243.83 | 39% |
| Collesano | 39 | $1,934 | $280.98 | 32% |
| Castelmola | 58 | $1,902 | $199.32 | 46% |
| Viagrande | 37 | $1,826 | $259.33 | 32% |
| Trecastagni | 59 | $1,813 | $284.78 | 32% |
| Torregrotta | 10 | $1,776 | $365.51 | 27% |
Frequently Asked Questions About Airbnb in Naso
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Naso.
How much do Airbnb hosts make in Naso?
Naso hosts earn about $16,131 per year on average, with an average nightly rate of $208 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Naso, Sicily, not the ceiling for the best operators. Source: AirROI 2025 data, Naso market, September 2024 to August 2025.
What is the average Airbnb occupancy rate in Naso?
The average Airbnb occupancy rate in Naso is 30.1%. February is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Naso?
Listings in Naso average $208 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Naso?
Naso currently has about 18 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Naso?
AirROI currently classifies the short-term rental regulation level in Naso as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Naso?
RevPAR in Naso is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Naso?
Occupancy of 30.1% means Naso is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $16,131, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Naso?
The average booking lead time in Naso is about 75 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Naso?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Naso include Naso Marina, Naso Old Town, Capo d'Orlando. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Naso?
entire_home listings make up 83.3% of the active supply in Naso. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Naso compare to nearby Airbnb markets?
Among neighboring markets, Taormina posts $30,396 in average annual revenue with 45.7% occupancy, compared to Naso's $16,131 and 30.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Naso?
February is the highest-revenue month in Naso, while January is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-08-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.