Airbnb market data · 202612 months to September 2026
Seto, Japan Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Seto brought in ¥2,279,304 over the 12 months through September 2026, across just 28 active listings, so a single property can move that figure.
The short answer
Seto Airbnb Market at a Glance
Seto earns on price rather than volume. Listings averaged ¥28,999 a night and were booked on 37% of available nights, against ¥22,700 and 52% for the Aichi Prefecture average.
April, usually the best month, brings in about 45% more per listing than July, usually the slowest. With only 28 active listings, a few bookings can reorder the months.
With 28 active listings, Seto is the third-largest of 4 Aichi Prefecture markets AirROI tracks.
Browse the live Seto Airbnb market See Every Seto ListingRevenue
How Much Do Airbnb Hosts Make in Seto?
Gross bookings per Seto listing averaged ¥2,279,304 over the 12 months to September 2026 (Aichi Prefecture average: ¥3,704,104), before cleaning, platform and management costs and taxes.
In a typical year, the average Seto listing brings in ¥309,000 in April, its best month, and ¥214,000 in July, its slowest. Both ends are close calls: April leads January by 2%, and July sits just 2% below June, so either pair can swap places in a given year. The three strongest months bring in 29% of a full year's revenue, where an even calendar would give any three months 25%.
Across Seto's 28 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn ¥575,000+ a month, about 3.7 times the typical property.
- Strong performers (top 25%) earn ¥362,000 or more, roughly ¥210,000 a month above the median.
- Typical properties (median) earn about ¥154,000 a month.
- Entry-level properties (bottom 25%) earn ¥55,300 or less, about a third of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
April earns about 1.4 times what July does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, ¥250,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Seto Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
November 2025 led on revenue and bookings; nightly rates peaked in September 2025. Across the past two years, April is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | ¥247,722 | 36.8% | ¥29,034 | ¥8,257 | 51 days | 1.2 nights |
| Oct 2025 | ¥276,850 | 39.2% | ¥28,304 | ¥8,931 | 36 days | 1.4 nights |
| Nov 2025 | ¥277,874 | 42.6% | ¥27,840 | ¥9,262 | 44 days | 1.6 nights |
| Dec 2025 | ¥227,077 | 39.1% | ¥27,846 | ¥7,325 | 57 days | 2.8 nights |
| Jan 2026 | ¥237,620 | 29.2% | ¥27,236 | ¥7,665 | 42 days | 1.6 nights |
| Feb 2026 | ¥167,622 | 36.1% | ¥27,346 | ¥5,986 | 34 days | 2.6 nights |
| Mar 2026 | ¥254,633 | 41.8% | ¥27,750 | ¥8,214 | 49 days | 1.9 nights |
| Apr 2026 | ¥249,796 | 35.3% | ¥28,006 | ¥8,327 | 36 days | 1.9 nights |
| May 2026 | ¥258,283 | 40.3% | ¥26,549 | ¥8,332 | 43 days | 3.1 nights |
| Jun 2026 | ¥201,155 | 37.3% | ¥25,646 | ¥6,705 | 36 days | 3.2 nights |
| Jul 2026 | ¥240,060 | 39.0% | ¥26,660 | ¥7,744 | 51 days | 2.7 nights |
| Aug 2026 | ¥234,310 | 34.6% | ¥26,953 | ¥7,558 | 56 days | 1.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Seto address, run it through the Airbnb calculator.
Profit
Is an Airbnb in Seto Profitable?
Yes, when it's run well. The average Seto Airbnb took in ¥2,279,304 in the 12 months to September 2026, and run by its owner at everyday costs, about ¥123,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥294,000 a month.
Cleaning it yourself keeps the ¥185,000 a year guests pay in cleaning fees, for about ¥139,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥106,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Seto Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ¥2,094,304 | ¥4,935,000 |
| Cleaning fees guests pay8% of Seto bookings | ¥185,000 | ¥435,000 |
| Gross bookings | ¥2,279,304 | ¥5,370,000 |
| Running costs | ||
| Airbnb's feeAbout 16%: 15.5% for the 100% of Seto listings on Simplified Pricing, 3% for the rest | −¥353,000 | −¥832,000 |
| Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself | −¥185,000 | −¥435,000 |
| Utilities and internetAbout 5% of bookings | −¥114,000 | −¥268,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥46,000 | −¥107,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥68,000 | −¥161,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥23,000 | −¥23,000 |
| Permit and registrationWhere one is required | −¥11,000 | −¥11,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −¥800,000 | −¥1,837,000 |
| Left for housing costs, then profit | ¥1,479,304about ¥123,000 a month | ¥3,533,000about ¥294,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Seto Airbnb Profit
The estimate starts from Seto's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Seto home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Seto's Top Earners Get There
- More nights booked. The busiest quarter of Seto listings are booked on 54% or more of their nights, against 33% for the median listing. Ten more booked nights a year at the median rate of ¥17,100 adds about ¥171,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge ¥28,000 a night or more, against a median of ¥17,100. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ¥209,000 a year.
- Open for the busy months. In a typical year, April brings the average listing about ¥309,000, against ¥214,000 in July, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Seto listings average 4.86 stars, and 39% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥448,000 a month, against ¥190,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Seto?
Seto listings were booked on 37% of the nights they were open over the past year, 15 percentage points below the Aichi Prefecture average (52%) and 12 points below the Japan average (49%). In a typical year, occupancy climbs to 46% in March and falls to 35% in January.
Across Seto's 28 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 72%+ of open nights, 39 points above the median.
- Strong performers (top 25%) fill 54% or more, roughly four nights a week.
- Typical properties (median) fill about 33% of open nights.
- Entry-level properties (bottom 25%) fill 17% or less, under two nights a week.
March is usually the busiest month in Seto, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 37% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Seto?
The average nightly rate in Seto, known as ADR (average daily rate), was ¥28,999 over the past year, about 28% above the Aichi Prefecture average of ¥22,700 and about the same as the Japan average (¥28,800). In a typical year, rates barely change through the year, staying between about ¥27,400 and ¥29,000.
Across Seto's 28 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge ¥85,900+ a night, about five times the median.
- Strong performers (top 25%) charge ¥28,000 or more, about ¥11,000 above the median.
- Typical properties (median) charge about ¥17,100 a night.
- Entry-level properties (bottom 25%) charge ¥5,660 or less, about a third of the median.
Average nightly rate by month in Seto
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ¥25,200. The 12-month ADR of ¥28,999 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Seto?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Seto it averaged ¥8,360 over the past year, from about ¥6,890 in a typical July to about ¥10,300 in a typical April.
Across Seto's 28 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn ¥18,900+ per open night, about 3.3 times the median.
- Strong performers (top 25%) earn ¥14,100 or more, about ¥8,400 a night above the median.
- Typical properties (median) earn about ¥5,690 per open night.
- Entry-level properties (bottom 25%) earn ¥2,590 or less, about 46% of the median.
April RevPAR is about 1.5 times July's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ¥8,210.
Seasonality
Best and Worst Months for Airbnb in Seto
With only 28 active listings, the monthly pattern in Seto is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in April and bottom out in July.
Average revenue by month in Seto
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, ¥261,000.
Revenue by month in Seto in numbers
| Month | Revenue per listing |
|---|---|
| January | ¥302,000 |
| February | ¥229,000 |
| March | ¥272,000 |
| April | ¥309,000 |
| May | ¥295,000 |
| June | ¥218,000 |
| July | ¥214,000 |
| August | ¥267,000 |
| September | ¥248,000 |
| October | ¥277,000 |
| November | ¥278,000 |
| December | ¥227,000 |
How Far in Advance Do Guests Book Airbnb in Seto?
Guests book Seto stays 52 days ahead on average (about seven weeks). December stays are booked furthest out, about 57 days ahead, and February stays closest to arrival, about 29 days. A typical December booking is made in mid-October.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 52 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Seto
93% of the 28 active listings in Seto display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Seto.
Neighborhoods
Best Neighborhoods for Airbnb in Seto
AirROI's area guide picks seven Seto neighborhoods that draw short-term rental guests, led by Seto City Center, Mizunami and Higashiyama. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Seto City Center | The heart of Seto, providing easy access to shopping, dining, and local culture. This area attracts both business travelers and tourists interested in traditional Japanese ceramics. | Seto Ceramics Museum, Seto Park, Gifu Prefectural Museum of Fine Arts, Seto City Art Museum, Yamato River |
| Mizunami | Nearby and connected to Seto, this area offers a quiet suburban environment with natural beauty, ideal for families and tourists seeking a peaceful getaway. | Mizunami City History and Folklore Museum, Higashiyama Zoo and Botanical Gardens, Kuwana Castle, Mizunami's scenic parks |
| Higashiyama | Famous for its historic temples and shrines, Higashiyama attracts tourists looking to experience Japan's rich cultural heritage. Unique for hosting many traditional events throughout the year. | Higashiyama Zoo, Higashiyama Temple Complex, Daitsu-ji Temple, Tsu Shrine |
| Togo | A quieter residential area close to Seto, Togo is ideal for guests looking for comfortable, homely environments with access to local amenities and nature trails. | Kiyosu Park, Togo Shrine, scenic hiking trails |
| Akaike | A suburban district that is gaining popularity for its local eateries and proximity to Seto, ideal for budget travelers and locals. | Daito Park, local markets, Akaike Shopping Street |
| Seki | Just a short trip from Seto, Seki is known for its knives and blades, attracting tourists interested in craftsmanship and history. | Seki Sword Museum, Heritage Park, Seki History and Culture Museum |
| Nagakute | A modern residential city that is becoming popular for its convenience to both Seto and Nagoya, catering to business and family travelers. | Aichi Enami Park, Laplace Nagakute, Toyota Commemorative Museum |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Seto vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 53 km, Nagoya (18 km away) earned the most per listing, about 68% more than Seto.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Nagoya 18 km | 806 | ¥3,831,355 | ¥22,736 | 53% |
| Nakamura Ward 22 km | 45 | ¥2,672,597 | ¥17,908 | 51% |
| Ena 36 km | 32 | ¥1,450,291 | ¥15,793 | 35% |
| Gifu 37 km | 45 | ¥1,680,788 | ¥16,889 | 33% |
| Kuwana 39 km | 39 | ¥3,644,793 | ¥25,690 | 45% |
| Tokoname 44 km | 37 | ¥2,009,351 | ¥17,414 | 35% |
| Nakatsugawa 49 km | 44 | ¥3,142,847 | ¥21,347 | 50% |
| Tatsuno 53 km | 32 | ¥1,230,465 | ¥14,495 | 31% |
Markets Similar to Seto
Markets elsewhere in Japan with a similar nightly rate and occupancy to Seto:
- Nikko Airbnb data Japan · ¥25,654/night · 36.9%
- Shimoda Airbnb data Japan · ¥31,683/night · 35.4%
- Otaru Airbnb data Japan · ¥26,301/night · 37.8%
- Biei Airbnb data Japan · ¥28,191/night · 39.9%
- Asahikawa Airbnb data Japan · ¥26,089/night · 38.6%
- Yokosuka Airbnb data Japan · ¥33,509/night · 38.8%
FAQ
Seto Airbnb FAQ
How much do Airbnb hosts make in Seto?
An active Seto Airbnb grossed ¥2,279,304 on average in the 12 months to September 2026, according to AirROI's tracking of 28 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥362,000 or more in a typical month.
How much can I make on Airbnb in Seto?
It depends most on the home's size, location and how it's run. The middle half of Seto listings earn between ¥55,300 and ¥362,000 in a typical month, and the top tenth ¥575,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Seto?
Listings in Seto were booked on 37% of available nights over the past year. That compares with 52% for the Aichi Prefecture average. March is usually the busiest month.
How much does an Airbnb cost per night in Seto?
The average booked night in Seto cost ¥28,999 before fees. Half of listings charge between ¥5,660 and ¥28,000; a few high-priced homes pull the average above that range.
Do you need a permit for an Airbnb in Seto?
In Seto, 93% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Seto?
Yes, when it's run well. The average Seto Airbnb grossed ¥2,279,304 in the 12 months to September 2026, 38% below the Aichi Prefecture average of ¥3,704,104, though with only 28 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥1,479,304 a year (about ¥123,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥294,000 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Seto?
April usually pays best, averaging ¥309,000 per active listing over the past two years, and July usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Seto?
Each night a Seto listing was open to book earned ¥8,360 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥18,900 or more.
How far in advance do guests book Airbnbs in Seto?
Seto stays were booked 52 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Seto?
The average Seto Airbnb stay lasted 2.3 nights over the past year. A listing took 24 reservations over the year on average.
How are Airbnbs in Seto rated?
Guests rate Seto Airbnbs 4.86 out of 5 on average. Guests score communication highest and location lowest.
What are the best neighborhoods for Airbnb in Seto?
Seto City Center, Mizunami and Higashiyama draw the most short-term rental interest in Seto. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Seto?
AirROI counted 28 active Airbnb listings in Seto as of September 2026. The closest tracked market is Nagoya, 18 km away.
How much are Airbnb cleaning fees in Seto?
In Seto, 46% of listings add a cleaning fee. The median fee is ¥2,354, but a minority of much higher fees lifts the average to ¥5,685, so the median is the better guide.
Method
About This Data
Figures on this page cover 28 active Airbnb listings in Seto from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.