30-second walk to the main lift of Ishibuchi Maruyama Ski Resort! 4 bedrooms, 10 beds, 200 sqm, 10… Entire home · 4 bedrooms Rated 4.96 - Revenue
- ¥26.7M
- Occupancy
- 65.2%
- Daily rate
- ¥103,000
Prices in
Airbnb market data · 202612 months to October 2026
Minamiuonuma, Japan Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Minamiuonuma brought in ¥3,505,937 over the 12 months through October 2026, about 5% more than the Niigata Prefecture average of ¥3,337,087.
The short answer
Minamiuonuma Airbnb Market at a Glance
Rates are in line with the Niigata Prefecture average, but bookings trail it. Listings averaged ¥39,103 a night and were booked on 30% of available nights, against ¥39,900 and 34% for the Niigata Prefecture average.
Timing matters: in January, usually the best month, the average listing earns about three times as much as in November, usually the slowest.
With 54 active listings, Minamiuonuma is the fourth-largest of 7 Niigata Prefecture markets AirROI tracks. From a year earlier, average revenue rose 20% while the number of active listings grew 35%.
Browse the live Minamiuonuma Airbnb market See Every Minamiuonuma ListingRevenue
How Much Do Airbnb Hosts Make in Minamiuonuma?
Gross bookings per Minamiuonuma listing averaged ¥3,505,937 over the 12 months to October 2026 (Niigata Prefecture average: ¥3,337,087), before cleaning, platform and management costs and taxes.
In a typical year, the average Minamiuonuma listing brings in ¥764,000 in January, its best month, and ¥250,000 in November, its slowest. September runs within 1% of November, so either can be the slowest in a given year. The three strongest months bring in 41% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 7.3 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn ¥974,000+ a month, about four times the typical property.
- Strong performers (top 25%) earn ¥617,000 or more, roughly ¥370,000 a month above the median.
- Typical properties (median) earn about ¥243,000 a month.
- Entry-level properties (bottom 25%) earn ¥83,700 or less, about a third of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
January earns about three times what November does
Average revenue per active listing, by month, October 2024 to September 2026
Monthly average ¥915,000 ¥217,000
The dashed line is the average of the months shown, ¥394,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Minamiuonuma Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
January 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | ¥286,711 | 20.5% | ¥33,068 | ¥9,249 | 32 days | 2.2 nights |
| Nov 2025 | ¥241,022 | 25.5% | ¥33,286 | ¥8,034 | 50 days | 5.2 nights |
| Dec 2025 | ¥479,115 | 30.9% | ¥39,971 | ¥15,455 | 60 days | 2.7 nights |
| Jan 2026 | ¥915,349 | 55.2% | ¥45,090 | ¥29,527 | 68 days | 2.5 nights |
| Feb 2026 | ¥735,317 | 52.6% | ¥43,728 | ¥26,261 | 67 days | 2.4 nights |
| Mar 2026 | ¥497,972 | 32.9% | ¥38,382 | ¥16,064 | 38 days | 1.9 nights |
| Apr 2026 | ¥315,062 | 26.7% | ¥34,814 | ¥10,502 | 16 days | 3.7 nights |
| May 2026 | ¥307,726 | 25.0% | ¥34,613 | ¥9,927 | 16 days | 3.6 nights |
| Jun 2026 | ¥336,681 | 35.1% | ¥34,755 | ¥11,223 | 21 days | 3.8 nights |
| Jul 2026 | ¥373,717 | 26.7% | ¥38,502 | ¥12,055 | 61 days | 2.3 nights |
| Aug 2026 | ¥310,712 | 28.9% | ¥39,047 | ¥10,023 | 72 days | 2.2 nights |
| Sep 2026 | ¥284,226 | 28.0% | ¥35,272 | ¥9,474 | 33 days | 1.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Minamiuonuma address, run it through the free Airbnb calculator.
Profit
Is an Airbnb in Minamiuonuma Profitable?
Yes, when it's run well. The average Minamiuonuma Airbnb took in ¥3,505,937 in the 12 months to October 2026, and run by its owner at everyday costs, about ¥202,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥520,000 a month.
Cleaning it yourself keeps the ¥146,000 a year guests pay in cleaning fees, for about ¥215,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥174,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Minamiuonuma Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ¥3,359,937 | ¥8,525,000 |
| Cleaning fees guests pay4% of Minamiuonuma bookings | ¥146,000 | ¥369,000 |
| Gross bookings | ¥3,505,937 | ¥8,894,000 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 96% of Minamiuonuma listings on Simplified Pricing, 3% for the rest | −¥527,000 | −¥1,337,000 |
| Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself | −¥146,000 | −¥369,000 |
| Utilities and internetAbout 5% of bookings | −¥175,000 | −¥445,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥70,000 | −¥178,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥105,000 | −¥267,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥35,000 | −¥35,000 |
| Permit and registrationWhere one is required | −¥18,000 | −¥18,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −¥1,076,000 | −¥2,649,000 |
| Left for housing costs, then profit | ¥2,429,937about ¥202,000 a month | ¥6,245,000about ¥520,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Minamiuonuma Airbnb Profit
The estimate starts from Minamiuonuma's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Minamiuonuma home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Minamiuonuma's Top Earners Get There
- More nights booked. The busiest quarter of Minamiuonuma listings are booked on 45% or more of their nights, against 28% for the median listing. Ten more booked nights a year at the median rate of ¥32,700 adds about ¥327,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge ¥54,200 a night or more, against a median of ¥32,700. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ¥336,000 a year.
- Open for the busy months. In a typical year, January brings the average listing about ¥764,000, against ¥250,000 in November, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Minamiuonuma listings average 4.82 stars, and 28% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥741,000 a month, against ¥292,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Minamiuonuma?
Minamiuonuma listings were booked on 30% of the nights they were open over the past year, 4 percentage points below the Niigata Prefecture average (34%) and 19 points below the Japan average (49%). In a typical year, occupancy swings from 23% in September to 51% in February.
The busiest tenth of listings are booked about 4.6 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 65%+ of open nights, 37 points above the median.
- Strong performers (top 25%) fill 45% or more, roughly three nights a week.
- Typical properties (median) fill about 28% of open nights.
- Entry-level properties (bottom 25%) fill 14% or less, less than one night a week.
February is usually the busiest month in Minamiuonuma, September the quietest
Share of open nights booked, by month, October 2024 to September 2026
Monthly average 32% 55% 18%
The 12-month rate of 30% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Minamiuonuma?
The average nightly rate in Minamiuonuma, known as ADR (average daily rate), was ¥39,103 over the past year, about the same as the Niigata Prefecture average (¥39,900) and about 28% above the Japan average of ¥30,500. In a typical year, rates peak in February at about ¥42,900 and bottom out in October and November at about ¥30,800.
Prices span a wide range: the top 10% charge about 4.3 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge ¥71,800+ a night, about 2.2 times the median.
- Strong performers (top 25%) charge ¥54,200 or more, about ¥22,000 above the median.
- Typical properties (median) charge about ¥32,700 a night.
- Entry-level properties (bottom 25%) charge ¥16,600 or less, about half of the median.
February rates run 39% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
Monthly average ¥45,100 ¥28,400
The dashed line is the average of the months shown, ¥36,300. The 12-month ADR of ¥39,103 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Minamiuonuma?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Minamiuonuma it averaged ¥13,600 over the past year, from about ¥8,340 in a typical November to about ¥25,000 in a typical February.
A small group of listings earns several times more per open night than the rest.
- Best-in-class properties (top 10%) earn ¥30,200+ per open night, about 3.4 times the median.
- Strong performers (top 25%) earn ¥20,400 or more, about ¥12,000 a night above the median.
- Typical properties (median) earn about ¥8,890 per open night.
- Entry-level properties (bottom 25%) earn ¥3,140 or less, about a third of the median.
February RevPAR is about three times November's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
Monthly average ¥29,500 ¥7,240
The dashed line is the average of the months shown, ¥13,000.
Seasonality
Best and Worst Months for Airbnb in Minamiuonuma
Minamiuonuma has one high season, January through March, which makes it a highly seasonal market. Business is slowest from April to November. Winter pays better here: a listing earns about 94% more a month in December through February than in June through August.
Average revenue by month in Minamiuonuma
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average ¥764,000 ¥250,000
The dashed line is the average of the 12 calendar months, ¥394,000.
Revenue by month in Minamiuonuma in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | High season | ¥764,000 |
| February | High season | ¥700,000 |
| March | High season | ¥470,000 |
| April | Low season | ¥298,000 |
| May | Low season | ¥330,000 |
| June | Low season | ¥352,000 |
| July | Low season | ¥314,000 |
| August | Low season | ¥304,000 |
| September | Low season | ¥251,000 |
| October | Low season | ¥278,000 |
| November | Low season | ¥250,000 |
| December | Shoulder season | ¥421,000 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJanuary–March | ¥645,000 | 45% | ¥40,803 |
| Shoulder seasonDecember | ¥421,000 | 33% | ¥35,012 |
| Low seasonApril–November | ¥297,000 | 27% | ¥34,754 |
How Far in Advance Do Guests Book Airbnb in Minamiuonuma?
Guests book Minamiuonuma stays 47 days ahead on average (about seven weeks). August stays are booked furthest out, about 81 days ahead, and May stays closest to arrival, about 17 days. A typical August booking is made in late May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Monthly average 47 days 90 days 16 days
Permits
Airbnb Permits and Registration in Minamiuonuma
All 54 active listings in Minamiuonuma display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Minamiuonuma.
Neighborhoods
Best Neighborhoods for Airbnb in Minamiuonuma
AirROI's area guide picks seven Minamiuonuma neighborhoods that draw short-term rental guests, led by Naeba, Echigo Yuzawa and Ishiuchi Maruyama. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Naeba | A popular ski resort area known for its large ski slopes and facilities. Ideal for winter sports enthusiasts and tourists seeking a winter getaway, with numerous accommodations and entertainment options. | Naeba Ski Resort, Naeba Prince Hotel, Dr. Hoshino's Clinic, Naeba Ski Area, Yuzawa Kogen Ski Resort |
| Echigo Yuzawa | Known for beautiful landscapes and strong winter tourism, it offers a unique blend of traditional culture and modern entertainment, making it appealing year-round. | Echigo-Yuzawa Station, Yuzawa Kogen Snow Resort, Yuzawa Onsen, GALA Yuzawa Snow Resort, Yuzawa Town Hall Museum |
| Ishiuchi Maruyama | A ski resort that is smaller but provides a more intimate experience. Attractive for families and those looking to avoid larger crowds at bigger resorts. | Ishiuchi Maruyama Ski Area, Ishiuchi Maruyama Spa, Local dining spots, Scenic views of the mountains, Access to hiking trails |
| Myoko Kogen | Considered one of Japan's top ski destinations, it's an area that captivates skiing enthusiasts as well as those interested in Japanese culture and hot springs. | Myoko Kogen Ski Resort, Myoko Onsen, Myoko Citadel and Shrine, Local sake breweries, Myoko Snow Resort |
| Minamiuonuma City | Rich in natural beauty and outdoor sports, this area attracts many visitors for hiking and other outdoor activities in the warmer months and skiing in the winters. | World Snow Festival, Outdoor sports shops, Local markets and restaurants, Access to the Japanese countryside, Minamiuonuma Brewery |
| Ski Resorts in Minamiuonuma | A collective term for the several ski resorts in the region, appealing to tourists for their variety of slopes and amenities, excellent for both families and seasoned skiers. | Naeba Ski Resort, Ishiuchi Maruyama Ski Area, Kagura Ski Resort, Kagura Naeba, Jindai Ski Resort |
| Uonuma | Famous for its rice production and beautiful scenery, this area offers cultural experiences alongside nature, which is increasingly popular among tourists. | Uonuma Rice Museum, Local rice farms, Shima Onsen, Scenic walking trails, Traditional Japanese ryokan |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Minamiuonuma Airbnb Listings by Type and Size
Minamiuonuma is a room-rental market as much as a whole-home one: private rooms account for 52% of listings, against 48% for entire homes. Houses are the most common property type at 46%, about 1.7 times the share of cabins and other outdoor stays (28%).
Private rooms are a large share of supply
Minamiuonuma Airbnb listings by room type
- Private room 52%
- Entire home 48%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Private room | 51.9% | 28 |
| Entire home | 48.1% | 26 |
Listings by property type
Minamiuonuma Airbnb listings by property type
- House 46%
- Cabin/Outdoor 28%
- Hotel/Boutique 24%
- Apartment/Condo 2%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 46.3% | 25 |
| Cabin/Outdoor | 27.8% | 15 |
| Hotel/Boutique | 24.1% | 13 |
| Apartment/Condo | 1.9% | 1 |
How Many Bedrooms Do Airbnb Listings in Minamiuonuma Have?
The most common size among Minamiuonuma's 26 entire homes with a bedroom count is two bedrooms (8 homes).
Minamiuonuma entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
12%
31%
27%
27%
4%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 11.5% | 3 |
| 2 bedrooms | 30.8% | 8 |
| 3 bedrooms | 26.9% | 7 |
| 4 bedrooms | 26.9% | 7 |
| 5+ bedrooms | 3.8% | 1 |
How Many Guests Do Airbnbs in Minamiuonuma Sleep?
Minamiuonuma is a group-trip market: 58% of listings sleep eight or more guests, about 3.8 times the share of the next most common size, four guests (15%). Shares are of the 33 listings with a guest capacity on file (61% of the market).
Minamiuonuma listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
3%
15%
12%
6%
6%
58%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 3 guests | 3.0% | 1 |
| 4 guests | 15.2% | 5 |
| 5 guests | 12.1% | 4 |
| 6 guests | 6.1% | 2 |
| 7 guests | 6.1% | 2 |
| 8+ guests | 57.6% | 19 |
How Minamiuonuma Airbnb Listings Are Set Up
Minamiuonuma hosts set up an average of 5.7 beds per listing, roughly two for every bedroom. Only 28% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 44
- Beds per listing
- 5.7
- Show exact location
- 28%
What Amenities Do Airbnb Listings in Minamiuonuma Offer?
Ski-in/ski-out access is common in Minamiuonuma: 44% of listings offer it, and 80% offer free parking on site.
Share of Minamiuonuma listings with each common amenity
Guests
Who Books Airbnbs in Minamiuonuma?
Minamiuonuma splits its demand between home and abroad: 62% of guests who left reviews live outside Japan, led by visitors from Taiwan and Hong Kong. Guests speak a mix of languages: English leads at 40%, followed by Japanese and Chinese.
62% of Minamiuonuma guests come from abroad
Where guests who left reviews live
- International 62%
- Domestic 38%
Where Minamiuonuma guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Taipei | 2.9% |
| Saitama | 2.2% |
| Tokyo | 2.2% |
| Suginami | 2.2% |
Where Minamiuonuma guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| Japan | 38.4% |
| Taiwan | 12.4% |
| Hong Kong | 9.2% |
| United States | 8.1% |
| Singapore | 5.9% |
Languages spoken by Minamiuonuma guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 40.3% |
| Japanese | 21.4% |
| Chinese | 20.8% |
| French | 3.2% |
| Spanish | 2.6% |
What Are Airbnb Guest Ratings in Minamiuonuma?
Minamiuonuma Airbnbs average 4.82 stars, and 28% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.67, against 4.90 for host communication.
Communication scores highest in Minamiuonuma; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.77 |
| Cleanliness | 4.78 |
| Communication | 4.90 |
| Location | 4.71 |
| Check-in | 4.86 |
| Value | 4.67 |
Booking patterns
How Guests Book in Minamiuonuma: Stays, Rules and Fees
More than nine in ten Minamiuonuma listings are open to guests more than 180 days a year, but only 7% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 39% of listings; blocked nights include any the host closes off.
Days a year Minamiuonuma listings are open to guests
Share of listings by days a year
- 271-366 days 56%
- 181-270 days 37%
- 91-180 days 7%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 55.6% | 30 |
| 181-270 days | 37.0% | 20 |
| 91-180 days | 7.4% | 4 |
Days a year Minamiuonuma listings are booked or blocked
Share of listings by days a year
- 181-270 days 7%
- 91-180 days 39%
- 31-90 days 24%
- 1-30 days 30%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 7.4% | 4 |
| 91-180 days | 38.9% | 21 |
| 31-90 days | 24.1% | 13 |
| 1-30 days | 29.6% | 16 |
What Is the Average Length of Stay for Airbnb in Minamiuonuma?
The average Minamiuonuma booking lasts 2.7 nights, longest in November and shortest in March. Listings took about 17 bookings each over the year. About eight in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Minamiuonuma
Average nights per booking, by month of stay
Average 3.2 nights 6.5 nights 1.8 nights
Two-year average by calendar month.
Minamiuonuma Airbnb Minimum Stay Requirements
All listings in Minamiuonuma accept stays of one or two nights.
Minimum stay set by Minamiuonuma listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Minamiuonuma?
Firm is the most common cancellation policy in Minamiuonuma, used by 41% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about six in ten listings use Firm or stricter terms, against 22% on Flexible or Moderate.
Cancellation policies of Minamiuonuma listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Minamiuonuma?
About three-quarters of Minamiuonuma listings charge a cleaning fee. The typical fee is ¥5,818, and some higher fees lift the average to ¥8,240. Spread over the average stay of 2.7 nights, that adds roughly ¥2,175 a night to what guests pay. For listings that charge one, cleaning fees make up about 4% of gross revenue.
- Median cleaning fee
- ¥5,818
- Average cleaning fee
- ¥8,240
- Listings charging a fee
- 74.1%
- Share of gross revenue
- 4.2%
Top earners
Top-Earning Airbnbs and Hosts in Minamiuonuma
The top-grossing Airbnb in Minamiuonuma, a four-bedroom home, took in ¥26,700,000 over the past year, about 7.6 times the city's average of ¥3,510,000.
30-second walk to the main lift of Ishibuchi Maruyama Ski Resort! 4 bedrooms, 10 beds, 200 sqm, 10… Entire home · 4 bedrooms Rated 4.96 
Niigata, Echigo Yuzawa Station, Fuji Rock, entire house rental, 4 bedrooms, 280 m², fun in the… Entire home · 4 bedrooms Rated 4.81 - Revenue
- ¥11.5M
- Occupancy
- 57.8%
- Daily rate
- ¥51,064
Minamiuonuma/Echigo Yuzawa/Private150㎡/5ppl+/4bed Entire home · 2 bedrooms Rated 5.00 - Revenue
- ¥9.1M
- Occupancy
- 59.4%
- Daily rate
- ¥53,314
Bears House Condominium with 70 ㎡ living dining Entire home · 2 bedrooms Rated 4.94 - Revenue
- ¥9.1M
- Occupancy
- 67.8%
- Daily rate
- ¥40,811
Ishiuchi Maruyama Ski Resort: 2LDK, 9 Beds Entire home · 3 bedrooms Rated 4.88 - Revenue
- ¥7.9M
- Occupancy
- 43.6%
- Daily rate
- ¥59,666
Cool breezes in summer, autumn foliage in autumn. Welcome to Lodge Noël, a highland hideaway where… Entire home · 5 bedrooms Rated 5.00 - Revenue
- ¥7.8M
- Occupancy
- 30.1%
- Daily rate
- ¥56,757
Who Are the Airbnb Hosts in Minamiuonuma?
Fewer than 1% of Minamiuonuma listings are classed as professionally managed, though 50% of listings have a co-host. 81% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 96% of listings.
- Superhosts
- 81.5%
- Professional management
- 0.0%
- Cohosted listings
- 50.0%
- Instant Book enabled
- 51.9%
- Simplified Pricing
- 96.3%
Nearby markets
Minamiuonuma vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 66 km, Shinano (61 km away, 49 listings) earned the most per listing, about 56% more than Minamiuonuma. Iiyama and Yamanouchi were the busiest, each booked on 42% of nights against 30% in Minamiuonuma.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Yuzawa 11 km | 166 | ¥3,007,797 | ¥36,420 | 31% |
| Minakami 31 km | 38 | ¥5,434,069 | ¥46,096 | 35% |
| Nozawaonsen 36 km | 143 | ¥4,134,837 | ¥53,295 | 38% |
| Iiyama 43 km | 54 | ¥4,310,489 | ¥48,738 | 42% |
| Yamanouchi 47 km | 33 | ¥4,174,150 | ¥38,126 | 42% |
| Myoko 58 km | 111 | ¥4,523,883 | ¥62,891 | 35% |
| Shinano 61 km | 49 | ¥5,477,471 | ¥56,498 | 38% |
| Tsumagoi 66 km | 164 | ¥5,147,867 | ¥46,522 | 35% |
Other Airbnb Markets in Niigata Prefecture
- Sado Airbnb data 63 listings
- Niigata Airbnb data 43 listings
See all 7 Niigata Prefecture Airbnb markets
Markets Similar to Minamiuonuma
Markets elsewhere in Japan with a similar nightly rate and occupancy to Minamiuonuma:
- Takashima Airbnb data Japan · ¥34,865/night · 31.5%
- Ito Airbnb data Japan · ¥42,919/night · 33.4%
FAQ
Minamiuonuma Airbnb FAQ
How much do Airbnb hosts make in Minamiuonuma?
An active Minamiuonuma Airbnb grossed ¥3,505,937 on average in the 12 months to October 2026, according to AirROI's tracking of 54 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥617,000 or more in a typical month.
How much can I make on Airbnb in Minamiuonuma?
It depends most on the home's size, location and how it's run. The middle half of Minamiuonuma listings earn between ¥83,700 and ¥617,000 in a typical month, and the top tenth ¥974,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Minamiuonuma?
Listings in Minamiuonuma were booked on 30% of available nights over the past year. That compares with 34% for the Niigata Prefecture average. February is usually the busiest month.
How much does an Airbnb cost per night in Minamiuonuma?
The average booked night in Minamiuonuma cost ¥39,103 before fees. Half of listings charge between ¥16,600 and ¥54,200, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Minamiuonuma?
All active Minamiuonuma listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Minamiuonuma?
Yes, when it's run well. The average Minamiuonuma Airbnb grossed ¥3,505,937 in the 12 months to October 2026, 5% above the Niigata Prefecture average of ¥3,337,087. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥2,429,937 a year (about ¥202,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥520,000 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Minamiuonuma?
January usually pays best, averaging ¥764,000 per active listing over the past two years, and November usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Minamiuonuma?
Each night a Minamiuonuma listing was open to book earned ¥13,600 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥30,200 or more.
How far in advance do guests book Airbnbs in Minamiuonuma?
Minamiuonuma stays were booked 47 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Minamiuonuma?
The average Minamiuonuma Airbnb stay lasted 2.7 nights over the past year. A listing took 17 reservations over the year on average.
How are Airbnbs in Minamiuonuma rated?
Guests rate Minamiuonuma Airbnbs 4.82 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Minamiuonuma?
Naeba, Echigo Yuzawa and Ishiuchi Maruyama draw the most short-term rental interest in Minamiuonuma. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Minamiuonuma?
AirROI counted 54 active Airbnb listings in Minamiuonuma as of October 2026. The closest tracked market is Yuzawa, 11 km away.
How much are Airbnb cleaning fees in Minamiuonuma?
In Minamiuonuma, about three-quarters of listings add a cleaning fee. The median fee is ¥5,818, and some higher fees lift the average to ¥8,240.
Method
About This Data
Figures on this page cover 54 active Airbnb listings in Minamiuonuma from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.