Airbnb market data · 202612 months to October 2026
Tottori, Japan Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Tottori brought in ¥1,711,417 over the 12 months through October 2026, across just 29 active listings, so a single property can move that figure.
The short answer
Tottori Airbnb Market at a Glance
Rates and bookings both trail the national average. Listings averaged ¥13,318 a night and were booked on 34% of available nights, against ¥30,500 and 49% for the national average.
Timing matters: in August, usually the best month, the average listing earns about 3.3 times as much as in February, usually the slowest. With only 29 active listings, a few bookings can reorder the months.
AirROI tracked 29 active listings in Tottori.
Browse the live Tottori Airbnb market See Every Tottori ListingRevenue
How Much Do Airbnb Hosts Make in Tottori?
Gross bookings per Tottori listing averaged ¥1,711,417 over the 12 months to October 2026 (Japan average: ¥4,510,831), before cleaning, platform and management costs and taxes.
In a typical year, the average Tottori listing brings in ¥226,000 in August, its best month, and ¥69,200 in February, its slowest. January runs within 5% of February, so either can be the slowest in a given year. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
Across Tottori's 29 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn ¥532,000+ a month, about 7.5 times the typical property.
- Strong performers (top 25%) earn ¥231,000 or more, roughly ¥160,000 a month above the median.
- Typical properties (median) earn about ¥70,600 a month.
- Entry-level properties (bottom 25%) earn ¥39,200 or less, about 56% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 3.3 times what February does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, ¥152,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Tottori Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue, while nightly rates and bookings both peaked in August 2026. Across the past two years, August is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | ¥177,444 | 38.9% | ¥13,128 | ¥5,724 | 55 days | 4.6 nights |
| Nov 2025 | ¥194,113 | 38.8% | ¥12,972 | ¥6,470 | 29 days | 3.5 nights |
| Dec 2025 | ¥146,582 | 31.7% | ¥12,896 | ¥4,728 | 32 days | 2 nights |
| Jan 2026 | ¥72,228 | 18.0% | ¥12,406 | ¥2,330 | 32 days | 1.8 nights |
| Feb 2026 | ¥74,570 | 19.8% | ¥12,042 | ¥2,663 | 28 days | 2.9 nights |
| Mar 2026 | ¥214,673 | 39.4% | ¥12,400 | ¥6,925 | 46 days | 2.2 nights |
| Apr 2026 | ¥134,103 | 25.4% | ¥12,875 | ¥4,470 | 33 days | 2.1 nights |
| May 2026 | ¥199,416 | 37.2% | ¥13,086 | ¥6,433 | 38 days | 2.4 nights |
| Jun 2026 | ¥182,584 | 31.3% | ¥13,163 | ¥6,086 | 27 days | 2.3 nights |
| Jul 2026 | ¥227,767 | 39.1% | ¥13,185 | ¥7,347 | 29 days | 3.7 nights |
| Aug 2026 | ¥219,190 | 43.4% | ¥13,486 | ¥7,071 | 46 days | 2.6 nights |
| Sep 2026 | ¥203,801 | 38.8% | ¥13,468 | ¥6,793 | 35 days | 2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Tottori home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Tottori Profitable?
Yes, when it's run well. The average Tottori Airbnb took in ¥1,711,417 in the 12 months to October 2026, and run by its owner at everyday costs, about ¥99,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥328,000 a month.
Cleaning it yourself keeps the ¥70,000 a year guests pay in cleaning fees, for about ¥105,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥85,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Tottori Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ¥1,641,417 | ¥5,370,000 |
| Cleaning fees guests pay4% of Tottori bookings | ¥70,000 | ¥231,000 |
| Gross bookings | ¥1,711,417 | ¥5,601,000 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 97% of Tottori listings on Simplified Pricing, 3% for the rest | −¥258,000 | −¥844,000 |
| Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself | −¥70,000 | −¥231,000 |
| Utilities and internetAbout 5% of bookings | −¥86,000 | −¥280,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥34,000 | −¥112,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥51,000 | −¥168,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥17,000 | −¥17,000 |
| Permit and registrationWhere one is required | −¥9,000 | −¥9,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −¥525,000 | −¥1,661,000 |
| Left for housing costs, then profit | ¥1,186,417about ¥99,000 a month | ¥3,940,000about ¥328,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Tottori Airbnb Profit
The estimate starts from Tottori's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Tottori home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Tottori's Top Earners Get There
- More nights booked. The busiest quarter of Tottori listings are booked on 46% or more of their nights, against 31% for the median listing. Ten more booked nights a year at the median rate of ¥7,860 adds about ¥78,600 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge ¥20,000 a night or more, against a median of ¥7,860. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ¥164,000 a year.
- Open for the busy months. In a typical year, August brings the average listing about ¥226,000, against ¥69,200 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Tottori listings average 4.83 stars, and 38% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥467,000 a month, against ¥143,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Tottori?
Tottori listings were booked on 34% of the nights they were open over the past year, 15 percentage points below the Japan average (49%). In a typical year, occupancy swings from 18% in January to 45% in August.
Across Tottori's 29 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 65%+ of open nights, 34 points above the median.
- Strong performers (top 25%) fill 46% or more, roughly three nights a week.
- Typical properties (median) fill about 31% of open nights.
- Entry-level properties (bottom 25%) fill 17% or less, under two nights a week.
August is usually the busiest month in Tottori, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
Nightly rates
How Much Does an Airbnb Cost per Night in Tottori?
The average nightly rate in Tottori, known as ADR (average daily rate), was ¥13,318 over the past year, about 56% below the Japan average of ¥30,500. In a typical year, rates peak in May and June at about ¥13,600 and bottom out in February and March at about ¥11,900.
Across Tottori's 29 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge ¥30,500+ a night, about 3.9 times the median.
- Strong performers (top 25%) charge ¥20,000 or more, about ¥12,000 above the median.
- Typical properties (median) charge about ¥7,860 a night.
- Entry-level properties (bottom 25%) charge ¥5,355 or less, about two-thirds of the median.
May rates run 14% above February's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, ¥12,100. The 12-month ADR of ¥13,318 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Tottori?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Tottori it averaged ¥5,490 over the past year, from about ¥2,330 in a typical January to about ¥7,300 in a typical August.
Across Tottori's 29 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn ¥19,500+ per open night, about 6.1 times the median.
- Strong performers (top 25%) earn ¥5,420 or more, about ¥2,200 a night above the median.
- Typical properties (median) earn about ¥3,180 per open night.
- Entry-level properties (bottom 25%) earn ¥1,580 or less, about half of the median.
August RevPAR is about 3.1 times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, ¥4,990. The 12-month RevPAR of ¥5,490 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Tottori
With only 29 active listings, the monthly pattern in Tottori is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in February.
Average revenue by month in Tottori
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, ¥159,000.
Revenue by month in Tottori in numbers
| Month | Revenue per listing |
|---|---|
| January | ¥72,200 |
| February | ¥69,200 |
| March | ¥153,000 |
| April | ¥123,000 |
| May | ¥198,000 |
| June | ¥183,000 |
| July | ¥200,000 |
| August | ¥226,000 |
| September | ¥165,000 |
| October | ¥177,000 |
| November | ¥194,000 |
| December | ¥147,000 |
How Far in Advance Do Guests Book Airbnb in Tottori?
Guests book Tottori stays 38 days ahead on average (about five weeks). October stays are booked furthest out, about 55 days ahead, and February stays closest to arrival, about 27 days. A typical October booking is made in late August.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 38 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Tottori
All 29 active listings in Tottori display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Tottori.
Neighborhoods
Best Neighborhoods for Airbnb in Tottori
AirROI's area guide picks eight Tottori neighborhoods that draw short-term rental guests, led by Tottori Sand Dunes, Kurayoshi and Sakaiminato. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Tottori Sand Dunes | Famous for its expansive sand dunes and stunning coastal views, this area attracts tourists seeking natural beauty and outdoor activities. | Tottori Sand Dunes, Sand Museum, Tottori Castle Ruins, The Sea of Japan, Dune Park |
| Kurayoshi | Known for its well-preserved traditional buildings and historical significance, Kurayoshi offers a cultural experience that appeals to history enthusiasts. | Kurayoshi White Wall District, Tottori Prefectural Museum, Yoshimizu Shrine, Numerous traditional sake breweries |
| Sakaiminato | A lively port city known for its seafood and the famous cartoon character Mizuki Shigeru, making it a unique destination for fans and food lovers. | Mizuki Shigeru Road, Sakaiminato Seafood Market, Sakaiminato Museum, Kamo and Yasukuni Shrine |
| Yonago | A coastal city known for its beautiful beaches and hot springs, popular with tourists looking for relaxation and outdoor activities. | Kaike Onsen, Yonago Castle, Daisen-Oki National Park, Shinrin Park |
| Daisen | Home to the beautiful Daisen Mountain, this area is popular among hikers and nature lovers, offering stunning scenery and outdoor adventures. | Daisen Mountain, Daisenji Temple, Daisen Oki National Park, Daisen Flower Park |
| Tottori City | The capital city of the prefecture, Tottori City offers a mix of urban and rural attractions, along with access to local cuisine. | Tottori Castle, Tottori Prefectural Museum, Local food markets, Wakasa Shrine |
| Misasa | Famous for its therapeutic hot springs, Misasa is ideal for wellness tourism and attracting visitors seeking spa experiences. | Misasa Onsen, Misasa Art Museum, Mizuki Shigeru Museum, Gegege no Kitaro Road |
| Hokuei | A small town known for its beautiful rural landscapes and association with anime culture, attracting fans and those looking for a peaceful getaway. | Gegege no Kitaro's Home Town, Chibi Maruko-chan Land, Local rice paddies, Natural parks |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Tottori vs. Nearby Airbnb Markets
Of the five nearby markets in the table, all within 98 km, Miyazu (98 km away, 40 listings) earned the most per listing, about 2.2 times as much as Tottori. Okayama was the busiest, booked on 44% of nights against 34% in Tottori.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Bizen 87 km | 31 | ¥3,189,111 | ¥35,950 | 23% |
| Himeji 89 km | 52 | ¥2,639,823 | ¥28,299 | 30% |
| Okayama 94 km | 147 | ¥2,606,013 | ¥20,460 | 44% |
| Matsue 96 km | 47 | ¥2,958,734 | ¥24,176 | 36% |
| Miyazu 98 km | 40 | ¥3,821,744 | ¥31,778 | 42% |
Markets Similar to Tottori
Markets elsewhere in Japan with a similar nightly rate and occupancy to Tottori:
- Nagasaki Airbnb data Japan · ¥15,438/night · 33.7%
FAQ
Tottori Airbnb FAQ
How much do Airbnb hosts make in Tottori?
An active Tottori Airbnb grossed ¥1,711,417 on average in the 12 months to October 2026, according to AirROI's tracking of 29 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥231,000 or more in a typical month.
How much can I make on Airbnb in Tottori?
It depends most on the home's size, location and how it's run. The middle half of Tottori listings earn between ¥39,200 and ¥231,000 in a typical month, and the top tenth ¥532,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Tottori?
Listings in Tottori were booked on 34% of available nights over the past year. That compares with 49% for the national average. August is usually the busiest month.
How much does an Airbnb cost per night in Tottori?
The average booked night in Tottori cost ¥13,318 before fees. Half of listings charge between ¥5,355 and ¥20,000, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Tottori?
All active Tottori listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Tottori?
Yes, when it's run well. The average Tottori Airbnb grossed ¥1,711,417 in the 12 months to October 2026, 62% below the national average of ¥4,510,831, though with only 29 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥1,186,417 a year (about ¥99,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥328,000 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Tottori?
August usually pays best, averaging ¥226,000 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Tottori?
Each night a Tottori listing was open to book earned ¥5,490 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥19,500 or more.
How far in advance do guests book Airbnbs in Tottori?
Tottori stays were booked 38 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Tottori?
The average Tottori Airbnb stay lasted 3.5 nights over the past year. A listing took 23 reservations over the year on average.
How are Airbnbs in Tottori rated?
Guests rate Tottori Airbnbs 4.83 out of 5 on average. Guests score communication highest and location lowest.
What are the best neighborhoods for Airbnb in Tottori?
Tottori Sand Dunes, Kurayoshi and Sakaiminato draw the most short-term rental interest in Tottori. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Tottori?
AirROI counted 29 active Airbnb listings in Tottori as of October 2026. The closest tracked market is Bizen, 87 km away.
How much are Airbnb cleaning fees in Tottori?
In Tottori, about a third of listings add a cleaning fee, and the typical fee is about ¥2,831.
Method
About This Data
Figures on this page cover 29 active Airbnb listings in Tottori from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.