Airbnb market data · 202512 months to August 2025
Paola, Malta Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Paola brought in €10,310 over the 12 months through August 2025, across just 21 active listings, so a single property can move that figure.
AirROI's latest figures for Paola run through August 2025.
The short answer
Paola Airbnb Market at a Glance
Listings averaged €90 a night and were booked on 45% of available nights.
Timing matters: in July, the best month, the average listing earned about 3.8 times as much as in February, the slowest. With only 21 active listings, a few bookings can reorder the months.
With 21 active listings, Paola is the 13th-largest of 13 South Eastern Region markets AirROI tracks.
Browse the live Paola Airbnb market See Every Paola ListingRevenue
How Much Do Airbnb Hosts Make in Paola?
Gross bookings per Paola listing averaged €10,310 over the 12 months to August 2025 (South Eastern Region average: €24,404), before cleaning, platform and management costs and taxes.
The average Paola listing brought in €2,510 in July, its best month, and €662 in February, its slowest. The three strongest months bring in 38% of a full year's revenue, where an even calendar would give any three months 25%.
Across Paola's 21 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €2,840+ a month, about 2.3 times the typical property.
- Strong performers (top 25%) earn €2,040 or more, roughly €810 a month above the median.
- Typical properties (median) earn about €1,230 a month.
- Entry-level properties (bottom 25%) earn €613 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 3.8 times what February did
Average revenue per active listing, by month
The dashed line is the average of the months shown, €1,400. Dashed: August left out, as the latest month's data looks incomplete.
Paola Airbnb Data by Month
Latest 12 months in the August 2025 data.
July led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Sep 2024 | €1,600 | 57.0% | €84 | 61 days |
| Oct 2024 | €1,752 | 64.8% | €81 | 45 days |
| Nov 2024 | €774 | 31.6% | €77 | 41 days |
| Dec 2024 | €852 | 27.4% | €79 | 56 days |
| Jan 2025 | €868 | 30.6% | €79 | 32 days |
| Feb 2025 | €662 | 30.0% | €76 | 51 days |
| Mar 2025 | €950 | 31.8% | €77 | 51 days |
| Apr 2025 | €1,421 | 48.3% | €91 | 61 days |
| May 2025 | €1,986 | 61.6% | €107 | 60 days |
| Jun 2025 | €2,055 | 52.2% | €115 | 74 days |
| Jul 2025 | €2,514 | 65.9% | €117 | 95 days |
| Aug 2025* | €1,955 | 48.4% | €119 | 111 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month. *Aug 2025 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Paola address, run it through the free Airbnb calculator.
Profit
Is an Airbnb in Paola Profitable?
Yes, when it's run well. The average Paola Airbnb took in €10,310 in the 12 months to August 2025, and run by its owner at everyday costs, about €630 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €1,040 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Paola Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | €10,310 | €17,010 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −€1,600 | −€2,640 |
| Utilities and internetAbout 5% of bookings | −€520 | −€850 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€210 | −€340 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€310 | −€510 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€100 | −€100 |
| Permit and registrationWhere one is required | −€50 | −€50 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 27% of bookings | −€2,790 | −€4,490 |
| Left for housing costs, then profit | €7,520about €630 a month | €12,520about €1,040 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Paola Airbnb Profit
The estimate starts from Paola's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Paola home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Paola's Top Earners Get There
- More nights booked. The busiest quarter of Paola listings are booked on 66% or more of their nights, against 45% for the median listing. Ten more booked nights a year at the median rate of €73 adds about €730 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €97 a night or more, against a median of €73. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €1,030 a year.
- Open for the busy months. July brought the average listing about €2,510, against €662 in February, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,420 a month, against €860 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Paola?
Paola listings were booked on 45% of the nights they were open over the past year, 6 percentage points below the South Eastern Region average (51%) and 2 points below the Malta average (47%). Occupancy swings from 27% in December to 66% in July.
Across Paola's 21 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 82%+ of open nights, 37 points above the median.
- Strong performers (top 25%) fill 66% or more, roughly five nights a week.
- Typical properties (median) fill about 45% of open nights.
- Entry-level properties (bottom 25%) fill 22% or less, under two nights a week.
July was the busiest month in Paola, December the quietest
Share of open nights booked, by month
Dashed: August data incomplete.
Nightly rates
How Much Does an Airbnb Cost per Night in Paola?
The average nightly rate in Paola, known as ADR (average daily rate), was €90 over the past year, about 45% below the South Eastern Region average of €165 and about 42% below the Malta average of €155. Rates swing with the seasons, from about €76 in February and March to about €115 in June and July.
Across Paola's 21 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €160+ a night, about 2.2 times the median.
- Strong performers (top 25%) charge €97 or more, about €25 above the median.
- Typical properties (median) charge about €73 a night.
- Entry-level properties (bottom 25%) charge €59 or less, about 19% below the median.
July rates ran 54% above February's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, €89. Dashed: August data incomplete.
Seasonality
Best and Worst Months for Airbnb in Paola
With only 21 active listings, the monthly pattern in Paola is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Paola?
Guests book Paola stays 67 days ahead on average (about two months), so guests here plan well ahead. July stays are booked furthest out, about 95 days ahead, and January stays closest to arrival, about 32 days. A typical July booking is made in mid-April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: August data incomplete. The 12-month figure of 67 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Paola
5% of the 21 active listings in Paola display a registration, permit or license number. A low share doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Paola.
Neighborhoods
Best Neighborhoods for Airbnb in Paola
AirROI's area guide picks six Paola neighborhoods that draw short-term rental guests, led by Paola Town Centre, Wignacourt Tower Area and Bormla (Cospicua). The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Paola Town Centre | The heart of Paola, with numerous shops, restaurants, and local markets. It attracts visitors looking for cultural experiences and local cuisine. | Saint Ubaldesca Chapel, Paola Parish Church, Malta Maritime Museum, Kordin Temples, local markets |
| Wignacourt Tower Area | An area rich in history with significant landmarks, ideal for tourists interested in Malta's heritage. The beautiful tower offers stunning views and historical insights. | Wignacourt Tower, Discover Malta's past, beautiful coastal views, Nearby beaches, Historical parks |
| Bormla (Cospicua) | A neighboring town with charming streets and a rich maritime history, attracting both history buffs and those looking for a quiet, picturesque area. | Cospicua waterfront, Fortifications of Valletta, local seafood restaurants, Scenic harbor views, Traditional feasts |
| Kordin | A quiet residential area with access to historical sites and close proximity to the Grand Harbour, perfect for relaxing stays away from the noise of the tourist hotspots. | Hypogeum of Ħal-Saflieni, Grand Harbour views, Historical architecture, Local cafes, Scenic walks |
| Balluta Bay | Within reach of Paola, this bay area is known for its beautiful surroundings and amenities, attracting visitors for its relaxed atmosphere. | Balluta Bay beach, Water sports, Promenade walks, Local dining options, Coastal views |
| Zabbar | Rich in history and culture, Zabbar is increasingly popular for its local charm and proximity to Paola, offering a unique Maltese experience. | Zabbar Sanctuary, Beautiful churches, Local festivals, Traditional crafts, Welcoming community atmosphere |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Paola vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 3 km, Pietà (3 km away) earned the most per listing, about 2.4 times as much as Paola. Floriana was the busiest, booked on 57% of nights against 45% in Paola.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Tarxien 1 km | 36 | €10,609 | €119 | 42% |
| Cospicua 2 km | 174 | €17,328 | €132 | 51% |
| Senglea 2 km | 110 | €23,033 | €133 | 56% |
| Floriana 2 km | 154 | €24,373 | €145 | 57% |
| Birgu 2 km | 126 | €22,459 | €147 | 56% |
| Hamrun 2 km | 103 | €10,621 | €84 | 47% |
| Pietà 3 km | 160 | €24,902 | €144 | 54% |
| Kalkara 3 km | 35 | €20,504 | €146 | 50% |
Other Airbnb Markets in South Eastern Region
- Valletta Airbnb data 682 listings
- Marsascala Airbnb data 244 listings
- Marsaxlokk Airbnb data 76 listings
- Żejtun Airbnb data 50 listings
FAQ
Paola Airbnb FAQ
How much do Airbnb hosts make in Paola?
An active Paola Airbnb grossed €10,310 on average in the 12 months to August 2025, according to AirROI's tracking of 21 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €2,040 or more in a typical month.
How much can I make on Airbnb in Paola?
It depends most on the home's size, location and how it's run. The middle half of Paola listings earn between €613 and €2,040 in a typical month, and the top tenth €2,840 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Paola?
Listings in Paola were booked on 45% of available nights over the past year. That compares with 51% for the South Eastern Region average. July was the busiest month.
How much does an Airbnb cost per night in Paola?
The average booked night in Paola cost €90 before fees. Half of listings charge between €59 and €97, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Paola?
In Paola, 5% of active listings display a registration, permit or license number. A low share doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Paola?
Yes, when it's run well. The average Paola Airbnb grossed €10,310 in the 12 months to August 2025, 58% below the South Eastern Region average of €24,404, though with only 21 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €7,520 a year (about €630 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €1,040 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Paola?
July paid best over the past year, at €2,510 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Paola?
Paola stays were booked 67 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
What are the best neighborhoods for Airbnb in Paola?
Paola Town Centre, Wignacourt Tower Area and Bormla (Cospicua) draw the most short-term rental interest in Paola. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Paola?
AirROI counted 21 active Airbnb listings in Paola as of August 2025. The closest tracked market is Tarxien, 1 km away.
Method
About This Data
Figures on this page cover 21 active Airbnb listings in Paola from September 2024 to August 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.