Estancia La Carreta, an Urban Oasis Entire home · 3 bedrooms Rated 4.91 - Revenue
- MX$592,208
- Occupancy
- 29.3%
- Daily rate
- MX$4,498
Airbnb market data · 202612 months to September 2026
The average Airbnb in Matehuala brought in MX$67,308 over the 12 months through September 2026, about 22% less than the San Luis Potosí average of MX$86,678.
The short answer
Rates and bookings both trail the San Luis Potosí average. Listings averaged MX$1,037 a night and were booked on 23% of available nights, against MX$1,260 and 29% for the San Luis Potosí average.
Timing matters: in July, usually the best month, the average listing earns about 2.3 times as much as in January, usually the slowest.
With 51 active listings, Matehuala is the tenth-largest of 16 San Luis Potosí markets AirROI tracks. From a year earlier, average revenue rose 13% while the number of active listings grew 55%.
Browse the live Matehuala Airbnb market See Every Matehuala ListingRevenue
Gross bookings per Matehuala listing averaged MX$67,308 over the 12 months to September 2026 (San Luis Potosí average: MX$86,678), before cleaning, platform and management costs and taxes.
In a typical year, the average Matehuala listing brings in MX$12,700 in July, its best month, and MX$5,580 in January, its slowest. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.8 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.3 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, MX$8,680. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and bookings; nightly rates peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | MX$6,541 | 21.9% | MX$921 | MX$218 | 7 days | 2.8 nights |
| Oct 2025 | MX$10,095 | 30.4% | MX$930 | MX$326 | 6 days | 5.4 nights |
| Nov 2025 | MX$8,193 | 26.8% | MX$930 | MX$273 | 22 days | 2.8 nights |
| Dec 2025 | MX$10,620 | 31.2% | MX$946 | MX$343 | 10 days | 2.5 nights |
| Jan 2026 | MX$5,871 | 20.3% | MX$934 | MX$189 | 12 days | 2.3 nights |
| Feb 2026 | MX$6,626 | 19.0% | MX$929 | MX$237 | 6 days | 2.4 nights |
| Mar 2026 | MX$11,427 | 21.7% | MX$968 | MX$369 | 17 days | 3.4 nights |
| Apr 2026 | MX$9,439 | 25.7% | MX$990 | MX$315 | 9 days | 3.1 nights |
| May 2026 | MX$9,015 | 25.6% | MX$1,111 | MX$291 | 21 days | 4 nights |
| Jun 2026 | MX$9,986 | 22.6% | MX$1,133 | MX$333 | 9 days | 2.7 nights |
| Jul 2026 | MX$16,657 | 32.5% | MX$1,152 | MX$537 | 15 days | 5.7 nights |
| Aug 2026 | MX$7,853 | 21.8% | MX$1,156 | MX$253 | 7 days | 2.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Matehuala market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Matehuala Airbnb took in MX$67,308 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about MX$163,730, and run by its owner at everyday costs, about MX$10,010 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | MX$64,978 | MX$158,060 |
| Cleaning fees guests pay3% of Matehuala bookings | MX$2,330 | MX$5,670 |
| Gross bookings | MX$67,308 | MX$163,730 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 76% of Matehuala listings on Simplified Pricing, 3% for the rest | −MX$8,450 | −MX$20,560 |
| Cleaning and laundryPaid for by the cleaning fee; MX$0 if you clean yourself | −MX$2,330 | −MX$5,670 |
| Utilities and internetAbout 5% of bookings | −MX$3,370 | −MX$8,190 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MX$1,350 | −MX$3,270 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MX$2,020 | −MX$4,910 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MX$670 | −MX$670 |
| Permit and registrationWhere one is required | −MX$340 | −MX$340 |
| ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookings | MX$0 | MX$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MX$0 | MX$0 |
| Lodging taxesAdded to the guest's bill and passed on | MX$0 | MX$0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −MX$18,530 | −MX$43,610 |
| Left for housing costs, then profit | MX$48,778about MX$4,060 a month | MX$120,120about MX$10,010 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Matehuala's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Matehuala home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$13,640 a month, against MX$5,610 for the average one.
Occupancy
Matehuala listings were booked on 23% of the nights they were open over the past year, 6 percentage points below the San Luis Potosí average (29%) and 10 points below the Mexico average (33%). In a typical year, occupancy climbs to 31% in December and falls to 21% in January.
The busiest tenth of listings are booked about five times as often as the bottom quarter.
December is usually the busiest month in Matehuala, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 23% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Matehuala, known as ADR (average daily rate), was MX$1,037 over the past year, about 18% below the San Luis Potosí average of MX$1,260 and about 60% below the Mexico average of MX$2,565. In a typical year, rates peak in July and August at about MX$1,040 and bottom out in September and October at about MX$845.
The top 10% charge about 2.4 times the rate of the bottom quarter.
August rates run 23% above September's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, MX$931. The 12-month ADR of MX$1,037 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Matehuala it averaged MX$274 over the past year, from about MX$180 in a typical January to about MX$410 in a typical July.
Per open night, by tier:
July RevPAR is about 2.3 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, MX$285.
Seasonality
Revenue in Matehuala peaks several times a year, in March–April, July, October and December, a moderately seasonal pattern.
Average revenue by month in Matehuala
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, MX$8,680.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | MX$5,580 |
| February | Low season | MX$6,280 |
| March | High season | MX$10,200 |
| April | High season | MX$9,540 |
| May | Shoulder season | MX$8,410 |
| June | Shoulder season | MX$8,550 |
| July | High season | MX$12,700 |
| August | Low season | MX$7,950 |
| September | Low season | MX$7,080 |
| October | High season | MX$10,200 |
| November | Low season | MX$7,700 |
| December | High season | MX$10,000 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMarch–April, July, October, December | MX$10,500 | 29% | MX$918 |
| Shoulder seasonMay–June | MX$8,480 | 24% | MX$1,008 |
| Low seasonJanuary–February, August–September, November | MX$6,920 | 24% | MX$912 |
Guests book Matehuala stays 17 days ahead on average (about two weeks), so many trips are booked close to arrival. May stays are booked furthest out, about 20 days ahead, and February stays closest to arrival, about 5 days. A typical May booking is made in late April.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 17 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 51 active listings in Matehuala display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Matehuala.
Neighborhoods
AirROI's area guide picks eight Matehuala neighborhoods that draw short-term rental guests, led by Centro Histórico, Sierra de San Miguelito and Zona Industrial. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro Histórico | The heart of Matehuala, featuring colonial architecture and easy access to local culture and history. Ideal for travelers looking to explore the town's heritage and enjoy local shops and eateries. | Plaza Principal, Templo del Santo Sepulcro, Museo de la Ciudad, Mercado Municipal, Catedral de Matehuala |
| Sierra de San Miguelito | A beautiful natural area near Matehuala, perfect for outdoor enthusiasts and those seeking tranquility and adventure. Attracts nature lovers and hikers looking for scenic views and wildlife. | Cumbres de Monterrey National Park, Hiking trails, Campground areas, Wildlife watching |
| Zona Industrial | An industrial area that is emerging due to its proximity to various factories and businesses. Increasing demand from business travelers and workers seeking short-term accommodations. | Industrial parks, Local businesses, Easy access to transportation routes |
| Las Palmas | A residential area that offers a mix of local living and accessibility to various amenities. Suitable for longer stays and provides a more authentic experience of Matehuala. | Local parks, Neighborhood cafes, Shopping centers |
| Terrazas del Valle | A suburban development that is gaining popularity for its modern amenities and family-friendly environment. Ideal for families and longer-term visitors. | Family parks, Modern shopping facilities, Community events |
| El Aguaje | A picturesque area on the outskirts of Matehuala known for its natural beauty and peaceful environment. Attracts visitors looking for a retreat from urban life. | Natural reserves, Hiking paths, Quiet atmosphere |
| Los Olivos | A growing community that combines residential comfort with proximity to key attractions. Suitable for those looking for easy access to both nature and urban experiences. | Local markets, Community parks, Family-friendly spaces |
| San Pedro de los Hernández | A rustic area that appeals to tourists looking for an off-the-beaten-path experience. Offers a glimpse into rural life in the San Luis Potosí region. | Traditional farms, Local culture, Scenic landscapes |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 75% of listings in Matehuala, alongside 12 private-room listings (24%). Apartments and condos are the most common property type at 63%, about 3.2 times the share of hotels, guesthouses and B&Bs (20%).
Mostly entire homes, with a private-room segment
Matehuala Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 74.5% | 38 |
| Private room | 23.5% | 12 |
| Shared room | 2.0% | 1 |
Listings by property type
Matehuala Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 62.7% | 32 |
| Hotel/Boutique | 19.6% | 10 |
| House | 13.7% | 7 |
| Cabin/Outdoor | 3.9% | 2 |
Two-bedroom homes are the most common size in Matehuala (46% of entire homes), followed by one-bedroom homes (35%). Shares are of the 37 entire homes that give a bedroom count; rented rooms are left out.
Matehuala entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 35.1% | 13 |
| 2 bedrooms | 45.9% | 17 |
| 3 bedrooms | 16.2% | 6 |
| 5+ bedrooms | 2.7% | 1 |
A typical one-bedroom home in Matehuala earned MX$35,700 over the past year, against MX$34,200 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 13 | MX$35,700 | MX$61,900 | MX$768 | 24% |
| 2 bedrooms | 17 | MX$34,200 | MX$40,700 | MX$1,060 | 23% |
Most Matehuala listings are sized for couples and small families: 65% sleep four guests or fewer, and just 8% take eight or more. Shares are of the 48 listings with a guest capacity on file (94% of the market).
Matehuala listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 4.2% | 2 |
| 2 guests | 18.8% | 9 |
| 3 guests | 2.1% | 1 |
| 4 guests | 39.6% | 19 |
| 5 guests | 10.4% | 5 |
| 6 guests | 12.5% | 6 |
| 7 guests | 4.2% | 2 |
| 8+ guests | 8.3% | 4 |
Matehuala hosts set up an average of 2.9 beds per listing. Only 37% of listings show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is common in Matehuala: 55% of listings offer it, and 45% have a dedicated workspace. Air conditioning is the exception rather than the rule: only 29% of listings have it.
Share of Matehuala listings with each common amenity
Guests
Most Matehuala guests are domestic, but a sizeable minority come from abroad: 23% of those who left reviews live outside Mexico, led by visitors from the United States and Canada. Guests speak a mix of languages: Spanish leads at 58%, followed by English and Japanese.
77% of Matehuala guests are domestic
Where guests who left reviews live
Where Matehuala guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| San Luis Potosi | 15.0% |
| Monterrey | 10.7% |
| Mexico City | 7.9% |
| Matehuala | 4.3% |
Where Matehuala guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Mexico | 76.5% |
| United States | 19.2% |
| Canada | 1.2% |
| Colombia | 1.2% |
| France | 0.8% |
Languages spoken by Matehuala guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| Spanish | 58.4% |
| English | 34.9% |
| Japanese | 1.4% |
| Italian | 1.4% |
| Portuguese | 1.0% |
Matehuala Airbnbs average 4.81 stars, and 37% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.79.
Communication scores highest in Matehuala; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.85 |
| Cleanliness | 4.81 |
| Communication | 4.86 |
| Location | 4.84 |
| Check-in | 4.82 |
| Value | 4.79 |
Booking patterns
All Matehuala listings are open to guests more than 180 days a year, but only 2% are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 41% of listings; blocked nights include any the host closes off.
Days a year Matehuala listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 80.4% | 41 |
| 181-270 days | 19.6% | 10 |
Days a year Matehuala listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 2.0% | 1 |
| 91-180 days | 17.6% | 9 |
| 31-90 days | 39.2% | 20 |
| 1-30 days | 41.2% | 21 |
The average Matehuala booking lasts 3.5 nights, longest in October and shortest in November. Listings took about 11 bookings each over the year. Nearly eight in ten listings that give a check-in time set it at 3 p.m., with check-out usually at noon.
Average length of stay by month in Matehuala
Average nights per booking, by month of stay
Two-year average by calendar month.
All listings in Matehuala accept stays of one or two nights.
Minimum stay set by Matehuala listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in Matehuala, used by 51% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: 84% of listings offer Flexible or Moderate terms, against 16% on Firm or stricter ones.
Cancellation policies of Matehuala listings, from most to least flexible
Share of listings by the policy they use
55% of Matehuala listings charge a cleaning fee. The typical fee is about MX$123. Spread over the average stay of 3.5 nights, that adds roughly MX$35 a night to what guests pay. For listings that charge one, cleaning fees make up about 3% of gross revenue.
Top earners
The top-grossing Airbnb in Matehuala, a three-bedroom home, took in MX$592,000 over the past year, about 8.8 times the city's average of MX$67,300. Three of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Estancia La Carreta, an Urban Oasis Entire home · 3 bedrooms Rated 4.91
Casa Santa Fe Entire home · 3 bedrooms Rated 4.96
Monte Michel D Entire home · 3 bedrooms Rated 4.86
Comfortable and centrally-located apartment - meters from the PAO Entire home · 2 bedrooms Rated 4.77
Family cabin 1 hour away from Real de Catorce Private room · 1 bedroom Rated 5.00
Casa Amma A - Historic Center of Matehuala Entire home · 1 bedroom Rated 4.95 Fewer than 1% of Matehuala listings are classed as professionally managed, though 33% of listings have a co-host. Superhosts run half of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 76% of listings.
Nearby markets
The only nearby market in the table, Real de Catorce (25 km away, 99 listings), earned about 45% more than Matehuala per listing.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Real de Catorce 25 km | 99 | MX$97,607 | MX$1,946 | 19% |
See all 16 San Luis Potosí Airbnb markets
Markets elsewhere in Mexico with a similar nightly rate and occupancy to Matehuala:
FAQ
An active Matehuala Airbnb grossed MX$67,308 on average in the 12 months to September 2026, according to AirROI's tracking of 51 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$11,700 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Matehuala listings earn between MX$2,430 and MX$11,700 in a typical month, and the top tenth MX$19,400 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Matehuala were booked on 23% of available nights over the past year. That compares with 29% for the San Luis Potosí average. December is usually the busiest month.
The average booked night in Matehuala cost MX$1,037 before fees. Half of listings charge between MX$640 and MX$1,170, so bedroom count and location move the price more than the average suggests.
None of the active Matehuala listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Matehuala Airbnb grossed MX$67,308 in the 12 months to September 2026, 22% below the San Luis Potosí average of MX$86,678, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about MX$10,010 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
July usually pays best, averaging MX$12,700 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Matehuala listing was open to book earned MX$274 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made MX$453 or more.
Matehuala stays were booked 17 days (about two weeks) before arrival on average over the past year, so a listing can still fill close to the date.
The average Matehuala Airbnb stay lasted 3.5 nights over the past year. A listing took 11 reservations over the year on average.
Guests rate Matehuala Airbnbs 4.81 out of 5 on average. Guests score communication highest and value lowest.
Centro Histórico, Sierra de San Miguelito and Zona Industrial draw the most short-term rental interest in Matehuala. The neighborhood guide explains what brings guests to each.
AirROI counted 51 active Airbnb listings in Matehuala as of September 2026. The closest tracked market is Real de Catorce, 25 km away.
In Matehuala, 55% of listings add a cleaning fee, and the typical fee is about MX$123.
Method
Figures on this page cover 51 active Airbnb listings in Matehuala from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.